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Virtual Conference Recap BY Emily McCrary-Ruiz-Esparza | April 07, 2026

From Jobs to Skills: Inside the Shift Transforming Talent Strategy

At eBay, which employs 12,000 people globally, global head of talent health Zeenath Khan is running pilots to test skills-based hiring—a newer alternative to traditional notions of hiring people for rigidly structured jobs with narrow and singular paths for growth.Convincing an enterprise of that size to rethink its talent strategy, and then actually execute that change, is a massive undertaking. “So what we wanted to do was start quite small,” she said, focusing on teams already motivated to embrace a skills-based strategy in support of career development or AI transformation.Khan was part of an executive panel on how HR leaders are adopting and experimenting with skills-based thinking, during From Day One’s March virtual conference on talent acquisition. Her team works as consultants to business units, running workshops and helping leaders identify the skills their segments will need now and in the years ahead. “It’s quite an abstract process,” she said, “but with all of the fabulous AI tools, we’ve also created research projects on those topics to support those leaders in their thinking.”As the capabilities of artificial intelligence grow rapidly, some business leaders may be tempted to skip the foundational work and jump straight to replacing roles with AI agents. But Kathryn Withycomb, a senior learning strategist at Thinkhuman, recommends a different approach, starting with business goals, not headcount reduction. Framing the change this way helps keep expectations realistic and ensures that early pilots are focused on measurable, testable outcomes rather than sweeping assumptions about automation.Panelists spoke during a session titled, "Next-Gen Talent: Spotting Skills and Potential Before They’re Visible" (photo by From Day One)Skills-based thinking has been discussed in HR for several years now, but outside the field, the concept is still unfamiliar to most. To help employees understand the shift, Alorica’s senior director of talent acquisition, Danielle McCaffrey, encourages people to reverse-engineer their roles, asking questions like: What job do you have, and what skills do you bring to the table?“The key is making it clear that this approach creates more opportunity for them and not less,” she said. Where traditional, job-based organizations prescribe singular paths from the bottom to the top of an organization with little room for detours, skills-based organizations open up lateral and nonlinear routes—an approach that resonates with a workforce interested in flexibility and adaptability.“A lot of our positions are entry-level customer service roles, but if they demonstrate, say, analytical skills or training ability or a potential around leadership, we know that we can move them into workforce management, operations, training or even recruiting,” McCaffrey said. “When people realize that their skills are portable and visible across the organization, they start to see a much broader career path than the one that they were hired into.”The skills-based transformation doesn’t just appeal to the newest arrivals to the workforce. While the pace of change is accelerating, more experienced employees have already navigated major technological transitions. “There wasn’t Google when I started working,” eBay’s Khan noted. “That combination of folks who have lived experience of dramatic technological change plus emerging talent who bring in a fresh mindset and a completely different set of skills remains really important for us.”Some companies are taking their very first steps toward skills-based planning. Jay Park, the senior director of talent acquisition at Blue Cross Blue Shield of Massachusetts, is focused on building strong relationships with business leaders.“We’re setting up that foundation as a broader people team,” he said, positioning his function as a strategic partner and building credibility so his team can better understand the skills leaders are missing today and what they’ll need in the future. He’s keen on thinking differently about hiring, moving from traditional ideas of what a resume should include and instead welcoming unconventional candidates who appear equipped for a nonlinear career path.Finding the skills that don’t always show up on a resume is “where recruiting becomes both an art and a science, said McCaffrey at Alorica. “Resumes tend to show experience, but they really rarely capture the candidate's actual capability or potential.”To uncover qualities like empathy, resilience, and critical thinking, her team uses behavioral interview questions and situational assessments that require candidates to demonstrate how they would handle real-world scenarios. Yet human judgment remains essential. “A candidate might score a little bit lower on an assessment, but then demonstrates exceptional problem solving and conversation,” she said. “That would be a signal to a recruiter to see if their career path could take a different turn.”As AI gets smarter, Park added, “it’s going to be that much more important for us to assess candidates for mindset, growth, orientation, adaptability—those things that aren’t obvious on paper are going to require a recruiter.”Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about business and the world of work. Her work has appeared in the Economist, the BBC, The Washington Post, Inc., and Business Insider, among others. She is the recipient of a Virginia Press Association award for business and financial journalism. She is the host of How to Be Anything, the podcast about people with unusual jobs.(Photo by Vadym Pastukh/iStock)

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Feature BY Erin Behrens | March 23, 2026

Building a Professional Community to Deliver Smarter, More Strategic Employee Benefits

