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Live Conference Recap BY Ade Akin | May 14, 2026

Rethinking Hiring and Talent Strategy in the Age of AI

Dani Monaghan knows exactly what’s going on when a job candidate pauses mid-sentence before answering questions, their screen suddenly switches, or their eyes dart to the side during interviews.“There’s a lot of tells,” she said. As the SVP of global talent enablement at Expedia Group, Monaghan has learned to spot the subtle signs that someone is using AI to cheat during the hiring process. However, Expedia also wants to recruit people who are skilled, comfortable, and ethical in their use of artificial intelligence. It’s a fine line, and one that Monaghan explored in detail during a fireside chat with Rob Smith, the executive editor of Formidable, at From Day One’s Seattle conference.Preventing candidates from cheating the hiring process with AI doesn’t require banning its use. Instead, Expedia sets explicit boundaries. “We are very clear with candidates where they can use AI in a process, and where they cannot use AI in a process,” Monaghan said. “We want them to use AI. Those are the people that we want to hire, people who know AI, and are comfortable with AI, but ethical standards are equally as important to us.”Expedia uses both human observation and technology to catch dishonest candidates. Monaghan notes that the company even employs one of its vendors’ AI cheating-detection tools. The line becomes particularly delicate for roles where problem-solving with large language models is part of the candidate’s assessment. “We want them to problem solve and be able to explain to us how they solve the problem with AI, ethically and responsibly,” Monaghan said. Candidates who can articulate how they tested for bias, trained their models, and validated outcomes demonstrate the kind of AI literacy Expedia prizes. Those who try to game the system, however, reveal a character mismatch that outweighs any technical brilliance.Mapping Where AI BelongsExpedia didn’t rush to deploy AI in hiring and then figure out the ethics later. “If you just put AI on a bad process, you have a worse outcome,” Monaghan said. Instead, the talent team remapped its entire hiring journey, deciding precisely where AI excels and where humans must retain control. “We’ve built a roadmap for where we would use AI, where AI does its best work, and then where we would use humans, where we do our best work. But ultimately, the human is the final decision maker and the stamp of approval.”Dani Monaghan, SVP of global talent enablement, spoke during the fireside chat with moderator Rob Smith, executive editor at FormidableThat roadmap has already produced powerful tools. Monaghan described an AI agent that handles hiring manager intake meetings, generates job descriptions, gathers competitive intelligence, and even estimates time-to-fill, all in real time. “For those of you that are in the recruiting world, sitting in front of a hiring manager at an intake meeting and being able to talk about all of that in that same meeting, instead of going back and researching, coming back in two weeks, is a game changer,” she said. This week, the team is also rolling out an automated AI scheduling tool that promises to untangle the complexity of coordinating interviews across 70 countries and multiple languages.Getting Rid of Bias Before It BeginsAI bias is one of the most discussed risks in talent technology, and Monaghan emphasizes that Expedia approaches it with a preemptive, rather than purely reactive, strategy. “You’ve got to de-bias your training data before you actually train the model,” she said. Beyond cleaning the data, Expedia audits its models continuously and keeps a human in the loop for final decisions. All experiments happen inside walled gardens until they’re ready for production, where monitoring remains intense.This disciplined approach reflects a broader philosophy Monaghan calls “AI optimistic, but balanced by AI responsibility.” The company aims to harness