From Day One reveals the pragmatic wisdom and career-defining strategies that every college student should learn and that all young professionals must have on the first day and early on in their careers. From Day One is based on the tried-and-true experiences of the author, a former Chairman and CEO of a New York Stock Exchange-traded company and now a professor at Northwestern University and Kellogg School of Management. His corporate and academic achievements uniquely position him to speak directly to the target audience comprised of college students, recent graduates, graduate students and young professionals. The book contains unique and unconventional advice and strategies that college students, recent graduates and young professionals won’t find anywhere else.
Further, From Day One is based on the proven wisdom and real-world experience of top executives and business leaders based on exclusive interviews with the author. Based upon market research conducted by the author, college students and young professionals who want to learn from the best will invest in this book. The key message of From Day One is that success in business, and in life, does not come from focusing primarily on one’s own goals of getting ahead, climbing the proverbial ladder, out-maneuvering the competition, and being the survivor. Rather, success comes from putting the goals of the company or organization first, and making a measurable and meaningful contribution to achieving those goals.
THE BIG IDEA
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What is the big idea behind your book?
The key message of FROM DAY ONE is that success in business – and in life – does not come from focusing primarily on one’s own goals of getting ahead, climbing the proverbial ladder, out-maneuvering the competition, and being the survivor. Success comes from putting the goals of the company or organization first, and making a measurable and meaningful contribution to achieving these goals.
What is its main argument?
The message of FROM DAY ONE is “against the grain” of what graduates and young professionals hear and read today. The pragmatic wisdom of FROM DAY ONE is based upon the author’s own successful career, including as Chairman and CEO of a New York Stock Exchange-traded company, and is echoed and affirmed by a stellar list of top executives, including superstars in many fields. They include: Jack Bogle, Founder of Vanguard Group, Chicago Cubs Pitcher Greg Maddux, Andrea Jung, Chairman of Avon and #3 on the Wall Street Journal’s list of Top 50 Women to Watch, and Herman Cain, an African-American businessman who rose from humble roots in rural Georgia to the top ranks of Corporate America.
Why is now a good time to publish it?
Graduates and young professionals are heavily influenced by the media (The Apprentice, ‘Survivor’ shows), which over-emphasize a “me-centric” view of the world. These views are counterproductive and potentially destructive to long-term success and satisfying lives and careers.
Why will people want to read it?
FROM DAY ONE reveals the pragmatic wisdom and career-defining strategies that every college student should learn and that all young professionals must have on the first day and early on in their careers. The book contains unconventional and unique advice and strategies that college students, recent graduates and young professionals won’t find anywhere else, in one authoritative source.
Moreover, parents, mentors, executives developing their teams, and others who care about and are “invested” in the success of young professionals today will be part of the target market. They will want young professionals to read this book. Parents (grandparents, aunts, uncles, other adults) especially will be a key market to buy this book for the graduates and young professionals in their families.
Who specifically is this book for?
College graduates, MBA students/graduates, and young professionals, ages 20 to 30.
Who will buy it? Why?
College students, job seekers, young professionals in “career transition,” mentors, academics who advise students in careers, executives who are involved in career development of young professionals, parents and families of college students/ young professionals.
What is the single point about your book that will stimulate the most interest?
A young professional can jump on the fast track, catch the brass ring, climb the ladder, and all the other clichés of achievement. But you still may not be successful. Real success stems from the satisfaction of knowing that your work is important, and that what you do does make a difference.
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