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Live Conference Recap BY Ade Akin | May 14, 2026

Rethinking Hiring and Talent Strategy in the Age of AI

Dani Monaghan knows exactly what’s going on when a job candidate pauses mid-sentence before answering questions, their screen suddenly switches, or their eyes dart to the side during interviews.“There’s a lot of tells,” she said. As the SVP of global talent enablement at Expedia Group, Monaghan has learned to spot the subtle signs that someone is using AI to cheat during the hiring process. However, Expedia also wants to recruit people who are skilled, comfortable, and ethical in their use of artificial intelligence. It’s a fine line, and one that Monaghan explored in detail during a fireside chat with Rob Smith, the executive editor of Formidable, at From Day One’s Seattle conference.Preventing candidates from cheating the hiring process with AI doesn’t require banning its use. Instead, Expedia sets explicit boundaries. “We are very clear with candidates where they can use AI in a process, and where they cannot use AI in a process,” Monaghan said. “We want them to use AI. Those are the people that we want to hire, people who know AI, and are comfortable with AI, but ethical standards are equally as important to us.”Expedia uses both human observation and technology to catch dishonest candidates. Monaghan notes that the company even employs one of its vendors’ AI cheating-detection tools. The line becomes particularly delicate for roles where problem-solving with large language models is part of the candidate’s assessment. “We want them to problem solve and be able to explain to us how they solve the problem with AI, ethically and responsibly,” Monaghan said. Candidates who can articulate how they tested for bias, trained their models, and validated outcomes demonstrate the kind of AI literacy Expedia prizes. Those who try to game the system, however, reveal a character mismatch that outweighs any technical brilliance.Mapping Where AI BelongsExpedia didn’t rush to deploy AI in hiring and then figure out the ethics later. “If you just put AI on a bad process, you have a worse outcome,” Monaghan said. Instead, the talent team remapped its entire hiring journey, deciding precisely where AI excels and where humans must retain control. “We’ve built a roadmap for where we would use AI, where AI does its best work, and then where we would use humans, where we do our best work. But ultimately, the human is the final decision maker and the stamp of approval.”Dani Monaghan, SVP of global talent enablement, spoke during the fireside chat with moderator Rob Smith, executive editor at FormidableThat roadmap has already produced powerful tools. Monaghan described an AI agent that handles hiring manager intake meetings, generates job descriptions, gathers competitive intelligence, and even estimates time-to-fill, all in real time. “For those of you that are in the recruiting world, sitting in front of a hiring manager at an intake meeting and being able to talk about all of that in that same meeting, instead of going back and researching, coming back in two weeks, is a game changer,” she said. This week, the team is also rolling out an automated AI scheduling tool that promises to untangle the complexity of coordinating interviews across 70 countries and multiple languages.Getting Rid of Bias Before It BeginsAI bias is one of the most discussed risks in talent technology, and Monaghan emphasizes that Expedia approaches it with a preemptive, rather than purely reactive, strategy. “You’ve got to de-bias your training data before you actually train the model,” she said. Beyond cleaning the data, Expedia audits its models continuously and keeps a human in the loop for final decisions. All experiments happen inside walled gardens until they’re ready for production, where monitoring remains intense.This disciplined approach reflects a broader philosophy Monaghan calls “AI optimistic, but balanced by AI responsibility.” The company aims to harness