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Corporate America’s Retreat from the ‘Whole Self’ Era
BY Emily McCrary-Ruiz-Esparza November 20, 2025Remember the time when workers were invited to “bring their whole selves to work”? When they were welcomed to zones of psychological safety and encouraged to speak freely? When they were given highly flexible work arrangements to suit their lifestyles? When dogs and cats roamed through Zoom meetings?Those days are over. While no company will exactly say, “return to the office, and please leave your whole self at home,” corporate expectations have changed. The breezy notion of colorful individuality now feels risky. But where exactly are we now?“The pendulum is swinging. This goes back and forth through the decades,” said Janine Yancey, founder and CEO of Emtrain, which creates workplace compliance and culture training. At the moment, Emtrain’s customers are focused on productivity, cost savings, and efficiency. “It’s really about the bottom line right now,” Yancey said. The employee experience and company culture has receded in importance. “That’s less of a priority.”The “whole self” concept became HR gospel during the first half of the decade, propelled in different ways by three events: the pandemic, the surge of support for DEI, and the Great Resignation. (One of the first explicit references came a few years earlier in a TED talk.) During the pandemic, when remote work offered glimpses into our colleagues’ homes and lives, and widely shared stress revealed new parts of ourselves. With schools and childcare centers closed, companies granted unprecedented flexibility for workers to care for family members. The social justice movement of 2020 also opened the door for self-sharing at work. Employers spun up employee resource groups (ERGs) and some invited employees to share their feelings in all-hands meetings. Some, like Walmart, even trained staff in mental health first aid to better recognize distress among coworkers.The Definition Is TrickyBut what exactly does it mean to bring one’s whole self to work? It depends, and that may be the challenge as the bar is reset. Some may feel that it’s a license to dissolve healthy boundaries. Want to pitch a fit in a meeting? Go right ahead. That’s your whole self. Others may feel relief that they can talk openly about being on the autism spectrum without fear of discrimination. Like most trendy terms, its definition is nebulous. While individual companies may have taken the time to define the term, there’s been no broader consensus.It’s unlikely that any employer ever wanted employees to bring everything to work. Insubordination was never welcome, even if it comes naturally. “Authenticity at work is guarded authenticity,” said John Higgins, who studies and writes about activism in the workplace. “Because at work, you can be fired. That’s the reality.” What really undermined the “whole self” movement was the backlash against DEI. Some companies and universities have scrapped their DEI plans, closed diversity offices, and laid off chief diversity officers—once a fast-growing C-suite position. Following President Trump’s executive order to end all federal DEI programs, there have been state-level bans, lawsuits, and corporate roll-backs.The skirmishes are often public. Some federal employees were fired or put on leave for participating in DEI programs recommended by the first Trump administration. More recently, some employers fired or disciplined workers for social posts they made about the murder of right-wing political figure Charlie Kirk. According to a special report from Reuters, more than 600 Americans were “fired, suspended, placed under investigation or disciplined by employers for comments about Kirk’s September 10 assassination.” Several of those workers have since filed lawsuits against their employers.Where Should the Line Be Drawn Now?Especially for leaders, the idea of unfiltered authenticity is misguided, according to management expert Tomas Chamorro-Premuzic, writing in Harvard Business Review. “Decades of psychological research studies show that power diminishes inhibition, weakens empathy, reduces self-control and any sense of obligation to others, and amplifies the toxic traits leaders already possess,” asserts Chamorro-Premuzic, author of the new book Don’t Be Yourself: Why Authenticity Is Overrated (and What to Do Instead). Instead, leaders should model values instead of performing them, protect their personal lives, and choose empathy over ego.Even the term “psychological safety” needs to be revisited. Amy Edmonson, the Harvard management professor who popularized the term, argues that bringing one’s whole self is precisely what we shouldn’t be doing. “Your ‘authentic’ or ‘whole’ self also includes the undesirable, unprofessional, and dark side dimensions of your character,” she wrote in a recent article for Fast Company.Venture capitalist Marc Andressen, a vocal critic of DEI, wrote on X in late 2024: “The one thing you should never, ever, ever do is bring your full self. Leave your full self at home where it belongs and act like a professional and a grownup at work and in public.”It’s arguable that “whole self” was never what workers needed. In a New York Times opinion piece, University of Pennsylvania economist Corinne Low wrote that “women, and especially mothers, don’t necessarily need remote work. We don’t need so-called flexible work schedules. What we need are plain old boundaries–jobs where work stops at a set time and allows other parts of life to exist without interruption.”But employers reach outside the workplace, where our whole selves live. In many cases, the comments about Charlie Kirk that resulted in terminations were made on personal social media accounts. It’s not the first time this has happened. A private-sector employee was fired from her job in 2020 after she called the Black Lives Matter “racist, claiming it caused segregation and alleging Black people were ‘killing themselves,’” according to the New Jersey Monitor. The employee sued, but a judge upheld the termination. While some may decry unprofessionalism in the workplace, others may be pushing back on expressions of personal identity that don’t align with with their ideological camp. For instance, the Trump administration wanted to ban transgender people from changing the sex marker on their passports, and the Supreme Court upheld the ban. We might ask, Is it that we don’t want people to behave unprofessionally, or that we don’t want people to feel safe and comfortable disclosing politicized aspects of their identity?When employers invite authenticity at work, Higgins said, what’s usually welcome are the traits that benefit the business. At its most mercenary, the message is really, “bring a socially acceptable version of yourself so I can use you.” Of course, what’s socially acceptable changes. What will be the next cycle? “Employers will overreach a little bit, and then employees will start to mobilize because that’s the only way you can achieve some leverage and power,” said Emtrain’s Yancey. Sometimes unions are formed or sit-ins are held. Who does the rabble-rousing has a great deal to do with who has the upper hand in the job market—or what ideology is in vogue. But the pendulum will one day swing again, she said. “It always does.” Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about business and the world of work. Her work has appeared in the Economist, the BBC, The Washington Post, Inc., and Business Insider, among others. She is the recipient of a Virginia Press Association award for business and financial journalism. She is the host of How to Be Anything, the podcast about people with unusual jobs.(Featured illustrated by Dave Long Media/iStock by Getty Images)
Target’s Buff Santa Is Back. Can He Deliver the Brand From Its Troubles?
BY Emily Nonko November 14, 2025Can a hunky Santa deliver relief from Target’s enduring struggles? For a second year in a row, the $106 billion national retailer is hoping the character can at least be a warm and welcoming messengar though the holiday season.This fall, Target announced its Step Into the Holidays campaign with a big emphasis: “Kris K. is back.” The company launched the campaign last year showcasing a youngish, dashing Santa. As a woman in last year’s ad put it: “It was Santa Claus. And he’s, like, weirdly hot.” The ad got attention everywhere from Tik Tok to the New York Times, so he was due for an encore. This time, ads show a fuller view of Kris’ personality, as he highlights his top gifts, watches football, sings karaoke and goes on dates.“Kris K. from Target captured hearts last holiday season,” Michelle Mesenburg, Target’s SVP for creative and content, said in a statement. “He embodies the playful joy, ease and inspiration that define the Target experience — helping you find the perfect gifts, celebrate every moment and make the season shine a little brighter.”Target has been in the midst of a new strategic plan on “creating today's Tarzhay, offering everyday discovery and delight for millions of families and ensuring Target is a consumer favorite for years to come,” then-CEO Brian Cornell said earlier this year. That has included a huge investment in marketing efforts, including this multi-pronged holiday campaign. Sarah Nesheim, a brand expert and co-founder of the social-media driven branding firm Crafted, isn’t convinced that marketing alone can fully correct course on the company’s recent struggles. She traces Target’s branding issue to 2023, when the company removed some displays celebrating Pride Month from store shelves after social media posts about its “woke” merchandise and threats against the safety of its workers, then faced further backlash from LGBTQ+ and human rights groups who said Target wasn’t standing by the community.This January, Target joined a number of other U.S. companies in dropping its diversity, equity and inclusion goals. Black shoppers responded with a well-publicized, 40-day boycott over its decision to cave to right-wing pressure on diverse hiring goals. While CEO Brian Cornell tried to re-emphasize Target’s commitment to diversity and inclusion, Target announced his resignation in August.Flip-flopping rarely works to cement a retailer’s brand identity and build customer loyalty. “It dilutes the brand identity and confuses customers,” Nesheim told From Day One. Consistent messaging of a brand like Costco — which sticks to customer value, even promising not to raise the price of its famous $1.50 hotdog — is a more effective strategy, she adds. Costco also stuck with its DEI programs, along with companies like Levi Strauss & Co.Target’s identity crisis strained already-existing retail challenges. “It’s made them less resilient to pressures like tariffs and Americans spending less,” Nesheim added.So while shopper boycotts rarely hurt major companies’ bottom line, the one in January did. Sales at Target, which has almost 2,000 stores across the U.S., fell more than expected in the first quarter of 2025. This summer, executives candidly included the DEI boycott in the list of reasons why the sales were down: “This was remarkable because a concession like that does not happen often,” NPR business correspondent Aline Selyukh said at the time.Sales from both physical stores and online channels had also been flat or declining in nine out of the past 11 quarters, PBS reported in August. In October, the Wall Street Journal reported that the company planned to lay off around 1,000 global corporate employees and eliminate 800 open positions. So will a hot Santa usher in some actual magic? “It’s a cute campaign,” Nesheim acknowledges, “but it still doesn’t tell me anything about what Target stands for.” Still, there’s effort by the retailer to make bigger changes. The new chief executive, 20-year Target veteran Michael Fiddelke, starts in February. He has outlined three immediate priorities: rebuilding Target’s merchandising strategy, improving the in-store experience, and investing in technology. The holiday campaign is meant to emphasize the brand’s store experience and value. Target also just made news for its new directive asking store employees to smile, make eye contact, and greet or wave when a shopper comes within 10 feet of them. “Heading into the holiday, we’re making adjustments and implementing new ways to increase connection during the most important time of the year,” Chief Stores Officer Adrienne Costanzo said in a statement.The company found that key consumer metrics rose when shoppers were greeted or acknowledged. The company will also work to improve in-stock levels, spruce up its stores, and host in-store demos and events throughout the holidays.And in the social-media world, Target hopes Kris K. can help kindle a new vibe. A video on Target’s official Instagram page, reports USAToday, shows a buff, “charismatic store team member” dressed as Santa, lifting weights (two red baskets filled with store items), which prompted one social-media user to muse, “Will there be one in every store?” In her two-decade career, Emily Nonko has written about social justice, urbanism, real estate and housing as a freelance journalist based in Brooklyn, New York. In 2020, she co-founded Empowerment Avenue, a nonprofit supporting creative work from incarcerated people, and oversaw its writing cohort, where the group supported hundreds of stories publishing in mainstream media outlets from incarcerated writers around the country.(Featured image courtesy of Target)
From Annual Ritual to Continuous Impact: A Modern Blueprint for Your Employee Survey Strategy
