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Live Conference Recap BY Ade Akin | April 13, 2026

Delivering Personalized Benefits for a Multigenerational Workforce

Verlinda DiMarino didn’t spend hours researching her options when her 86-year-old mother asked for a getaway to New York to watch Broadway shows for her birthday. Instead, she called her company’s travel concierge, the same service she had previously used to plan a Harry Potter World excursion in London. “They take that work off the shoulders of our employees,” DiMarino, the Head of Benefits at Liberty Mutual Insurance, said. “So they can basically function and be more productive in their work as well as in their life.”DiMarino sat down with Wall Street Journal columnist Callum Borchers at From Day One’s Boston benefits half-day conference to lay out a vision for employee benefits that treats workers as whole people across a multigenerational workforce.Wraparound Benefits for a Multidimensional WorkforceThe old model for benefits packages, health, a 401(k), and dental, no longer cuts it. “Employees today, no matter where they are in their life journey, are looking for programs and benefits that support them holistically,” she said. “It’s really a part of the value proposition today.”Borchers, who also teaches at Bentley University near Boston, drew a parallel to the shift in higher education toward “wraparound services.” Just as students need more than classroom instruction to succeed at higher learning institutions, employees need other things besides a paycheck to thrive. Verlinda DiMarino, head of benefits at Liberty Mutual, spoke with Callum Borchers, columnist at the Wall Street JournalThe challenge becomes deciding what to offer a workforce that includes everyone from recent college graduates to employees in their 80s. DiMarino says the answer starts with data. Liberty Mutual uses employee surveys, focus groups, and employee resource groups (ERGs) to determine what workers really want. “We partner with them regularly in terms of understanding the needs of their community and the allies in their communities,” she said.Listening to employees led Liberty Mutual to expand its fertility program to include perimenopause and menopause support. “When women get to the top of their license, and they’re going full throttle and hitting all cylinders, their hormones start to kick in, and they’re starting to have some brain fog,” DiMarino said. “We don’t want to lose those women from the workforce.” The fertility program now covers more needs, such as family-forming fertility benefits, menopause support, and testosterone replacement therapy for men. One Program, Multiple Life StagesDiMarino highlighted Liberty Mutual’s retirement program as a prime example of benefits designed for everyone. It’s a standard 401(k) on its surface, but it also provides financial counseling, which includes unlimited, one-on-one sessions on budgeting, retirement strategy, and draw-down planning. The company also launched a student loan match package. “Some of our employees coming right out of school are challenged with some student loan debt,” DiMarino said. The program matches student loan payments with matching contributions, helping early-career employees to pay down their debt and build retirement savings. The same program offers mid-career employees an emergency savings benefit and support for home buying. “Within that one program, we are meeting the needs of early career employees dealing with student loan debt,” she added. “We’re helping our mid-career employees as they plan to buy homes, as well as providing support for retirement planning.”Where Artificial Intelligence Helps and Where Humans StayBorcher asked DiMarino about how Liberty Mutual navigates around AI in HR as an increasing number of workplace interactions become automated. “We don’t think of AI as a replacement. We understand that it’s generative, it’s not creative,” she replied. “That’s what our talent is. We’re creative.”Liberty Mutual uses AI for tasks like consolidating dense vendor decks or pulling salient points from documents. “That’s a great use case for AI,” she said. As for employee appetite for AI? That depends on the generation. “My daughter would rather never talk to a person if she could,” DiMarino said. “And then there are employees that want paper, they want to read something and see that it resonates and it makes sense, and then they want to call and clarify.”Covering GLP-1s as a Strategic InvestmentBorchers asked about one of the hottest topics regarding benefits today: GLP-1 coverage. He recalled that DiMarino had recently told a room of her peers that, “AI and GLP-1s were like the two big things on the bingo card.”Liberty Mutual covers GLP-1s for both diabetes and weight loss. “It really aligns with our philosophy that we want a healthy workforce,” DiMarino said. “If you’re at a healthy weight, you’re likely going to have fewer comorbidities. You’re going to be able to sleep better, you’re going to be more productive.”DiMarino acknowledges the high cost of GLP-1s, but frames it as a long-term investment in lower cardiac risk, reduced diabetes spending, and improved cholesterol management. Liberty Mutual built in wraparound lifestyle support when it moved to a new pharmacy benefits manager in 2026. “We wanted to give them the tools and the support around lifestyle management, being able to eat appropriately,” she said, especially for employees who want to titrate down or come off the medications.That coverage has now become a recruiting tool. “We do occasionally have employees. When they’re considering employment with Liberty, they’ll say, ‘Do you offer these medications?’” DiMarino added. “We’re happy to say that we do.”Benchmarking for Top TalentBorchers asked how much employers should keep an eye on competitors when designing benefits. “That’s important, because you want to be the employer of choice,” DiMarino said. Liberty Mutual benchmarks against a peer set that includes other insurance companies as well as “the most admired companies and the top 100.”Regarding hybrid work, which is another popular benefit, Liberty Mutual requires employees within 50 miles of an office to come in two days a week, allowing them to work from home on the remaining days. “That is extremely popular with our employees,” DiMarino said. The company also offers “virtual weeks” around holidays like winter break and back-to-school time, when everyone works from home.DiMarino’s message, delivered through stories of fertility benefits, travel concierges, and Broadway trips, suggests that the companies that invest in true wraparound support will be the ones employees remember.Ade Akin covers artificial intelligence, workplace wellness, HR trends, and digital health solutions.(Photos by Josh Larson for From Day One)

