Breaking the GLP-1 Cost Cycle for a Healthier Workforce, Lower Costs, and Smarter Care
BY Christopher O'Keeffe June 12, 2025The American workplace faces a costly challenge: how to offer access to high-demand weight-loss medications without overwhelming benefits budgets. With monthly prices exceeding $1,000, these treatments are becoming powerful tools in talent retention strategies across corporate America.During a From Day One webinar, Cody Fair, chief commercial officer at digital health company Noom, shared just how dramatically these drugs are influencing employment decisions. GLP-1 medications have revolutionized obesity treatment, delivering substantial weight loss for millions of Americans. But their high price tags have triggered what benefits experts describe as a “cost cycle,” posing a serious threat to the sustainability of employer healthcare budgets.Jennifer Jones, a clinical solutions architect at Noom and registered dietitian, outlined the financial stakes during the session. “Members that have obesity, their overall health care costs can be up to six times higher than someone that’s just overweight,” noting obesity's connection to more than 16 chronic conditions. With obesity rates exceeding 42% nationally and projected to surpass 50% within five years, employers face mounting pressure to act. Traditional approaches have proven inadequate. “What we’ve been doing isn’t working,” Jones said.Perhaps no one understands the frustrations of accessing these medications better than Fair himself. Despite having a prescription for two years, he was only able to obtain his GLP-1 medication for seven months total and never for more than two consecutive months. Each time, the same obstacles emerged, the pharmacy was out of stock, prior authorization created lengthy delays, or the medication simply vanished from shelves by the time approvals came through. His frustrating cycle mirrors the experience of countless patients nationwide.The root cause of these shortages may surprise those unfamiliar with pharmaceutical economics. Pharmacies are losing money on every GLP-1 prescription they fill. “We’ve even talked to the head of pharmacies at major major corporations that say, ‘I should just staple a $20 bill to the script when I send it out the door, because that’s what I’m losing every time,’" Fair said. This financial reality has led many pharmacies to avoid stocking these medications entirely.Kelly Bourdet, journalist and founder of Apparata Media, moderated the discussion with Fair and Jones of Noom (photo by From Day One)Even when patients successfully obtain these medications, the lack of comprehensive support threatens their efficiency in the patient’s daily life. Jones described what the company calls the “GLP-1 care gap,” the void between receiving a prescription and achieving sustainable weight loss.“When people have that first script, and they get that medication, that’s often the end point of the interaction with the healthcare system,” said Jones. Without guidance on nutrition, exercise, and side effect management, many patients discontinue treatment prematurely. Often, patients fall prey to a faulty system, regaining weight and potentially ending up less healthy than before.Research presented during the session suggests that combining medication with behavioral support yields approximately 40% greater weight loss than medication alone. Patients receiving comprehensive support were also 1.6 times more likely to successfully taper off the medication while maintaining their weight loss.To address these challenges, some employers are exploring alternative coverage strategies. Noom’s approach involves separating GLP-1 medications from traditional pharmacy benefit management and handling them as a distinct supplemental benefit. This structure offers more flexibility and potentially lower costs, about $200 less per monthly prescription after rebates, says Fair.This model allows employers to customize their contribution levels, perhaps covering 25, 50, or 75% of medication costs. By guaranteeing medication delivery within five days through specialty pharmacy networks, access issues that plague traditional distribution channels are directly addressed.Noom reports a 4.1 fold return on investment over two years when implementing comprehensive healthcare approaches, achieved through careful patient selection, early identification of non-responders, and supporting appropriate candidates in tapering off medications.Unlike providers who assume indefinite GLP-1 use, Noom has developed protocols that help suitable candidates successfully transition off these expensive medications. Jones reported that approximately 30 to 35% of patients, particularly those experiencing situational weight gain, can maintain their weight loss after tapering, when given proper support.“I don’t know a lot of people, honestly, that want to be on medication for the rest of their life,” Jones said. Through Noom's four-month tapering protocols and continued access to coaching, nutrition guidance, and exercise programs, patients are 1.6 times more likely to successfully maintain their weight without medication compared to those who stop abruptly, Jones says. This approach not only addresses patient preferences but significantly reduces long term costs for employers.As more GLP-1 medications approach market approval, including oral formulations that could broaden access for injection-averse patients, employers must develop sustainable strategies. The speakers emphasized that successful programs require more than just coverage decisions, they demand comprehensive approaches that treat obesity as the complex chronic condition it is. As these medications reshape the landscape of workplace health benefits, the challenge isn’t simply whether to provide coverage, but how to do so in ways that deliver lasting value for both employees and organizations.Editor’s note: From Day One thanks our partner, Noom, for sponsoring this webinar. Chris O’Keeffe is a freelance writer with experience across industries. As the founder and creative director of OK Creative: The Language Agency, he has led strategy and storytelling for organizations like MIT, Amazon, and Cirque du Soleil, bringing their stories to life through established and emerging media.(Photo by Alones Creative/iStock)
Measuring the Impact of Your Leadership Development Programs
BY Christopher O'Keeffe June 09, 2025How do you measure the true impact of leadership development? Despite significant investment in leadership development, many organizations continue to struggle with quantifying its impact. As companies pour billions into cultivating future leaders, measurable indicators of return remain elusive Only 24% of organizations feel like they’re doing a good job of measuring the impact of their leadership development programs, emphasized leadership experts at a From Day One webinar. At Otter Tail Corporation, a Minnesota-based holding company with utility and manufacturing businesses, CHRO Paul Knutson transformed the company's leadership approach after joining in 2012. “The board had just gone through their long term strategy, and one of the three imperatives had to do with developing our talent,” Knutson said. “The talent at our leadership level was lacking, and those that had been in leadership roles were not staying as long as we had wanted them to.”The revamped program Knutson implemented identifies and connects high potential leaders across divisions empowering employees to solve real business challenges between previously unconnected avenues of collaboration. This cross-functional approach has generated unexpected bottom line benefits for Otter Tail throughout the frameworks of their enterprise, he says. “We wanted to create a sense of belonging within the corporate enterprise, to create an enterprise mindset so that people within each company weren’t thinking only about themselves or only about their company,” he said. Fostering a culture where the norm is reaching out to colleagues in other divisions creates a denser organizational network that accelerates innovation and decision-making.Real Problems, Real ResultsAt Sundt Construction, a 135-year-old employee-owned builder with 4,300 employees, leadership programs directly tackle business challenges.“Our executive team identifies pain points from our strategic plan,” said Melissa Moreno, vice president, director of administrative talent development at Sundt. “They tell our leadership teams, ‘Here’s a problem. It’s your opportunity to solve it.’”Erik Williams of MDA Leadership spoke with leaders from Otter Tail Corp., and Sundt Construction (photo by From Day One)This approach produced tangible results when one team addressed field engineer training deficiencies. They created a boot camp program that has become an essential part of Sundt’s operations. “That program is now in its fourth year,” Moreno said. “Many of the leaders who developed it are now instructors, and over 130 field engineers have completed the training.”Enacting Measurement Principles Progressive companies using advanced measurement techniques can trace the ripple effects of leadership development across their organizations. By going beyond traditional surveys and tracking cross-functional collaboration among leaders, they’re seeing improved employee retention.“Your measurement strategy needs to match your program objectives,” said Erik Williams, principal consultant at MDA Leadership. “If you’re trying to break down barriers between departments, measure cross-functional interactions. If developing future executives is the goal, track promotion rates and succession readiness.”At Otter Tail, all leadership program participants reported spending more time developing talent on their teams after training, with 65% of their managers independently confirming this observation.Despite economic pressures, companies like Sundt Construction are doubling down on leadership development. Its strategic plan through 2035 includes continued investment in its leadership pipeline. “The outcome of these types of programs, where you get leaders, you give them the opportunity to develop, to accelerate their leadership capability, to stack hands with one another. And over time, those relationships continue to deepen,” said Williams.For organizations considering similar investments, the panelists offered practical advice. “Start with an effective assessment process,” Knutson said. “Self-awareness is the foundation of development.”Moreno emphasized the importance of manager involvement. “Definitely include the managers of the participants. Early and often, they need to understand how they impact the success of their employees going through this program, what the expectation is for them, and how they can help them throughout the process.”For skeptical executives demanding ROI evidence, Knutson offered his perspective: “Be clear about what’s not working and the cost of it not working. What’s going to happen if we don’t take care, if we don’t meet our needs, if we don’t fill this gap.” Especially today, leadership development may be less about creating individual stars and more about building networked teams equipped to navigate uncertainty together.“The organizations that thrive will be those that can rapidly assemble diverse perspectives around emerging challenges,” Williams said. “That doesn’t happen by accident, it’s cultivated through intentional development that connects people across traditional boundaries.”Editor’s note: From Day One thanks our partner, MDA Leadership, for sponsoring this webinar. Chris O’Keeffe is a freelance writer with experience across industries. As the founder and creative director of OK Creative: The Language Agency, he has led strategy and storytelling for organizations like MIT, Amazon, and Cirque du Soleil, bringing their stories to life through established and emerging media.(Photo by Nansan Houn/iStock)