BY Stephanie Reed October 31, 2025The problem with traditional annual engagement surveys, according to Rob Catalano, chief engagement officer and co-founder of WorkTango, is that they are “too infrequent, too isolated, and only [survey] one part of the employee experience.”During a From Day One webinar, Catalano shared that organizations are finding traditional engagement surveys no longer meet the dynamic needs of today’s workforce. This shift requires HR leaders to move beyond static data, foster a culture of continuous listening, and generate actionable insights. He also shared four mindset shifts helping organizations leverage dynamic data from the new surveys.Four Employee Survey and Listening Trends The first trend is the shift to using pulse surveys with continuous and active listening. An active listening model helps organizations conduct deeper analysis on feedback, gather input in advance, develop effective change management strategies, and prioritize employee voice through open-ended discussion, he says. “A lot of organizations are usually starting in that world of, ‘yeah, we do a survey once or twice a year. In some cases, once every three to four years,’” Catalano said. “But the reality is, they understand that that’s not enough data to be agile to navigate through knowing what employees need to be able to get to that success.”Pulse surveys incorporate traditional measurements like engagement or DEI indexes. Then, they use qualitative feedback on programs such as employee recognition. The diagnostics provide comprehensive insight. Employee voice data brings a deeper perspective on such efforts on employee engagement. Leaders then create actionable goals of making better recognition efforts, Catalano says. Active listening also addresses issues that don’t have immediate solutions by providing accountability and vulnerability through open discussions. Shifting to pulse surveys, combining them with annual surveys, and using active listening strategies fuel higher employee engagement, says Catalano. WorkTango’s research shows that 93% of organizations that invest in employee survey software reported positive ROI. Rob Catalano, WorkTango’s Chief Marketing and Strategy Officer, led the webinar (company photo)A second trend is leveraging new technologies. AI and innovative tech can help HR leaders sort and filter through thousands of employee comments, detect bias, and conduct private discussions with employees. Catalano emphasizes that HR must adapt to AI in the workplace because it quickly and efficiently gathers comprehensive data. “It can auto-translate work language. It can ask questions dynamically based on how people are feeling, based on other people in the organization, or how their teams are feeling,” he said. A third trend is the shift toward leader-centered strategies that integrate manager development with employee survey insights. This approach shares feedback directly with managers rather than keeping it siloed within HR, empowering leaders to assess and apply employee data to manage their teams more effectively.Using newly integrated technology, managers can create action plans based on data analysis and employee feedback. “They are your secret weapon when it comes to understanding how employees feel, think, react, and turning that into engagement, retention, and performance,” he said. The fourth and final trend is leveraging data in new ways. With live dashboards and AI, advanced technology can process information faster, more accurately, and in real time while maintaining confidentiality. This creates an opportunity to move from using data in isolation to connecting it directly to business goals, such as mapping employee survey results to innovation, safety, or retention outcomes.Shifting Mindsets to Drive Performance Catalano also shared key mindset shifts that helped the companies he’s worked with achieve stronger performance.One shift is applying consumer principles to talent assessments—providing consistent support and encouraging feedback throughout every stage of an employee’s career. This approach enables employers to use data to build stronger relationships with employees, much like they do with customers.A second shift focuses on inclusive processes: using accessible language, accommodating all reading levels, and engaging employees across every shift to foster a sense of belonging.The third shift is recognizing that progress isn’t linear by identifying life cycle data. Annual surveys alone don’t capture the gradual changes that shape employee experience.Finally, reframing employee data as business data, rather than solely HR data, allows organizations to connect insights directly to business goals. These mindsets help us support the inputs that drive success at every level. “As an HR organization, as a leadership organization, or as a team leader, we can strengthen the factors that lead to success for our teams, our customers, and our shareholders,” he said. Editor's note: From Day One thanks our partner, WorkTango, for sponsoring this webinar. Stephanie Reed is a freelance news, marketing, and content writer. Much of her work features small business owners throughout diverse industries. She is passionate about promoting small, ethical, and eco-conscious businesses.(Photo by Iconic Prototype/iStock)
How an Iconic Brand Creates Employee Resilience for the Future
BY Katie Chambers October 17, 2025Artificial intelligence. Covid. Civil unrest. Political strife. Cultural reckoning. Environmental disaster. All of these upsets can be associated with just the last five years alone. With so much anxiety and uncertainty, how can organizational leaders help their employees cope? Since stressful disruptions seem to come along every day, Levi Strauss & Co. is taking a proactive approach to building employee resilience. That means preparing its workers for business transformations like AI, but also focusing on the many aspects of wellness: physical, mental, and financial.During a fireside chat at From Day One’s San Francisco conference, Bernard Bedon, EVP and CHRO of the beloved 172-year-old brand discussed how the company stays true to its values of belonging and cultural intelligence, while also maintaining its sense of purpose and commitment to social impact.How to Build a Resilient CultureLevi Strauss & Co. uses its Seen & Heard program to help employees develop cultural competence, says Bedon. This simulcast hybrid conference broadcasts live events from its Singapore, Brussels, and San Francisco headquarters. “For us, it’s a way to tie our entire population together around critical areas that we think are going to help the culture as well as the performance of the organization,” Bedon said. Having these international programs encourages employees to be curious about other cultures and how that knowledge can help them anticipate different dynamics and drive solutions. These honest conversations are important to building resilience in fraught times. “These disruptions that we’re seeing, whether they’re technological, political, you name it, have really broad impact,” said moderator Michal Lev-Ram, contributing editor for Fortune and contributor at CNBC. Bedon says HR can no longer be reactive: “Let’s not just catch people when they fall, which has been the traditional way that HR shows up.” Instead, HR needs to take an active approach to understanding how disruptors are impacting people’s lives, and build a culture to help them work through them before something occurs.Bernard Bedon, EVP and CHRO of Levi Strauss & Company, spoke with journalist Michal Lev-RamThis became particularly pertinent during Covid, when the disruptions just kept coming, from the pandemic itself closing the organization’s physical stores, to the murder of George Floyd, political unrest, California wildfires, and a general lack of faith in institutions. “I said, ‘We can’t respond and catch each of those things. So how do we then help people to catch and respond and participate in how they build up their ability?’” Bedon said. HR’s goal should be to help employees thrive, he says, building resilience through “financial well-being, physical well-being, and mental well-being…with the types of programs and culture that make sense.” That could mean normalizing seeking mental health support by actively advertising those benefits before they’re needed, or encouraging the use of long-term financial savings tools. Benefits should be approached with intention, he says, targeting the right types of options for various employee “personas,” such as early career, the sandwich generation, or those nearing retirement age. Building Upon BelongingBelonging is a key component of Levi’s core values, both with its customers and its staff. “We’ve applied it to how we look at our consumers, and some of our products are the direct result of getting that consumer input,” Bedon said. “The same thing happens with the programs that we have internally from a health and welfare perspective, education, manager training, and leadership. That is the way we get the best outcome and let everyone know their voice matters, and it’s going to drive us all forward.” Organizations should not see DEI as a detriment. “It is not to divide people. Who would say, ‘I don’t want to be included’? We think everyone does, so we try to find a way to get that information to make it better for everybody,” Bedon said. “I remember this conversation 30 years ago, this ‘diversity vs. meritocracy’ split. It was a false dichotomy, but if you buy into it, then you go down the wrong path. And so, for us, it’s: how do you follow the evolution of what’s necessary to do the right work, to get as many people involved as possible?”It can be tricky to create a sense of belonging when the nature of work has changed. “I think part [of it] is going to be listening. Picking up on the signals: What are people divided about? What are people looking for? What’s missing?” Bedon said. HR will also need to stay abreast of how work itself and the subsequent necessary skill sets change, especially those tied to emerging technologies. “Skill-building is a way to build resilience as well. Suppose people feel left behind by advances, left behind by technology, left behind by information. In that case, the resistance comes, and the bitterness comes, and the fear comes,” Bedon said. When it comes to AI, Bedon finds many employees “want help getting started” and have a fear of failure. Both can be mitigated through structured development plans and mentorship opportunities that leave them feeling empowered rather than threatened. A sense of ownership, Bedon says, gives workers the confidence to try new things. “One of the big takeaways: help employees participate in the solution.” Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost, Top Think, and several printed essay collections, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.(Photos by David Coe for From Day One)
How to Harness Inclusive Leadership to Elevate Your Workforce and Workplace
BY Ade Akin October 14, 2025Anne Chow was put in charge of a team of several hundred people when she started her leadership career at AT&T. She was in her mid-20s, while most of her team members were more than twice her age. “I was being called names behind my back and to my face,” Chow said during a fireside chat at From Day One’s Austin conference. But that harsh experience helped Chow realize leadership was about making the right choices for your team. She had to choose between either focusing on the noise or bringing out the best in the people she was responsible for. Chow chose the latter, and the experience helped cement a core belief that defined her 32-year career at the telecom giant, culminating in her role as the CEO of AT&T Business: leadership is all about people. “It’s that old adage where you manage things, but you lead people,” Chow said to moderator Leslie Rangel, the deputy managing editor at The Barbed Wire. “That is ultimately what leadership is about,” she said. Chow shared lessons from the experience recorded in her book, Lead Bigger: The Transformative Power of Inclusion, outlining a framework that managers can use to develop inclusive leadership styles required for today’s complex, multi-generational workforce.From Feeling Excluded to Championing InclusionChow’s passion for inclusive leadership is deeply personal. She often felt she didn’t fit in early in her career as a second-generation American. Her career choice as a technology leader usually meant she was often the first or only woman or ethnic minority in the room. “I never really perfectly fit into any category or any box,” Chow said. That awareness fueled her desire to ensure members of her team always felt like they belonged. She chose to focus on connecting with people individually, meeting them where they were, and finding common ground. Anne Chow shared insights from her book Lead Bigger: The Transformative Power of InclusionChow’s inspiration for the book was to create a guide for managers on inclusive leadership, which she views as a non-negotiable core competency for modern leaders. “I absolutely, in every cell of my body, believe that if you do not learn how to choose to lead inclusively, you’re going to lose to somebody who does,” Chow said. Widening the Aperture on InclusionChow reframes the concept of inclusion with a simpler, action-oriented definition: “Widening your perspective to have greater performance and impact.” Leaders can actively widen their perspectives by doing three key things:Surrounding themselves with people from diverse backgrounds and different experiences.Seeking different sources of information and taking conscious steps to expose themselves to media and data from alternative channels.Seeking different experiences. For example, a corporate employee could spend a day in the field, or vice versa.Chow says this approach is essential in a world that’s more interconnected and polarized. She offers a fresh perspective on the increasingly contentious topic of DEI. For Chow, diversity is the “reality” of the modern world, equity means fairness based on what an organization actively defines it to be, and inclusion is the “action” required to deliver exceptional performance. “Inclusion is the ultimate tool for meritocracy,” Chow said. “Hasn’t it been about making sure that we are tapping into talent pools, wherever they are, whatever they look like? Talent doesn’t necessarily look like an Ivy League degree. Ironically, inclusion is necessary if you want to field the best teams today and tomorrow.”Three Foundational Beliefs for Modern LeadersChow emphasizes the importance of self-care and finding allies for HR professionals and managers. “You are carrying a heavy load,” she added, noting that the responsibility of building an organization’s culture cannot rest on the shoulders of HR alone; it must be shared by leaders all over the business.Chow closed the session by sharing three beliefs that form the foundation of her leadership philosophy. First, that every business is a people business. “It is people that drive the business.” She points out the need to rebuild trust after layoffs as a prime example of this truth, stating that unaddressed fear and doubt prevent an organization from moving forward.Second, leadership is a choice that transcends: “Leadership has no gender, no color, no title, no position, no race, no religion, no politics, no age, no language,” she said. She defines leadership as the ability to align, motivate, and inspire a group of people toward common goals. She encourages companies to view their entire talent pool as potential leaders, not just those at the top of the organization’s hierarchy. And third, culture is your ultimate competitive advantage: Chow believes the best products and strategies can be easily copied in an age of constant disruptions, but the same can’t be said about a company’s culture. She defines culture as the behavioral norms reflected in an organization’s policies and practices, and more importantly, the actions of its leaders. For Chow, leadership became the art of creating a sense of connecting to others, inspired by the experiences of a young worker who once felt she didn’t belong. Building a more successful organization and a more fulfilling career starts with intentionally widening your perspective so you can recognize, value, and unleash the potential in everyone around you.Ade Akin covers workplace wellness, HR trends, and digital health solutions.(Photos by Josh Larson for From Day One)
When CEOs Talk Tough, What Should HR Leaders Bring to the Conversation?