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Virtual Conference Recap BY Grace Turney | April 09, 2026

Smart Tools, Smarter Hiring: How TA Leaders Can Leverage Their Human Judgement

Soha Kadam-Masudi recently sat down for a series of senior-level reference checks; and she barely picked up a pen. Microsoft Copilot recorded the calls, summarized the conversations, and handed her back something she hadn’t had in years of recruiting: her full attention. “It was such a meaningful conversation because I was focusing on the questions and what was actually coming back as a reference,” said Kadam-Masudi, director of talent acquisition for Aramark Canada.That shift from administrative executor to thoughtful evaluator is exactly the evolution talent acquisition leaders are chasing right now. AI tools have moved well beyond the novelty stage and into the daily rhythms of recruiting, automating the repetitive and liberating the human. But the technology still can’t do the most important things: read a room, sense reluctance in a team, or vouch for a candidate with conviction.This was the topic at hand during a panel discussion at From Day One’s March virtual conference. Corinne Lestch, journalist and founder of the Off-Site Writing Workshop, moderated the conversation with five talent acquisition leaders from companies spanning multiple continents and industries.Streamlining the MachineryFor many TA teams, AI’s first and most visible contribution has been streamlining daily functions. Angie Lombardo, VP, global director of operations for talent acquisition at Arcadis, described layering an AI system on top of her company’s applicant tracking system to compensate for its clunkiness. The tool automates workflow steps, surfaces qualified candidates from a database of a million people, and handles interview scheduling; a task that used to eat hours. “It saves the recruiters a lot of admin time and helps them focus on finding the right person,” she said.Leaders spoke on an executive panel during From Day One's March talent acquisition virtual conference (photo by From Day One)Kadam-Masudi echoed that—at Aramark (where the team recruits roughly 2,000 to 3,000 employees annually in Canada alone), AI screening tools and chatbots help manage the volume by answering candidate questions around the clock, routing applications, and reducing the administrative burden on frontline managers who would otherwise be doing a great deal of recruiting themselves. “Qualified candidates just go into the system, get interviewed, and then really the attention span for managers is: do a good job at the interview and get them hired,” she said.Pradeep Nair, AVP, global head of TA and talent center at Collabera, summed it up neatly: “AI should remove repetition, not the responsibility.”What’s Genuinely Useful, and What Isn’tNot every AI tool earns its place. The panel largely agreed that the clearest value comes from tools that handle high-volume, low-complexity tasks: screening questions, scheduling, workflow analytics, candidate matching. Skill-based assessment tools—which evaluate a candidate's capacity to keep learning rather than just their resume—generated real enthusiasm, with Nair flagging them as a strong emerging category for frontline and retail roles.Natalia Botero Penagos, senior director of talent acquisition at Publicis Sapient, pointed to an agent her team built that helps recruiters with interview preparation and candidate communications. The agent drafts messages calibrated to the company’s employer brand, at the right moment in the hiring process, and then hands them to a recruiter for a final human touch before sending. “The recruiter is the one that needs to review and add the personal touch,” she said. “It creates a more structured way of communication, a better candidate experience.”She also highlighted Claude as a tool gaining ground, particularly for teams outside highly structured corporate environments, pointing to its ability to help build replicable skills and scale the expertise of a strong individual recruiter across an entire global team.What the panel agreed hasn’t worked: giving AI the final say. Several leaders described experiments with fully automated decision-making for junior roles and pulling back quickly. “We were trying to get away with having AI do everything for very basic, very junior roles, and I don’t think we were comfortable to give that decision-making just yet,” Kadam-Masudi said.Lombardo was direct about the legal and ethical stakes: “We don’t have AI making decisions. We have AI automating and making