Peace of Mind: How Employers Can Help Workers Get Their Final Wishes in Order
BY Tabitha Cabrera June 06, 2025Have you thought about your end of life wishes? “As of 2025, 24% of Americans have a will, although 67% of Americans acknowledge that this is a very important document,” said Paul Fried, founding member of I Made the Arrangements.Fried spent a year and a half building a website focused on end-of-life planning. Through the lens of human resources, this kind of benefit, like offering a will and encouraging employees to document their plans, can create a meaningful partnership between employer and employee, he shared during a thought leadership spotlight at From Day One’s Minneapolis conference. It also gives employers a way to approach support with compassion—recognizing that employees are whole people with complex lives. By offering a tool to ease the logistics of difficult life circumstances, companies can show care beyond the workplace.Paul Fried, founder of I Made the Arrangements, led the thought leadership spotlight The website includes features like a “wish capture,” where users can document their end-of-life preferences and share them as a PDF. It also offers a will builder with advanced directives. Employees can then designate a wish keeper, or someone who will receive access to these documents after the employee’s passing. The employees can write their own eulogy, obituary, or video eulogy, final thoughts, e-mail your children every year, and upload videos that can be synced with music. “While over six in 10 (63%) older adults say they have had an end-of-life conversation with a loved one, far fewer have made end-of-life preparations like preparing a last will and testament (36%) or a living will (33%),” according to Cheryl L. Lampkin in Thoughts on End of Life: For Most, Concerns do not Equate to Action. Moreover, less than half of the adults aged 45 and older who have not made these or similar preparations, say it is very likely they will.Most employees don’t leave jobs because of pay, they more often leave because they are not appreciated, Fried says. End of life planning support helps build a genuine feeling of appreciation and value for workers, says Fried. Employees might not remember how much their bonus was, or how many steps they took in a wellness app but they will remember the company and the employers that helped guide them through life’s most challenging situations. Fried created I Made the Arrangements with a clear goal: to take the stigma out of end-of-life planning and turn a traditionally taboo topic into something approachable and empowering. By offering creative, compassionate benefits like this, employers can do more than support their teams, they can strengthen employee loyalty, deepen trust, and improve retention by showing they care about the full arc of their employees’ lives.Editor’s note: From Day One thanks our partner, I Made the Arrangements, for sponsoring this thought leadership spotlight. Tabitha Cabrera, Esq. is a writer and attorney, who has a series of inclusive children's books, called Spectacular Spectrum Books.(Photos by Travis Johansen for From Day One)
How to Shape Your Workforce for Peak Performance
BY Ade Akin June 04, 2025David Bator, managing director at Achievers Workforce Institute still remembers his first encounter with José Morales. They met at an annual customer conference, where Morales, then executive director at Cineplex, shared a story that stayed with him. Over 22 years, Morales had risen through the company’s ranks, starting from one of the most unglamorous roles in the theater: scooping popcorn.“I asked him how many jobs he’d had in 22 years. And he said he’d had 10,” Bator said during a thought leadership spotlight at From Day One’s NYC benefits conference. His first job was scooping popcorn, and his second was teaching people how to. Bator says he went on to pry if Morales had any education that prepared him to excel at scooping popcorn and teaching others how, but, unsurprisingly, that wasn’t the case. Morales credited his ability to empathize, collaborate, and problem-solve, plus Cineplex’s ability to recognize these skills, for his rise up the corporate ladder. Morales developed his skills on the job because the opportunities were there—and because the company created space for growth. That, Bator noted, is the difference between employee engagement and employee experience: engagement is the outcome, but experience is what makes it possible.David Bator, managing director at Achievers Workforce Institute, led the session “Employee engagement is the commitment an individual makes to doing the job they’re paid to do,” he said. Bator went on to define employee experience as “the responsibility we all share to create conditions so that employees can be engaged in the first place.” Organizations can’t measure engagement without first building an environment that enables it, he says. Bator’s four C’s of shaping employee experience challenge traditional notions of engagement by emphasizing connection, celebration, compensation, and choice as the pillars of an efficient workforce. Only 15% of employees think their organization effectively connects them to colleagues, despite the explosion of collaboration tools like Slack, Trello, and Google Docs. Bator urges leaders to make improving connections between employees a top priority. He recommends investing in platforms that provide easy access to people, skills, and resources, and regularly conducting meaningful manager one-on-ones. Bator notes that surveys compiled by Niagara Institute show employees are twice as likely to feel like they belong when connected to the rest of their team, and 28% say being connected gives them the confidence to tackle unexpected challenges. Celebration is the second “C” of employee engagement. It’s a catch-all phrase for recognition, award, and reward. Bator cites data from Achievers that shows employees who receive frequent, impact-driven recognition are more than three times more likely to be engaged, and more than five times more likely to feel they belong. The data also shows that workers who are recognized at least monthly are ten times more likely to recommend their manager and less inclined to job hunt even if their salaries lag behind market rates.“It’s better than nothing, but it’s worse than average,” Bator said, challenging the annual award status quo. When surveyed, 58% of employees reported annual awards felt repetitive, while 71% said the same people won each year. 58% wanted consistent recognition at least monthly. “What gets recognized gets repeated,” Bator said, citing data that reveals recognition tied to DEI programs led to a 300% increase in engagement. Bator says while employee pay matters, it’s not the sole driver of engagement. One survey shows 75% of workers would prefer a job that made them feel valued over one that paid 30% more. Only 53% felt fairly compensated for their roles, but that number jumped to 73% among employees who were recognized monthly. Bator coined the term emotional salary to include the daily moments that make employees feel seen, valued, and supported beyond what raises and promotions can provide. Choice is Bator’s final “C,” and he notes that while 21 to 26% of employees enroll in wellness programs, more personalized benefits shaped by frequent feedback drive 50% higher engagement and 88% increased feelings of value. “We’re leaving one-size-fits-all programs for an era of hyper-personalization,” he said, urging organizations to survey employees at least quarterly on what they need to thrive. Bator closed his presentation by returning to his popcorn anecdote about his friend José Morales of Cineplex. Morales has held over ten jobs with Cineplex over 22 years, from scooping popcorn to an executive role, because his employer recognized his open-mindedness, collaborative mindset, and problem-solving skills. “Our role in talent and HR is to create conditions so people can do the best work of their lives,” Bator said. Editor’s note: From Day One thanks our partner, Achievers, for sponsoring this thought leadership spotlight. Ade Akin covers workplace wellness, HR trends, and digital health solutions.(Photos by Hason Castell for From Day One)
Revolutionizing Talent Acquisition: The Human Edge in an AI-Driven Era