AI’s speed and scale without allowing opaque algorithms to make high-stakes choices about people’s careers.The AI Knowledge GapSmith asked whether universities are preparing graduates for an AI-driven workplace. “I don’t think they’re doing that yet,” Monaghan replied. Yet the interns and young candidates she meets are remarkably AI-literate. “They are teaching themselves,” she said. Her real worry is about access. “If you’re not taught AI at school or in university, and you don’t have the means to access technology, I think the gap is bigger than it will ever be before.”Expedia has embedded AI questions into its new behavioral interview framework to address this internally. Every candidate, regardless of role, is probed on their curiosity and willingness to learn about AI. For technical positions, the company sets up live scenarios with language models and watches how candidates think, test, and explain their solutions. AI as a Travel Companion, Not a ThreatShifting from talent to the core business, Smith asked whether generative AI tools like ChatGPT threaten Expedia’s relevance as a trip-planning platform. Monaghan acknowledged that the leadership team obsesses over the question, but she sees durable advantages in the marketplace model. “They have access to incredible deals and bundles and supply and data,” she said. They have payment processing, very sophisticated, multilingual, multi-country payment processing systems. They have fraud detection systems. They have customer support. I think that will be hard to replace.”The battleground, she said, is the top of the funnel, the inspiration and planning phase. “Rather than going to ChatGPT or one of the other models to plan it for you, go to Expedia, and our AI needs to be as good or better.” The endgame is AI-fueled personalization that uses Expedia’s vast customer data to craft trips so uniquely tailored that travelers won’t want to go anywhere else. “That personalization can be really, really special,” Monaghan added. Optimism With GuardrailsMonaghan offered a practical path for organizations without Expedia’s scale. “You’ve got to start somewhere,” she said. Her team began with AI education, then created playbooks, and then built a governance structure. Having top-down endorsement helped: the CEO mandated that everyone become AI-literate by understanding the technology’s capabilities and limits. “You can take small steps, and you can also in your personal life, which I think everybody here had their hand up at some point, everyone is playing with AI.”Monaghan, an enthusiastic fly fisherwoman, confessed her own favorite personal use of artificial intelligence. She uses AI to determine which flies to pack for specific waters, which fish are hatching, and what she might catch. It’s a small, joyful illustration of a tool that, when deployed responsibly and with a clear governance framework, can enhance the quality of human life.Monaghan returned to the theme of dual vigilance and hope throughout the conversation. AI is advancing faster than any technology shift she has witnessed since the advent of the personal computer, the internet, and mobile. “What is possible and what is probable is boundless. What is likely is going to be bounded,” she predicted, citing constraints like governance, regulation, privacy laws, the cost of building massive data centers, and electricity. Monaghan’s final call to the audience was to leave feeling optimistic and excited about what’s ahead. “Yes, it’s scary. It’s a scary ride. I myself can see that it could be a really scary thing, but I’m just hoping people walk away feeling, ‘Actually, this is a good thing.’ It has so much potential for mankind, health care, education, space exploration, it’s just going to multiply our ability to do these things—but with the caution around responsibility, guidelines, governance and knowing where humans are still important.”Ade Akin covers artificial intelligence, workplace wellness, HR trends, and digital health solutions.(Photos by Josh Larson for From Day One)

