January Virtual: AI & Marketing Technology
How Innovative Companies Put Advanced Technology to Work
HR leaders are on the front lines of AI adoption in the workplace. They’re responsible not just for finding ways to make their own departments more productive and efficient, but for ensuring that it can be smoothly applied throughout the organization. At a panel discussion at From Day One’s November virtual conference about how innovative companies are putting advanced tech to work, leaders shared how AI is reshaping their organizations, from hiring to data privacy.How AI Is Saving One Company Thousands of Hours At Vail Resorts, one major success has been in taming application volume, an enormous relief for a company that employs 50,000 workers, roughly 80% of whom are seasonal. “Our first attempt with leveraging AI is around modernizing the talent-acquisition process,” said Shiv Akumala, senior director of HR and finance. The hospitality company launched a mobile-friendly UI interface where candidates can apply for jobs that match their skill sets and their experience.Behind the scenes, the platform analyzes applications and automatically schedules screening calls and interviews. For a team accustomed to manually sorting through seasonal hiring surges, the impact has been dramatic. This first attempt at AI has saved the talent acquisition team thousands of hours, Akumala says.Vail’s use of AI doesn’t stop at hiring. The company is also using tools that forecast labor needs in real time, factoring in guest bookings and weather conditions to help managers schedule workers more accurately. Instead of relying on instinct or static staffing plans, managers can use dynamic models to understand exactly when demand at resorts will spike.Training a Modern Workforce on AIAt S&P Global, leaders saw the promise of AI early. The data and intelligence firm began training its workforce on artificial intelligence in 2018, well before the 2022 release of ChatGPT created the current AI boom.All new hires get exposure to AI tools and principles, regular hackathons challenge teams to develop their skills, and employees are incentivized to solve their problems with AI. Journalist and From Day One contributing editor, Emily McCrary-Ruiz-Esparza moderated the session (photo by From Day One)Executives model this behavior. CEO Martina Cheung and CPO Girish Ganesan have spoken at company all-hands meetings about how they use AI, both in and outside the office. That openness matters, says Tiffany Clark, S&P’s global head of people solutions and well-being. “That’s what really encourages and incentivizes our employees to leverage AI.”Making AI Simple and PersonalFor some, the AI learning curve is steep, and a slower introduction is needed, said Tyson Foods’ HR tech leader Devina Desai. The challenge is ensuring the tools are accessible enough for everyone to participate. “We need to make the experience for our team members basic,” she said.So, Tyson created a simplified, one-stop user experience within its HR administration system. Instead of navigating multiple portals with discrete credentials, employees can log in to a single platform to review dental insurance, submit medical claims, or learn about financial benefits. When everyday tasks like these become easier, Desai says, employees are more likely to use their benefits. Line managers get their own tailored dashboards with analytics, attendance records, and tardiness data–and each user sees exactly what they need.Ensuring Data Privacy Amid a Surge of AIIf efficiency is one side of AI adoption, data protection is the other. “We have very important internal employee data, so I always think about the possibility of leakage,” said Róisín Daly, head of people solutions at fintech company Stripe.As HR tech vendors began adding AI features, Daly’s team scrutinized the fine print. “We were suddenly faced with this problem: They’re processing our data and the lawyers don’t exactly know how to handle this, because it’s very new.”Daly must handle HR data–which includes troves of personally identifiable information, or PII–differently than her counterparts in other functions handle their data. While non-PII employee information may sit safely in the cloud, sensitive personal data requires iron-clad protections. The slightest bit of leakage is problematic at best, and catastrophic at worst.“That’s how leaders in the HR space tell me that they lose sleep, so I’m very focused on the experience, both from an internal data storage perspective and a vendor relationship perspective.”Clark agreed: “HR data is not the same as other forms of data. The biggest part is getting people to understand that difference, and then making sure we have firm data governance and data safeguards.”At pharmaceutical company McKesson, rigorous review is standard for every AI-enabled initiative. Ajeeth Anand Viswanath, senior director of HR tech services, says the company uses a three-tier approval model. First, legal reviews the use case. If it passes, it’s on to a senior specialist or data architect. Only after clearing those hurdles does it go to an executive-level board that assesses risk, exposure, and alignment with company priorities. “It’s a long process, as there are multiple questions,” he said. “Even the attorneys are present.”As the rate of change accelerates workplace transformation, HR leaders will have to contend with the way AI both simplifies and complicates the discipline. Whether it’s speeding up hiring, simplifying frontline tools, or tightening data protections, each organization is reckoning with how to deploy AI in ways that serve both the business and its people.Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about business and the world of work. Her work has appeared in the Economist, the BBC, The Washington Post, Inc., and Business Insider, among others. She is the recipient of a Virginia Press Association award for business and financial journalism. She is the host of How to Be Anything, the podcast about people with unusual jobs.(Photo by JLco - Julia Amaral/iStock)
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