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Live Conference Recap BY Ade Akin | December 12, 2025

Giving Your Team the Space to Be Creative With AI, While Using Guardrails Too

A common frustration voiced by Spanish-speaking grandmothers and mothers across the country sparked a revolution at GE Appliances. Their question was simple: “Why can’t a washing machine understand us?” Answering that question led to the company reimagining its corporate culture, talent pool, and approach toward innovation. The story of GE Appliance’s Spanish-language washing machines began with an employee resource group and culminated in defining the organization’s new corporate philosophy. “We created it in a way that those cultural nuances would be recognizable when you spoke to it,” Rocki Rockingham, the chief HR officer at GE Appliances, said during a fireside chat at From Day One’s Miami conference.For Rockingham, Spanish-speaking washing machines are more than a new product feature. It symbolizes a radical shift in how the organization approaches artificial intelligence and how it empowers the employees closest to customer issues to build solutions, valuing intellectual curiosity as much as technical expertise. From “Can’t” to “Can”: Redefining How Work Gets DoneCorporate functions, like human resources, were historically seen as guardrail enforcers, flagging processes that couldn’t be done with new technology, especially regarding data privacy. GE Appliances has a different approach. “We really took a different philosophy and said, ‘We’re not going to lead with can’t. We’re going to lead with can,’” Rockingham said. “We’re going to lead with ‘yes,’ then we’re going to work backwards,” she told moderator Tim Padgett, Americas Editor at WLRN-NPR News. Rocki Rockingham, CHRO of GE Appliances, spoke during the fireside chat This “work backwards” approach means giving teams access to new technologies and allowing them to experiment, ideate, and create without constraints. The goal is to push teams to be creative from the onset. “Don’t start the project thinking, ‘I can’t do this,’” she said. “Start the projects thinking ‘I can do whatever I want to do.’”Managing a Multigenerational Workforce Through Common GroundA significant challenge GE Appliances has faced as its new open philosophy is deployed is managing a workforce that spans five generations, from Baby Boomers to Gen Z. “They communicate differently, they think differently, they assimilate differently,” Rockingham said.GE Appliance’s strategy hasn’t been to force a single style on all these unique personalities, but to find common ground. “We look at what are the things they have in common, and try to create a crossroads and a balance there, and create a communication opportunity for them to then create together,” Rockingham said.This is vital when bringing teams with varying attitudes toward work together, from Baby Boomers' preference for traditional office spaces, to younger generations’ desire for flexible schedules and opportunities to work remotely. Generational gaps also exist regarding trust levels in technology, particularly newer ones. Rockingham observes that while younger employees aren’t more trusting of AI than their older counterparts, they’re “more willing to take chances. To try new things, to do things differently.” Gen Z employees, for example, grew up with advanced supercomputers in their pockets, which inherently influences their perspective on technology. GE Appliances encourages the use of technology like AI by giving everyone “permission to learn differently and to learn more.” Business solutions can then be created from the lessons discovered. The “Zero Distance” Philosophy and Micro EnterprisesGE Appliances uses a “zero distance” philosophy to formalize its culture of innovating by empowering employees. “We narrow the gap between where the work is done and the output, so between the customer and who creates,” Rockingham said. This encourages co-creation and gives employees a direct relationship with the outcomes of their work.The zero distance philosophy is structurally supported by breaking up the organization into micro-enterprises, which are small teams dedicated to a single product line, like washing machines. “We’ve pushed into that micro-enterprise to say, ‘Okay, you’ve got this AI technology. Now you, being subject matter experts in dishwashers, go and create an idea and tell us what AI can do within your business,’” Rockingham said. An AI Lab and an Emphasis on Intellectual CuriosityTo further support its zero distance initiative, GE Appliances created an internal artificial intelligence lab, staffed with experts who work solely on AI projects. Employees can consult with these experts for guidance, and partners from higher education institutions, like the University of Louisville and the University of Kentucky, bring in professors for seminars and advanced students to hire and rotate through the lab, helping to address the challenges that come with the real-world application of AI. “What you want to do is you want to hire people who are curious,” Rockingham said. “You want to hire people who have an aptitude to think differently about how they work.” Doing so requires moving beyond traditional credentials and historically undervalued “soft skills.” “We’re having to dig deeper and look beyond just the credentials that are on the paper and say, ‘Well, how curious are you?’” she added.Humanizing Change, Not Just Managing It“The biggest thing I’ve learned is we have to stop managing change and start humanizing it,” Rockingham reflected when describing her experience helping to implement GE Appliances’ zero distance philosophy. This means creating an environment where people have the freedom to be creative and co-create, embracing the “zero distance” ideal.The change has helped Rockingham and her team to move beyond spreadsheets and rethink how they measure return on investment, focusing more on the talent profiles needed for recruitment and retention. The products that have been created under this new philosophy are the ultimate proof of concept. GE Appliances now uses co-creation centers, where the general public works alongside engineers and marketers to brainstorm and build. One such collaboration led to the creation of a small-batch mushroom grower that sold out within two months via crowd-sourcing, demonstrating a strong connection between public inspiration and commercial output. GE Appliances’ journey suggests that competitive advantages don’t always come from the best algorithms in the age of AI; they can also spring from a culture that asks grandmothers what they need from a washing machine, and addresses it head-on. Ade Akin covers artificial intelligence, workplace wellness, HR trends, and digital health solutions.(Photos by Josh Larson for From Day One)