BY Ade Akin June 03, 2025Pat Griffin, the chief revenue officer at Randstad Digital, didn’t get the smooth search improvement he expected the first time he tested an artificial intelligence screening tool on a live candidate pool. What Griffin noticed instead was that an entry that perfectly matched every data point, like degrees, keywords, and experience, was flagged as “low fit.” For Griffin, that moment illustrated the promise and pitfalls of AI in talent acquisition, a topic he spoke about during a thought leadership spotlight at From Day One’s NYC half-day TA conference. The real advantage lies in “unique human connection” in a world focused on integrating artificial intelligence into everything, says Griffin. While AI can help to accelerate initial resume scans; it can also miss nuanced indicators such as tone, passion, and cultural fit that highlight a candidate’s true potential. “We can deploy AI agents to identify skill gaps or run pattern matching across hundreds of profiles, but only a recruiter can read between the lines,” he said. He cemented his argument by sharing a story about a top candidate who hesitated when asked to describe a professional setback, despite having impressive credentials on paper. An AI agent would have penalized the applicant for that, but a seasoned recruiter noticed her vulnerability and resilience, qualities many organizations find valuable. That recruiter's intervention showed that the human touch is essential in the screening process. Pat Griffin the chief revenue officer at Randstad Digital | Torc led the thought leadership spotlightGriffin says the use of AI in the recruitment process doesn’t replace recruiters. Instead, it empowers them by helping them to notice trends in application flow, pinpoint diversity gaps, and forecast hiring needs. “We’re using next-gen tools to model volume and quality of candidates, predicting when talent pools will dry up,” he said. “That lets us proactively build a digital community before roles even open.”Griffin highlighted a pilot program where Randstad Digital Torc used data innovation to identify emerging roles in software security. A targeted outreach campaign was created within weeks, with a 40% increase in qualified leads. “That’s not magic,” Griffin emphasized. “It’s a recruiter armed with insights, using AI in concert with their own expertise.”Griffin says the days of blackhole application portals and ghosting candidates are long gone and that having a smooth application process that prioritizes applicant experience is vital. He cautions against overreliance on AI as chatbots handle more roles like scheduling, answering frequently asked questions, and delivering personalized coaching tips for interviews. “We’ve seen AI agents misinterpret simple questions, leading to frustration. You still need someone monitoring those conversations,” he said. Randstad Digital introduced a hybrid recruitment process to combat the limitations of artificial intelligence. AI handles routine tasks, while human recruiters step in at critical touchpoints. “If a candidate expresses uncertainty, that triggers a handoff to a human,” Griffin said. “That balance improved our satisfaction scores by 25 percent.”Griffin tackled the role of AI predictions in the hiring process, noting that while machine learning excels at sifting through data and forecasting trends, it struggles with contextual judgment. “We saw false positives in early models, candidates flagged for 'overqualification' who turned out to be perfect fits after conversation,” he said. That led to the creation of new guardrails, such as all automated disqualifications requiring human review. Companies should view technology as a recruitment tool, not a replacement for recruiters, says Griffin. He highlighted three pillars for transforming any organization’s recruitment process. Organizations can integrate AI strategically by starting with pilot projects, such as improving search results for niche roles, and then scaling the models that prove successful. At the same time, it's essential to invest in upskilling by providing recruiters with training in data literacy and the ethical use of AI, ensuring that innovation is balanced with human judgment. Finally, fostering a digital community through ongoing engagement with potential candidates via social platforms and virtual events can help nurture long-term interest and relationships.Griffin urges recruiters to remember that the recruitment process is all about connecting with the right people. “AI agents are powerful, but they aren’t human,” he said. “When we prioritize unique human connection, we future-proof our hiring models and deliver an exceptional candidate experience.”Editor’s note: From Day One thanks our partner, Randstad Digital Torc, for sponsoring this thought leadership spotlight. Ade Akin covers workplace wellness, HR trends, and digital health solutions.(Photos by Hason Castell for From Day One)
AI at Your Fingertips: The AI-Empowered Recruiter
BY Stephanie Reed May 28, 2025What is needed to give companies the most accurate data to make better informed hiring decisions? How can they incorporate more holistic approaches to finding and guiding talent now and in the future?Cecil Plummer, CEO of Fastr.ai, is a passionate advocate for the continuous integration of AI with modern software. He finds that AI-assisted recruiting helps streamline hiring practices and allows more space for creating holistic talent pipelines. “It’s about working with hiring managers and recapturing their time by getting through that ever-growing haystack,” he said during a thought leadership spotlight at From Day One’s NYC talent acquisition conference.Plummer provided insights for TA leaders and recruiters on the strategic use of AI with existing company data to refine hiring processes. “There’s no loss of productivity from toggling back and forth between applications,” he said. “So because you’re in your own ATS, you don’t lose that productivity, and you don’t have to experience a lot of the adoption issues that we hear TA leaders telling us about.”Cecil Plummer, CEO of Fastr.ai, led the discussionFastr.ai provides organizations with a potent AI agent, designed to work with their current ATS and other data software to further refine their recruiting and hiring processes.The AI recruiting partner quickly delivers data through a web browser extension; the AI reads through candidate profiles and individually matches them to specified job criteria, he says. Fastr.ai captures the nuances of talent profiles and job requirements, while companies still leverage talent curation to match strict criteria: specific skills, keywords, and qualifications of top employees, says Plummer. Furthermore, automated talent insights help TA leaders and recruiters make informed hiring decisions through candidate development updates. The insights show who is fit for specific positions and track their progress over time. The results speak volumes. Fastr.ai has reported that 92% of clients achieve quicker surfacing of qualified candidates. Additionally, 62% of clients also save time from reviewing unqualified candidates. “AI has specifically been designed to enable and empower you and your teams, not to replace them,” Plummer said.AI, along with data-driven tools and software, pinpoints specific criteria, but people must identify other immeasurable qualities to recruit the right people to the right jobs. This is the foundation of today’s most successful organizations. “We believe that recruiters need the time to do what only humans can do: and that's about the candidate experience,” he said.What Current Talent Acquisition Patterns RevealAccording to Fastr.ai’s survey of 50 TA leaders, a consensus view is that technology is integral in improving their current recruiting processes. Most TA leaders and recruiters also share similar perspectives that the best results harness an ecosystem of best-of-breed ATS, CRMs, and schedulers. A notable shared pattern among those TA leaders and recruiters is that their processes are based on concerns of unfit hires costing their organizations more money long-term. Yet, many still use LinkedIn as a popular repository of data, which also gets costly. Working with internal data and integrating AI recruiting is a solution to getting the right people and minimizing costs, says Plummer. Thus, companies can save money on LinkedIn licenses and staffing fees because they’re using all of their data.More importantly, the combination of AI-recruiting and internal data helps curate a more holistic and solution-oriented approach to the candidate experience, quelling unfit-hire fears. “I believe in the human spirit, I believe that any one of us here who might suddenly find ourselves in the job market is not going out there to try to trick an employer into hiring us,” he said. “We want to go somewhere where we can be appreciated, where we can make a contribution, and where we can make that organization better.”Editor's note: From Day One thanks our partner, Fastr.ai, for sponsoring this thought leadership spotlight. Stephanie Reed is a freelance news, marketing, and content writer. Much of her work features small business owners throughout diverse industries. She is passionate about promoting small, ethical, and eco-conscious businesses.(Photos by Hason Castell for From Day One)
Sustaining Your Workforce: The Business Case for Comprehensive Caregiving Support
BY Christopher O'Keeffe May 22, 2025Companies striving to retain top talent are discovering a powerful, often underestimated tool: caregiving support. While the strategic value of these benefits is clear, they’re too frequently overlooked, says Lisa Leighton, VP of strategic development at Cariloop, a platform specializing in caregiver support.During a thought leadership spotlight at From Day One’s April virtual conference, Leighton addressed that while employees often don’t self-identify as a caregiver, one in three within the workforce operate in a capacity of juggling significant caregiving responsibilities From coordinating childcare to managing aging parents, balancing workplace performance can become impossible. The corporate consequences of ignoring this reality can be severe. According to data presented by Leighton, nearly one-third of parents who take parental leave quit within 18 months of returning, while employees with caregiving responsibilities experience burnout at 2.6 times the rate of their colleagues without such obligations. Even generous compensation packages cannot solely drive employee retention in today's market where comprehensive benefits have become increasingly necessary for employee satisfaction. “As costs rise, key retention benefits like caregiving are getting cut. This is putting a tremendous strain on your people and the stability of your workforce,” said Leighton. Lisa Leighton of Cariloop led the thought leadership spotlight (company photo)As the childcare crisis has reached critical levels, working parents are struggling to navigate a shrinking supply of providers amid escalating costs of living, says Leighton. “Summer looming can create a pit of dread in my stomach,” said Leighton who previously juggled the demands of finding reliable childcare for her three children while vetting assisted living facilities for a family member. “Working parents are trying to figure out how to navigate two and a half months where everybody’s at home while still doing their jobs productively.” The growing number of aging Americans needing care now exceeds the supply of caregivers, adding pressure on workers caring for both kids and parents. Employers who recognize this dual burden see results by partnering with Cariloop to offer comprehensive caregiving support, says Leighton. “Best in class employers are leaning into the types of benefits that create a culture of care and offer that flexible, predictable support, for not just part of your population but your full diverse population at all those different ages and stages of life” she said. Cariloop stands out for its focus on measurable outcomes, helping employers track the impact of caregiving benefits through metrics like absenteeism and retention, says Leighton. This data-driven approach supports both employee well-being and organizational stability—an increasingly valuable combination as companies navigate tight labor markets and economic uncertainty.Editor’s note: From Day One thanks our partner, Cariloop, for sponsoring this thought leadership spotlight. Chris O’Keeffe is a freelance writer with experience across industries. As the founder and creative director of OK Creative: The Language Agency, he has led strategy and storytelling for organizations like MIT, Amazon, and Cirque du Soleil, bringing their stories to life through established and emerging media.(Photo by vorDa/iStock)