BY Emily McCrary-Ruiz-Esparza July 22, 2025Remember the days when CEOs spoke honeyed words about the irreplaceability of great talent and promised to shield workers from burnout and grinding daily trips to the office?Now, however, the tone of employee relations has changed. One after the other, CEOs march through our news feeds, declaring that employees are acting entitled, resistant to change, and dispensable. Reddit’s CEO has accused employees of not working hard and Uber’s CEO recently joined a growing cohort of executives who have told employees to return to the office or beat it. Amazon CEO Andy Jassy, for his part, ordered workers back to the office five days a week, said AI will shrink the workforce, and that employees had better figure out “how to get more done with scrappier teams.” Earlier this year, Shopify’s chief executive told employees not to request new hires unless they can prove AI can’t do the job.With prominent CEOs going rogue from the chorus of empathy, how can chief HR officers adapt to the new tone? To some degree, CEOs are being transparent about new economic realities. But when executives are feeling like they can shrug off pressure to consider worker well-being or make good on prior commitments, what is a CHRO to do? This is where CHROs can be caught in the middle. Their role is help promote organizational success, but part of that mission is to make their company a great place to work. CHROs occupy a vital role in the C-suite, serving as liaison between employers and the employed, and as a result, a cooperative CHRO-CEO relationship is required. In fact, a change in CEO leads to the exit of nearly three-quarters of CHROs, said Rosanna Trasatti, CEO at Eleva Executive Leadership Advisory, during Fortune’s recent Workplace Innovation Summit. For the newest generation of CHROs, part of the job is making top executives palatable to employees and to the public. The head of HR is “one of the few people at an organization who has both the legitimacy and the duty to provide feedback to the CEO when their behavior goes against stated organizational values,” Alex Kirss of Gartner told From Day One. Kirss, who leads the CHRO-effectiveness research team in Gartner's HR practice, added: “The CHRO’s role is not to be a disciplinarian, but rather a coach to help their CEO be the best version of themselves.” Unless there’s a clear ethical violation that a company’s board of directors needs to know about, Kirss said, feedback to the CEO should be private and confidential. Then, the CHRO should give the CEO some space to reflect and pick out what they’ll do next.In many cases, CEOs will listen to feedback from their C-suite colleagues and employees at large. When the companies Klarna and Duolingo said they would begin replacing employees with artificial intelligence, the idea was so unpopular that both CEOs reversed course, at least in part. Earlier this year, JP Morgan CEO Jamie Dimon apologized for cursing in an in town hall meeting while expressing his annoyance at organized resistance to his RTO edicts. While high-profile CEOs may be vocal, but “our research shows that 95% of CEOs prefer to stay out of the limelight,” said Josh Bersin, the HR analyst and CEO of the Josh Bersin Co.On the other hand, some notable CEOs have simply rejected dissent. Bloomberg columnist Beth Kowitt noted that quashing dissent has been added back into the playbook. Goldman Sachs CEO David Solomon has reportedly ousted his critics of his leadership style and Meta’s Mark Zuckerberg is supposedly uninterested in hearing input from employees.The CEO Class Already Has a Mistrust Issue With the PublicThe viral reaction to a moment captured on video last week, when tech CEO Andy Byron was seen on a concert “kiss cam” embracing his chief people officer Kristin Cabot, underscored the rising public mistrust of C-suite leadership right now. When the episode prompted scrutiny of Byron's track record as a corporate leader, a checkered past emerged. As chief revenue officer for a previous employer, Cybereason, “multiple former employees said Mr. Byron would lash out against employees who disagreed with him, including threatening to fire them. ‘You couldn’t challenge him,’ a former employee who worked for Mr. Byron said,” as reported at the time in The Information, a tech-industry journal.Indeed, part of the public response to the moment seemed to be fueled by a growing trust gap between corporate executives and the general public, Jeffrey Sonnenfeld, a professor of management at Yale University, told the Wall Street Journal. “There’s a certain schadenfreude associated with this,” he said. “Here’s a takedown of the ‘haves’ versus the ‘have nots.’”Where does this mean we stand in employee relations, between the cycle of threats vs. rapprochement? Some observers wonder if we’re witnessing the end of corporate empathy—at least for now. The balance of power is changing hands, and for the most part, employers are getting their druthers. “The shift in tone marks a shift in power now that companies are shrinking their white-collar staff. With jobs harder to find, many workers are seeing perks disappear and their grievances ignored,” wrote Chip Cutter in the Journal.How new is the tough talk in corporate America? “I’m not clear how much changed in the first place,” said Alison Taylor, NYU professor and author of Higher Ground: How Business Can Do the Right Thing in a Turbulent World, in a call with From Day One. “I think what we’re really doing is speaking the quiet part out loud.”The Trump Factor in Executive ToneMuch of the current condescension among some CEOs seems licensed by President Trump, who has attacked the integrity and competence of his own workers, describing the more than 2 million federal workers as “replaceable.” This is not the tone CEO have traditionally embraced. “CEOs live pretty scripted professional lives. They’re trained to tell investors nothing, read prepared texts for town halls, and stick to talking points on TV,” the journalist Liz Hoffman wrote in a Semafor Business newsletter earlier this year. “Now they see Trump speaking freely, and with few consequences … corporate America is unshackled, and the mics are everywhere.”The Trump factor has applied not just to tone but to substance as well. Take, for example, the very public tarnishing of diversity, equity, and inclusion (DEI). Since Trump signed an executive order prohibiting DEI programs in federal agencies and government contractors, many huge companies, including Walmart and Target have scrubbed mentions of DEI from their career pages or publicly announced retirement of the programs. For many executives, however, DEI is problematic only in name. “In my experience, here’s what most CEOs believe to be true: a diverse and engaged workforce is good for business; talking about DEI externally is not,” wrote Fortune’s Diane Brady in the CEO Daily newsletter. “Though plenty of companies have publicly disavowed their DEI initiatives, other leaders are wondering how to quietly continue building a workforce that reflects their values in this climate.”Cosmetics company E.L.F Beauty is doubling down on its DEI efforts, with CEO Tarang Amin appearing on CNN to talk about their commitment. And Dimon of JPMorgan, appears unintimidated by activist investors intent on challenging the company’s DEI programs. “Bring them on,” he said in an interview with CNBC at Davos this year.In this environment, CHROs will need to choose their battles when it comes to managing their CEOs. Those HR leaders, Bersin said, will have to take “a more proactive role in executive coaching, crisis management, and internal communications.” Mitigating reputational risks will take stronger governance structures and messaging plans. His guidance: What CEOs say publicly should be well-considered about reflecting the company’s values. Since companies wield a great amount of influence in individuals’ lives, they will be called on to respond to a growing mix of economic, political, and environmental pressures. Responding in a careful way will call for new corporate initiatives and management skills. “These are still companies full of real human beings who are a mix of opinions and races and genders,” Taylor said. “Some of them are going to be affected by some of these decisions, and they’re going to be looking, in many cases, to their employer for protection, for advice, for policies–for all sorts of things.”Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about business and the world of work. Her work has appeared in the Economist, the BBC, The Washington Post, Inc., and Business Insider, among others. She is the recipient of a Virginia Press Association award for business and financial journalism.(Featured photo: Uber CEO Dara Khosrowshahi, who told his workers this year that they can go elsewhere if they don't like his RTO changes, at a conference in 2023. AP photo by Eric Risberg)
Designing Holistic Benefits: Balancing Cost With Real Impact
BY Katie Chambers July 02, 2025“The world is evolving. Our companies are evolving. How we do work evolves, and different people need different things to help support their journey to feel healthy, safe and secure,” said Kim Nero, EVP and CHRO of GATX Corporation.During a panel discussion at From Day One’s Chicago conference, industry leaders shared how HR teams are innovating to control costs, meet diverse employee needs, and reassess benefits through new tools and feedback methods.With five generations working side by side, today’s workforce requires a more tailored approach to employee benefits that reflects a wide range of needs and priorities. Many employers are opting to provide expansive benefits packages that allow employees to activate whatever benefit makes most sense for their current circumstances, be it retirement saving, family planning, or elder care support. But employers should be careful to make sure their offerings are fair and comparable, no matter an employee’s life or work circumstances.“Our hourly associates have exactly the same benefits as our salaried employees,” said Michele Miller, SVP and CHRO, Ideal Industries, Inc., citing equal health and retirement benefits and PTO. “That's really important around the wellness that you need to be able to have your passion projects, support your family, take care of yourself,” she said. “No one’s family is more or less, and that’s been so powerful.” Panelists spoke during From Day One's session titled "In Employee Benefits, Balancing Cost Efficiency with Good Employee Outcomes" This is also crucial from a DEI standpoint. “It’s important for our employees to know and be able to trust that we have their best interests at heart, and for them to feel like they have secure, safe and healthy lifestyles while they’re with our companies,” Nero said. “And that requires a lot of open dialogue between employees and us. There’s education and awareness both ways.” Leaders should remember, says Jon Lowe, chief people officer at DailyPay, that “fair doesn’t mean equal.” “When we think about this narrow description of what benefits look like, we’re really only talking about half of half of the American population,” Lowe said. He advises thinking beyond the traditionalist view of insurance as “medical, disability, and vision” and expanding into mental health, skills training, and beyond to approach each employee holistically. Financial education and savings benefits should be part of that approach. “The resilient, adaptable employee is one who has the financial reserves to not be terrified about missing a paycheck. And that’s where you come in,” said moderator Karl Ahlrichs, HR leadership columnist and consultant.Tracking Programmatic Success Of course, the ROI on these programs is important. Leaders should be open and direct with employees about whether the benefits are working and the importance of measuring their success. “If you’re paying for these programs, there’s a conversation you need to have with your employees, which is, ‘We’re all in this together. These costs, whatever they’re going to be, we’re sharing them, and we need to work together to figure out how, overall, we get those costs down.’ And there’s a tradeoff there, which is you make sure that your data is available, and you can tell that story back to your finance team,” said George Spurling, CEO of Budgie Health. One problem with ROI measurement is accurately assessing positive outcomes of preventative care. For example, how can one prove that having free access to Ozempic for weight loss, rather than a diabetes diagnosis, prevents an employee from getting expensive-to-treat weight-related illnesses down the line? Miller suggests letting science drive your health benefits strategy. It’s important to have ample benefits that accommodate all lifestyles and stages, so not every benefit will be used by every employee. That means standard metrics might incorrectly imply that a program isn’t being used enough if only some, not all, employees activate it. HR should make sure this is communicated effectively to CFOs and decision-makers. “Sometimes people push back on some of our programs, [saying] that we don’t have high utilization, but I say, ‘we have appropriate utilization’ because we’re not trying to fit a one-size-fits-all,” said Sherry Nelson, senior director, benefits and well-being at TransUnion. Her team uses surveys to gauge and demonstrate whether employees are getting what they need in the moment they’re in now. Communication as Employee EmpowermentWith a diverse range of benefits comes the challenge of communicating all the many bits and pieces to employees effectively and consistently. “You may have really great benefits, but in the middle of the year when you have some sort of devastating back pain, you’re not going to remember that at the beginning of the year, on page 12, there was something about [physical therapy],” Spurling said. “How do you get all of this complexity and get it to the right person at the right time?” AI can help, searching the employee handbook and manuals for benefits programs and providing detailed information to employees on demand. “But it’s only as smart as the data it has, and if it doesn’t know what your claims experience is, if it doesn’t know what dependents you have, if it doesn’t know information about you as an individual, then it’s just like you’re having a conversation with a really smart person that knows nothing about you,” Spurling said. So, there still needs to be human oversight and availability. TransUnion makes mental health first aid part of its manager training to encourage leaders to get involved directly with employees who need help, and to have the knowledge to direct them to appropriate resources, Nelson says. Post-Covid, leaders and workers are more open and vulnerable with each other, leading to better dialogues about support, “There’s been some liberation to do that without judgment,” Nero said. Having so many benefits options to choose from can lead to decision paralysis on the part of both the employer and the employee. Lowe advises looking ahead to workplace and lifestyle trends, such as the rise of part-time “gig” workers and people working well past traditional “retirement age,” and planning accordingly. “Three-and-a-half years is the average tenure of the American worker, and it’s probably not going up,” Lowe said, citing portability as an attractive quality of a benefits package. “As we think about the composition of what our organizations look like, benefits will need to include creating value for that portion of the population.” Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost, Top Think, and several printed essay collections, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.(Photos by Tim Hiatt for From Day One)
Authentic Marketing That Actually Resonates With Gen Z
