FromDayOne, Inc's logo

Conferences and journalism for HR and marketing leaders

From Day One is a media outlet covering innovative ways organizations build stronger relationships with employees, customers, and communities, with reporting on leadership, employee experience, workplace well-being, brand trust, and AI.

Latest reporting on People & HR, Advertising and Marketing

Live Conference Recap BY Jessica Swenson | October 08, 2026

The AI-Enabled Workforce: Redefining How People and Technology Work Together

There’s no doubt that some elements of business will always need a human touch, regardless of how efficient AI can make us. “In a world where all the popular media is saying, ‘What are we going to automate? What are we going to streamline? What are we going to change?’ I have really had a lot of success flipping that question and saying, what needs to remain radically human and why?” said Christopher Rosett, head of global workforce design at Vanguard. He encourages companies to reflect on their competitive advantage and their risk tolerance when considering how to integrate AI into their operations. The delicate balance between human and machine was the topic of a panel moderated by Philadelphia Inquirer reporter Ximena Conde at From Day One’s Philadelphia conference.By embracing a strategy of elevating human potential at the “intersection of human capital and digital capital,” Jonelle Coletta Parker, SVP of the HR, research, development, & commercialization people organization at Bristol Myers Squibb (BMS), said her organization is seeing faster, higher-quality outcomes, including improved patient outcomes. Parker shared that BMS has “recently launched the equivalent of an augmented GPT, which means that some of the members of that team are in fact digitized.” This method has magnified the teams’ workforce intelligence, she says, “because instead of having one person who represents the medical or the clinical development team, you have this agent who's able to pull from many, many places.”Ximena Conde, reporter at the Philadelphia Inquirer, moderated the sessionPanelists widely agreed that AI is appropriate for repetitive, continuous work that doesn’t require human nuance and judgment. Catherine DaGrossa, corporate VP of HR for New York Life sees value in using AI to identify, synthesize, and analyze data patterns and create simulations. But since her company is accountable to policy owners over the long term, it is careful about where it fits AI into its processes.“We have to really think about where we’re willing to put a machine in between us and our customers,” she said, “and the moments that matter most to families, we’re not willing.” That’s why humans are still connected at touchpoints that can create or lose trust, like claim decisions and performance reviews. That said, New York Life’s most-used AI agent, with 7,000 employee and 9,000 leader hits, was built for performance review season; it helps both employees and leaders prepare for review conversations. Getting data into the hands of customer-facing operations, increased expertise in actuarial and underwriting, and improved sales data are some key areas Matt Geis, SVP of HR at Lincoln Financial Group cited as ripe for AI integration. “I think about product manufacturing and being able to more quickly do pricing analysis or product redesign so that we can be faster or nimbler in the marketplace,” said Geis. “Being able to make your sales force that much better with where they're going, and what data they're bringing once they get there—it's invaluable.”Acknowledging employee fears and the potentially divisive nature of AI, empathy and effective change management emerged as common themes among panelists. Samantha Davis, CIO, Americas, at Arkema, reflected on a Microsoft CoWork pilot that shortened a monthly FP&A report timeline from 5–7 days to 30­–45 seconds. This caused fear among the team historically responsible for this report.“That’s a really real fear. It’s something they’re feeling. It’s not right or wrong, and it’s real for them at that moment.” Davis said. “So I think when we show things like that, preparing for who the audience is and the possible outcomes of sharing that, so you can anticipate from a point of possible empathy or information, is really important.”DaGrossa described the challenge as a “change management problem disguised in a technology costume.” She suggests easing up on ambition and speed to ensure adequate training and authentic engagement.Geis emphasizes that AI use is a journey, comparing it to the advent of electricity and the internet and asserting that humans are resilient and adaptable. “Once you start using the tool and realizing what it can do and how it can make your job easier,” he said, “When employees start to see that, that gives time for people to develop, to learn, and to see how it can make their jobs better.”As workflows change and AI becomes more ubiquitous, roles and performance evaluation will also shift. Parker says that real-time data is helping provide more clarity on what people are actually measured against. As the volume of curricula production has increased for BMS’s commercial learning group, the team was initially fearful that an AI agent would create all content and eliminate their roles. But it turned out that their human ability to distill science-dense content into user-friendly learning materials is invaluable.As organizations and employees adjust to these new ways of working, Rosett encourages people to remember that many of the tasks teams are used to doing still need to be done—the focus on how to do them is just changing. “If you’re feeling a little bit intimidated by all this tech stuff, and the terms,” he said, “know that a lot of the really core foundational strategic work that HR has been good at for a really long time is critical to how AI is going to get enabled in your organization. That’s a really important place where we’re focusing energy in upskilling how HR can show up and help.”Jessica Swenson is a freelance writer and proofreader based in the Midwest. Learn more about her at jmswensonllc.com.(Photos by Josh Larson for From Day One)

