The days of the customer coming to you are going away. At a time of diffused attention, AI and other new technology give marketers powerful tools for getting to where the customers are–and to better appreciate what appeals to them. New approaches can show marketers where, when, and why prospective customers are making their decisions

Most sales teams don’t lose deals because of product or effort. They lose them because they struggle to communicate in the language executives use to make decisions. In this session, Kevin Cope and Ben Cook, authors of Business Acumen for Sales Success, draw on 20+ years of experience with global organizations, including 34 of the Fortune 50, to show why business acumen is now essential for modern sales teams

HR and Finance are being asked to solve the same equation: how to be both budget-smart and people-fair. But most managers are making critical pay, promotion, and headcount decisions with fragmented tools, incomplete data, and constant time pressure. The result? Wasted hours, educated guesses, challenged decisions, and burnout

In the accelerating digital transformation, people leaders have the opportunity to shape the new world. AI isn’t just changing how work gets done, it’s redefining the nature of work itself. As automation takes on more of the routine and the repeatable, it’s opening more space where humans can excel

Financial stress follows people everywhere, even at work, but employers have the opportunity to help employees navigate it. Join SoFi at Work for a fireside chat with their lead financial planner as we explore how our team supports members and employees through personalized guidance and modern financial wellness strategies. We will discuss the outcomes today’s workforce is seeking, how one-on-one advice and digital coaching work together, and what the future of financial planning looks like for employers and their people

Frontline, hourly workers keep businesses running but often face unique challenges, from limited access to training to feeling disconnected from corporate support. Employers need fresh strategies to attract and retain this vital workforce while investing in their growth and engagement. What innovative approaches, tech, and tools, are helping companies attract and retain frontline talent in a competitive labor market? How can employers design upskilling and development programs that fit the realities of frontline roles? In what ways can technology and communication tools improve connection and inclusion for this population?From Day One is a Recertification Provider for SHRM and HRCI

Great executive hiring starts with clear goals. Even the right leader can struggle to deliver impact without defined success measures, boundaries, and a disciplined approach to performance. In this webinar, leaders from Morgan Samuels will explore how organizations translate problem definition into actionable performance management

In the accelerating digital transformation, people leaders have the opportunity to shape the new world. AI isn’t just changing how work gets done, it’s redefining the nature of work itself. As automation takes on more of the routine and the repeatable, it’s opening more space where humans can excel

AI is transforming how enterprises create, manage, and activate content - but results depend on more than just adding AI into the mix. The real unlock comes from connecting content, data, and workflows so both people and AI can operate with full context.In this session, we’ll explore how leading organizations are moving beyond fragmented systems and siloed processes to build unified content ecosystems

International marketing doesn’t fail because teams don’t understand their markets. It breaks in the space between global ambition and local reality. Tone, humor, messaging, and channel mix that resonate in one market can miss completely in another, and how much teams are empowered to adapt is often shaped as much by internal culture and risk tolerance as by customer insight

We’re in a new frontier with AI, yet getting buy-in from leadership and legal on AI tools can often be a roadblock. Still, AI is already finding its place in modern hiring, from managing early-stage volume to supporting more structured and consistent interviews. In this session, panelists will explore how organizations build confidence in AI-driven solutions by starting with practical, controlled use cases, setting clear guardrails, and demonstrating real, measurable results

Employees are looking for benefits that adapt to their lives, support their well-being across mental, physical, and financial health, and help them balance work and life. At the same time, costs keep rising, needs are always shifting, and life outside work affects how people show up on the job. How can employers anticipate changing expectations and create programs that evolve over time? What strategies encourage participation and help benefits improve employee engagement? How can leaders deliver innovative benefits while keeping costs under control? Which tools and data help companies offer benefits that bring a personalized approach?From Day One is a Recertification Provider for SHRM and HRCI

In the accelerating digital transformation, people leaders have the opportunity to shape the new world. AI isn’t just changing how work gets done, it’s redefining the nature of work itself. As automation takes on more of the routine and the repeatable, it’s opening more space where humans can excel

AI is changing work faster than most organizations can define, assess, and build the skills needed to use it well. This webinar moves beyond broad talk about “AI skills” to offer a practical framework for understanding where AI belongs, what people need to do with it, and how organizations can support safe, effective adoption. Drawing on HiBob’s research and its AI Skills Framework, the session covers AI readiness, individual AI usage, and organizational AI usage—spanning AI literacy, prompting, output evaluation, workflow redesign, automation, and governance

Talent acquisition leaders are being asked to do more with less. Budgets are tightening as organizations respond to economic uncertainty and increasing investment in AI. At the same time, hiring teams need to improve efficiency while making sure new hires have the skills to succeed and create value for the business

As employees seek more from their workplace, support for mental health, family care, financial stability, and long-term security, benefits leaders are under pressure to deliver comprehensive solutions, even while meeting corporate needs for cost controls. What are the most in-demand benefits today, and how are employers prioritizing them? How can companies build total rewards strategies that are both sustainable and responsive to evolving employee needs? How are companies using feedback to refine and communicate their benefits?From Day One is a Recertification Provider for SHRM and HRCI. This session is eligible for 3 credits from both organizations

AI is often framed as a way to make HR more efficient. That framing misses what’s actually happening.As AI begins to absorb a significant share of operational work, the role of HR doesn’t just accelerate; it shifts

Brand marketers shape a company’s identity, reputation, and emotional connection through positioning, messaging, and storytelling. At the same time, consumers are quick to spot empty messaging and trend-following. To build trust and stand out, companies have to focus on consistent communication across channels like email, social media, influencer partnerships, and advertising

Hiring managers has become more challenging than ever. There is a shortage of strong talent, yet application volumes are rising as more candidates use AI tools in the hiring process. In this environment, getting manager hiring right is critical

Most executives don’t evaluate learning initiatives through the lens of courses or curriculum. They evaluate business performance through the profit and loss (P&L). In this session, Kevin Cope will break down the fundamentals of the P&L in a simple, practical way designed specifically for learning and development (L&D) professionals, yet useful for any HR leader in making the business case for their proposed investments