BY Willow Pawlisch June 05, 2025Sol de Janeiro’s skin and haircare products might not be in everyone’s house yet, but ask Gen Z and you’ll quickly learn it’s the gold standard for brand authenticity.At its core, authenticity means transparency, communication, and a deep understanding of the consumer base. Interaction with customers is essential for any brand claiming to be “real,” and AdAge has dubbed Sol de Janeiro the darling of Gen Z for passing this authenticity test.Long considered a buzzword, authenticity has proven its worth: it helps build loyal customer bases who return and recommend products to others. In fact, 86% of consumers say authenticity matters when deciding which brands to support. Gen Z especially values authenticity, and brands that don’t adapt risk losing their trust. However, the difference between succeeding and failing at authenticity marketing might be simpler to navigate than it first appears.A Case-Study in Authentic Marketing: Sol de JaneiroSol de Janeiro threw its hat in the fragrance and body care ring just about a decade ago with bright colors to appeal to younger audiences, body-positive messaging, and a diverse, disruptive stance on the industry. It has since become a household name for Gen Z, with a focus on quality and viral skin routines fitting into their desire for an authentic consumer experience.“Our brand ethos stems from the beaches of Rio de Janeiro, where we accept, embrace, hug and celebrate everybody, every curve, every fold and every truth,” founder Heela Yang said to the Moodie Davitt Report. “Treating our skin every day comes as naturally as showering or brushing our teeth. It is more than a daily habit, but an exciting and invigorating part of our day.”Advertisement of Cheirosa 59 highlighting the meaning behind its name and its signature scent notes (photo via Sol de Janiero)They used the full breadth of their authentic marketing when they launched their new scent Cheirosa 59 and its accompanying product line in early 2024. The product sold out in store-fronts and online during its launch week.The brand appeals to authenticity by paying homage to its Brazilian roots, featuring diverse body types and skin tones in its imagery, naming most products in Brazil’s native language, Portuguese, and using bright color-coding by scent to make its wide selection easy to navigate for new consumers. The brand goes beyond imagery to build a consistent and recognizable persona.With Cheirosa 59, the brand kept things consistent with naming their scent after a significant year in Brazilian culture, and introducing the new scent through influencer and pop-up events encouraging the testing of the scent's perfume, body butter, and shower oil.The secret to Sol de Janiero’s success in Gen Z with each scent launch is meeting customer expectations, a grassroots approach to social media, and alternating emphasis on body positivity or experiential campaigns. They also offer refills for products at a fraction of the cost to conserve plastic in manufacturing. It appeals to a desire for sustainability and affordability: important qualities in Gen Z audiences.So while they might not be recognized by all generations, for Gen Z they hit a perfect storm of experiential marketing, social-awareness, and trend-setting.Common Mistakes in Authentic MarketingTrying and failing at authenticity can backfire, especially when a company gets called out. It results in bad reputations, losing customers, and being written off as a brand entirely. A poll found that 20% of people have unfollowed brands on social media when they felt they were inauthentic. So how can brands avoid the pitfalls of inauthentic authenticity?At a time when purchases have increasing political implications, Gen Z seeks reassurance that the brands they choose are morally aligned. However, when taking a moral stance is not true to a brand’s persona, it can drive consumers away.A survey of 800 Gen Zers found 47% of respondents agreed that a brand that advertises around an unrelated cause is engaged in no more than a sales ploy. The balancing act of authenticity is a desirable goal, but the real goal is finding a brand-aligned moral stance and sticking to it.The main culprit is a lack of commitment to brand morals. Target serves as a prime example. The company has long touted its support for the LGBTQ+ community through its annual Pride collection, launched in 2013, along with advertisements celebrating Black History Month. This past year, it took a step back from their previously established moral stance, rolling back their DEI and LGBTQ+ support initiatives. This was done out of fear of federal backlash, leading to a similarly negative backlash: boycott campaigns, lawsuits, and a drop in stock price by as much as $27.27 per share. It seems the only thing worse than not taking a moral stance is taking one and eventually backing out. Another common mishap in authentic marketing is passively partaking in trends. “There’s nothing worse than companies jumping on every Twitter trend for likes while ignoring their own actions,” Lynn Rosenthal, CEO and founder of Periscape VR said to Rolling Stone. “Companies need to stop acting like teenagers and realize they have a social, ecological, and ethical obligation to the world. Focus on your customers and workers. That will deliver lasting returns, both financially and socially,” she said.A clear example of Gen Z’s aversion to fake branding morals was their reaction to numerous corporate Twitter accounts posting for International Women’s Day. In response, a bot program flooded the comment sections with reminders about each company’s gender wage gap.Companies often lean on moral stances and trends to prove their authenticity to Gen Z, but low-effort attempts in these areas risk backfiring over time.How to Authentically Market to Gen ZThe most common way a brand will appeal to Gen Z’s authenticity is by giving their brands a face through influencers. However, influencer-based marketing can lead to more problems than revenue. Between over-saturation of sponsored content and managing the reputation of the influencer, there are a lot of ways to go wrong when making a social media personality the face of your brand.Some studies have found that sponsored influencer posts actually drive down brand engagement while unsponsored influencer posts seem to perform exceedingly well in building brand reputation. The difference is a very fine line.The way to create unsponsored influencer content is through focusing on electronic word-of-mouth. By encouraging content creation, exposure, and quality of content surrounding the brand, brands can cater to increases of organic, user-generated content.An example of this done effectively is Cotopaxi, an outdoor gear brand focused on sustainability and accessibility. Most of their branded content focuses on outdoor lifestyles and how their products are made using recycled fabrics. Their sponsored influencer content is posted directly onto their corporate account to avoid claims of “selling out” while they respond consistently to feedback from consumers in the comment section about product design. Another brand doing this well, especially for Gen Z is athletic clothing company, Gym Shark. Gymshark’s philosophy is to sponsor influencers who create fitness content wearing their clothing, rather than content that deliberately advertises the product. They also focus on long-term partnerships with influencers instead of paying for one-off videos.“It’s all about being authentic,” Gymshark’s Head of PR Stephanie O’Neill said. “The vast majority of Gymshark ambassadors were once fans and consumers of the brand. Who better to represent the brand than those who actually love Gymshark?”It’s no mystery that brands with a two-pronged approach to social media content tend to fare better in terms of building rapport with Gen Z. They have tailored corporate promotions and unique influencer campaigns to make a web of content that creates a feedback loop of normal people making content around the product too. The Case for AuthenticityGen Z, ages 13 to 28, continues to grow as a consumer base. For marketers, the biggest challenge is delivering an authentic, unique experience to each individual within this group.By leveraging transparency in marketing strategies, understanding the consumer base, and having clear communication with returning customers, brands can achieve a more authentic brand experience, but misusing those marketing tactics can always backfire if the brand doesn’t commit fully to using authenticity strategies. Authentic marketing is just one approach to engaging Gen Z and their preferences. It’s important to assess whether authenticity marketing fits your brand or if other strategies might better resonate with this audience.Either way, it’s clear that individuality, consistency, transparency, and communication are the true markers of authenticity that Gen Z values.Willow Pawlisch is From Day One’s summer fellowship reporter. She's a student at the University of Wisconsin-Eau Claire, double majoring in Journalism and Latin American Studies/Language. (Featured photo by Makidotvn/iStock)
How to Shape Your Workforce for Peak Performance
BY Ade Akin June 04, 2025David Bator, managing director at Achievers Workforce Institute still remembers his first encounter with José Morales. They met at an annual customer conference, where Morales, then executive director at Cineplex, shared a story that stayed with him. Over 22 years, Morales had risen through the company’s ranks, starting from one of the most unglamorous roles in the theater: scooping popcorn.“I asked him how many jobs he’d had in 22 years. And he said he’d had 10,” Bator said during a thought leadership spotlight at From Day One’s NYC benefits conference. His first job was scooping popcorn, and his second was teaching people how to. Bator says he went on to pry if Morales had any education that prepared him to excel at scooping popcorn and teaching others how, but, unsurprisingly, that wasn’t the case. Morales credited his ability to empathize, collaborate, and problem-solve, plus Cineplex’s ability to recognize these skills, for his rise up the corporate ladder. Morales developed his skills on the job because the opportunities were there—and because the company created space for growth. That, Bator noted, is the difference between employee engagement and employee experience: engagement is the outcome, but experience is what makes it possible.David Bator, managing director at Achievers Workforce Institute, led the session “Employee engagement is the commitment an individual makes to doing the job they’re paid to do,” he said. Bator went on to define employee experience as “the responsibility we all share to create conditions so that employees can be engaged in the first place.” Organizations can’t measure engagement without first building an environment that enables it, he says. Bator’s four C’s of shaping employee experience challenge traditional notions of engagement by emphasizing connection, celebration, compensation, and choice as the pillars of an efficient workforce. Only 15% of employees think their organization effectively connects them to colleagues, despite the explosion of collaboration tools like Slack, Trello, and Google Docs. Bator urges leaders to make improving connections between employees a top priority. He recommends investing in platforms that provide easy access to people, skills, and resources, and regularly conducting meaningful manager one-on-ones. Bator notes that surveys compiled by Niagara Institute show employees are twice as likely to feel like they belong when connected to the rest of their team, and 28% say being connected gives them the confidence to tackle unexpected challenges. Celebration is the second “C” of employee engagement. It’s a catch-all phrase for recognition, award, and reward. Bator cites data from Achievers that shows employees who receive frequent, impact-driven recognition are more than three times more likely to be engaged, and more than five times more likely to feel they belong. The data also shows that workers who are recognized at least monthly are ten times more likely to recommend their manager and less inclined to job hunt even if their salaries lag behind market rates.“It’s better than nothing, but it’s worse than average,” Bator said, challenging the annual award status quo. When surveyed, 58% of employees reported annual awards felt repetitive, while 71% said the same people won each year. 58% wanted consistent recognition at least monthly. “What gets recognized gets repeated,” Bator said, citing data that reveals recognition tied to DEI programs led to a 300% increase in engagement. Bator says while employee pay matters, it’s not the sole driver of engagement. One survey shows 75% of workers would prefer a job that made them feel valued over one that paid 30% more. Only 53% felt fairly compensated for their roles, but that number jumped to 73% among employees who were recognized monthly. Bator coined the term emotional salary to include the daily moments that make employees feel seen, valued, and supported beyond what raises and promotions can provide. Choice is Bator’s final “C,” and he notes that while 21 to 26% of employees enroll in wellness programs, more personalized benefits shaped by frequent feedback drive 50% higher engagement and 88% increased feelings of value. “We’re leaving one-size-fits-all programs for an era of hyper-personalization,” he said, urging organizations to survey employees at least quarterly on what they need to thrive. Bator closed his presentation by returning to his popcorn anecdote about his friend José Morales of Cineplex. Morales has held over ten jobs with Cineplex over 22 years, from scooping popcorn to an executive role, because his employer recognized his open-mindedness, collaborative mindset, and problem-solving skills. “Our role in talent and HR is to create conditions so people can do the best work of their lives,” Bator said. Editor’s note: From Day One thanks our partner, Achievers, for sponsoring this thought leadership spotlight. Ade Akin covers workplace wellness, HR trends, and digital health solutions.(Photos by Hason Castell for From Day One)
Balancing Cost Efficiency and Positive Outcomes in Employee Benefits
BY Katie Chambers May 14, 2025As the employee benefits landscape continues changing, it’s important for employers to identify what benefits their workers find most meaningful today. During the pandemic there was a big push for mental health support—and that’s still important given all the cultural and political uncertainty impacting workers in a variety of ways.But now, the physical, financial, and personalized offerings are returning to the forefront. At From Day One’s Boston benefits conference, leaders discussed the benefits that make the biggest impact for their employees. Here are the key takeaways.A Focus on Physical Health“With the advent of GLP-1s and medically assisted weight loss, one of the hottest topics we’re seeing in the industry is around weight management,” said Cody Fair, chief commercial officer at Noom. With GLP-1s, he says, “Think about the member experience first,” in terms of minimizing hurdles and prior authorizations. Consider alternative funding methods to access medications at a reduced cost to the patient through rebates, and add behavior change support in addition to the medication options for long-term success. “We’re [also] seeing a lot of talk around women’s health, specifically around menopause,” Fair said. Generally, he says, people are not just interested in living longer–they want to live healthy longer. Therefore, employers are best served by taking a holistic approach.“As an organization, we focus on the overall happiness of our employees. That’s something that we practice very intentionally as part of our cultural framework. And because of that, we have programs which not only focus on physical health [and] mental wellness, but holistic well-being, which includes even things like financial literacy [and] how we plan for retirement,” said Shahina Islam, VP, HR at Zensar. To increase DEI initiatives for an increasingly diverse workforce, employers can also consider adding benefits for fertility and resources for parents and those involved in elder care, she says.Serving a Large Workforce While Staying on BudgetModerator Rebecca Knight, independent journalist and contributor at Harvard Business Review, notes the challenges of providing adequate benefits to a large, diverse workforce with varying needs while also “staying on budget.” Part of the answer, says Amy Claffey Widell, global benefits director at Akamai Technologies, is identifying point solutions that can cover several areas at once, such as musculoskeletal, fertility, cardiovascular, and cancer, and then being able to prove the cost effectiveness.Leaders shared insight on the subject of "In Employee Benefits, Balancing Cost Efficiency With Good Employee Outcomes"“I’m creating that business case to our senior leaders: if we implement a mental health benefit, we’re going to see a decrease in claims from our medical spend,” Widell said. “[For example], we implemented a point solution three years ago, and we’ve seen a 10% decrease in the claims in our medical plan.”To determine ROI, claims analysis paired with employee feedback is key. Employee surveys can help you understand which benefits employees are using, which they aren’t, what they want and, importantly, what they may not realize is already being offered. HR leaders should remember that the vendors themselves are constantly changing, so it’s important to stay flexible. “Every couple years, revisit the market, see who’s out there, [and] see if you can consolidate vendors,” Widell said. “I don’t necessarily want to have 500 vendors,” as that causes confusion for workers and a headache for HR managers. ROI can’t be pegged to one particular benefit, since wellness itself is holistic. “Look at the cumulative effect of everything you do. Are you managing cost and trend from everything you do, and are you reaching the maximum efficiency on those things you do?” said Scott Kirschner, senior director, global benefits at Greystar.Implementing Digital Solutions“Employees are increasingly looking for a more seamless experience,” Knight said. That’s where technological advances can help, especially when it comes to healthcare and wellness benefits. “With digital care, I’m noticing that we’re really able to take an ordeal that could take three hours and turn it into a 30-minute access thing,” said Dr. Bijal Toprani, senior clinical solutions lead and doctor of physical therapy, Hinge Health. Healthcare apps allow for easy provider follow-up and opportunities for patients to access care outside of traditional in-person office hours, she says.“How are we going to get people to use [a benefit] if they don’t know about it?” Kirschner posited. Digital solutions also offer centralized access to benefits for a workforce that is becoming increasingly dispersed as hybrid and remote setups become the norm. Additionally, Kirschner says, employers should take advantage of the fact that everyone is always on their phones. Place QR codes around the office for employees to scan for benefits, offer webinars to train employees on the benefits portal, send regular text updates with an option to opt-out, and embrace internal email marketing. To meet employees where they are, you might need to get even more creative with your communications. For example, Toprani was able to successfully reach her truck-driving workforce by leaving cards about benefits on their windshields, since they might not regularly check their email. Focusing on Positive Employee OutcomesThe best employee benefits programs take into account the entirety of the population they are meant to serve. For example, even if most of your employees are men, Toprani shares, sending them information about women’s healthcare is important since they may be married or have daughters.For workforces spread across multiple countries, it may be necessary for HR to seek out local vendors for certain benefits. Menopause care in particular, Widell notes, is more accessible in the U.S. but does not yet have prominent global solutions available in other countries. Ultimately, benefits programs are meant to do just that: provide benefits. “Everything that we are doing we need to ensure that we have a very happy and engaged workforce,” Islam said. “Our annual survey has a big section on how employees are feeling valued, and benefits are a big component of that.”Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, On New Jersey, and CBS New York.(Photos by Rick Friedman for From Day One)