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Feature BY Emily McCrary-Ruiz-Esparza | November 20, 2025

Corporate America’s Retreat from the ‘Whole Self’ Era

Remember the time when workers were invited to “bring their whole selves to work”? When they were welcomed to zones of psychological safety and encouraged to speak freely? When they were given highly flexible work arrangements to suit their lifestyles? When dogs and cats roamed through Zoom meetings?Those days are over. While no company will exactly say, “return to the office, and please leave your whole self at home,” corporate expectations have changed. The breezy notion of colorful individuality now feels risky. But where exactly are we now?“The pendulum is swinging. This goes back and forth through the decades,” said Janine Yancey, founder and CEO of Emtrain, which creates workplace compliance and culture training. At the moment, Emtrain’s customers are focused on productivity, cost savings, and efficiency. “It’s really about the bottom line right now,” Yancey said. The employee experience and company culture has receded in importance. “That’s less of a priority.”The “whole self” concept became HR gospel during the first half of the decade, propelled in different ways by three events: the pandemic, the surge of support for DEI, and the Great Resignation. (One of the first explicit references came a few years earlier in a TED talk.) During the pandemic, when remote work offered glimpses into our colleagues’ homes and lives, and widely shared stress revealed new parts of ourselves. With schools and childcare centers closed, companies granted unprecedented flexibility for workers to care for family members. The social justice movement of 2020 also opened the door for self-sharing at work. Employers spun up employee resource groups (ERGs) and some invited employees to share their feelings in all-hands meetings. Some, like Walmart, even trained staff in mental health first aid to better recognize distress among coworkers.The Definition Is TrickyBut what exactly does it mean to bring one’s whole self to work? It depends, and that may be the challenge as the bar is reset. Some may feel that it’s a license to dissolve healthy boundaries. Want to pitch a fit in a meeting? Go right ahead. That’s your whole self. Others may feel relief that they can talk openly about being on the autism spectrum without fear of discrimination. Like most trendy terms, its definition is nebulous. While individual companies may have taken the time to define the term, there’s been no broader consensus.It’s unlikely that any employer ever wanted employees to bring everything to work. Insubordination was never welcome, even if it comes naturally. “Authenticity at work is guarded authenticity,” said John Higgins, who studies and writes about activism in the workplace. “Because at work, you can be fired. That’s the reality.” What really undermined the “whole self” movement was the backlash against DEI.  Some companies and universities have scrapped their DEI plans, closed diversity offices, and laid off chief diversity officers—once a fast-growing C-suite position. Following President Trump’s executive order to end all federal DEI programs, there have been state-level bans, lawsuits, and corporate roll-backs.The skirmishes are often public. Some federal employees were fired or put on leave for participating in DEI programs recommended by the first Trump administration. More recently, some employers fired or disciplined workers for social posts they made about the murder of right-wing political figure Charlie Kirk. According to a special report from Reuters, more than 600 Americans were “fired, suspended, placed under investigation or disciplined by employers for comments about Kirk’s September 10 assassination.” Several of those workers have since filed lawsuits against their employers.Where Should the Line Be Drawn Now?Especially for leaders, the idea of unfiltered authenticity is misguided, according to management expert Tomas Chamorro-Premuzic, writing in Harvard Business Review. “Decades of psychological research studies show that power diminishes inhibition, weakens empathy, reduces self-control and any sense of obligation to others, and amplifies the