AI’s speed and scale without allowing opaque algorithms to make high-stakes choices about people’s careers.The AI Knowledge GapSmith asked whether universities are preparing graduates for an AI-driven workplace. “I don’t think they’re doing that yet,” Monaghan replied. Yet the interns and young candidates she meets are remarkably AI-literate. “They are teaching themselves,” she said. Her real worry is about access. “If you’re not taught AI at school or in university, and you don’t have the means to access technology, I think the gap is bigger than it will ever be before.”Expedia has embedded AI questions into its new behavioral interview framework to address this internally. Every candidate, regardless of role, is probed on their curiosity and willingness to learn about AI. For technical positions, the company sets up live scenarios with language models and watches how candidates think, test, and explain their solutions. AI as a Travel Companion, Not a ThreatShifting from talent to the core business, Smith asked whether generative AI tools like ChatGPT threaten Expedia’s relevance as a trip-planning platform. Monaghan acknowledged that the leadership team obsesses over the question, but she sees durable advantages in the marketplace model. “They have access to incredible deals and bundles and supply and data,” she said. They have payment processing, very sophisticated, multilingual, multi-country payment processing systems. They have fraud detection systems. They have customer support. I think that will be hard to replace.”The battleground, she said, is the top of the funnel, the inspiration and planning phase. “Rather than going to ChatGPT or one of the other models to plan it for you, go to Expedia, and our AI needs to be as good or better.” The endgame is AI-fueled personalization that uses Expedia’s vast customer data to craft trips so uniquely tailored that travelers won’t want to go anywhere else. “That personalization can be really, really special,” Monaghan added. Optimism With GuardrailsMonaghan offered a practical path for organizations without Expedia’s scale. “You’ve got to start somewhere,” she said. Her team began with AI education, then created playbooks, and then built a governance structure. Having top-down endorsement helped: the CEO mandated that everyone become AI-literate by understanding the technology’s capabilities and limits. “You can take small steps, and you can also in your personal life, which I think everybody here had their hand up at some point, everyone is playing with AI.”Monaghan, an enthusiastic fly fisherwoman, confessed her own favorite personal use of artificial intelligence. She uses AI to determine which flies to pack for specific waters, which fish are hatching, and what she might catch. It’s a small, joyful illustration of a tool that, when deployed responsibly and with a clear governance framework, can enhance the quality of human life.Monaghan returned to the theme of dual vigilance and hope throughout the conversation. AI is advancing faster than any technology shift she has witnessed since the advent of the personal computer, the internet, and mobile. “What is possible and what is probable is boundless. What is likely is going to be bounded,” she predicted, citing constraints like governance, regulation, privacy laws, the cost of building massive data centers, and electricity. Monaghan’s final call to the audience was to leave feeling optimistic and excited about what’s ahead. “Yes, it’s scary. It’s a scary ride. I myself can see that it could be a really scary thing, but I’m just hoping people walk away feeling, ‘Actually, this is a good thing.’ It has so much potential for mankind, health care, education, space exploration, it’s just going to multiply our ability to do these things—but with the caution around responsibility, guidelines, governance and knowing where humans are still important.”Ade Akin covers artificial intelligence, workplace wellness, HR trends, and digital health solutions.(Photos by Josh Larson for From Day One)