Building a People and Culture Team in a High-Profile Business
BY Ade Akin May 12, 2025Tarsha LaCour didn’t expect transitioning to the Dallas Mavericks in 2018 after a 19-year HR career at telecom giant AT&T to be as much of a stark contrast as it turned out to be. “It was culture shock,” she said during From Day One’s Dallas conference. Performance management processes were largely manual, employee records were kept in file cabinets, and staff frequently put in long hours that weren’t always sustainable. “I walked up to what I thought was our system of records, and someone pointed and said, ‘Those file cabinets over there,’” LaCour described during her conversation with Stephen Koepp, From Day One’s Editor in Chief and Co-Founder. For LaCour, now the Mavericks’ Chief People Officer, this became an opportunity to build an HR function as dynamic as the basketball team on the court. LaCour, along with former Mavericks CEO Cynt Marshall, sat down with every employee to conduct one-on-one assessments, mapping out available skill sets and cultural needs. “We did a compensation analysis to make sure everyone was at or above market,” she said. “And we built out ERGs, learning functions, business partners, everything.”LaCour prioritized staffing and technology to professionalize the HR department. Her first goal was to convince leadership to invest in recruiting, which was no small feat. Once that mission was accomplished, her second goal was layering performance-management, recruiting, and workforce modules onto the existing ADP system. LaCour followed that up by creating a dedicated diversity, equity, and inclusion team, followed by learning-and-development specialists.Championing Wellness and RecognitionLaCour went on to launch the Mavs Vitality Program (MVP) after recognizing the additional burdens game days put on staff, sometimes requiring them to work past midnight. MVP is a holistic wellness initiative that covers multiple areas, from physical and mental health to financial well-being, she says. “We bring in counselors on retainer and offer financial-planning workshops so our young staff can build real wealth,” she said. Alongside the wellness programs, the Mavericks created an annual award banquet based on respect, authenticity, fairness, teamwork, and safety (CRAFTS), where peers nominate and vote for standout colleagues. “We give out over 100 awards by team, then crown one True Maverick,” LaCour said.Leading Through DisruptionFew events have tested LaCour’s change-management chops like the recent trade of superstar Luka Dončić that left fans and employees stunned. “Everyone loved Luka,” she said. LaCour’s counsel to distraught team members was to acknowledge the loss, trust leadership decisions, and stay focused on the business at hand. She coined the acronym ACT (acknowledge, communicate, and trust) to guide decision-making during challenging times. “We empower our leaders with data to make fast, informed choices, rather than wait for C-suite direction,” LaCour said. Tarsha LaCour, chief people officer at the Dallas Mavericks, was interviewed during the fireside chat To stay ahead of changes and disruptions, learning and development has also become a priority. The Dallas Mavericks have embraced an ethos that embraces continuous learning under the guidance of new CEO Rick Welch. LaCour’s team curates OpenSesame courses on their learning management system (LMS), creating mandatory paths for new hires, people managers, and high-potential employees. Mentoring and coaching round out the offerings, ensuring team members gain core leadership skills that are transferable across industries. A Winning CultureUnlike some organizations that waver on their DEI commitments depending on political climates, the Mavericks’ dedication is ingrained in their DNA, LaCour says. “Sports and music unite people from all walks of life,” she added. “So, inclusion is second nature, woven into our policies, hiring practices, and vendor relationships.”The Maverick’s HR transformation underscores LaCour’s belief that winning on the court starts with empowering those behind the scenes. “Our end goal is simple,” LaCour said. “Make this a great place to work, uplift our community, and—yes—win championships.”Ade Akin covers workplace wellness, HR trends, and digital health solutions.(Photos by Steve Bither for From Day One)
Pride Month Without Partners: As June Approaches, Corporate Support Recedes
BY Erin Behrens May 06, 2025As Pride Month nears and WorldPride prepares to mark its 50th anniversary in Washington, D.C., the celebration comes with a question: where did all of the corporate allies go?In years past, brands jumped at the chance to market themselves as allies during Pride Month. Companies like Nike, Target, and Apple poured millions into Pride campaigns, with Pride-themed products, promotional materials, and partnerships. In the month of June, rainbows could be found anywhere you looked, from social media to train cars and store shelves. While Pride had become a major corporate initiative, with Fortune 500 companies sponsoring parades and selling rainbow products, skeptical members of the LGBTQ+ community criticized these efforts as performative, and the term “rainbow-washing” gained traction in media.But this year, as the economic and political landscape has changed, those who doubted the depth of corporate commitment have been validated. Many companies are quietly, or not so quietly, stepping back from their rainbow-filled marketing efforts and broader DEI commitments. “Since Jan. 21, when President Trump signed an executive order calling DEI ‘dangerous, demeaning and immoral,’ companies have treated it like a dietary fad suddenly found to pose mortal health risks,” wrote Bloomberg’s Brad Stone.“I know that they’re facing tough decisions inside those organizations, and I don’t want to call them out,” Suzanne Ford, the executive director of San Francisco Pride, told NBC News. “I want to call them in. We will remember who stood by us and who didn’t. When it was politically popular, they were lined up.” The Growing Shift in Corporate SupportIn New York City, home to an annual Pride March on Fifth Avenue and the host of WorldPride in 2019, companies such as Mastercard, PepsiCo, and Citi have scaled back or withdrawn their sponsorship of this year’s events, reports the Wall Street Journal. “Two-thirds of last year’s NYC Pride sponsors have agreed to renew their sponsorships, but the rest remain in negotiations to return, have scaled back their funding or have said they are not sponsoring this year,” writes Journal reporter Patrick Coffee. Some companies are even asking for their names to be taken off of promotional materials and event merchandise, out of fear of political backlash, says Eve Keller, co-president of United States Association of Prides. “It’s multilayered, and it’s all happening at the same time,” she said.The retreat from advocacy and financial support occurs amid a broader upheaval in the DEI landscape. Resistance to DEI, which has been growing for over two years, intensified when president Trump’s second term launched a crackdown on DEI across the government, academia, cultural organizations, and corporate America. Before the new legal threat, major companies like Walmart, Google, Target, Ford, Lowe’s, and Amazon had already scaled back their DEI efforts. These cutbacks included reductions in DEI spending, labeling, diversity goals, and partnerships with organizations that track DEI progress.But the backlash to DEI advancement has produced its own backlash. The consequences of companies stepping away from DEI are becoming visible. Target’s decision to scale back its DEI program, including support for gay rights, sparked a boycott that has taken a toll on in-store traffic, which dropped 9% in February and 6.5% in March compared to the previous year. While Target is still sponsoring New York City’s annual Pride march, it has taken a quieter, “silent partnership” role, according to Kevin Kilbride, media marketing manager for NYC Pride. The shift is part of a broader trend of companies pulling back from public LGBTQ+ support, which can weaken the visibility and impact that Pride sponsorships are meant to have. Meanwhile, Twin Cities Pride has declined Target’s sponsorship altogether. NBC News reports: “Andi Otto, the executive director of Twin Cities Pride, said he chose to turn down the company’s $50,000 sponsorship because he didn’t like the message it was sending to the LGBTQ community and communities of color.”Marching Forward, With or Without Corporate SupportIn contrast to the pushback, some companies have remained steadfast in their commitment to supporting the LGBTQ+ community. Levi’s, a longstanding ally, has continued its support, with product lines focusing on “queer joy through self expression,” and continued funding for Outright International, a global organization working to advance human rights for LGBTQIA+ people. Ben & Jerry’s, the prototypical progressive brand, has also maintained its visibility, professing LGBTQ+ Rights as an issue they care about. Other brands like Visa and Oreo have implemented and renewed Pride campaigns, emphasizing inclusion even in a more cautious corporate climate.The question now is whether the corporate world will eventually return to the visibility and support it showed in recent years, continue to retreat into quieter forms of advocacy, or withdraw from the conversation altogether. Some in the LGBTQ+ community may not view corporate involvement as essential, but it can signal broader public support and offer a sense of visibility and empowerment, much needed at a time when the Trump administration is slashing funding for research into LGBTQ health. In keeping with its opposition both to DEI programs and gender-affirming care for adolescents, the administration has scrapped “more than $800 million worth of research into the health of LGBTQ people, abandoning studies of cancers and viruses that tend to affect members of sexual minority groups and setting back efforts to defeat a resurgence of sexually transmitted infections,” the New York Times reported this week, based on an analysis of federal data.While the drop in sponsorships and LGBTQ+ supportive marketing is disheartening to the community and its advocates, Pride’s core message remains unchanged. Since the Stonewall Uprising in 1969, Pride has been more than a celebration. It has always been a movement rooted in resistance, liberation, and the ongoing fight for visibility, with or without corporate support.Erin Behrens is an associate editor at From Day One.(Featured photo: Vladimir Vladimirov/iStock by Getty Images)
The Brand Manager’s Nightmare: Is Every Purchase Decision Now a Political One?
BY Bill Saporito April 30, 2025Starting May 12, Avelo Airlines, a budget carrier, is scheduled to begin flights chartered by the U.S. government to fly from Mesa, Ariz., to El Salvador. The Boeing 737s will be carrying not vacationers but people, in shackles, who are being deported, destined for a known hellhole of a prison.Even before the plane took off, Avelo had touched down in a public relations fiasco. Avelo said it was proud to assist the government, yet all but stated that it needed the business. The company is a startup, an Ultra Low Cost Carrier (ULCC) that operates out of secondary airports such as Wilmington, Del. Avelo quickly became the target of a boycott by groups in Delaware, as well as Connecticut and California, where it operates, who accused the airline of transporting people who were being deported without due process. For that same reason, Connecticut’s attorney general, Will Tong, threatened Avelo’s tax breaks and subsidies.A higher-profile company, Tesla, has learned the cost of the controversy created by its CEO, Elon Musk, who spent $250 million to help elect Donald Trump president and then fired tens of thousands of federal workers in his role as the head of the Department of Government Efficiency (DOGE).The world’s richest man has lost some $150 billion in wealth this year as shares in his car company continue to fall. Tesla reported that its profits dropped 71% and revenue from car ales declined 20% in the first quarter as customers abandoned a brand once viewed as progressive and eco-friendly. But Musk’s ties to Trump have made the Tesla brand toxic. The used car market is flush with Teslas, as owners abandon the company. Tesla owners who can’t afford to unload them display bumper stickers proclaiming, “I bought this before Elon went crazy.”For other companies caught one way or another in the political crossfire—Target, Anheuser-Busch, Costco—it’s a year that offers lots of bad options concerning brand and reputational risk as America’s politics continue get more strained. And pained.Even America as a brand is in play, the golden door having been slammed shut, the world leader now becoming isolationist. The president of the U.S. dissing Canada, geography’s nicest neighbors, has set off a boycott by Canadian tourists that is already apparent in places like Las Vegas, New York, and Florida. Within this political maelstrom, companies are trying to figure out whether consumers are going to turn every purchase decision into a political one. As for me, I'm just trying to buy paper towels on the cheap. Does my cereal choice really have to be a commentary on the Trump Administration? Can’t a hamburger just be a hamburger? Increasingly, the answer is no.The Hazard of Getting Outside the Brand FitOf all the corporate jobs I wouldn’t want to have right now—other than DEI director—brand manager might be one of them. This used to be a fairly straightforward assignment. If you are in charge of say, Ivory Soap, your job is to make sure the brand speaks to purity, cleanliness and motherhood.But in our over-politicized world, virtue signaling and value signaling can trip over each other. And when they do, there’s trouble. We saw this happen, most spectacularly, when Anheuser-Busch’s Bud Lite brand decided to do a promotion with a transgender influencer Dylan Mulvaney. There was an actual brand fit—Bud Lite has a longstanding marketing presence in the LBGTQ community, just as it does in deep red areas. And given that Bud Lite had run some pretty insipid creative in the past (and I’m talking about you, Spuds MacKenzie), this promotion should have had a half-life of about 30 seconds.But Bud’s umbrella brand image of traditional American masculinity—all of it pulled by Clydesdale horses—was too much for MAGA America, which staged a loud boycott. Bud Lite’s sales tanked until the company counter-programmed with the reddest of red, white and blue advertising. Gay and trans people are still drinking Bud Lite, presumably, but you are just not going to see that highlighted as much. You can call A-B a coward for being bullied, but brands, and the companies behind them, adjust their identities at considerable peril. Consider what happened to BP, the British oil giant that tried to reposition itself as a green energy company. Then its Texas refinery blew up, revealing the firm’s horrible environmental record. Granted, oil companies did green energy pantomime during the Biden Administration, but they are suddenly oil-and-gas companies again, as opposed to the energy companies.And maybe that kind of honesty is preferable. Resource extraction is a dirty business. If you’re driving a gasoline-powered auto, maybe you shouldn’t expect chlorophyl from a hydrocarbon seller; just fill’er up, shut up, and drive.But if you want to know how to do down-and-dirty, there’s Waste Management, now known as WM, which has managed to raise