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Virtual Conference Recap BY Emily McCrary-Ruiz-Esparza | March 06, 2026

Learning and Development, Powered by AI: How Innovations Are Bringing the Next Wave

“Already, I can’t go back to not having AI,” said Stephanie Smith-Ejnes, the VP of people and organization at Sony Pictures. “It is so ingrained in my day-to-day work and how efficient I am and how efficient my team is. The path forward is seeing AI as a force-multiplier and not a replacement for learning professionals.”Given the number of creatives employed by Sony, the will-it-or-won’t-it replace-me conversation is one Smith-Ejnes has been having a lot lately. And while she can’t imagine her working life without it, she’s sympathetic to those who still see it as a threat to their livelihood. It’s up to leaders like her, she explained, to lead the way with AI adoption, making the case for it as an enabler, and not a threat.During a panel discussion on how L&D teams are innovating with artificial intelligence at From Day One’s February virtual, Smith-Ejnes and her fellow panelists outlined how they’re pioneering AI in their organizations, setting the standard for adoption and responsible use.Building an AI-Native OrganizationDespite its widespread adoption, many companies and teams are far from proficient in AI. Talent development platform Infopro Learning uses a three-stage maturity model when helping clients advance. The first—and necessary—step is the “bolt-on” stage in which teams are curious and exploring with tools by adding them to existing processes, said CEO Sriraj Malick.The second is when teams are learning how to use AI to save time and money, creating new work capacity. Companies enter the third stage—that is, the AI-native stage—when teams can work within an AI infrastructure. “The infrastructure is learning as your team members are doing, so the knowledge and the intelligence compounds for the organization, for the team, and for every team member,” Mallick said.Journalist Emily McCrary-Ruiz-Esparza moderated the virtual session (photo by From Day One)Companies advance at different speeds, of course, and even the most innovative are still experimenting. For instance, customer-service platform Qualfon has developed its own AI-powered roleplay simulator to help employees master customer conversations. Learners have always asked for more practice, said the company’s VP of learning and development Marvie Wright, and now they can get it. Not only are these sessions measurable (tracking how quickly someone speaks or whether they over-use vocalized pauses like ums and ahs), “it also allows us to individualize and personalize the learning, and it gives immediate feedback,” she said. Personalization is something L&D teams have long talked about, “but finally, it’s a reality.”As AI promises to automate rote tasks that have previously occupied inordinate amounts of time, human skills are becoming the most necessary and coveted, says Brittany Dougan, senior director of L&D at government services contractor Maximus. The good news is, “we’re really good at them, and we know how to develop them in the organization, so it puts [L&D teams] in a position to be true business partners.”The Problem of ComplianceSome leaders in tightly regulated industries, like defense and healthcare, are finding AI adoption a challenge. “Compliance cultures are built on control and documentation, but really meaningful AI adoption requires iteration and failure and learning—it’s structured freedom,” said Heather Lambert, the VP of learning and development at healthcare provider Wellpath.To afford workers with as much freedom as possible, Wellpath uses sandbox environments in which users are given access to tiered permission zones based on clearance and need, with guardrails to prevent users from mishandling data. “When people understand that there is a boundary and why it exists—whether it’s HIPAA or data privacy—they’re more likely to respect it,” said Lambert. “If they know why, they won’t try to work around it.”“L&D teams will be the ones to set the standard for AI use within an organization,” said Smith-Ejnes. “If I sit back and I say, ‘let’s just wait and see what this is going to be,’ then the decisions are going to be made for me. But if we jump in as a strategic partner, then we become decision-makers with the business.”Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about business and the world of work. Her work has appeared in the Economist, the BBC, The Washington Post, Inc., and Business Insider, among others. She is the recipient of a Virginia Press Association award for business and financial journalism. She is the host of How to Be Anything, the podcast about people with unusual jobs.(Photo by Kosamtu/iStock)

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Live Conference Recap BY Carrie Snider | March 02, 2026

Rebuilding a Brand From the Inside Out: How Tech and Team Engagement Drive a New Strategy