The AI-Enabled Workforce: Redefining How People and Technology Work Together
News BY Grace Turney | September 17, 2026

Sydney Sweeney’s “Just Sports” Campaign Starts a Marketing Conversation Beyond Sports

Novig, a sports prediction market, just launched its first national “Just Sports” campaign, starring Sydney Sweeney. The Euphoria star is not only the face of the campaign, but also a strategic partner and equity holder. One ad shows Sweeney posing with sports equipment just barely covering her nude body. Some female athletes have called it a step backward for how women’s sports are marketed.Novig’s marketing tactic isn’t anything new. Brands have long used shock value and celebrity endorsements to grab attention and generate buzz. But the visual language the company chose is doing more than catching the eye of sports fans who happen to like Sydney Sweeney. It’s become part of an ongoing conversation about how women’s sports are depicted in the media.In a press release announcing the campaign, Novig described it as a way to present its “Just Sports” message with “confidence, humor and a playful edge.” As Sweeney’s ad circulated widely online, backlash was swift. The overall consensus is that the ad has little to nothing to do with sports trading, and instead primarily highlights Sweeney’s body. Female athletes are among the loudest critics.Four-time Olympic gold medalist swimmer Ariarne Titmus called out Novig’s marketing for sexualizing women’s sports. “I can’t describe how infuriated I feel when I watch this,” she wrote on Instagram, per The Guardian. She added that the ad undermines every woman who has built her career on skill rather than image, and questioned why monetizing women’s bodies still passes as acceptable marketing.Former college gymnast Gracie Kramer also took to Instagram to criticize the ad. She posted a highlight reel of her own athletic career, captioning it with a line aimed squarely at the Novig campaign: “idk what Sydney Sweeney was doing, but this is what a woman in sports looks like.”This is not Sweeney’s first time facing controversy for a marketing campaign. Selling soap made from her bath water in a partnership with Dr. Squatch garnered criticism for what some deemed vulgar exploitation. Her series of short video ads for American Eagle similarly used her sexuality as a marketing ploy. In one clip, Sweeney said, “My body’s composition is determined by my genes.” The camera then panned down to her chest, and she said, “Hey, eyes up here.” For marketers, the Novig campaign offers a case study in a tactic that’s becoming increasingly common: using controversy as a way to drive engagement. Novig set out to build a reputation as a platform for serious sports fans, but the campaign has generated conversation well beyond the world of sports trading. Sweeney’s controversial American Eagle campaign and Novig’s latest campaign suggest a broader pattern in celebrity marketing: sex appeal can be an effective way to capture attention, while also creating reputational risk when the underlying message is perceived as regressive.The bigger risk for brands isn’t the backlash itself, but what the backlash reveals about audience trust. A campaign can rack up engagement and still erode the thing marketers actually need long-term: the sense that a brand understands and respects the people it’s trying to reach. As more companies lean on star power to break through a crowded feed, the Sweeney campaigns are becoming a reference point for what happens when a “bold” creative choice reads as out of touch instead.Grace Turney is a St. Louis-based writer, artist, and former librarian. See more of her work at graceturney17.wixsite.com/mysite.(Photot by ElenaMist/iStock)

Sydney Sweeney’s “Just Sports” Campaign Starts a Marketing Conversation Beyond Sports

Upcoming HR and marketing events

What attendees say about From Day One conferences

Jordan Baker, Emplify — From Day One attendee

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker, ColorVizion Lab — From Day One attendee

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu, Remitly — From Day One attendee

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila, KNKX 88.5 FM — From Day One attendee

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett, Gimme Vending Inc. — From Day One attendee

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi, Significance LLC  — From Day One attendee

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree, Fiserv — From Day One attendee

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell, Emplify — From Day One attendee

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero, One Medical — From Day One attendee

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins, Seattle Children's — From Day One attendee

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers, Nourish Events — From Day One attendee

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst, ePerkz — From Day One attendee

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater, Confluence Health — From Day One attendee

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka, SkillCycle — From Day One attendee

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk, Emory University — From Day One attendee

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University