trash removal to some kind of sacred environmental mission. WM’s communications all but scream, “We love garbage!” It’s a clear corporate statement that shareholders and other constituencies can understand.How Much Leeway Does a Brand Have?A company’s brand or trademark is often explained in terms of permission: What does your brand or logo allow you to offer customers? Being Budweiser gives you permission to market the beer made by a company founded by a German immigrant—that is now part of a Belgian-Brazilian conglomerate—as All-American. But Anheuser-Busch earned that permission over the last 100 years of brand communication. What it doesn’t permit you to do is engage in identity politics, at least not today.And not every brand-marketing failure is caused by controversy. In the 1980s the old-line retailer Sears, Roebuck bought Dean Witter, an old-line stockbroker. The reasoning was that consumers would gladly buy stocks where they buy socks. Because both firms were trusted, went the logic. But people didn’t shop for equities and power tools the same way, wouldn’t you know. Sears had neither mission nor permission to sell stocks.Costco, on the other hand, is an example of a company that had permission from its customers to freely reject the anti-DEI initiatives of the Trump Administration. From its beginning as a membership wholesale club, Costco was green, liberal, worker-friendly and an absolutely first-rate operation. Customers love the place because cheap groceries and merchandising magic are bipartisan. There was no red drain from Costco’s coffers, because the company and its culture were behaving in the way that co-founder Jim Sinegal had executed from the start.Target employees marching in the New York City Pride Parade in 2017. When Target stepped away from its DEI commitments earlier this year, a boycott broke out (Photo by Aneese/iStock by Getty Images) On the other hand, poor Target, the midwestern retailer that’s been a favorite of young families, managed to catch it from both the left and the right by trying to please both. Target’s decision to back away from its DEI program, which included supporting gay rights, infuriated the soccer-mom set as well as Black shoppers. The ensuing boycott has hurt in-store traffic, down 9% in February and 6.5% in March vs. the prior year, compelled CEO Brian Cornell to seek a meeting with Black leaders to try to repair the damage. The company pledged to buy $2 billion from Black-owned suppliers. But not everyone in the community is onboard.Then we’ve got Ben & Jerry’s, where the corporate owner, the Dutch conglomerate Unilever, just fired the CEO for being too political, even though the brand has a stated mandate to be socially progressive. This in the context of Unilever's decision to sell its ice-cream portfolio, which the company carefully assembled and artfully mismanaged. Co-founders Ben Cohen and Jerry Greenfield have offered to buy back the company and return the brand to its progressive roots. Set Chunky Monkey free! That might not matter to people who just want some chocolate ice cream. But if you are part of the company and its community, you care a lot, because the politics are part of the culture.That’s why nobody expects Patagonia to be anything but a fierce environmental steward, because that’s exactly the company that Yves Chouinard created. How fierce? In 2021, Patagonia pulled its business from the Jackson Hole Mountain Resort after a then-owner hosted a fundraiser for far-right, which is to say anti-green, Republicans.Essentially, Patagonia fired one of its prestige customers. You might label that decision as extreme, but it’s also an example of a company living up to its culture and mission. Over the long term, there may be way more value in reinforcing the mission than losing a customer.Bill Saporito is an editor at large at Inc. magazine whose work has also appeared in the New York Times and Washington Post. Previously, he worked as an assistant managing editor at Time magazine and as a senior editor at Fortune. He has written for From Day One on the power gap among labor unions, the myth of the “woke” corporation, and the perils of getting technology and people misaligned.(Featured photo: People take part in a protest on March 2025 outside of the Tesla centre at Park Royal in West London, as part of a campaign encouraging customers to boycott Tesla. Photo by Stefan Rousseau/Associated Press)
Calm Amid Chaos: How to Talk to Your Team About Uncertainty
BY Lesley Alderman, LCSW April 22, 2025Life can be unpredictable, and we don’t like it that way.Our brains were designed for certainty. Humans look for patterns in our surroundings to form useful habits and conserve mental energy. Always have: Hunting buffalo in the winter when the animals’ coats are thick. Sowing seeds in the spring before the rains. Buying our lattes from the same reliable coffee shop week after week.These days, a lot feels unsettled: Tariffs on or off? Financial markets up or down? Recession is possible, but who knows? The Trump administration’s disdain for DEI and ESG has upended workplace culture and hiring practices, leaving many employees confused or upset about their company’s values and practices.All this comes at a time when employee engagement is at a ten-year low. Just 31% of workers report feeling engaged, according to a Gallup survey released in January, well before the current administration began its rapid-fire changes. “Economic uncertainty remains a significant drag on the sentiment of workers as tariffs, federal funding and workforce cuts, and general business uncertainty disrupt investment and hiring plans,” wrote Glassdoor’s lead economist, Daniel Zhao in an April report.No kidding. And it could get worse. This just in from the Editorial Board at Bloomberg: “A financial crisis isn’t out of the question.”How can HR leaders and other managers respond? The first thing is to appreciate the physiology. Uncertainty rattles our nervous system. It creates a sense of ambiguity that our minds struggle with. “The stress of uncertainty, especially when prolonged, is among the most insidious stressors we experience as human beings,” said Aiofe O’Donovan, Ph.D., an associate professor of psychiatry at the UCSF Weill Institute for Neurosciences, back in 2020, when the pandemic was our biggest problem. Now impacting our psyches are the upending of global alliances, accepted health practices, and predictable weather patterns.Some workers are literally cracking their teeth from stress, dentists in Washington, D.C., have discovered recently. Even Slackmojis have taken a very dark turn.When our prediction-seeking brains are challenged with too many plot twists, we tend to feel threatened, scared, and overwhelmed. But there are proactive steps that leaders can take to restore some calm, promote needed focus on work, and reduce the long-term, unhealthy effects. Among them:Validate and EmpathizeHumans need to feel understood. If your workers are quietly panicking and seeking reassurance, let them know that their concerns are normal and understandable. Give them space to talk about their fears and listen to their perspective. You might see more tears during meetings or meltdowns over minor mishaps. When appropriate, remind workers about the resources the company offers, such as EAPs, employee resource groups (ERGs), mental health therapy of all kinds, and even subsidized gym memberships that might give them places to feel supported or just sweat out their anxiety. While being a careful listener may require extra effort, there’s a substantial upside: research finds that workplaces that promote candid communication tend to be more collaborative, have higher morale, and react to layoffs with more resilience.Communicate Regularly, With EmpathyKeep your workers well-informed. During uncertain times, “employees most want information about their job and the organization,” according to research by Kristine W. Powers and Jessica B.B. Diaz, academics at Claremont Graduate University. “They want psychological and instrumental support from their manager and clear, fast, and accurate communication.” If you’re making changes to programs, like DEI, explain why, as candidly as possible. If you’re keeping everything the same, tell them that, too. If your company is using silence to the outside as a strategy, then keeping your internal communications robust is even more important, writes Paul Klein, author of Change for Good: An Action-Oriented Approach for Businesses to Benefit From Solving Social Problems, in a recent Forbes article. “Use this as an opportunity to deepen your team’s understanding of the company’s purpose and impact. Develop internal newsletters, Q&As, and leadership briefings that reinforce your values. Employees are your most credible messengers. They need to know what you stand for, even if the world outside doesn’t hear as much as before.”Be prepared for pushback. Some employees might be upset that you are bending to the current political winds and may quit, rebel, or confront, as the Washington Post reported last week. Think honestly about the impact that might have on morale and staffing issues.Celebrate the ControllablesA powerful antidote to anxiety is agency. Help your workers focus on what is squarely within their control. Praise the value of their work and guide them to new projects or tasks that will give them a sense of mastery. Be clear about what they need to do and let them figure out how they can do it. And don’t be shy about asking for feedback on matters ranging from office layout, meeting scheduling, even party planning. If you have the resources, send out a survey soliciting advice on how a specific system might be improved. When workers feel trusted and see that their feedback matters, they’ll feel like significant members of a team rather than cogs in a wheel.Fact-Check Your Own FearsTo be a good leader, you need to have a grip on your sense of uncertainty. When faced with conflicting and frightening news, it’s common to panic or catastrophize. First, ask yourself, How likely is this to happen or How real is this threat? If your honest answer is likely, then turn to trusted sources. Talk to a good friend, colleague, or manager to gain perspective. If the threat is about the world order, consult well-reported, professional news sites for information rather than random posts on IG, X, or TikTok. One resource to help spot misinformation is Rumor Guard from the News Literacy Project, a nonprofit dedicated to teaching Americans how to discern fact from fiction and dispelling viral rumors.Take Ten—and Commend It to Your Team“Most of us are working with tired brains,” says Amit Sood, M.D., author of The Mayo Clinic Guide to Stress-Free Living. If you're getting caught up in the rapidly changing political rhetoric, take ten-minute breaks during your workday. Treat yourself to micro naps, mini nature walks, or a sound bath on Spotify—anything that will give your tired mind some time to rest and recharge. And please, don’t scrimp on sleep. This is no time to be running on empty. You need to be in good mental shape for yourself and your workers.Model Self-compassion and CuriosityWhile this might sound self-indulgent, research proves that workers who treat themselves with grace rather than punishment perform at a higher level, have less workplace stress, and are better team players. How does this look? Instead of tearing yourself down, ask: “What do I need to overcome this challenge? How can I grow from this experience? What support would help me move forward?” This is the advice of Kristin Neff, associate professor in the University of Texas at Austin's department of educational psychology, and the author of Mindful Self-Compassion for Burnout. And apply the same level of curiosity and kindness to workers who are struggling with uncertainty, burnout, or any type of work challenge.Admit Your Mistakes and Clear the AirLeaders will make mistakes navigating the current unpredictability and they should admit their vulnerability, says Bill George, the former CEO of Medtronic and author of the classic True North leadership books. “Harvard is acknowledging it didn’t control the antisemitism on campus,” he told the Minnesota Star Tribune last week. “So let’s put that one out there. Harvard leader Alan Garber is clearly doing that. I think clearly [CEO] Mary Barra at General Motors, who was trapped with the tariffs, right now is acknowledging some of the mistakes that they made, and they’re trying to adapt to that. So I think we do see many leaders now being more vulnerable. Some are not. They’re afraid of being vulnerable. But I think when you do that, then you kind of clear the air. You have to admit your mistakes. Any leader that won’t admit their mistakes is not a real leader.Keep Track of the Good and the GreatEven during difficult times, one can find positive events and ideas to appreciate. Focus on your accomplishments and help your employees do the same. Robert Waldinger, M.D., author of The Good Life: Lessons from the World's Longest Scientific Study of Happiness, shared a humbling story in a recent blog post: “During the An Lushan Rebellion [a major uprising against the Tang Dynasty in China, 755-763 A.D.], amid so much death and destruction, there was a poet who was trapped in a town that was being destroyed. He wrote a poem called ‘The View This Spring.’ The poem is just two lines.” It goes: The nation is destroyed, mountains and rivers remain. When you find yourself consumed by worry, zoom out to the bigger picture. Take stock of your wins and the beauty in your life and world. And help your workers do the same.Lesley Alderman, LCSW, is a psychotherapist and journalist based in Brooklyn, NY. She writes about mental health topics for the Washington Post and has been an editor at Money and Real Simple magazines and a health columnist for the New York Times.(Featured photo by iStock by Getty Images)
Enhancing Employee Mental Health and Wellness Support
BY Tabitha Cabrera April 01, 2025In 2024 the World Health Organization released a report about Mental Health at Work estimating that globally, $1 trillion is lost in productivity each year due to depression and anxiety. Preventing mental health conditions at work is about managing psychosocial risks in the workplace, the study reports.Business leaders should invest resources in training management to not only try and recognize the struggles that employees face but to ask the right questions to provide important resources to employees within their organization. A panel discussion at From Day One’s Salt Lake City conference addressed this very topic. Leigh Stenby, Mountain States health solutions practice leader at AON, highlighted the spectrum and impact mental health can have within an organization. “It’s important to provide yourself, your colleagues and those that you work with resources, training, and access to tools to help folks, because you really never know what they’re going through,” she said.Stenby, shared the story of a client “who was a smart, young, dynamic woman, and we were doing amazing work together, and she ended up having a very severe mental health episode.” Mental health struggles reach a far and wide range of people in different aspects of their life, which can include, situational mental health, such as the loss of a family member, financial stress, or divorce or can be a lifelong battle that some employees may face managing depression and anxiety. Mike Brandt, VP of HR operations, employee and labor relations of L3 Harris Technologies agreed, highlighting how the company creates options inclusive of all. “So as we think about the support networks that our employees have, whether they’re single parents, whether they have family in town or not, whether they have any other network that can help them with their responsibilities outside of work,” he said. The company focuses on providing support for a wide range of employees and also ensuring they know the resources available, and that they are using them.Connie Washington, VP of people and DEI at Progressive Leasing, provides insight into the responsibility of employers. “There’s so much that people are dealing with, and they don’t leave it home. It shows up at work, whether we like it or not. And so, it’s our responsibility, responsibility as leaders and organizations to determine ways that we can support them through the challenges that they face. They’re our most important and valuable asset of an organization,” she said. Sometimes support looks like giving people time and flexibility to focus on things outside of work. AON provides “two global well-being days per year to our employees, and they’re set days, but they don’t align with any other national or religious holidays, and so they are intended for employees to use for their own self care and their own well-being, the whole company shuts down for that day,” said Stenby. Beth Taylor, assistant editor at Utah Business, moderated the panel discussionDallen Allred, co-founder and CEO of Tava Health, emphasizes the importance of a top-down approach to well-being. “I think one of the things that companies can do is demonstrate more vulnerability as leaders,” Allred said.Ryan Schatzer, VP of people services & experience at Intermountain Health agreed: “Frontline managers are so pivotal for the mental well-being of the workforce.” Resources for managers can include Mental Health First Aid, which is a one-day certification course. When employees feel like there is a culture of openness and an ability to be vulnerable without judgement regarding productivity, missed work, or any other number of factors important to employers they may be able to find what they are needing to make their way through whatever mental health struggle the employee is facing. Schatzer shared an impactful story regarding an employee who was struggling with thoughts of suicide and how important it was for the manager to ask the right questions and provide support in that situation. He goes on to highlight the gravity of providing services, support, and openness within an organization, “How do we support the team and families that have gone through or experienced suicide, but on the prevention piece, create a culture, again, a culture of openness.” Finding a way to see the employee sitting in front of you asking for help, either through their words or action, and having the proper training to either ask the right questions or direct the employee to the support they are needing, can greatly impact the workplace but most importantly the individual. Tabitha Cabrera, Esq. is a writer and attorney, who has a series of inclusive children's books, called Spectacular Spectrum Books.(Photos by Sean Ryan for From Day One)