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Live Conference Recap BY Jessica Swenson | May 13, 2026

Cut Costs, Not Corners: Effective Marketing in Lean Times

Don’t be afraid to question things you’ve always done, says Allison Gillespie, VP of marketing for O'Reilly Media. “We as marketers always need to look at that, while also leaving room for experimentation, because everything is changing and the playbooks we’ve been using for years are not working anymore,” she said.Rapidly changing landscapes in technology and customer behavior are forcing organizations to think creatively about fundamental shifts in their marketing effectiveness. This was the topic of a panel discussion moderated by Workforce Observer founder Subadhra Sriram at From Day One’s Silicon Valley marketing conference.Traditional qualified leads can feel like a marketing-driven initiative without any sales buy-in. That’s why Kumarbabu Vanapalli, VP of digital experience & engagement for Infineon Technologies, worked with junior sales reps to co-define valuable leads and experiment with continuous feedback loops and weekly iterations to refine lead targeting. “Our job is to enable salespeople to sell, not tell them which leads they have to go after,” he said. This strategy grew Infineon’s lead pipeline to over 55,000 per year over the course of three years.With customer indicators coming from multiple sources, customer voice, leads, socials, marketing now requires an omnichannel approach, says Gillespie. She believes it is crucial to find the right mix of channels and be flexible enough to redirect underperforming initiatives into new opportunities.Leaders spoke on the executive panel titled, "Effective Marketing in Lean Times: Creative Approaches to Delivering Value"AI search functionality is quickly reshaping marketing measurement as we know it. Hugh Burnham, head of search (SEM / SEO) at Ford Motor Company, shared that 70% of informational Google searches do not get past the AI overview, which makes traditional metrics like website visits and page flow less relevant. He encourages active optimization of your website content for AI-driven discovery.“Being passive and looking at your Google Analytics or Adobe is last year,” Burnham said. “You really need to change things, like crawlability, citation score, sentiment analysis, and how is your citation viewed?”Echoing the need for updated metrics, Andrea Cutright, VP of marketing for Upwork, says that Upwork replaced over one-third of its KPIs within its most recent annual planning cycle. “If you haven't swapped out a lot of your KPIs, you’re not watching where the market’s going.”Sajag Chikarsal, VP of marketing at DigiCert, advocates for a shift to revenue-aligned marketing measurement. By redirecting his marketing organization’s focus from top of the funnel to metrics like deal velocity, average sales cycle, and average sales price trends, he is able to connect focus areas back to specific marketing channels. “Now you can even say how many leads or MQLs or engagements am I getting from the AEO,” Chikarsal said, “and are they converting at a faster pace than the leads that I’m generally getting from the website from just pure SEO?”Rather than building content based on brand messaging, Burnham suggests researching real user questions and using FAQ structures and schema markup tools to create content that’s more easily discoverable by AI agents. “What ends up happening is, your answers from your website populate the Google ‘also asked’ questions. That also helps get a signal to the AIO so your data ends up showing your circuit.”Treating FAQs as living documents and ensuring they are written conversationally, says Vanapalli, makes your content more likely to match AI query patterns, increasing the chance that it will show up in searches.Internal AI transformations can drive marketing value as well, as long as organizations avoid some common mistakes like misalignment with customer needs and focusing solely on AI as a tool rather than a broader strategy.A clear definition of success and structured experimentation are important steps to effectively pilot and implement AI, says Cutright. Lack of confidence in outcomes can create barriers, but working together to define success provides a tangible, shared goal for teams to pursue. “You can visualize or feel your path to that success, rather than what I’ve seen some peers struggling with, where you just need to move to AI. That can be a little bit overwhelming, and it can’t really feel real.”To ensure consistency and avoid legal risks, warns Burnham, companies must standardize any LLM tools used by their teams, including the capability to monitor use and inputs. It’s also critical to reskill talent from authors and creators to editors and strategists. When using AI for content, journalistic integrity is paramount. “Make sure that your editors are also very good at prompt data and make sure that they read it. They just don’t copy and paste it.”Framing AI as a growth opportunity rather than a threat can help gain marketer buy-in and encourage skill-building, says Cutright. Show employees how they can eliminate repetitive or disliked tasks, she suggests, and create environments that are safe for experimentation. She told the story of Upwork’s Festival of Failure, which celebrates learnings based on failed initiatives, creating a safe space for employees to explore new things and learn from each other.Marketing leaders also embrace unconventional methods to drive ROI. To maximize his team’s cost efficiency, rather than investing in expensive event sponsorships, Chikarsal sends sales development reps to events with meeting quota targets. This has reduced their cost-per-opportunity from $23,000 to $6,500, while giving them better insights from direct customer interactions and breakout sessions.In-person engagement through trade shows, dinners, and events are outperforming digital marketing for O’Reilly Media, says Gillespie. People want to see that there is a human behind the brand, so direct interaction, especially at trade shows, helps reinforce trust. “Going back to that very human face-to-face is actually moving the needle. And we get so much direct attribution from trade shows.”Cutright advocates for a simple solution that empowers teams and helps integrate new processes: “Just give people permission to move in the new direction without trying to hang onto what’s in the past.”Jessica Swenson is a freelance writer and proofreader based in the Midwest. Learn more about her at jmswensonllc.com.(Photos by Josh Larson for From Day One)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker(Attendee) profile picture

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila(Attendee) profile picture

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi(Attendee) profile picture

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree(Attendee) profile picture

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers(Attendee) profile picture

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk(Attendee) profile picture

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University