Reimagining the Candidate Experience as a Strategic Advantage
BY Ade Akin May 15, 2025Jon Stross knew something had to change when a candidate confided with him about applying to 200 roles without getting any responses. Stross, the president and co-founder of Greenhouse, laid out how the company is tackling the grim realities of overwhelming application volume, ghosting, and the increasing use of artificial intelligence (AI) in the hiring process. As organizations race to develop the most efficient algorithms, Greenhouse is helping transform what has been a soul-crushing experience for many into an empowering journey. “It’s terrible out there to be a candidate,” Stross said during the thought leadership spotlight at From Day One’s NYC talent acquisition conference. The current hiring market is one where applicants feel like their resumes weren’t even good enough for a response, he says. But things aren’t much better on the employer side, as recruiters find themselves sorting through thousands of resumes. Candidates who are worried about being ghosted end up sending generic applications en masse, while recruiters struggle to find desired signals in all of the noise. The new dynamic has led to employers increasingly relying on referrals or outbound sourcing, while candidates face a “black hole” of uncertainty. The result is a lose-lose scenario where neither side trusts the process. While AI's role in the hiring process is expected to expand in the next several years, Stross warns that matching AI-generated resumes with AI-scored profiles risks reducing everything to noise. Jon Stross, the president and co-founder of Greenhouse, led the thought leadership spotlightProviding transparency and giving candidates control is one of the strategies Greenhouse uses to combat ghosting and unclear deadlines. “It’s like walking into a deli with 200 people in line. You’d at least know your place in the queue,” Stross said.Greenhouse increases transparency and gives candidates control by introducing features like real-time application tracking and self-scheduling interviews—features that allow the application process to mimic the clarity of waiting in line at the deli. “If you see 200 people ahead of you, you might leave,” Stross said. “But at least you’re making an informed choice.”Greenhouse also introduced a Quick Apply feature that reduces friction in the application process, allowing candidates to auto-fill applications across Greenhouse-powered companies. This approach respects candidates’ time, reducing the repetitive data entry style applications. It’s a small but critical step in improving employer brand perception, says Stross.Surfacing Intent DataResumes capture a candidate, but they don’t always clearly reflect their intent. Greenhouse introduces data differentiation by collecting work preferences and a novel “dream job” marker. Similar to early admission in college applications, candidates may select one role monthly as their dream job. Recruiters can then filter applicants by their skills and passion, turning the data into a powerful differentiator for both sides. “Imagine sifting through 800 applicants and seeing five who marked your job as their dream,” Stross said. “It doesn’t mean they’re qualified, but it shows genuine interest.” Stoss suggests making the hiring process a race to the top rather than a descent into full automation. “Some companies are leaning in, building an employer brand that candidates remember,” he said.Organizations signal their commitment to talent by automating status updates and highlighting positive candidate experiences, reinforcing their brand and boosting candidate loyalty.Greenhouse is transforming hiring with tools like real-time application updates, centralized task checklists to guide candidates, and autofill capabilities that simplify applying. Personalized alerts and preference-based matching also help connect candidates to the right opportunities faster. These innovations give candidates a clearer path to their dream jobs while making the application process less unpleasant. Richer applicant profiles help recruiters to filter candidates more effectively and reduce their reliance on generic AI scoring that ignores human nuance. By embracing transparency, control, and meaningful data, organizations can attract and inspire talent while strengthening their employer brand, says Stross.Editor's note: From Day One thanks our partner, Greenhouse, for sponsoring this thought leadership spotlight. Ade Akin covers workplace wellness, HR trends, and digital health solutions.(Photos by Hason Castell for From Day One)
Proactive Caregiver Support: Making Data-Informed Decisions That Incorporate Whole-Family Care
BY Tabitha Cabrera May 14, 2025Caregiver burnout is “a state of physical, emotional and mental exhaustion that happens while you’re taking care of someone else. Stressed caregivers may experience fatigue, anxiety and depression,” according to Cleveland Clinic.At From Day One’s April virtual conference, Sarah Begley, VP of content at Atria interviewed Kerri Costa, SVP of commercial & growth at Cleo, who shared insights on “Proactive Caregiver Support.” “A caregiver is really anyone taking care of themself through taking care of a child, taking care of an adult, loved one. It really branches across all of life’s journeys,” said Costa. Its broad spectrum makes it essential for employers to provide support. “Caregiving is everything from looking for resources, for education, to support, to finding loved ones, you know meals, providing meals, to being able to just simply help them with understanding how to set up their phone and to have support services that they need,” she said. Kerri Costa, SVP, Commercial & Growth at Cleo, led the thought leadership spotlight (company photo)Being a broad spectrum of people, caregivers face different challenges. But there are some that seem to be common in the workplace. “There’s a sense that if you identify as a caregiver, perhaps you’re less productive or you may have more absenteeism, which is usually not the case. But people don’t go to their HR representatives and say, ‘Hey, I’m a caregiver,’ for fear of that stigma,” she said. “What we find is that 67% of family caregivers struggle to balance their jobs in the caregiving role, and primarily, what we’re hearing from our employer clients is that there’s a lot of need for mental health and support around mental health.” Without proper mental health support for caregivers, there’s an increased risk of burnout. “33% of families that we have identified through our what we call our family health index, are at risk of burnout, and of those, 60% screen positive for our PHQ, which shows signs of depression. That affects not only the need for mental health support, but the loss of productivity on a large scale, as well as the retention of key employees.”Having cared for a parent with dementia and cared for a young child while working full time, Costa knows firsthand the kind of support needed. So what does support look like? Cleo has dedicated support services that provide guides to employees who need assistance with life challenges, says Costa. “Reducing the amount of time that’s spent on logistics can be so helpful in preventing burnout,” she said. “Working with a guide helped me to be able to step back and to once again think through ways in order to make my life easier.” The benefits for employers who are able to provide support are clear. First is mental health, where support is focused on preventing burnout by helping employees with the logistics of finding care and resources. Second is confidence and connectedness—53% of employees reported increased confidence after working with their guide, which improved their ability to manage everything on their plate. The third area is productivity, with high-risk members gaining back over 100 hours of work time, a significant outcome.Organizations can support their employees by first making their organization an environment where access to support is available and that honest discussion is not only happening but encouraged. “It’s hard for people to raise their hand to identify themselves as caregivers when it’s not a maternity leave or family forming situation. Having that conversation with their manager is crucial—it helps employees see the value of open, honest dialogue and gives managers a chance to offer the support that’s truly neededEditor’s note: From Day One thanks our partner, Cleo, for sponsoring this thought leadership spotlight. Tabitha Cabrera, Esq. is a writer and attorney, who has a series of inclusive children's books, called Spectacular Spectrum Books.(Photo by Obencem/iStock)
Immersive Learning for Realistic, Judgment-Free Skill Building
BY Matthew Koehler May 13, 2025Starting a new job or role often means facing a gap between what you’ve learned and what real-world experience demandsA newly licensed real estate agent might know the material but has never sat across from an actual client, and that first deal can be daunting. Or maybe a new manager is about to fire someone for the first time. What if you could practice those high-stakes moments before they happen?Virtual reality and AI are now making it possible, turning knowledge into confidence through realistic, judgment-free training. “I can’t imagine having to fire somebody for the first time and never having done that. It’s probably terrifying, emotional, and scary in a million different ways,” said Jack Makhlouf, VP of partnerships at Moth+Flame.