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Virtual Conference Recap BY Grace Turney | March 12, 2026

How Schneider Electric Is Powering a Skills-First Future

Dina Yorke almost didn’t apply for the job that would help define her career. The role, a finance business partner position, was a perfect fit—except for one puzzling line in the job description: this person will manage HR. “What finance person manages HR?” she remembered thinking. It was her husband who finally pushed her to take the leap. “Put your name in. What do you have to lose?”Nearly 20 years later, Yorke is the VP of learning excellence at Schneider Electric, a 190-year-old global energy technology company. The unconventional path she took, crossing from finance to operations to global HR, reflects the very argument she now makes for why companies must stop organizing talent around rigid job titles and start building everything around skills.That philosophy took center stage during a fireside chat at a From Day One’s February virtual conference, where Yorke spoke with Megan Ulu-Lani Boyanton, a business reporter at the Seattle Times. Together they explored how AI and skills-based talent strategies are reshaping the future of work, from the shop floor to the executive suite.Skills as the FoundationSchneider Electric has made a strategic decision that most companies haven’t yet: skills are no longer just a component of HR; they are the organizing principle for everything the company does with its people, from hiring and development to internal mobility and, eventually, compensation. “We’ve made the decision strategically to put skills as the foundation of everything we’re doing in HR,” Yorke said.Yorke of Schneider Electric spoke with journalist Megan Ulu-Lani Boyanton during the virtual session (photo by From Day One)Part of what makes this shift consequential is its scale. Schneider is in the process of expanding its global career architecture from 800 job codes to more than 3,000. This granularity allows the company to see, for instance, that a learning experience architect with two years of experience and one with twenty shouldn’t share the same code. They have different proficiency levels across the same critical skills, and the company needs to be able to track that gap.Across those 3,000 roles, Schneider has identified approximately 1,150 critical skills. Some, like digital fluency and AI literacy, cut across nearly every job in the company. Others are specific to engineering, sales, or learning and development. The goal is to give both employees and managers a clear map: here is where you are, here is where the business needs you to go, and here is how to get there.The Urgency Behind the StrategyWhy now? Yorke pointed to data from the World Economic Forum’s Future of Jobs Report 2025 to frame the stakes. One-third of current skills will be obsolete by 2030. More than 60% of business leaders say the shortage of talent and skills is among their most pressing concerns. And nearly 60% of the global workforce will need to be reskilled or upskilled in the coming years.“We know we’re not going to be able to buy ourselves out of this,” Yorke said. “We’re not going to be able to go hire all the people out there. We have to invest in our people.” The calculus is straightforward: build, don’t just buy. That means creating the internal pathways, tools, and culture that help employees grow into the roles the business will need, before those roles become vacant or critical.AI as a Career Development ToolAt Schneider, AI is not an abstract future concern; it’s already embedded in the systems employees use every day to manage their careers. The company’s internal talent marketplace, called the Career Hub, allows employees to assess their own skills against their job code, identify gaps, and receive personalized recommendations for jobs, projects, mentors, or learning opportunities.A newer feature, the coffee chat function, offers something more casual than formal mentorship—a way for an employee to simply connect with someone at a different level or function to understand their career path. Soon, the platform will also generate learning recommendations directly tied to individual