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Live Conference Recap BY Grace Turney | May 18, 2026

Leading Through Digital Transformation: Redesigning Work and Keeping People Connected

Todd Reeves spent years running payroll early in his HR career. “Don’t ever do that,” he joked to the audience at From Day One’s Seattle conference. “There’s no good outcome other than perfection in payroll.”The joke landed, but it also illustrated something true about the function Reeves now leads at the highest level. Human resources has long been defined by operational precision, by getting the details exactly right. What Reeves, chief people officer at Zoom, described in his fireside chat was a profession on the cusp of shedding much of that burden entirely.The conversation, moderated by Megan Ulu-Lani Boyanton, business reporter for the Seattle Times, covered Zoom’s pandemic-era transformation, its evolving AI strategy, and what it means to lead a global workforce through a period of relentless technological change.From Video Calls to Completed WorkZoom turns 15 this year, and Reeves is quick to note how much the company’s ambitions have expanded since its founding. “We started out with the mission of just making video communications easy, accessible, and simple,” he said. Today, the company is focused on something it calls “C to C to C,” conversation to completion.The idea is that AI can turn the things people say in meetings into action, without anyone having to follow up. Reeves offered a simple example: if someone in a call says they want to schedule a meeting, it’s already on the calendar before the call ends. A request to send a proposal might generate a draft presentation on the spot. “How do we make that conversation turn into work during the meeting, shortly thereafter, or provide intelligence for you to use later on?” he said. “It’s a real transformation.”The Pandemic’s Lasting ImprintNo conversation with a Zoom executive sidesteps Covid. The company tripled in size within 24 months of the pandemic’s onset, expanding from an enterprise-focused platform to a tool used for weddings, parliamentary sessions, and school classrooms around the world.Reeves wasn’t at Zoom during that period, but the culture it forged is one he inherited and described with evident pride. When schools scrambled to shift to online learning, Zoom’s CEO Eric Yuan made the decision to distribute licenses to 125,000 schools globally, at no charge. “That’s emblematic of how we think about Zoom and what we do for the community,” Reeves said.The operational intensity of those years also left its mark. A bias toward speed and a low tolerance for bureaucracy became embedded in the company’s culture, and Reeves said both remain defining traits today.Todd Reeves, the chief people officer at Zoom, spoke with moderator Megan Ulu-Lani Boyanton, business reporter at the Seattle TimesBoyanton asked Reeves about competition in this changing space, not just from Microsoft Teams, but from the expanding universe of AI companies entering the communications space. His answer pointed to three areas where Zoom believes it has an edge.The first is ease of use, a principle the company treats as a core competency rather than a feature. The second is AI capability: Zoom uses what Reeves described as a federated AI model, selecting from among the best available AI systems depending on what a user needs, an approach he said has produced top scores on rigorous academic benchmarks. The third, and perhaps most durable, is context. Because so much workplace communication runs through Zoom, the platform accumulates a rich layer of conversational data that can power AI tools in ways a newer entrant can’t replicate.The Future of HRWhen Boyanton asked where the HR profession is headed, Reeves didn’t hedge. He sees much of the transactional work of HR, such as tier-one employee support, routine queries, and administrative processes, being fully automated within five years. Zoom is already redesigning its internal knowledge base to be read by AI, and he expects a conversational HR chatbot to absorb 20 to 30 percent of his team’s workload.What remains, he says, is the work that genuinely requires a human: talent strategy, organizational design, leadership development, employee relations, culture. “Spend more time on the parts of the job that really require a human to influence and be a factor,” he said. “The other things will get taken care of.”The advice extended to how HR leaders make decisions in general. Reeves described himself as a data convert: someone who has learned to bring numbers and evidence into discussions that typically run on opinion and intuition. When a recent internal policy debate arose, he asked how many employees it would actually affect. The answer was 12. “I said, okay, then I think we can make a simple decision around this.”Even without formal metrics, he encouraged his team to find ways to gather information. Talk to 20 employees, run a small experiment. “There are ways to get data even if you don’t feel like you have the specific metric.”Connection in a Changing WorldWhen Boyanton asked how Zoom manages its worldwide workforce, spanning R&D teams in China and India, sales organizations across multiple continents, and employees in dozens of time zones, Reeves answered with a laugh: “We use Zoom.”The practical answer was more layered. He described a design philosophy built around local, intact teams that can operate largely independently, without requiring a manager on the other side of the globe to make decisions. Clear goals, recorded meetings, and accessible documentation help overcome the obstacle of distance. And as a leader, he said, accessibility has to be intentional: he runs town halls in the evening and again in the morning to make sure employees across regions can participate.The session ended with an audience question about keeping teams meaningfully connected amid constant noise and digital overload. Reeves’ answer was simple: don’t overcomplicate it.Have a team meeting. Start with something enjoyable. Make room for humor. The nature of work will keep changing, he said, but people are still people—-trying to solve problems together, trying to connect.“Have some fun,” he said. “Remember the Zoom happy hour chats? Just do stuff like that. And I think everyone will be fine.”Grace Turney is a St. Louis-based writer, artist, and former librarian. See more of her work at graceturney17.wixsite.com/mysite.(Photos by Josh Larson for From Day One)

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Live Conference Recap BY Jessica Swenson | May 13, 2026