“We try to build simulations for people so they can get a lot of practice. It’s also safe to fail. One of the secret powers of simulations is that you can mess up,” he said.Makhlouf spoke about the advantages of VR and immersive learning with Joe Reta, a partner manager at ArborXR and collaborator with Moth+Flame, during a thought leadership spotlight at From Day One’s Dallas conference. Immersive training has been around for a while. Think flight simulators, for example—something the military and airline industry has used for years. The benefit of this technology, says Makhlouf, is that “you’re physically doing something.” “You’re emotionally engaged in the experience. It’s interactive. It’s multi-sensory. You’re looking. You’re talking. You’re using your hands. It’s very realistic.” And, there are no real world consequences for making mistakes. “You can say the wrong thing and suffer the consequences. But you’re in a judgment free experience, so you’re safe to mess around,” Makhlouf said. Joe Reta, Partner Manager at ArborXR spoke with Jack Makhlouf, VP of Partnerships at Moth+Flame about immersive learningAI immersive learning has only become more intuitive and dynamic. Makhlouf calls it the perfect learning tool. “If I mess up in a giving feedback conversation, I’m going to know why and I’ll get to try again, and it’s going to assess me on tone delivery. It’s pretty advanced that way.”The military knows this and has long been a proving ground for the highest level of simulation-based training because they have “to keep their service members ready at all times,” Makhlouf said. It has also proven valuable in hands-on mechanical training. Makhlouf highlighted a program developed for the Air Force, which trains personnel on the precise steps needed to power up a C-17 cargo aircraft. Before using virtual reality, trainees learned through PowerPoint which led to costly mistakes in the field. “VR is a really great place to practice and fail,” he said. Thanks to immersive training, the Air Force cut errors by 85% and saved an estimated $1.7 million in fuel costs, says Makhlouf.While the upfront investment is significant, Makhlouf says that the ROI makes it worthwhile. “You’ve got to look at the return,” he said. Circling back to difficult conversations in the corporate space, Makhlouf says that both a popular and personal favorite module is in feedback. “Everybody thinks they're good at giving feedback, even positive feedback. But people don't know how to give proper positive feedback.”Building trust is another one. “We know that the relationship between [the] employee and their direct manager has a big impact on engagement. How do you build trust? How do you resolve conflict? How do you increase your emotional intelligence?”The big advantage immersive AI learning has in achieving better results in training, according to Makhlouf, is that people are using their voices, “not clicking answers in a scenario.” “Ironically, the first simulation I ever tried in my previous company was a firing simulation in VR. You’re sitting across the desk from an older guy who’s been inappropriate, and you got to call him in for a one on one, and it's the last straw. It can end badly, and it does end badly if you don't do it right. It can also end really well,” he said. He says they had people crying coming out of the simulation because it was so real.That is how this training is supposed to work, and why it feels so real; it’s immersive. “It is voice driven, whether you’re doing it in VR or tablet or mobile. You're navigating a conversation. You’re getting feedback on the fly—these avatars and actors are talking back to you. You’re in a conversation; it can go well, or it can not go so well. It’s completely up to you.”Wellstar Health System, a client Makhlouf’s company worked with, wanted to boost empathy among staff, so Makhlouf’s team created a simulation where participants’ answers were scored based on their level of empathy, prompting trial and error until they improved. “The first time through, people don’t get 80% or 100%,” he said. But with practice and targeted feedback on skills like empathetic paraphrasing, employees saw steady gains, much like building strength through repeated reps at the gym.What makes immersive training so effective, especially in a VR environment, is the combination of evolving technology and AI, and the fact that the AI avatars are based on real world actors. “So there’s not just some conceptual human prototype being used for AI avatars. They’re people...AI is mimicking facial expressions, their voice, body language and all that. They’re getting scary good.”Makhlouf's advice for companies and HR departments that want to modernize their training modules with immersion learning? “I would not recommend building something custom right off the bat. I would recommend you pilot with content that’s already made, and there’s a lot of content out in the field that’s ready to go off the shelf. So find a piece of content that aligns to your use case or business goal. Pilot it out, prove it out, build your business case. VR or immersive really shines when the use case is very, very strong.”Editor's note: From Day One thanks our partner, ArborXR, for sponsoring this thought leadership spotlight. Matthew Koehler is a freelance journalist and licensed real-estate agent based in Washington, DC. His work has appeared in the Washington Post, Greater Greater Washington, The Southwester, and Walking Cinema, among others.(Photos by Steve Bither for From Day One)
Making Mental Health Care Work for Workers
BY Christopher O'Keeffe May 08, 2025“You can’t talk about physical health without talking about mental health. You can't talk about mental health without talking about physical health,” said Gabe Diop, co-founder of Rula. “There’s no way that you can deal with humans and not deal with mental health.”Mental health stands out as both an urgent challenge and significant opportunity for corporate growth investment to allow for more successful organizations. During a thought leadership spotlight at From Day One’s Boston benefits conference, Diop shared that mental health can no longer be treated as separate from physical health, nor can companies afford to address it with half-measures.Diop brings a personal perspective to his advocacy work. Being impacted by substance use disorder within his family, he was exposed to a string of mental health events which shaped his understanding of how mental health affects every aspect of life. With the knowledge of those experiences, his work focuses on creating accessibility to mental health care. While mental health awareness has increased since the pandemic, Diop points to troubling statistics that suggest a crisis in need of immediate attention. According to data he shared, 9% of high school students have attempted suicide, with 20% having seriously considered it. Black children are twice as likely to die by suicide, and only 15% of mothers experiencing perinatal depression receive care, with rates even lower among mothers of color.Diop highlights how personal challenges in all aspects of life inevitably impact workplace performance. “Imagine if employees are going through tough times,” Diop said. “How can that employee possibly be their best self at work? It’s impossible.”Gabe Diop, the co-founder of Rula Health, led the thought leadership spotlight about "Why Mental Health Matters"The disconnect between need and access remains staggering. Primary care physicians report that roughly one third of their patients have a behavioral health component to their care needs, yet most doctors have minimal training in mental health and few reliable referral options.“You get about 30 minutes of training when you’re in med school for mental health,” Diop said. “If the average doctor doesn’t even know what to do, what do you think the average employee or the average person is thinking?”Diop advocates for a “crawl, walk, run” approach that starts with simple interventions. This starts with basic screening during employee physicals, access to therapists through existing health plans, and better awareness of available resources that make an immediate difference.Mental healthcare should be woven into existing healthcare touchpoints that employees already use, from primary care visits to maternity care to chronic disease management, says Diop. For instance, some health platforms for diabetes management have started to incorporate depression screening, yet often lack a clear pathway to care for patients who do screen positive. Accessible platforms like Rula have made it possible to connect a mental health professional, that would have been nearly impossible to find just a few years ago, to a patient’s specific needs. Employers are starting to recognize the business value in addressing mental health more systematically. From reducing healthcare costs to improving productivity, the case goes beyond compassion to clear financial outcomes.But perhaps the most persuasive argument Diop offers is the simplest: mental health affects everyone.As employers look to enhance their benefits packages, addressing mental health doesn’t require reinventing the wheel. Rula’s integration with major health plans already covers over 140 million lives, making it immediately accessible to most workforces, he says. “We serve ages five and above for therapy. We serve ages 13 and above for med management, in all 50 states,” he said. “But if people don't know about it, it doesn’t matter.”Editor's note: From Day One thanks our partner, Rula, for sponsoring this thought leaderships spotlight. Chris O’Keeffe is a freelance writer with experience across industries. As the founder and creative director of OK Creative: The Language Agency, he has led strategy and storytelling for organizations like MIT, Amazon, and Cirque du Soleil, bringing their stories to life through established and emerging media.(Photos by Rick Friedman for From Day One)
Solving the Engagement Problem in Healthcare and Employer Benefits
BY Ade Akin May 07, 2025People who hit “play” on Calm’s Matthew McConaughey-narrated sleep story aren’t thinking about tackling mental health issues like depression or anxiety; they just want to fall asleep. Yet, Calm Health, the clinical arm of the Calm meditation and sleep app, is turning bedtime content into a gateway for mental health care, providing a stigma-free entry point for employees.