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Virtual Conference Recap BY Grace Turney | May 15, 2026

Delivering Large-Scale Frontline Workforce Development

From the vast warehouse to the loud machinery, the first day inside a Humana pharmacy dispensing site can be jarring. Workers who walk in expecting something quieter and more clinical may feel shocked. “You don’t want the first time they see the inside of a dispensing site to be the first day on the job,” said Laura Bartus, head of learning at CenterWell Pharmacy, a division of Humana. That moment of surprise, she says, is a fully preventable failure of recruitment.Bartus joined moderator Megan Ulu-Lani Boyanton, a business reporter for the Seattle Times, for a fireside chat closing out From Day One’s May virtual conference. The conversation covered how learning and development (L&D) can drive both recruitment and retention, what it takes to earn organizational buy-in for training programs, and how large companies like Humana can preserve human connection across sprawling teams.Closing the Preview Gap“Job shock is real,” Bartus said, describing the moment new hires realize a role is harder or different than advertised. Her solution is straightforward: show candidates what the job actually looks like before they accept it. Humana’s pharmacy team now offers virtual tours of dispensing sites during the interview process, walking candidates through the physical environment, daily workflows, and the path a prescription takes through the system. Clinic teams are building similar previews for front-office staff.The goal isn’t to screen people out; it’s to let them opt in with full information. “I want them to realize that when they’re interviewing,” she said. Candidates who self-select based on an honest picture are more likely to stay.Retention, Bartus noted, is just as much about trajectory as transparency. Pay matters, and frontline workers are rarely compensated generously. But so does the sense that a current role leads somewhere. Replacing an employee can cost an organization $10,000 to $15,000 when recruiter time, posting fees, and leadership hours are factored in. The math makes career pathing a business imperative, not just a cultural nicety.Laura Bartus of Humana spoke with moderator Megan Ulu-Lani Boytanton of the Seattle Times (photo by From Day One)“Where you want to go is not divorced from where you are now,” she said. A call center agent, for example, is developing empathy, active listening, negotiation, and de-escalation skills daily. Those translate directly to sales, team leadership, and beyond. Bartus’s job, as she sees it, is to help employees see those connections and build a bridge.Winning Stakeholder Buy-InEven the best-designed learning initiative can fail without the right support. Bartus is direct about what separates programs that succeed from those that quietly disappear: senior leader investment. Not passive approval, but active championship.“If the senior leader over that area isn’t personally invested and doesn’t own it, that program is always going to fail,” she said. Her approach when launching something new is to secure that alignment before building momentum. She seeks a seat at executive leadership meetings, shares what’s being proposed and why, and makes the value explicit. “If you don’t show them the value of what you’re building, they’re not going to buy in.”She frames L&D not as a service function waiting to be funded, but as a strategic partner that earns credibility by speaking the language of outcomes. Learning leaders who want organizational support, she said, have to go get it proactively and in person.Building a Team That Talks to ItselfBartus leads a team of 67, and collaboration across that group doesn’t happen by accident. A few years ago, facilitation, design, operations, and product functions operated largely in isolation. The resulting training was fine, but it reflected the siloed thinking that produced it.Her fix was structural: a pod model that pulls people from different roles into biweekly working groups organized around a specific learning audience. Designers, facilitators, education leads, operations partners, and product partners now share a room and a common goal. The training they build together is more coherent because everyone is solving for the same end user.The social byproducts matter too. “They develop their own in-jokes and their own subculture,” Bartus said. “They champion each other and they cheer each other on.” At all-team meetings, the clinic side of her organization dedicates time to kudos—peers publicly recognizing each other’s contributions in front of the full group. In an environment where raises aren’t always possible and bonuses depend on the fiscal year, recognition becomes its own form of compensation.“We can always recognize the people around us for doing great work,” she said. “We can make them feel appreciated, and we can show them: your work is important to our success.”Cross-Training as a Competitive SkillThe same flexibility Bartus builds into her team culture applies to her staffing model. When facilitation demand drops and design work spikes, she doesn’t wait. Facilitators on her team have been cross-trained as designers, allowing her to redirect capacity without disruption.That model showed its value when Humana’s contracts with telehealth providers expanded GLP-1 offerings and the volume of related patient calls increased. Operations staff stepped up to handle the new call load, learning what the medications are, how coverage rules work, and what patients need to know. “People have been really wonderful about flexing new skills,” Bartus said. She credits strong frontline leadership for creating an environment where employees raise their hands for new challenges rather than waiting to be assigned.The throughline connecting all of it, recruitment honesty, stakeholder alignment, team cohesion, adaptive staffing, is permission. Permission to fail in training before the stakes are real, to grow in a direction that wasn’t on the original job description, and to be seen, recognized, and valued for work that often goes unnoticed. “We need to give them practice,” Bartus said, “and we need to give them space to fail while they’re with us.”Grace Turney is a St. Louis-based writer, artist, and former librarian. See more of her work at graceturney17.wixsite.com/mysite.(Photo by nortonrsx/iStock)

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Live Conference Recap BY Jessica Swenson | May 13, 2026