Cut Costs, Not Corners: Effective Marketing in Lean Times

Don’t be afraid to question things you’ve always done, says Allison Gillespie, VP of marketing for O'Reilly Media. “We as marketers always need to look at that, while also leaving room for experimentation, because everything is changing and the playbooks we’ve been using for years are not working anymore,” she said.Rapidly changing landscapes in technology and customer behavior are forcing organizations to think creatively about fundamental shifts in their marketing effectiveness. This was the topic of a panel discussion moderated by Workforce Observer founder Subadhra Sriram at From Day One’s Silicon Valley marketing conference.Traditional qualified leads can feel like a marketing-driven initiative without any sales buy-in. That’s why Kumarbabu Vanapalli, VP of digital experience & engagement for Infineon Technologies, worked with junior sales reps to co-define valuable leads and experiment with continuous feedback loops and weekly iterations to refine lead targeting. “Our job is to enable salespeople to sell, not tell them which leads they have to go after,” he said. This strategy grew Infineon’s lead pipeline to over 55,000 per year over the course of three years.With customer indicators coming from multiple sources, customer voice, leads, socials, marketing now requires an omnichannel approach, says Gillespie. She believes it is crucial to find the right mix of channels and be flexible enough to redirect underperforming initiatives into new opportunities.Leaders spoke on the executive panel titled, "Effective Marketing in Lean Times: Creative Approaches to Delivering Value"AI search functionality is quickly reshaping marketing measurement as we know it. Hugh Burnham, head of search (SEM / SEO) at Ford Motor Company, shared that 70% of informational Google searches do not get past the AI overview, which makes traditional metrics like website visits and page flow less relevant. He encourages active optimization of your website content for AI-driven discovery.“Being passive and looking at your Google Analytics or Adobe is last year,” Burnham said. “You really need to change things, like crawlability, citation score, sentiment analysis, and how is your citation viewed?”Echoing the need for updated metrics, Andrea Cutright, VP of marketing for Upwork, says that Upwork replaced over one-third of its KPIs within its most recent annual planning cycle. “If you haven't swapped out a lot of your KPIs, you’re not watching where the market’s going.”Sajag Chikarsal, VP of marketing at DigiCert, advocates for a shift to revenue-aligned marketing measurement. By redirecting his marketing organization’s focus from top of the funnel to metrics like deal velocity, average sales cycle, and average sales price trends, he is able to connect focus areas back to specific marketing channels. “Now you can even say how many leads or MQLs or engagements am I getting from the AEO,” Chikarsal said, “and are they converting at a faster pace than the leads that I’m generally getting from the website from just pure SEO?”Rather than building content based on brand messaging, Burnham suggests researching real user questions and using FAQ structures and schema markup tools to create content that’s more easily discoverable by AI agents. “What ends up happening is, your answers from your website populate the Google ‘also asked’ questions. That also helps get a signal to the AIO so your data ends up showing your circuit.”Treating FAQs as living documents and ensuring they are written conversationally, says Vanapalli, makes your content more likely to match AI query patterns, increasing the chance that it will show up in searches.Internal AI transformations can drive marketing value as well, as long as organizations avoid some common mistakes like misalignment with customer needs and focusing solely on AI as a tool rather than a broader strategy.A clear definition of success and structured experimentation are important steps to effectively pilot and implement AI, says Cutright. Lack of confidence in outcomes can create barriers, but working together to define success provides a tangible, shared goal for teams to pursue. “You can visualize or feel your path to that success, rather than what I’ve seen some peers struggling with, where you just need to move to AI. That can be a little bit overwhelming, and it can’t really feel real.”To ensure consistency and avoid legal risks, warns Burnham, companies must standardize any LLM tools used by their teams, including the capability to monitor use and inputs. It’s also critical to reskill talent from authors and creators to editors and strategists. When using AI for content, journalistic integrity is paramount. “Make sure that your editors are also very good at prompt data and make sure that they read it. They just don’t copy and paste it.”Framing AI as a growth opportunity rather than a threat can help gain marketer buy-in and encourage skill-building, says Cutright. Show employees how they can eliminate repetitive or disliked tasks, she suggests, and create environments that are safe for experimentation. She told the story of Upwork’s Festival of Failure, which celebrates learnings based on failed initiatives, creating a safe space for employees to explore new things and learn from each other.Marketing leaders also embrace unconventional methods to drive ROI. To maximize his team’s cost efficiency, rather than investing in expensive event sponsorships, Chikarsal sends sales development reps to events with meeting quota targets. This has reduced their cost-per-opportunity from $23,000 to $6,500, while giving them better insights from direct customer interactions and breakout sessions.In-person engagement through trade shows, dinners, and events are outperforming digital marketing for O’Reilly Media, says Gillespie. People want to see that there is a human behind the brand, so direct interaction, especially at trade shows, helps reinforce trust. “Going back to that very human face-to-face is actually moving the needle. And we get so much direct attribution from trade shows.”Cutright advocates for a simple solution that empowers teams and helps integrate new processes: “Just give people permission to move in the new direction without trying to hang onto what’s in the past.”Jessica Swenson is a freelance writer and proofreader based in the Midwest. Learn more about her at jmswensonllc.com.(Photos by Josh Larson for From Day One)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker(Attendee) profile picture

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila(Attendee) profile picture

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi(Attendee) profile picture

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree(Attendee) profile picture

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers(Attendee) profile picture

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk(Attendee) profile picture

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University