“Calm launched with meditation, but sleep stories made the brand a household name,” Chris Mosunic, the chief clinical officer at Calm, said during a thought leadership spotlight at From Day One’s Boston Benefits conference. Calm has managed to build brand affinity faster than it could hire celebrities to narrate dreamy tales, and U.S. users now make up 60% of its user base. However, use of its clinical programs delivered through Calm Health remains in the single digits. “Why is engagement in mental health tools so low, even when the brand recognition is sky-high?” Rebecca Knight, the event’s moderator and a Harvard Business Review contributor, asked. Mosunic points to visibility, discoverability, and stigma. “Employees don’t even know what’s available. They make snap judgments. And some demographics—Gen X males, for example—still shy away from saying they need help,” he said.Rebecca Knight, independent journalist and contributor at Harvard Business Review, interviewed Calm's Chris MosunicThat’s why Calm Health’s entry strategy leverages sleep: “It lowers the stigma. You can admit you can’t sleep without anyone batting an eye,” Mosunic said. According to a JAMA Network Open Study, digital tools increase therapy use among individuals already in care, but are barely used by underserved communities. Mosunic says Calm Health’s mission is to build clinical programs authored by psychologists who specialize in specific populations, and animate them with voices that resonate. “If you tell a nurse on a 12-hour shift to take a 30-minute walk, they’ll tune out. But if you speak their language, you’ve got a chance,” Mosunic said. Messaging matters when it comes to support. Your HR team might be well-versed in data privacy and compliance, but they might not be as adept at balancing protection with personalization, especially under Epic’s EMR firewall. “Employees don’t trust health plans or employers,” Mosunic said. “You need messaging that’s cool, not creepy.” This means hyper-targeting employees without overstepping boundaries. For example, an individualized email suggesting a sleep-based intervention for someone flagged with high blood pressure feels empathetic. Sending email blasts that employees should take advantage of their mental health benefits doesn’t.Looking Ahead: From Algorithms to OutcomesMosunic zeroed in on safety over hype when asked what role AI will play in redefining workplace mental illness. “We’re focused on closed-loop systems—algorithms trained and constantly evaluated against clinical outcomes, not open-ended chatbots pulling from the wild web,” He said. Mosunic says every personalization engine must pass clinician review before it’s rolled out, ensuring the solution is effective. Calm’s Chief Clinical Officer reflected on the parallels between physical and mental health as the conversation closed. “If your knee hurts, you see an orthopedist, not a dermatologist,” he said. Similarly, mental health requires a network of specialized, interconnected solutions.Calm Health views other digital mental health platforms as referral partners, not competitors. It aims to create a world where clinical notes flow seamlessly from self-guided modules into teletherapy and then in-person care as needed. “Look for vendors that play well with others—digital, in-person, and physical institutions alike.”The next frontier in employee mental health isn’t about flashy features, but creating ecosystems that make every intervention feel personal, safe, and stigma-free, says Mosunic.Editor’s note: From Day One thanks our partner, Calm, for sponsoring this thought leadership spotlight. Ade Akin covers workplace wellness, HR trends, and digital health solutions.(Photos by Rick Friedman for From Day One)
Unmasking the Hidden SUD Crisis: The True Cost of Untreated Substance Use in the Workplace
BY Jessica Swenson May 05, 2025Substance use disorder (SUD) is often considered a hidden condition, but it is surprisingly pervasive. According to the latest data from the Substance Abuse and Mental Health Services Administration, 48 million Americans over the age of 12 are currently living with clinical SUD. Around 28% of this population is in the workforce, but fewer than 10% of those individuals are being treated, making the disorder appear less common.SUD is a chronic condition that, left untreated, gets progressively worse over time. In addition to the health problems it can cause, it can increase employer benefit expenses. At From Day One’s Boston benefits conference, Todd Fruchey, vice president of sales for virtual substance use treatment platform Pelago, shared how employers can proactively mitigate these costs.Health Impacts of SUDIn an employer health care strategy survey, Fruchey says, cancer once again topped musculoskeletal conditions as the “highest cost spend area for employers.” Many people don’t realize how closely aligned SUD is with cancer. Two of the top three preventable causes of cancer are alcohol and tobacco. By freeing people of substances like tobacco and alcohol early through preventive measures, says Fruchey, you can make a huge impact on the instances of cancer.There is also a direct relationship and multiplier effect between substance use disorder and other chronic conditions like diabetes and diseases of the heart, kidneys, or pulmonary system, Fruchey says, referencing data from recent NIH and CDC reports. These are disease states that employers are often actively trying to improve in their employee populations since they tend to be some of the highest-expense conditions. “In most cases, if there’s a comorbidity between substance use disorder and these other conditions, the spend pattern for that individual will double and it will chronically get worse,” he said. Resolving the substance use disorder is a critical step toward improvements in other chronic conditions and general health.Lack of TreatmentA 2024 Pelago trend report shows that 56% of employees think substance use treatment is important for their employer to offer, but only 14% reported that they had access to such a program, says Fruchey. Nearly every audience member self-reported that their company offers this service to their employees. If so many employers do offer the treatment, why are so few employees aware that they have access to it, and why do 9 out of 10 people experiencing SUD remain untreated? Perhaps they are not comfortable accessing it, Fruchey says.Todd Fruchey, VP of Sales at Pelago, led the thought leadership spotlight in BostonThe Pelago survey asked employees about their comfort level asking for help on topics ranging from work-specific to highly personal, calling out that that the comfort level dropped dramatically (to less than 35%) for problems related to substances and alcohol. “If you’re an employer and you’re trying to understand how to get more people engaged, you have to get past the stigma. You have to create a safe environment for employees to raise their hand and ask for help.” he said.How Can Employers Help?Fruchey offered a few key questions to start: Is substance use treatment included in your benefits program? Do your employees feel comfortable asking for help? Does your company have a recovery-friendly culture or employee resource groups to offer support without repercussions? Create an environment where employees feel safe asking for this type of help.Analyze your benefits program for any gaps in substance use treatment, he says. People fall on what Fruchey calls a spectrum of acuity, which dictates the level of support or care that they need based on their position within the disease state. You can review healthcare and pharmacy claim data to identify potential risks. If you see more high-impact claims, people may not be as involved in substance use treatment at the earlier phase of the disease.Learning how to assist employees in navigating the stages of change—from recognizing to admitting to addressing a problem—is crucial, Fruchey says. “We know that there are all kinds of positive results from getting somebody into recovery. They turn over half as much. They miss 14 less days of work. They spend $16,000 a year less on health care. If you can get somebody to engage in a program around substance use treatment, there are all kinds of benefits for themselves and their families and you as the employer.”Editor’s note: From Day One thanks our partner, Pelago, for sponsoring this thought leadership spotlight.Jessica Swenson is a freelance writer based in the Midwest. Learn more about her at https://www.jmswensonllc.com.(Photos by Rick Friedman for From Day One)
The Personalized Benefits Playbook: How Smart Companies Can Win with LSAs
BY Emily McCrary-Ruiz-Esparza May 02, 2025“We’ve had over 100 years to perfect our company’s culture, and we found that the wellness program is truly part of the strategic plan within our company,” said Whitney Ayers, wellness program manager at Garver, an engineering, planning, and environmental services firm founded in 1919.The program, which has become a cornerstone of the company’s benefits, includes a $300 health reimbursement employees can use at their discretion. Despite its importance, there were ways in which the company hadn’t modernized the program in decades. Chiefly, its administration, which Ayers was still juggling across spreadsheets, costing her hours on tedious, manual tasks, she shared during a From Day One webinar.Employers would send receipts to Ayers, who would log them in an Excel spreadsheet by employee ID, make a few (manual) computations for tax purposes, then forward it to finance—a process that was becoming increasingly untenable as the workforce grew from 450 to 1,300 workers over about seven years. “Finally, I was like, ‘man, I’m doing a disservice to the wellness program because I’m not able to spend quality time on the strategic planning of my program. I’m spending so much time on administrative work.” Verdino of Forma spoke with Ayers of Garver during the webinar about "The Personalized Benefits Playbook" (photo by From Day One)Garver’s insurance broker proposed a solution: a lifestyle spending account, or LSA. These are flexible, customizable, employer-funded spending accounts employees can use for a wide array perks largely determined by the employer. With theirs, Garver funds perks like home gym equipment, nutrition programs, and fitness subscriptions. “LSAs are about employees being able to access things that matter most to them and bring value to their lives in various ways,” said Amanda Verdino of Forma, the LSA platform Garver brought on to lift the administrative burden and polish the program. “They’re super personalized, where everyone can access what matters most to them in a way that feels really valuable and meaningful.”After the switch to an LSA, “the administrative burden went down to zero, which was amazing,” said Ayers. “I’m saving countless hours from having to do manual work, and it’s helping decrease human error.” Now, Ayers has time to focus work on cost-effectiveness and planning. When the CFO calls to ask exactly what the company is spending on health reimbursements, Ayers can answer right away, and in detail. “We have a 97.8% participation rate in our wellness program,” Ayers said. “We provide an insurance premium discount, and 97.8% of those employees earned that discount, not only last year, but also in 2023.” Garver also sees better health outcomes as a result of the improved program—which pairs preventative care with perks like the LSA that allow employees to get healthy how they want to.“With the introduction of the lifestyle spending account, just last year we were able to invest in our people and pay out $233,000 in health reimbursements. That’s a 110% increase,” said Ayers. “The engineers checked my math.”Editor’s note: From Day One thanks our partner, Forma, for sponsoring this webinar.Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about business and the world of work. Her work has appeared in the Economist, the BBC, The Washington Post, Inc., and Business Insider, among others. She is the recipient of a Virginia Press Association award for business and financial journalism.(Photo by mapo/iStock)
Supporting a Proactive Approach to Well-Being at Work