Cut Costs, Not Corners: Effective Marketing in Lean Times

Don’t be afraid to question things you’ve always done, says Allison Gillespie, VP of marketing for O'Reilly Media. “We as marketers always need to look at that, while also leaving room for experimentation, because everything is changing and the playbooks we’ve been using for years are not working anymore,” she said.Rapidly changing landscapes in technology and customer behavior are forcing organizations to think creatively about fundamental shifts in their marketing effectiveness. This was the topic of a panel discussion moderated by Workforce Observer founder Subadhra Sriram at From Day One’s Silicon Valley marketing conference.Traditional qualified leads can feel like a marketing-driven initiative without any sales buy-in. That’s why Kumarbabu Vanapalli, VP of digital experience & engagement for Infineon Technologies, worked with junior sales reps to co-define valuable leads and experiment with continuous feedback loops and weekly iterations to refine lead targeting. “Our job is to enable salespeople to sell, not tell them which leads they have to go after,” he said. This strategy grew Infineon’s lead pipeline to over 55,000 per year over the course of three years.With customer indicators coming from multiple sources, customer voice, leads, socials, marketing now requires an omnichannel approach, says Gillespie. She believes it is crucial to find the right mix of channels and be flexible enough to redirect underperforming initiatives into new opportunities.Leaders spoke on the executive panel titled, "Effective Marketing in Lean Times: Creative Approaches to Delivering Value"AI search functionality is quickly reshaping marketing measurement as we know it. Hugh Burnham, head of search (SEM / SEO) at Ford Motor Company, shared that 70% of informational Google searches do not get past the AI overview, which makes traditional metrics like website visits and page flow less relevant. He encourages active optimization of your website content for AI-driven discovery.“Being passive and looking at your Google Analytics or Adobe is last year,” Burnham said. “You really need to change things, like crawlability, citation score, sentiment analysis, and how is your citation viewed?”Echoing the need for updated metrics, Andrea Cutright, VP of marketing for Upwork, says that Upwork replaced over one-third of its KPIs within its most recent annual planning cycle. “If you haven't swapped out a lot of your KPIs, you’re not watching where the market’s going.”Sajag Chikarsal, VP of marketing at DigiCert, advocates for a shift to revenue-aligned marketing measurement. By redirecting his marketing organization’s focus from top of the funnel to metrics like deal velocity, average sales cycle, and average sales price trends, he is able to connect focus areas back to specific marketing channels. “Now you can even say how many leads or MQLs or engagements am I getting from the AEO,” Chikarsal said, “and are they converting at a faster pace than the leads that I’m generally getting from the website from just pure SEO?”Rather than building content based on brand messaging, Burnham suggests researching real user questions and using FAQ structures and schema markup tools to create content that’s more easily discoverable by AI agents. “What ends up happening is, your answers from your website populate the Google ‘also asked’ questions. That also helps get a signal to the AIO so your data ends up showing your circuit.”Treating FAQs as living documents and ensuring they are written conversationally, says Vanapalli, makes your content more likely to match AI query patterns, increasing the chance that it will show up in searches.Internal AI transformations can drive marketing value as well, as long as organizations avoid some common mistakes like misalignment with customer needs and focusing solely on AI as a tool rather than a broader strategy.A clear definition of success and structured experimentation are important steps to effectively pilot and implement AI, says Cutright. Lack of confidence in outcomes can create barriers, but working together to define success provides a tangible, shared goal for teams to pursue. “You can visualize or feel your path to that success, rather than what I’ve seen some peers struggling with, where you just need to move to AI. That can be a little bit overwhelming, and it can’t really feel real.”To ensure consistency and avoid legal risks, warns Burnham, companies must standardize any LLM tools used by their teams, including the capability to monitor use and inputs. It’s also critical to reskill talent from authors and creators to editors and strategists. When using AI for content, journalistic integrity is paramount. “Make sure that your editors are also very good at prompt data and make sure that they read it. They just don’t copy and paste it.”Framing AI as a growth opportunity rather than a threat can help gain marketer buy-in and encourage skill-building, says Cutright. Show employees how they can eliminate repetitive or disliked tasks, she suggests, and create environments that are safe for experimentation. She told the story of Upwork’s Festival of Failure, which celebrates learnings based on failed initiatives, creating a safe space for employees to explore new things and learn from each other.Marketing leaders also embrace unconventional methods to drive ROI. To maximize his team’s cost efficiency, rather than investing in expensive event sponsorships, Chikarsal sends sales development reps to events with meeting quota targets. This has reduced their cost-per-opportunity from $23,000 to $6,500, while giving them better insights from direct customer interactions and breakout sessions.In-person engagement through trade shows, dinners, and events are outperforming digital marketing for O’Reilly Media, says Gillespie. People want to see that there is a human behind the brand, so direct interaction, especially at trade shows, helps reinforce trust. “Going back to that very human face-to-face is actually moving the needle. And we get so much direct attribution from trade shows.”Cutright advocates for a simple solution that empowers teams and helps integrate new processes: “Just give people permission to move in the new direction without trying to hang onto what’s in the past.”Jessica Swenson is a freelance writer and proofreader based in the Midwest. Learn more about her at jmswensonllc.com.(Photos by Josh Larson for From Day One)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker(Attendee) profile picture

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila(Attendee) profile picture

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi(Attendee) profile picture

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree(Attendee) profile picture

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers(Attendee) profile picture

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk(Attendee) profile picture

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University