As a 116-year-old company, ABM Industries looks very different today than it did in over a century ago. Recently, the company set out to redefine itself—but how it approached that reinvention was critical.Founded in 1909 as a window-washing business, ABM Industries has grown far beyond commercial cleaning into integrated facilities management, serving airports, universities, and complex infrastructures across 14,000 client sites with 100,000 frontline employees.Three years ago, leadership realized the company’s story hadn’t kept pace with its transformation. Cary Bainbridge, chief marketing officer at ABM Industries, spoke during a fireside chat at From Day One’s Atlanta marketing event about how technology and internal alignment drove ABM’s brand evolution.“When you think about our evolution, and what I’ve been fortunate to be part of over the last 20 years, it’s continuing to see that evolution and tell a new story,” Bainbridge told session moderator Stephen Koepp, From Day One’s editor in chief and co-founder. In recent years, ABM has expanded its capabilities, integrating soft and hard services under single contracts and modernizing its operating model. The shift wasn’t cosmetic. It was strategic, says Bainbridge. The company invested heavily in upskilling its workforce and embedding technology into daily operations. Today, frontline employees use mobile devices that direct workflows in real time, while managers and clients gain visibility into building operations through centralized digital platforms.Reflecting the Inside ChangeThe brand refresh, anchored in the theme “Driving Possibility, Together,” needed to reflect those internal changes.“It all started with alignment to our business strategy,” Bainbridge said. “We were going through a system transformation internally. The brand needed to match who we’ve become.” That transformation included modernizing enterprise systems and introducing new tools across the workforce. Leadership was intentional about pacing the change.“How much change can our teams consume at any given time?” Bainbridge recalled asking. “We wanted people to feel the change and see that it was happening—so when we empowered them with a new story, it was something they could believe in.”Cary Bainbridge, CMO at ABM Industries, spoke during the fireside chat Rather than leading with marketing, ABM focused first on operational credibility. Employees needed to see proof before they could authentically champion the new brand.The transformation began internally. ABM pressure-tested messaging with employees, launched the brand inside the organization first, and positioned team members as its primary storytellers before rolling out targeted external campaigns. “We knew we had to start on the inside,” Bainbridge said.Smart Growth, Not Just More GrowthAs ABM expanded into electrical infrastructure, microgrids, and mission-critical environments like data centers, its ambitions began to outpace public perception.“We had an alignment problem,” Bainbridge said. “Customers would say, ‘I didn’t know you did that.’ And internally, our team members would say, ‘I don’t know all that we do.’”Closing that gap required discipline. Rather than chasing volume, ABM intentionally targeted higher-value integrated solutions in sectors such as airports, higher education, semiconductors, and data centers.To support that strategy, the marketing team deployed AI-powered lead scoring and machine learning tools to prioritize quality over quantity—resulting in a 4% improvement in lead conversion rates in the first year.AI also expanded access to performance insights. By layering generative AI into marketing dashboards, ABM enabled more employees to query data directly, freeing analysts to focus on advanced modeling and strategic insights.Bainbridge emphasized that marketing’s credibility depends on measurable contribution to growth. At ABM, sales and marketing operate under shared leadership, with aligned KPIs tied directly to revenue in priority segments. “When I stand in front of our leadership team or our board, it’s about our contribution to new sales growth,” she said.Brand as a Cultural StrategyFor Bainbridge, the evolution of the CMO role requires both culture and ROI. ABM’s CEO is invested in internal culture, reinforcing the idea that the brand begins with employees.Employees represent the company to customers, recruits, and their communities. Internal alignment, therefore, becomes a business driver—not just a communications effort. By modernizing systems, upskilling employees, aligning leadership, and embedding technology into operations, ABM ensured its brand transformation reflected real change.Marketing’s role, Bainbridge said, is to connect those dots—so growth strategy, culture, and customer experience move in the same direction.Carrie Snider is a Phoenix-based journalist and marketing copywriter.(Photos by Josh Larson for From Day One)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker(Attendee) profile picture

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila(Attendee) profile picture

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi(Attendee) profile picture

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree(Attendee) profile picture

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers(Attendee) profile picture

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk(Attendee) profile picture

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University