BY Lisa Jaffe April 30, 2025“The pandemic shed a spotlight on mental health,” said Jon Shimp, head of sales at Calm. “People are a little bit more forthright and a little bit more comfortable saying, ‘I might need some help.’”Now, post-pandemic, organizations are continuing to reassess how they support employees in a world that continues to evolve. Speaking at From Day One’s Seattle conference, Shimp offered insight into how employee well-being has shifted in the last five years, and how employers can meet workers where they are now.During the early days of Covid, organizations scrambled to provide access to care in any way possible. “Everyone grabbed everything off the shelf,” Shimp said, referring to the wave of benefit vendors that companies brought in to quickly address rising employee needs. That rush made sense in a remote-first, crisis-driven environment. But today, Shimp says, the landscape is shifting from reaction to reflection. Employers are stepping back to evaluate what’s working, any duplications and how to develop a more cohesive strategy.That early-pandemic rush to offer mental health solutions has, in many cases, led to “vendor fatigue.” Employers may now offer dozens of digital health tools, but that doesn’t mean employees know how, or why, to use them.Jon Shimp of Calm was interviewed during the thought leadership spotlight “If you’ve got 20 or 25 different point solutions, how do employees navigate that?” Shimp posed. The challenge isn’t just access, but also awareness, engagement and relevance. Personalization and clarity are critical, and making it easier to find care in a safe and welcoming way is the only way to succeed.Some demographics, such as middle-aged men, are historically less likely to engage with mental health solutions. “We don’t wake up thinking, ‘I should check my benefits for help with how I’m feeling,’” Shimp said. Addressing these gaps means meeting users where they are with approachable language, strategic outreach and even snail mail campaigns designed to reach the entire household.Not all employees experience mental health in the same way. There are distinct differences between cohorts, whether by role, demographic or geography. Frontline workers may face different stressors than corporate staff. Educational and manufacturing sectors have different baseline needs. Tailoring messaging, onboarding and support mechanisms is essential. Leadership, too, plays a role in creating a culture that supports mental health. “When leaders show vulnerability, it signals to their teams that it’s OK to feel down or to need help,” he said. He likened this transparency to conversations he has with his teenage sons to normalize emotional struggles and assure them they are manageable.From Crisis to PreventionOne misconception is that mental health support is mostly about acute care, therapy or psychiatry. But Shimp says that for most people, it’s more about prevention.“Two-thirds of our users are doing okay; they’re not in crisis,” he said. “But they are experiencing episodic issues like grief, stress, or life transitions.” Someone who just had a knee transplant may be upset about not being able to go for a daily run; a menopausal woman may have trouble regulating her emotions, and supporting them with tools to prevent decline is as important as treating a crisis.That’s where Calm Health differentiates itself. While the Calm app is widely known for meditation and sleep stories, Calm Health is a more comprehensive platform. It leverages the consumer trust built by Calm and adds a clinical layer designed for employers. At the core is personalization. “The ethos is the mind-body connection,” said Shimp. Onboarding is a guided experience supported by video, interactive prompts, and thoughtful design.Users are asked about their physical health goals like managing diabetes or weight loss, mental health status via clinically validated PHQ and GAD screeners, and life stages. Based on these responses, Calm Health creates tailored experiences.“If someone is diabetic, wants to lose weight, and shows moderate depression, we provide content related to all of those needs,” Shimp said. The app can even connect users to external benefit programs their employer offers, whether that’s a weight loss platform or access to therapy via a partner provider.This kind of tailored, preventive care, like a 5 minute meditation, can keep users grounded and reduce the likelihood of more serious issues later on. “Anything that introduces people to care early on is a win,” he said.When asked about return on investment, Shimp acknowledged that most ROI models in healthcare, especially in digital health, are hard to validate fully. “Most are based on cost avoidance,” he noted, like preventing joint replacement. “But did you help someone avoid surgery, or did they lose 50 pounds on their own?”Focus on engagement as a proxy for success instead, he says. Metrics like registration rates, completion of onboarding, and consistent app usage help Calm Health measure whether the platform is delivering on its promise.As mental health becomes a lasting component of employee well-being, the narrative is shifting from reactive crisis care to proactive, personalized support. The pandemic may have forced the conversation, but forward-thinking employers are now using the moment to rethink, refine, and recommit to the mental well-being of their people. “Anything we can do to keep someone from sliding down the continuum is a win–for them and for the organization.”Editor’s note: From Day One thanks our partner, Calm, for sponsoring this thought leadership spotlight.Lisa Jaffe is a freelance writer who lives in Seattle with her son and a very needy rescue dog named Ellie Bee. She enjoys reading, long walks on the beach, and trying to get better at ceramics.(Photos by Josh Larson for From Day One)
Making Healthcare Work: Small Changes to Your Benefits Strategy That Deliver Big Impact
BY Stephanie Reed April 29, 2025“It’s very clear that employees aren’t just demanding better benefits, but they’re demanding a better experience from health care,” said Katie Blakemore, the director of events at Accolade.Post-pandemic, the prevailing reality is that thriving organizations offer comprehensive benefits. Yet, changes in healthcare spending challenge sustainability. The costs have reached an all-time high in 13 years, increasing by 8%. What tools, principles, and methods can pave the way to solutions with significant impact? Can benefits leaders find quality care while avoiding excessive costs projected to reach an increase of 9-10% in 2026? During a From Day One webinar, leaders from Accolade came together to share actionable tactics that address these key challenges. “What members, we believe, want most is simplicity and clarity,” said Kristen Bruzek, the senior vice president of service delivery at Accolade. Accolade, a healthcare solutions organization combining technology and care advocacy by physician-led teams, has refined modern care navigation. This effective strategy avoids complex delays and unnecessary spending, she says.AI is transforming healthcare navigation by revealing data patterns, reducing friction, and getting the right resources to employees faster—helping organizations spot gaps, predict risks, and improve outcomes. Ava, Accolade’s virtual assistant, answers questions, checks benefits, identifies local providers, and confirms basic claims, the speakers shared. The organization has seen a 6% increase in member satisfaction by engaging with Ava. Further, Accolade’s more complex AI-driven health engine picks up on at-risk members to deliver more urgent and personalized care team outreach. To demonstrate this process, consider a member flagged for diabetes or an issue concerning their mental health. The system alert will help care advocates immediately direct that member to the right primary care provider or behavioral clinician. By spotting at-risk employees as early as possible using data-driven insights, employers can avoid unnecessary costs and adverse health events for employees.Personalization and Human Connection Combining data-driven insights with hyper-personalization leads to greater employee engagement and utilization outcomes.Accolade introduces the virtual assistant as a quick self-service tool and provides more personalized onboarding via multiple channels to help members learn about their care options. Multiple channels let employers meet employees where they are. Members can engage with personalized support by several means: phone calls, video calls, or asynchronous messaging.Human connectivity holistically encapsulates and addresses concerns using a hyper-personalized approach. For example, Ava can pick up on specific details or keywords during a chat with a member that indicates they are physically or mentally at risk. Emotionally challenging and complex feedback alerts the system of that member’s position, says Bruzek. The virtual assistant then flags the member and coordinates a meeting with a nurse on their care team for more personalized guidance.Ferega spoke with Accolade colleagues on innovation in healthcare benefits (company photo)“We can recognize that and get them to an advocate or a nurse right away through the voice channel or digital if the member prefers to stay there,” said Liz Ferega, senior vice president of customer success. The human element remains essential alongside technology. HR leaders identify the most effective tools, channels, and benefits programs—and they’re the ones who can validate real-world impact, like fewer ER visits or improved chronic care. Only a human can truly judge whether a tool is both intuitive and educational, and HR leaders are best positioned to ensure AI reflects the user’s perspective accurately.“The care is higher quality from the start and being able to help a member get to that is critical. With that being said, the human connection will still be a core part of everything that we do,” said Ferega. Editor’s note: From Day One thanks our partner, Accolade, for sponsoring this webinar.Stephanie Reed is a freelance news, marketing, and content writer. Much of her work features small business owners throughout diverse industries. She is passionate about promoting small, ethical, and eco-conscious businesses.(Photo by LALAKA/Shutterstock)
Optimizing Executive Leadership During Unprecedented Times