recommendations, but it definitely doesn’t make decisions, because then you get into touchy territory.”Botero Penagos raised a point the group returned to several times: even well-designed AI agents can carry bias. The concern isn’t just about whether to hire a person, but how candidates are evaluated throughout the process. “The human in the loop is 100% needed,” she said.That oversight isn’t just an ethical stance; it’s a structural requirement. As AI begins to shape which candidates get seen, which get screened out, and how they’re communicated with, TA leaders are increasingly responsible for auditing the system’s outputs, not just its inputs.Early Careers in the Age of AIOne of the sharpest conversations of the session came when the topic turned to early career professionals. Chantha Nhem, global lead, new professionals, early careers global TA & development at Nokia, described a growing concern she hears from young workers: will AI take their entry-level jobs before they’ve had a chance to build the judgment those jobs are meant to develop?Her answer was neither dismissive nor falsely reassuring. Nhem referenced Gartner research suggesting AI won’t eliminate jobs so much as reshape them; but she was candid about what that reshaping means. “There’s a loss of natural progression that’s going to happen for early professionals, where you’re going to have to have a higher starting point of complexity in your role, and the learning curve is definitely going to be steeper,” she said.Nokia’s response has been to redesign early career programming from the ground up: shifting the emphasis from purely technical skills to adaptability, critical thinking, and decision-making, and aligning those programs directly to organizational strategy. “We have to make sure that they’re ready for this adoption and give them the confidence they need to contribute faster and integrate faster into our teams,” Nhem said. The talent acquisition and development functions at Nokia were united into a single team last April, a signal of how tightly linked the two have become.The Judgment Calls AI Can't MakeIn the session’s final stretch, Lestch asked each panelist for a recent example of a moment that required human judgment—something AI simply could not have handled.Nhem described looking at a project status dashboard for her early careers initiative and seeing everything marked green. AI would have called it fine. She knew better: team members were quietly anxious about their shifting workloads and new skill requirements. “AI did not flag that, nor could it accommodate the needs of our team,” she said. She organized a collaborative document to surface those concerns and keep the project on track.Nair described introducing AI tools into a recruiting workflow that had operated on Boolean searches and LinkedIn for years. The technology worked, but the people didn’t adopt it without help. “AI could analyze resumes or recommend candidates, but it couldn’t assess the readiness of people to change how they work,” he said. His team redesigned the rollout, leading with training, transparency, and success stories before asking anyone to change their habits.Botero Penagos recalled a talent search across five Latin American countries for creative roles supporting a European team. AI helped compile data and build dashboards. What it couldn’t do was interpret the ambiguity in a creative portfolio, navigate the language and cultural nuances across six countries, or explain the complexity of the landscape to skeptical stakeholders. “All of that comes from experience and from our team,” she said.Kadam-Masudi put it simply: even when AI hands you excellent talking points, you can’t just read them aloud. “It needs the element of you. It needs to be your kind of personality in those words. I’m still me.”Grace Turney is a St. Louis-based writer, artist, and former librarian. See more of her work at graceturney17.wixsite.com/mysite.(Photo by Ridofranz/iStock)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker(Attendee) profile picture

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila(Attendee) profile picture

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi(Attendee) profile picture

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree(Attendee) profile picture

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers(Attendee) profile picture

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk(Attendee) profile picture

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University
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