How Employees Can Navigate Digital Transformation While Being Heard, Seen, and Valued
BY Jennifer Yoshikoshi March 28, 2025Extra Space Storage is a self-storage company that has over 4,000 facilities across the United States and employs 8,000 workers. The company has also only had three CEOs since 1977. At From Day One’s Salt Lake City conference, Whitney Harper, SVP of people at Extra Space Storage spoke with moderator Robert Gehrke, a reporter for The Salt Lake Tribune about how the company’s leadership and culture has fostered a work environment that embraces inclusivity, thoughtfulness and has adapted to artificial intelligence.As the nation faces a tumultuous time in politics, the news can be overwhelming and distracting for everyone, especially in the workplace. In order to make sure employees are seen, heard and focused, leaders can incorporate informal and formal strategies, says Harper.Surveys are a common way to check in with team members and get a “pulse check” on engagement, says Harper. Meetings can also give companies insight on how employees feel and what their concerns are.Informally, having conversations while running into people at the office can be a great way to casually connect with others and hear their thoughts. Extra Space Storage has developed a culture of having stairwell chats, while people run into workers from different departments between building floors. Harper also encourages asking the questions of “what’s on your mind?”, “what are you stressed about?” and “what can we help answer?”Showing employees that they are valued is another strategy to creating a thoughtful work environment. “When you have team members that hit a significant milestone, you want to make sure that you are also adequately or appropriately showing up and recognizing and reinforcing and creating kind of that calmness,” said Harper. Extra Space Storage celebrates employee milestones through bonuses. Although they used to send gifts, they found that extra cash was better received by workers. Diversity, equity and inclusion has been a hot topic in the news since the beginning of Trump’s second term. Extra Space Storage has remained committed to DEI efforts since the Black Lives Matters movement following George Floyd’s murder in 2020. The company has adjusted its DEI language to shift more toward inclusion and values because it felt that it more strongly aligned with its authentic self. Balancing the Use of AIWith thousands of employees and a commitment to helping everyone who needs human resource assistance, Harper is a regular user of artificial intelligence programs such as ChatGPT and Galileo, but she emphasizes to “never let AI be the driver.”Harper said AI has helped the company analyze data from employee engagement surveys and produce reports to share with senior leadership with indications that it was AI generated. This data contains a lot of sensitive information and so Harper clarified that she works closely with the cybersecurity team to ensure that these tools are safe. Whitney Harper, SVP of people at Extra Space Storage, was interviewed by Robert Gehrke, reporter at the Salt Lake Tribune during the fireside chatThe company also uses AI in learning and development. It recently launched a new learning management system called Axonify. “Axonify does trainings, but also does daily quizzes, so it can be testing the individual and also asks the individual, what's your confidence level on your answer to this,” Harper said. The AI training system learns about the individual employee the more they use it and helps them advance their skills in a way that is suited for them.Culture From the Top DownExtra Space Storage serves millions of customers with its storage facilities, but how do they transfer its inclusive work culture down to the members of the public?Harper says its unique company culture and business model all stems from the foundation of the company and its mission to maintain a “win-win relationship.” The founder of Extra Space Storage, Kenneth M. Wooley has always worked under the win-win relationship mindset even prior to the creation of the company, says Harper. “If you’re going to go into business with Ken Woolley, he's never going to do a deal that’s not a win-win with you,” she said. This reputation has continued with its second and third CEO.The win-win relationship is now serving its customers through rate adjustments especially when the company acknowledges that rate increases can be stressful. “We empower our team members to do rate adjustments,” she said. “They are empowered to do that so that they can say, ‘I know this customer, I can empathize. I see what’s going on with them. This is not a good time for you to have a rate increase. Let me make that adjustment for you.’”When the company’s culture is embraced by leaders, team members and third party owners, the positive impact of it “cascades throughout the whole organization,” Harper said.Jennifer Yoshikoshi is a local news and education reporter based in the San Francisco Bay Area.(Photos by Sean Ryan for From Day One)
Corporate Empathy: Where It Went and Why It Matters
BY Emily McCrary-Ruiz-Esparza March 19, 2025It certainly seems like a bleak moment to be a worker in America. Scroll the news or social media and a picture forms of an uncaring, turbulent, and miserly workplace.Why is this so striking? Empathy, or the ability to understand and be sensitive to others’ feelings and experiences, became a fashionable trait in business just a few years ago. For a while, employers were getting really good at responding to the needs of the workforce. Some companies even traded on it. Empathy, as well as its more active cousin, compassion, took many forms. As more attention focused on how some demographic groups were often left on the sidelines, employers said OK, let’s find ways to level the playing field, and they set hiring goals and stood up mentorship programs. When Covid lockdown closed schools and day-care centers and quarantined babysitters, companies told workers to take care of their families and welcomed Zoom cameos from kids. When employees needed a reprieve from expensive cities and long commutes, companies converted to remote work and hybrid work. When burnout and loneliness pressed on our minds, employers started footing the bill for therapy.The year 2025 feels really different. Much of change in the weather has to do with what the Trump administration and Elon Musk’s Department of Government Efficiency are doing to the federal workforce, gutting it haphazardly and villainizing the civil service—and how companies in the private sector are playing follow-the-leader. Meta appeared to ingratiate itself to the incoming administration by axing its DEI programs. And when President Trump ended federal DEI programs, Google and Amazon ended some of theirs. When Elon Musk fired “low performers” from the federal government, so did Meta and Microsoft. Public sector followed private sector in ending remote and hybrid work. First Amazon, AT&T, and Boeing called workers back to the office in late 2024, and the president did the same on inauguration day. Underscoring the dramatic shift: All of this is happening as we arrive at the fifth anniversary of Covid lockdowns in the U.S. In some ways, all those revolutionary changes to the way we work seem to be dissolving. To be sure, many employers insist that employee well-being is still a priority, but surveys show that most workers aren’t feeling it. According to Gallup, the percentage of employees who believe their organization cares about their well-being plunged to 21% in early 2024. At its peak in May 2020, that figure was 49%.These stories and statistics certainly make it seem like employers are pulling the plug on empathy. But while the big tech and banking companies that have toughened up their workplace policies employ a lot of people, as does the federal government, they don’t employ everyone. Do these stories really reflect what it’s like to be a worker in 2025? Is corporate empathy dead? I started asking around.When the Reality Doesn't Match the MessageAs I was working on this story, Lauren Branston, CEO of the UK-based nonprofit Institute of Business Ethics, sent me an email. “I have been hearing people I trust saying they are seeing more and more ‘campaigns’ saying empathy is bad, etc. Which I find worrying,” she wrote. “People are campaigning against a core human value. We aren’t ready for this as an institution or in society because we have assumed these topics to be settled.”For decades, she later told me in an interview, people have operated with the belief that undergirds much of Western political democracy: that those with power can largely be trusted to use that power for good, and if they don’t use it for good, then accountability, in the form of ethics or regulations, will come for them. Now, it’s not clear whether either of those things is enough to stop the rolling tide.“It’s fundamentally challenging, she said. “It’s a moment where your values and beliefs are shaken, and it’s a moment where you have to sit and recalibrate what’s going on. What you see when people’s values are challenged is engagement and collaboration and connection. People organize and get organized. And I think that might happen.”As a reporter, I talk to senior HR leaders and executives every day, and some of them I know well. It’s clear to me that a lot of these people who work in HR are, as individuals, genuinely concerned about the well-being of their colleagues. And some are really pushing for change.In February, I moderated a From Day One panel of senior talent-acquisition leaders, and all of them were insistent on providing a good candidate experience even as they introduce AI into their hiring process and navigate an unwelcoming labor marketplace. In fact, they were most concerned with finding ways to provide feedback to individual applicants, even those who don’t get the job. Comcast, which might get a thousand applications for a given role, learned that what applicants want most is feedback, so its TA team is finding ways to provide that.But when what the company says is not what the company does, a lot of HR leaders are really troubled by this. Lori Osborne is one of them. She has spent her 20-year career in HR, mostly working for corporations and startups, plus a brief stint with a non-profit organization, before leaving in 2024 to be a fractional CHRO for startups. Hypocrisy is why she left corporate HR, after finding that values and behavior just didn’t add up. Publicly, leadership would say, “‘We want you to go on a run at lunch. We want you to go to your kids’ school play. We want you to do this thing that you have a personal passion for, even though it’s during work hours,’” Osborne told me. But behind closed doors, the same leaders debated whether to promote employees who went on lunchtime runs or left early to make the school play. Taking them at their word was a trap. But this didn’t happen in the new, colder environment, it happened years ago, when it was in vogue to be a support-everyone kind of company. Which tends to confirm the worker suspicion that many companies never believed in empathy at all.What It Feels Like When the Vibe ShiftsEven so, I found employees who wanted me to know that they don’t believe corporate empathy is dead. One of them works in product development at a large, U.S.-based tech company. He wanted me to use a pseudonym—we’ll call him Terry—so he could speak candidly.Terry likes his work, which he says is creative and challenging. He also likes that expectations are clear and good work is rewarded. There have been two rounds of layoffs and a reorganization since he arrived, but Terry believes the matters were handled as well as they could have been.Primarily, he told me, empathy is evident in the fact that executives are so accessible. For two years, and especially lately, employees have asked executives during town hall meetings whether they’ll stick with DEI. The answer has always been yes. They ask whether workers will be called back to the office. The answer is no, remote and hybrid work will stay in place. As far as ratcheting up productivity expectations, the company now attaches bonuses to performance, but Terry doesn’t believe that’s meant to hector workers. It’s just what happens when revenue flattens out.But something weird happened. Recently, Terry’s new boss told him to provide weekly status updates, a requirement that sounds suspiciously close to Elon Musk’s ominous email to federal employees, ordering them to list five accomplishments for the week. I asked Terry, does that give you pause? It does, so he’s going to ask his manager why. Is he not trusted? Many workers may be harboring the same concerns, but aren’t confident enough to speak up. “Senior leadership can’t make people ask questions,” Terry told me, “but they can create an atmosphere where you can ask questions in front of everyone, or silently Slack the leadership.” So that’s what he’s going to do.What Does Empathy Have to Do With Business?It may be worth asking ourselves where we expect empathy in the workplace to come from: the executives in the C-suite who represent the business, or the colleagues we interact with on a daily basis?One employee who was recently let go from the Department of Education wrote on LinkedIn about how her colleagues went out of their way to help when she was diagnosed with multiple sclerosis. One tech worker told me how much their manager was a mentor. Federal workers at the Federal Trade Commission and the Department of Commerce have told me how they’re banding together to share resources and support. Go looking for empathy, and you’ll find it.What some employees are getting from their employers cannot be dismissed: bullying and badgering, threats and ultimatums. Really big sticks and no carrots to speak of. People are really angry about layoffs. Most people would agree this is really bad humanity. Some would argue really bad business too.Business Insider’s Aki Ito reported on how Meta’s harsh performance reviews may backfire and damage productivity rather than improve performance. “CEOs may think they’re creating a meritocracy,” Ito writes. “but in reality they’re marching their companies straight into a trap of sunken morale, high turnover, depressed profits, and reduced innovation.”There’s evidence that corporate empathy really does affect dollars and cents. Among my favorite examples is a study by a group of researchers in Switzerland and the UK. They examined 510 CEO conference calls by 448 U.S.-based companies on the Russell 3000 stock index that took place in the earliest stages of the pandemic. They found that the more CEOs made statements, even vague ones, that signaled their human concern for employees, customers, or clients, the better those companies’ stock prices fared when overall share prices plunged in March 2020. The researchers call them “human care statements.”We’ve seen the opposite happen in 2025. Tesla’s stock price has been dropping precipitously, for nine straight weeks. Much of that may be politically inspired, but Musk’s gleeful lack of empathy for workers hit by DOGE cutbacks, with references to wood chippers and chain saws, gained viral infamy.The opposite kind of behavior appears to be demonstrably beneficial and stabilizing. “Follow-up explorations unveiled a negative association between CEO human care statements and stock volatility, meaning that market participants discounted these companies’ future earnings less,” the study reads. “Our explorations suggest that it pays off for CEOs to go beyond mere financial information and show some humanity.”Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about business and the world of work. Her work has appeared in the Economist, the BBC, The Washington Post, Inc., and Business Insider, among others. She is the recipient of a Virginia Press Association award for business and financial journalism.(Featured photo by Miniseries/iStock by Getty Images)
The Secrets to Finding and Retaining Top Talent at a Time of Digital Revolution