For most employees, consideration of benefits comes up once a year during open enrollment. But for the people designing them, it’s a year-round effort that involves employee listening, cost and needs analysis, community building, and adaptation to a landscape that’s always changing. Rising healthcare costs, growing employee expectations, and an increasingly complex array of offerings have turned benefits into one of the most strategic areas of the workplace. From Day One spoke with Gui Wu, VP of total rewards and benefits at the consulting firm Accordion, and more recently, the incoming president of the NYC Metro Chapter of the International Society of Certified Employee Benefit Specialists. ISCEBS is a professional organization for benefits and compensation professionals, focused on education, networking, and credentialing. The main credential they recognize is the Certified Employee Benefit Specialist (CEBS) designation. This is widely recognized in the employee-benefits field and demonstrates expertise in areas like retirement plans, health and well-being benefits, compensation, and financial planning. The CEBS designation is earned by completing coursework and passing exams developed by the International Foundation of Employee Benefit Plans in partnership with The Wharton School. It’s now considered the gold standard for benefits professionals. Wu shared insights on how the chapter provides insights and meaning for benefits leaders, the community being built through its membership, and key trends shaping the industry. Excerpts from our conversation:Q: How does membership in ISCEBS support benefits professionals?A: There are different entities tied to the society, but what I can speak to is the designation itself—the credential. It has a long history of credibility, dating back to when it was first founded [in 1976]. The designation is often a requirement, or at least preferred, for many benefits roles you see on LinkedIn, Glassdoor, and other job boards. So it carries a lot of professional credibility. Q: What does it mean to be certified and how does that make a difference for you as a benefits professional? What’s the benefit of getting involved?From Day One spoke with Gui Wu, CEBS (company photo)A: It’s really about the depth of the content itself. Right now, the program has five exams, covering everything from general benefits administration to ERISA, how it has evolved since inception, and a lot of compliance context. It can be challenging, but operating in the benefits world means you deal with HIPAA information, participant assets, and employer data, so compliance is critical. The program provides a strong foundation in compliance, legal issues, and benefits administration.Credibility is another major benefit. It makes you more marketable. Similar to SHRM, when people see the CEBS designation, they know the time and effort required to earn it, studying the health and welfare space, compliance, and retirement programs.Another important aspect is the people. CEBS connects you with other designation holders who work in the same space, so you can share ideas and best practices. For example, through the New York City ISCEBS chapter, I’ve connected with many benefits leaders. We meet regularly to discuss our programs, share stories, and exchange insights about trends, always maintaining confidentiality and HIPAA compliance, but it’s a great way to manage the portfolios more effectively. Q: The community aspect seems very important. It seems to be a sometimes niche space, and it’s also constantly changing. How does being part of the ISCEBS community help benefits professionals stay connected and up to date?A: It’s a small space, and people evolve. Benefits is such a relationship-driven business. I started my career at Cigna as a medical underwriter, and I knew a lot of the sales and account management team there. Over time, some of them moved to the broker space as consultants, while others went to the TPA, or third-party administrator, side. It’s almost like the same group of people rotating through different roles, including myself.Building on trust is crucial because it really is a relationship business. Being able to articulate the ins and outs of the work, given my underwriting background, with former colleagues is a really rewarding experience. There’s something special about working on the same account again after a few years, but from a different side of the business.Q: Can you speak about any trends you’re seeing in benefits, at your company, but also, when you’re speaking with other leaders? What are people most interested in?A: I think you can’t really have this conversation without touching on GLP-1s. Prescription costs are definitely out of control for many organizations and plans, and that’s likely to continue for the foreseeable future. It’s really important for employers to stay on top of the solutions available to help contain costs. Fortunately, we haven’t had to drastically change our prescription programming, but many organizations are facing that challenge.I also think regulatory pressures and broader healthcare reform are adding complexity. Health insurance carriers and pharmacy benefit managers are under a lot of scrutiny, which in turn puts pressure on employers with rising claims costs. Some of this shifts more toward commercial insurance versus Medicare, because if provider networks or health systems aren’t getting adequate funding or reimbursement from Medicare, they have to make up the difference elsewhere. That’s why healthcare systems and providers are experiencing longer negotiations with insurance carriers when renewing contracts, which negatively impacts members. Q: How have you seen employee expectations shift in recent years? A:  Employer responsibility has grown significantly compared to 20 years ago. Now, employees are looking for solutions like student-debt assistance, which is one of the largest types of debt in the U.S. Offering these benefits has become crucial for people evaluating job offers.From a macro perspective, employees are paying much closer attention to benefits. Our job is to communicate and educate them on the full value of what the organization offers. Total compensation includes not just base salary, but medical and dental insurance, subscriptions paid for by the company. For benefits professionals, this means doing a better job of cost containment, ensuring programs operate efficiently and premiums don’t rise faster than salaries. That’s critical to providing meaningful value to employees while maintaining sustainable benefits programs. Q: Is there anything else you wanted to share?  A: We host quarterly events that provide educational content eligible for three CEBS credits. Following the sessions, we host a happy hour networking opportunity for our members. If you’re interested in joining one of the events, or learning more about the ISCEBS, you can contact us here: cebs@ifebp.org.Erin Behrens is an associate editor at From Day One.(Illustration by gvardgraph/iStock)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker(Attendee) profile picture

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila(Attendee) profile picture

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi(Attendee) profile picture

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree(Attendee) profile picture

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers(Attendee) profile picture

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk(Attendee) profile picture

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University
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