toxic traits leaders already possess,” asserts Chamorro-Premuzic, author of the new book Don’t Be Yourself: Why Authenticity Is Overrated (and What to Do Instead). Instead, leaders should model values instead of performing them, protect their personal lives, and choose empathy over ego.Even the term “psychological safety” needs to be revisited. Amy Edmonson, the Harvard management professor who popularized the term, argues that bringing one’s whole self is precisely what we shouldn’t be doing. “Your ‘authentic’ or ‘whole’ self also includes the undesirable, unprofessional, and dark side dimensions of your character,” she wrote in a recent article for Fast Company.Venture capitalist Marc Andressen, a vocal critic of DEI, wrote on X in late 2024: “The one thing you should never, ever, ever do is bring your full self. Leave your full self at home where it belongs and act like a professional and a grownup at work and in public.”It’s arguable that “whole self” was never what workers needed. In a New York Times opinion piece, University of Pennsylvania economist Corinne Low wrote that “women, and especially mothers, don’t necessarily need remote work. We don’t need so-called flexible work schedules. What we need are plain old boundaries–jobs where work stops at a set time and allows other parts of life to exist without interruption.”But employers reach outside the workplace, where our whole selves live. In many cases, the comments about Charlie Kirk that resulted in terminations were made on personal social media accounts. It’s not the first time this has happened. A private-sector employee was fired from her job in 2020 after she called the Black Lives Matter “racist, claiming it caused segregation and alleging Black people were ‘killing themselves,’” according to the New Jersey Monitor. The employee sued, but a judge upheld the termination. While some may decry unprofessionalism in the workplace, others may be pushing back on expressions of personal identity that don’t align with with their ideological camp. For instance, the Trump administration wanted to ban transgender people from changing the sex marker on their passports, and the Supreme Court upheld the ban. We might ask, Is it that we don’t want people to behave unprofessionally, or that we don’t want people to feel safe and comfortable disclosing politicized aspects of their identity?When employers invite authenticity at work, Higgins said, what’s usually welcome are the traits that benefit the business. At its most mercenary, the message is really, “bring a socially acceptable version of yourself so I can use you.” Of course, what’s socially acceptable changes. What will be the next cycle? “Employers will overreach a little bit, and then employees will start to mobilize because that’s the only way you can achieve some leverage and power,” said Emtrain’s Yancey. Sometimes unions are formed or sit-ins are held. Who does the rabble-rousing has a great deal to do with who has the upper hand in the job market—or what ideology is in vogue. But the pendulum will one day swing again, she said. “It always does.” Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about business and the world of work. Her work has appeared in the Economist, the BBC, The Washington Post, Inc., and Business Insider, among others. She is the recipient of a Virginia Press Association award for business and financial journalism. She is the host of How to Be Anything, the podcast about people with unusual jobs.(Featured illustrated by Dave Long Media/iStock by Getty Images)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
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“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
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“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
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“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
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“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
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“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
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“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University