skill gaps, meeting employees wherever they are in their development journey.The company has also piloted and is preparing to roll out an AI coaching tool called Nadia, trained on Schneider’s own HR and management philosophy. Yorke described using it herself to prepare for high-stakes conversations, work through performance management processes, and rehearse presentations, all by talking out loud rather than typing. “I used to say, could I put a USB into my brain?” she said. “Now I just talk to Copilot or I talk to Nadia. They transcribe, and then I can edit.”Shop Floor to Top FloorOne of the session’s most striking points was Yorke’s insistence that AI capability-building isn’t just for knowledge workers. Schneider operates a global supply chain and manufactures its own products, which means it has to think about AI literacy across an extraordinarily wide range of roles and education levels.“Think about it: we go from the shop floor, because we do have our own global supply chain, all the way up to the top floors,” she said. The company has set up computer rooms in its manufacturing plants so that shop floor employees can access digital and compliance training. More pointedly, Schneider has built AI governance and ethics into its company-wide compliance curriculum. This training flows from executive leadership down to production workers every year.Yorke noted that many frontline workers have been using AI in the form of automation for years. “A lot of our employees have been working with AI for years,” she said. “Maybe when some people think AI, they automatically think generative AI. AI is machine learning. It’s automation.”Enthusiasm for AI at Schneider is matched by a structured approach to managing its risks. The company’s AI strategy is anchored in the National Institute of Standards and Technology AI Risk Management Framework, a set of principles that Yorke said shapes the company’s entire approach. Layered on top of that framework is a global committee overseeing AI strategy, an internal hub of AI experts who consult on both internal and external applications, and an ongoing risk management process.The company has also updated its trust charter (an internal governance document) to explicitly address data privacy and intellectual property in the context of AI. “We need to make sure it’s well protected,” Yorke said, noting that employees sharing content with AI tools must understand what protections are in place.For employees who feel nervous about the technology, Yorke’s approach is transparency over pressure. The key, she said, is being clear about what a tool is designed to do and, just as importantly, what it is not for. “We have to recognize that employees are going to be at different stages of comfort.” The company’s response is not to mandate adoption but to build a culture where curiosity is rewarded, experimentation is safe, and the resources to learn are widely available.The Human Skills Still Matter MostFor all the emphasis on technology, Yorke returned repeatedly to a simpler message: human intelligence is the anchor. The skills she credits most for her own career, critical thinking, communication, empathy, stakeholder management, are the same ones she believes will matter most in a world where AI handles data synthesis and routine tasks.“It’s our brains that are going to be the ones that help drive the decisions,” she said. The role of a person in an AI-augmented workplace isn’t to compete with the machine, but to apply judgment, context, and interpersonal skill to what the machine surfaces.Her parting advice to the audience was characteristically direct: invest in your human skills. Build robust governance before rolling out AI tools. Be transparent with employees about why and how the tools are being used. And above all, stay curious. “You don’t have to be the early adopter,” she said, “but get out there and try.”The internal barriers, she added, are almost always the most dangerous ones. After all, she nearly talked herself out of the job that changed everything.Grace Turney is a St. Louis-based writer, artist, and former librarian. See more of her work at graceturney17.wixsite.com/mysite.(Photo by Barks_japan/iStock)

