When Vijay Swaminathan, CEO of Draup, an AI-powered workforce-building platform, first visited the U.S., he decided it was the country he wanted to settle in for the rest of his life. But his decision was not precisely driven by the presence of baseball, jazz, or endless opportunity. For Swaminathan, it was the supermarket.
“Look at the modern day grocery store, and the grapes: Whether it’s summer or winter, they’re always there,” Swaminathan said in a thought-leadership spotlight at From Day One’s Atlanta conference. “That’s because they switch the supply chains. They source from California; from there, they source from Mexico, they go to Peru, they go to Latin American countries. They ensure a perennial supply of inventory.”
In observing the difficulties organizations are experiencing this year in hiring talent–a ManPower Group survey said 69% of employers are having difficulty filling jobs, up from 40% in 2016–Swaminathan hypothesized that an application of produce-section-style supply-chain diversification could serve as a solution. This can more readily be the case given industry’s need for digital talent, which, Swamanithan explained, “basically includes people who give the requirements; people who map out all the experiences, workflows, integrations and so on.”
Where can these supply chains be rendered exactly? Swaminathan provided a host of options.
In one heavily sourced slide, he pointed out that 24% of graduates from large talent-pool countries, including India, are ready for software-based jobs. Companies should also look toward female populations, as less than 20% of tech workers in mature economies are women, and they also account for only 14% of the workforce in cloud-computing ventures. Domestic companies are at a distinct advantage in this regard, with one in four women considering a change in job status.
Draup did some research of its own, including the tracking of 250 million job descriptions and examining 600 million résumés around the world. Among the conclusions the company was able to draw: Talent is blooming around the world in new places.
“Argentina and Brazil have done phenomenal work in education,” Swaminathan said. “About 20% of their GDP actually goes into education now. So countries are competing for global markets, they are creating such talent, and companies are going to these locations.”
Tech talent is spreading far and wide, domestically, as well. “The U.S. market, especially from a technology-talent standpoint, prior to the pandemic largely operated in bigger markets,” Swaminathan said. But smaller cities like Nashville, Indianapolis, Albuquerque, and Salt Lake City are producing tech talent, too. “So this type of disruption is happening within the boundaries of U.S. and companies are still kind of stuck in the previous rhetoric that the talent is available only in big cities,” Swaminathan said.
Corporations should also analyze individual office or outpost strengths and hire accordingly, or they can reimagine their locations and develop their workforce to fit local talent provisions.“What is it that you are doing in comparison to what the market is doing?” Swaminathan posed as a hypothetical. “Understanding that component is extremely critical in transforming your hiring process into a supply chain-based view.”
In a preview of coming capabilities at Draup, Swaminaithan said his company is developing what he called “experimental design” in recruiting. “What I mean by that is, there are certain factors that make you actually successful in certain markets; it’s not just talent availability from a macro perspective, but the employee value proposition may resonate better in certain markets in certain generational segments of the market,” he said.
Workforce developers can now examine their portfolio through this lens. Swaminathan said they should consider: “What are my top markets?” “What are my mature markets?” “What are my needs in markets?” “Where may I not have the best volume, but I have phenomenal speed at which I am making things happen?”
Such insights can inform hiring tremendously, he said, making company processes more efficient and effective.
Editor’s note: From Day One thanks our partner who sponsored this thought-leadership spotlight: Draup.
Michael Stahl is a New York City-based freelance journalist, writer, and editor. You can read more of his work at MichaelStahlWrites.com, follow him on Twitter @MichaelRStahl, and order his first book, the autobiography of Major League Baseball pitcher Bartolo Colón, at Abrams Books.
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