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Live Conference Recap BY Ade Akin | May 04, 2026

AI in Marketing: Scaling Personalization Without Losing the Human Touch

While other brands were racing to automate every email subject line, blog post, and social media caption during the height of the generative AI boom, Unilever, Vaseline’s parent company, took a different approach.Instead of using AI to accelerate the launch of new products, Unilever used it to listen to consumers, which led to an unexpected discovery that their base didn’t need a new product. Instead, they needed validation, and sometimes correction, on how they were using old products. These insights led to the “Vaseline Verified” campaign, an initiative that deferred a costly R&D rollout in favor of celebrating consumer “hacks.” The campaign went on to win 11 Cannes Lions awards, including the Titanium Grand Prix.This story, shared by Heather Bollinger, the chief revenue officer at Vurvey Labs, set the tone for a panel discussion focused on AI’s optimal role in marketing at From Day One’s Silicon Valley marketing conference. The conversation, moderated by Rosalie Chan, a senior tech editor at Business Insider, made one point clear: the most effective AI strategies focus on reimagining workflows and breaking down silos between data, compliance, and content—not replacing humans.The Augmentation MindsetThe panelists drew a sharp distinction between using AI to scale processes and using it to improve human capability. James Kessinger, the group VP of marketing at SolarWinds, says his team leverages AI agents for heavy data lifting, scraping funnel metrics from initial click to closed revenue, but remains cautious about removing the human touch in communications aimed at technical buyers.“You’ve got to humanize that, at least in our world, talking to engineers,” Kessinger said. “You’ve got to be able to give them relevance of somebody who’s actually doing this job. It’s hard sometimes for AI to capture that essence.” Panelists spoke about "AI in Marketing: Scaling Personalization Without Losing the Human Touch"AI serves as an editor for brand voice and trademark compliance at SolarWinds, freeing content marketers from tasks such as proofreading so they can focus on more important aspects of content, such as fluency and tone.Henrique Loyola, head of content & discovery for Play Games Go-To-Market, Google, echoed the theme of augmentation, describing AI as an enhancer. “If a task would take you a few hours to do, we think AI can have it done in a few minutes,” Loyola said. He highlights the use of AI to tag game metadata not just by genre, like “action” or “RPG,” but by emotional and behavioral traits like “engaging” or “long play session,” allowing Gemini to organize the Play Store in ways human curators never could, given how time-consuming it would be. Redefining Compliance and Generative SEOThe conversation shifted to a growing tension in the marketing industry: the rise of “no AI” disclaimers in consumer advertising versus the wholesale adoption of AI in B2B content creation. Kumar Rathnam, the SVP and head of global products, digital, sales & marketing solutions, at Dun & Bradstreet, says his employer has a pragmatic approach to AI adoption. “In B2B marketing, anything that is not human, we are absolutely fine,” Rathnam said, adding that the company draws the line only at synthetic human imagery and video. “The disclaimer doesn’t have to be there, as long as there are no humans involved.”However, the influx of AI-generated content is forcing a complete overhaul of how marketers approach search engine optimization (SEO). Rathnam described a shift from keyword stuffing practices to a “question and answer” architecture that’s designed specifically for AI crawlers and chatbots. “Agents are looking for people to answer questions fast,” he said. This means prioritizing FAQ structures and comparative content that allows large language models to easily cite and synthesize a brand’s authority.Kessinger says the way AI algorithms approach source citations is now evolving. While Reddit once dominated AI summaries, platforms like G2 are gaining ground because they offer verified, bounded audiences. “They get a higher citation because it’s a bound audience. We know who they are,” Kessinger added.Vibe Coding for MarketersA surprising trend emerged when the panel addressed the democratization of software development. The panelists admitted to embracing “vibe coding,” the practice of using natural language prompts to spin up quick, disposable software tools, to solve marketing bottlenecks.Loyola described using vibe-coded solutions for short-term curation problems, such as suppressing game titles related to sensitive global events. “It’s easier to get to a product team with a new feature you need if you have something ready,” Loyola said. “You can just bring them a product instead of 15 pages of technical requests.” Rathnam notes a similar phenomenon, where marketing operations teams build their own agents to analyze campaign data in real-time, bypassing lengthy customer relationship management change processes to prove a concept before scaling it.Yet, with this new power comes a warning about AI’s tendency to please its user. “AI has a bias towards completing the task as quickly as possible. It wants you to say, ‘Great, thank you,’” Loyola said. “It may start to hallucinate or lie just to get it across the finish line. You have to trust it, but you have to check.”The Human at the CoreThe panel’s advice for marketing leaders is to prioritize data integrity and human judgment over loyalty to any platform. Rathnam urges to avoid locking into monolithic “end-to-end” AI platforms that may be obsolete within a year. Instead, he advises focusing on the underlying data pipeline and feedback loops. “Get your data story right,” he said. “Anything you do around data, the accuracy, the coverage, the completeness, is going to help anything that changes in the future.”For Bollinger, the Vaseline story serves as a perfect metaphor for the current moment. Artificial intelligence is powerful enough to simulate human behavior, but its greatest ROI comes from understanding actual humans. “Don’t be afraid,” Bollinger said. “Dive in. There are so many opportunities to augment your teams, but the human has to be at the core of that.”Ade Akin covers artificial intelligence, workplace wellness, HR trends, and digital health solutions.(Photos by Josh Larson for From Day One)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker(Attendee) profile picture

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila(Attendee) profile picture

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi(Attendee) profile picture

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree(Attendee) profile picture

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers(Attendee) profile picture

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk(Attendee) profile picture

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University