BY Jessica Swenson March 18, 2025How can technology organizations attract and keep talent in an industry where employees have countless mobility options?Dan Domenech, interim chief people officer and chief talent officer for Hewlett Packard Enterprise (HPE), spoke about some of HPE’s best practices for recruitment and retention at From Day One’s Houston conference. Sean McCrory, editor-in-chief of Houston Business Journal, moderated the conversation.Even with its enviable attrition rate of 3–5%, HPE’s innovation and growth mean that it is constantly hiring technical, sales, and customer experience roles across 40 countries. Open roles often receive hundreds of applications, even in niche business areas. There is typically a 50/50 ratio between internal and external hires, says Domenech.By embracing technology, the company has boosted its hiring capability and improved the candidate experience. In conjunction with a world-class talent acquisition team and external recruiting partners, HPE pairs the Phenom platform with a robust customer relationship management platform, an application status call center, and chat bots to provide a hyper-personalized digital experience for all stakeholders, says Domenech. Leaders also regularly review candidate feedback data to ensure an exceptional talent acquisition experience.One of CEO Antonio Neri’s top priorities in 2025 is internal mobility. Ten years ago, companies eliminated formal performance ratings to favor more frequent, informal performance management conversations. Unfortunately, this strategy did not give employees what they needed. HPE introduced quarterly success plan conversations to provide regular feedback, assess progress, and learn more about team member aspirations and development plans. The company leverages technology to support this process as well. Employees enter their existing and aspirational skill sets into HPE’s Workday-based career marketplace and use AI tools to be matched with mentors, learning opportunities, and new roles, says Domenech.Sean McCrory, editor-in-chief of Houston Business Journal, interviewed DomenechAnother priority for HPE is leadership development. They ensure that leaders know what is expected of them through a clear framework they call the Four E’s—engage, empower, evolve, and execute. Domenech also revealed a personal passion for promoting psychological safety in the workplace, which was identified in a recent Google study as “the number one characteristic of high-performing teams.” As HPE evolves its leadership model, the company ensures that leaders listen to the employees’ voices, are inclusive, and consider the team members’ best interests in their decision-making processes. Despite the recent trend of companies reversing course on diversity, equity, and inclusion (DEI) programs, Domenech does not anticipate any changes to HPE’s practices. Recently recognized by JUST Capital as America’s Most JUST Company (for the second consecutive year), HPE is a values-based organization that will continue to be unconditionally inclusive of its employees’ diverse backgrounds, ways of thinking, and contributions. “We know that we’re better together,” Domenech said. “We need those differences to thrive and provide that innovation and service to our customers.”A key consideration of HPE’s potential merger with Juniper Networks—beyond the typical risks of any merger—is the integration of Juniper’s 10,000 employees. HPE leadership is already planning how to onboard leaders and assimilate cultures, including an exhaustive culture study. The data shows that the individual cultures are more alike than different, enabling them to integrate the additional talent into existing HPE operations, capitalize on each company’s strengths, and maintain their values-based approach.The advent of AI technology in the organization prompted HPE to establish a governance council that ensures ethical, responsible AI use. Additionally, Neri wants all HPE employees to have what he calls a “minor in AI,” and Domenech’s team has been a key part of this initiative, he says. They collaborated with internal partners to facilitate AI education throughout the enterprise. They are now building a comprehensive training suite to provide more specialized knowledge to technology-focused leaders and teams.With a strong commitment to flexible working arrangements, HPE led by example during the pandemic by shifting to a remote model for anyone whose work didn’t require them to be on-site. The health and safety of on-site teams was paramount, and remote teams were provided the tools they needed to be successful outside the office. HPE has maintained its commitment to flexibility despite Neri’s belief that in-office innovation and collaboration are unmatched. He recognizes that the balance and autonomy afforded by flexible work is crucial to employee satisfaction and retention.When asked for one piece of advice for business leaders who want to retain and engage their existing workers, Domenech replied “It all starts with culture.” He encourages sustained focus on a mission-based culture that makes people enjoy coming to work, feel confident that they will have growth and development opportunities, and know they are a part of something great.Jessica Swenson is a freelance writer based in the Midwest. Learn more about her at jmswensonllc.com.(Photos by Annie Mulligan for From Day One)
Enhancing Workplace Culture by Prioritizing Growth and Engagement
BY Jennifer Yoshikoshi March 11, 2025Six years ago, BMC Software was hesitant to survey employees and gather their feedback, says Lynn Moffett, vice president of human resources at BMC Software. The company didn’t utilize surveys because it didn’t know what to do with the insights. However, with the arrival of a new CEO, the company embraced a shift in approach.The new executive team pushed for a workplace that embraced interactions with employees that boosted the company culture. Since then, surveys have been a critical part of evaluating employee needs and driving improvement.During a panel discussion at From Day One’s Houston conference, executives spoke on how their corporations are enhancing wellness and workplace culture for its employees.Listening to Employee FeedbackSurveys are serving as a great way for companies to gauge how employees feel about their workplace and pushes the needle to bring change and improvements for the whole corporation. BMC Software’s employee survey measured how employees felt about career growth and development and by partnering with a technology vendor, the company was able to analyze the data and develop a sustainable strategy for the company to deploy, says Moffett.The vendor also helped the company understand how BMC’s initiative compared to other organizations. It found that many others are also focusing on career growth for its employees. BMC aimed to use the surveys to empower managers by giving them access to their own feedback and scores, opening up avenues to hold conversations with their employees, Moffett says. Managers were also trained and supported in having these discussions.Adrienne Adeshina, global head of learning and development for Ericsson, emphasized that the important part of utilizing surveys is actually taking action.Richard Robinson, system vice president of employee and labor relations at CommonSpirit Health, added that companies should reflect on whether any changes occurred since the last survey. When creating a survey, it should recognize the current issues at hand.“I emphasize with the leaders to still check in with employees to see if we moved the needle. And if not, is there something else we should start looking at? Because maybe whatever was drawing the issue at that time may not be driving it anymore,” Robinson said.Carver Edison is using survey data and connecting it back to an evaluation of how employees are engaging with benefits and financial programs, says Aaron Shapiro, the company’s founder and CEO.“That actually helps create context around different survey responses so we can help our clients really understand how the two are connected, how employee survey data actually then connects and translates to the decisions people are making,” said Shapiro.Investing in Employee DevelopmentNational University has started a credential-rich pathway initiative which allows students to gain more experience and connections in addition to graduating with a degree.“No longer are we living this three phase life where you go to school, you have a career and you retire,” said Eric Roe, dean and regional vice president for Texas at National University. “You have this multiphase life where you’re moving in and out of education.”National University is one of the first education institutions to embed an industry certifications into its degree program, Roe says. The university has embedded the Google project management and data science certificate. It also partners with companies like Amazon and Southwest Airlines and takes its leadership training program and incorporates it into the university’s initiatives.Nick Baily, CEO and co-founder of From Day One, moderated the session Adeshina says Ericsson has created a four-level learning plan for global critical skills that the company has identified that are used in the organization. Employees are then given the opportunity to focus on growing these certain skills through short term projects in collaboration with their leaders. These projects open opportunities to network, work with new people and experience a day in the life of someone doing the job more related to that skill, says Adeshina.Holistic Wellness: From Finances to Workplace Flexibility While many employers want to provide more financial stability for employees through raises, budgets always cause a barrier, says Shapiro. Financial wellness is a growing topic among corporations as a report from the Federal Reserve shows that “72% of adults are doing at least okay financially,” which is six percent lower than recorded in 2021.People often look for jobs to make more money, therefore employee retention begins to increase when workers are feeling comfortable with their income and not seeking new employment, says Shapiro. In the remote working space, wellness and productivity can either decline or improve with the different initiatives taken by leaders to ensure the workplace culture is still prevalent for remote workers. The National University’s Center for the Advancement of Virtual Organizations recently published a book titled, Winning in the Virtual Workplace, a framework for leaders on how to successfully lead a remote team.“It really starts with a leader centered in the framework around emotional intelligence,” said Roe. “You have to really be able to understand that employee and connect with them, but then you surround that with a structure that supports that remote workforce.”The framework encourages communication through check ins, maintaining accountability and providing positive encouragement. A communication feedback loop has to be developed to keep remote employees engaged, says Roe.The panelists agreed that what they see drives engagement is stability, flexibility, growth opportunities, and connection.The Importance of DEIAs some corporations are rolling back on diversity, equity and inclusion efforts, others are still holding onto its initiatives to make sure that the sense of belonging remains a part of the workplace culture. “Ericsson hasn’t rolled back or changed anything. It’s always been a culture of inclusion and belonging, and that continues,” Adeshina said.Social justice, equity, diversity and inclusion is important for building the next generation of the workforce, says Roe. Supporting DEI helps create a workplace culture where individuals feel valued, respected, and empowered to contribute—an environment that leaders are committed to maintaining.Jennifer Yoshikoshi is a local news and education reporter based in the San Francisco Bay Area.(Photos by Annie Mulligan for From Day One)
How AI is Revolutionizing Hiring Decisions by Focusing on Quality Over Quantity
BY Ade Akin March 06, 2025“We’re in an era where every hire counts,” said Scott Parish, the CEO of Hireguide, a skills-based interview intelligence platform.Parish, a recruitment veteran with deep roots in human resources, organizational psychology, and product strategy, spoke during a thought leadership spotlight at From Day One’s February virtual conference. Parish spoke about how artificial intelligence (AI) is transforming the hiring process from a subjective, error-prone process that relies heavily on interviews to a science-driven strategy focused on the quality of hiring decisions—a metric TA leaders can control.The Shift From “Quality of Hire” to “Quality of Hiring Decisions”For decades, companies measured TA success through the quality of hires, tracking metrics like performance, retention, and promotion rates. This is a flawed approach to talent acquisition, says Parish. “Quality of hire is like asking, ‘Did you win the poker hand?’” he said. “You can’t control luck, but you can control how well you play your cards.”Parish advocates for focusing on the quality of hiring decisions and prioritizing structured interviews, skill-based assessments, and data-driven evaluations. It’s a critical shift at a time when businesses face tighter budget constraints. “The C-suite knows that improving 100 hires can save millions,” he said. “TA leaders need tools to prove their impact.”AI’s Role in Building Structured, Bias-Resistant ProcessesTraditional hiring processes rely heavily on unstructured interviews, which only predict about 4% of the variance in job performance. Applicant tracking systems (ATS) worsen the issue by storing low-relevance, fragmented data. “ATS platforms track candidates but don’t help you decide,” he said. Tools like Hireguide’s Interview Intelligence software are now used to organize unstructured data, transcribe conversations, align responses to skills-based scorecards, and flag biases. “AI isn’t replacing humans, it’s enabling a process where interviewers ask the right questions, capture the right data, and make decisions rooted in evidence.”One insurance company Hireguide previously worked with reported reduced attrition among new sales hires after using AI to identify traits many managers prioritize, like competitiveness, that did not correlate with job success, says Parish. Instead, traits like “closing details” emerged as the accurate predictor—an insight that would have been hidden in messy interview notes without AI. Addressing Bias and Accuracy: Systems Over TrainingAI doesn’t eliminate bias from the hiring process, but it can be used to create systems that mitigate human biases in real-time. Parish cites Harvard Kennedy School professor Iris Bohnet’s research: “Bias training matters, but it’s not enough. You need process guardrails.”Structured interviews, multiple assessors, and skill-based criteria reduce hiring bias by as much as 30 to 40%, according to Bohnet in her book What Works. AI amplifies this by standardizing questions, anonymizing responses, and ensuring consistency. “If everyone’s scored on the same 10 skills, you’re less likely to favor candidates who ‘feel’ like a fit,” Parish said.Practical Steps for TA Leaders to Integrate AI into the Hiring ProcessParish, the CEO and founder of Hireguide, led the virtual discussion While AI has emerged as a promising tool to streamline the recruitment process, Parish recommends integrating the technology incrementally. “You don’t need a full overhaul,” Parish says. “Start by training interviewers to probe for specific skills—AI can handle the rest.”Start by defining your decision criteria and identifying ten crucial skills for success in the role. Align your interview questions with these criteria to ensure a structured evaluation process. Use AI to generate skill-based interview guides, making interviews more consistent and effective. Instead of relying on handwritten notes, leverage AI to organize transcripts and create scorecards for each candidate. After 100 days, assess how well new hires demonstrate the ten skills identified at the beginning.The Future of Hiring: Predictive Analytics and Merit-Based OutcomesParish says AI will play a more prominent role in the coming years, linking hiring data to performance metrics and creating predictive models that refine hiring criteria. For example, if “problem-solving” scores correlate with 100-day success, that criteria can be given more weight during future interviews. Making AI a part of the hiring process supports programs like diversity, equity, and inclusion (DEI). “Structured processes let you champion DEI and merit [simultaneously],” Parish pointed out. “You’re not lowering the bar—you’re making the bar visible.”Parish concluded the conversation by reminding TA leaders of their broader impact as the hiring process becomes more scientific. “Interviews are the gateway to opportunity. A fair, rigorous process doesn’t just boost retention—it changes lives.” AI is now helping to widen that gateway, making qualified candidates more visible. Editor's note: From Day One thanks our partner, Hireguide, for sponsoring this thought leadership spotlight. Ade Akin is a writer who specializes in the emerging applications of artificial intelligence.(Photo by Parradee Kietsirikul/iStock)