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Feature BY Erin Behrens | February 18, 2026

When Chatbots Start Showing Ads, Who Wins?

Super Bowl viewers accustomed to the usual peppy ads for snacks and car insurance were treated to a new wave of brands competing for attention during last week’s game: dueling AI platforms. Ads for OpenAI took an earnest tone, promoting the use of its Codex tool for creators with the theme, “You Can Just Build Things.” But its archrival Anthropic, on the other hand, went on the attack, aiming to gain an advantage over a question on every marketer’s mind: when will advertisements start appearing in the answers to our AI prompts? Anthropic’s ads formed a quick response to the announcement of paid ads coming to OpenAI’s ChatGPT. The opening round in the Super Bowl foreshadows an exciting time for marketers, a confusing time for consumers, and a hypercompetitive time for these leaders in AI. Anthropic’s Super Bowl campaign, touting its Claude platform, offered a calculatedly dystopian glimpse of ads in AI. In the commercial that drew the most attention, the lead asks, “Can I get a six-pack quickly?” His extra-jacked training partner recommends, in a suspiciously lagging monotone, that the kid try “Step Boost Maxx, the insoles that add one vertical inch of height,” leaving the youth confused as the slogan flashes: “Ads are coming to AI. But not to Claude.” Anthropic says it will support Claude through paid subscriptions, among other means.The commercial lead asking his training partner for advice (photo via Anthropic) Meanwhile, OpenAI is positioning this change as pragmatic. The company’s CEO, Sam Altman, has framed ads as a way to make the service more accessible. Sponsored placements may be tested for users on the free plan, with clear labeling and a separation from core answers, the company posted. The stated goal is to fund the platform while preserving trust, ensuring users can distinguish between helpful guidance and promotional content. Rethinking Marketing Strategies The looming reality of sponsorships on AI platforms is sure to alter marketing strategies. “Sponsorship on AI platforms is right around the corner, especially as these tools mature and look for sustainable revenue models,” Katie Conrad, general manager of customer performance and insights at Delta Air Lines, told From Day One.“We’re already seeing high-intent behavior shift into AI, from Cyber Monday shopping to full trip planning, which means brands are entering the consideration set earlier than ever,” Conrad said. Instead of scrolling through search results, a consumer might ask a chatbot, “What’s the best 65-inch TV?” or “Which standing desk is worth it?” These high-intent questions could easily and quickly be solved as sponsored content makes its way to chatbots. If AI becomes the first stop for answers, it also becomes a battleground for brand visibility. Companies will increasingly optimize not just for clicks, but for being the answer, positioning themselves within AI-generated recommendations in ways that feel authentic and helpful to consumers.Preserving Brand and IntegrityThese ads will likely be hyper-targeted, a dynamic that will land in a variety of ways with consumers. Some will appreciate ads that feel genuinely helpful, while others may see that level of precision as invasive. “People will value authentic content that showcases your lived experiences and POV instead of informational content,” said Sooraj Divakaran, marketing director at Firstsource. Even so, “[marketers] will need to be very thoughtful with how they use this new channel and what they want to achieve from it. The larger question is how the sponsorship will align with what you’re trying to do as a brand,” Divakaran said, citing the case of Anthropic’s recent partnership with the Williams F1 auto-racing team as their official thinking partner. “If what you’re trying to do as a brand is closely aligned with any of these brands, then the partnership will make more sense,” Divakaran said.When it comes to brand trust, the stakes are high. AI carries a sense of authority while also feeling personal, almost like a one-to-one conversation. That combination is powerful yet fragile. Sponsored suggestions that feel pushy or misleading could backfire quickly, much like in the satirical Super Bowl scenario Anthropic depicted. “The challenge will be protecting trust, because the power of something like ChatGPT is perceived objectivity, so any sponsored presence has to feel native, transparent, and genuinely useful or it risks eroding the very behavior brands want to tap into,” Conrad of Delta said. The Chatbot Super Bowl FeudWhile OpenAI CEO Sam Altman emphasizes accessibility, Anthropic’s ads clearly made an impact, according to post-game data. “The maker of the Claude chatbot saw visits to its site jump 6.5% following its Super Bowl advertisement that took a swing at rival OpenAI’s decision to bring ads to ChatGPT,” reports CNBC. The ad put Claude into the top 10 free apps on the Apple App Store and drove an 11% increase in daily active users, outperforming competitors like OpenAI, Google Gemini, and Meta.Was it just an effective ad, or is it tapping into deeper consumer insights? The Super Bowl spot for Claude may have driven clicks and installs, but it also raises a bigger question: how comfortable are users with advertising in this new form of media that takes on the role of a trusted advisor? Customers are used to seeing pay-per-click (PPC) ads appear in search-engine results, usually posted above the list of non-paid results, but AI chatbots started off with non-commercial personas. As they become the first stop for information, from shopping recommendations to trip-planning, users may start noticing sponsored responses in places they previously expected neutrality. Brands see opportunity, but the presence of ads in AI could shift trust, influence behavior, and even change how people interact with these platforms. The competition has only begun, but Anthropic’s campaign may be signaling the new rules of engagement.Erin Behrens is an associate editor at From Day One.(Featured photo by alexsl/iStock)

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What Our Attendees are Saying

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“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
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“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
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“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
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“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
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“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
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“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
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“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
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“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
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“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
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“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
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“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
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“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University