BY Christopher O'Keeffe April 28, 2025Companies are moving away from sink-or-swim onboarding for new CEOs and turning to strategic coaching with clear, measurable returns. As businesses face unprecedented challenges, from supply chain disruptions to talent shortages, providing support to bolster strong executive leadership has never been more critical. Leaving many organizations to find that traditional approaches to developing senior leaders are insufficient for today's complex business landscape.Leaders examined this shift through a compelling case study during a From Day One webinar about “Optimizing Executive Leadership During Unprecedented Times.” Sandra Davis, chair and founder of MDA Leadership, a 43-year-old firm specializing in executive development, shared insights into mentoring Holly Cooper, the recent CEO of Altumint, a public safety solutions provider. The firm brought in MDA during a critical growth phase for Cooper, helping accelerate her effectiveness as she integrated into her CEO role. Aldon Severson, MDA's director of client development, moderated the compelling discussion, highlighting how executive coaching has evolved from a remedial intervention to a strategic investment that accelerates leadership performance.The Three-Phase ApproachMDA Leadership’s coaching framework consists of three phases: awaken, align, and accelerate. The approach begins by establishing a relationship and building chemistry to understand both the leader and the organizational context. “The whole awakened phase was both about learning about Holly and about others' expectations” said Davis. This initial discovery process helps executives quickly understand what others need from them without relying on trial and error.In the “align” phase, the executive crafts specific goals based on business objectives and stakeholder feedback. The final “accelerate” phase focuses on execution and measuring results. This structured approach distinguishes professional coaching from casual mentoring, providing accountability and measurable outcomes that justify investment.Assessment as a Strategic ToolWhen Cooper stepped into the CEO role after serving as COO, she faced the challenge of building the right executive team to support rapid growth. MDA’s understanding in leadership assessment became central to her hiring strategy. “The individuals we brought in, after going through an assessment, were much higher-qualified candidates for the positions we were looking for than those we hired without any type of assessment,” Cooper said. She noted that middle managers hired without such assessments had significantly higher turnover rates, with most leaving within 12 months.Holly Cooper spoke with Sandra Davis and Aldon Severson of MDA Leadership (photo by From Day One)According to Davis, MDA’s candidate assessments are increasingly sophisticated, customized to specific roles rather than using a dated one-size-fits-all approach. Beyond hiring, Cooper also used assessments to evaluate existing talent, particularly longtime employees who had grown with the company since its founding.Navigating Board RelationshipsOne of the most challenging aspects for new CEOs is managing relationships with the board of directors. This dynamic requires different skills than executives typically develop on their way up the corporate ladder.Executives accustomed to having a single boss often find the transition to reporting to a full board, with diverse perspectives to be jarring. Cooper described this as one of her biggest unexpected challenges: “Having a board full of different people, personalities and their needs, is one of the biggest challenges…what are they going to ask for next and will I even get this thing done before they ask for the next piece?”Davis advises resilience in these moments, “Some of it’s about standing firm in what you know to be true and is needed for the organization. You and your team know the most about what’s needed to make this happen successfully.”Speed vs. DevelopmentTransparency around leadership development creates a culture focused on growth and positive change. Cooper emphasized the importance of being open about the coaching process: “Here was the key about being an open executive, letting my team know that I wanted the coaching to be the best version of myself for them so that I could serve them in the appropriate manner.”While fostering development takes time, business realities demand that executives get up to speed quickly. This creates tension between development and immediate performance demonstrating why executive coaching has become increasingly valuable.“Don’t forget about speed,” Davis advised. “Often people might take six months to figure things out. I think in many cases, we don’t have that luxury because who you have around you and who you surround yourself with, and their capabilities and trust and confidence have a whole lot to do with how well you perform.” Providing structured support accelerates a CEO’s understanding while delivering tangible results.As organizations continue to navigate complex challenges, executive coaching has evolved from a professional perk to an essential component of leadership strategy. Not only improving executive performance but also creating more resilient organizations capable of real time adaptation to an ever-changing business landscape. “Five years ago, it used to be ‘we don’t have time for anybody to develop. Let’s just find a really good person and put them in place,’” Davis said. “That’s really changed quite a bit now. There’s far more emphasis on the leadership development side and having the power of that behind a successful business.”Editor’s note: From Day One thanks our partner, MDA Leadership, for sponsoring this webinar. Chris O’Keeffe is a freelance writer with experience across industries. As the founder and creative director of OK Creative: The Language Agency, he has led strategy and storytelling for organizations like MIT, Amazon, and Cirque du Soleil, bringing their stories to life through established and emerging media.(Photo by jacoblund/iStock)
The Action Catalyst: Unleashing the Power of Workforce Data
BY Ade Akin April 25, 2025Renya Spak did exactly what most of us do the last time she opened an email addressed “Dear valued customer.” She hit the delete button immediately. Spak, the chief growth officer at Well, used that familiar annoyance to illustrate a simple truth during a thought leadership spotlight at From Day One’s Seattle conference. Generic messaging won’t cut it if you want real employee engagement, she says.From Generic Emails to Magic Nudges“Ugh,” Spak exclaimed, recalling the last time she received a generic promotional email. “As a loyal subscriber, you may be interested in our latest generic promotion that has absolutely nothing to do with your preferences. Click here to learn more.”Spak then contrasted that experience with a hyper-personalized offer she once received from a running-shoe retailer. “Hey, Renya, we saw you’ve been buying running gear… want first dibs before they sell out?” That led to a click and purchase. AI-powered personalization has emerged as a powerful tool in the marketing world, but organizations have been slow to adopt its use when interacting with employees. “It’s painful to imagine that benefits and well‑being still feel like dial‑up in a 5G environment,” Spak said.A Three‑Step Framework for PersonalizationSpak laid out a simple framework to personalize employee benefits in ways that encourage engagement:The first step is leveraging people analytics. You already have the dashboards, the models, the culture,” Spak told the crowd. From pay‑equity studies to performance‑prediction algorithms, HR and people analytics teams have amassed data that makes it easy to treat employees as individuals rather than anonymous line items.Next, foster cross-functional collaboration. Employee benefits, HR, and analytics should be merged. This might mean partnering with your wellness vendor to create parental-leave policies for grandparents or exploring pet-care stipends, modern perks that meet real employee needs.Then deliver precision nudges. Spak says the hardest part of personalizing employee benefits isn’t building the programs, it’s driving sustained engagement. “When employees actually use those benefits, productivity improves, retention increases, and costs go down,” Spak said.Data‑Driven Personalization PilotsSpak shared three real-world pilots from Well’s customers to drive her points:Healthy-food coupons via Instacart Health, was the first example. Well identified employees who were likely to have limited access to healthy food choices by combining ZIP-code analysis with biometric data and claims. Employees who engaged with health coaches through their benefits packages earned coupons for fresh groceries delivered through Instacart Health. Participation soared because the solution and incentive met an urgent, personal need. Another example was from a logistics firm with a large Spanish-speaking workforce. They noticed low engagement when outreach was delivered solely in English or Spanish. A breakthrough emerged with a Spanglish version, which was received as more authentic and human. “We saw 2.5 times higher engagement in Spanglish,” Spak said, “because we spoke to them in their language—both literally and culturally.”Lastly, a healthcare provider struggling with 100% annual turnover among its phlebotomists and rising non-urgent visits needed a solution. Well combined clinical insights and opinions on telehealth, with claims data to identify clinicians who were open to virtual care and ideal times to reach them. The information was used to deploy personalized messages to team members, highlighting the convenience of telehealth and providing direct connections to familiar providers. Early engagement metrics exceeded expectations with a significant uptick in scheduled virtual visits and a drop in avoidable ER usage. These pilot programs underscore a compelling statistic: 93% of employees consider the ability to customize their benefits a must-have or nice-to-have; 72% say personalization increases loyalty, while 40% say it boosts job satisfaction, according to a recent MetLife study. It all depends on getting the right message to the right person, at the right time, in the right tone, with the right incentive.The Importance of TrustTrust is the foundation that allows organizations to turn workplace data into personalized engagement. Spak reminded attendees that while HR teams fret over data privacy, employees rarely raise concerns. In contrast, every Request for Proposal (RFP) process brings data‑governance questions. “People will share their data if it’s used for their benefit,” Spak said, echoing a recent Deloitte finding that 90% of workers feel the same.The data and technology needed to personalize employee engagement at scale are already available. The challenge is cultural—building cross‑team partnerships, establishing governance, promoting engagement, and moving beyond one‑size‑fits‑all communications. The payoff is significant and measurable for those willing to adapt: stronger employee engagement, healthier behaviors, and measurable results, says Spak.Editor’s note: From Day One thanks our partner, Well, for sponsoring this thought leadership spotlight. Ade Akin covers workplace wellness, HR trends, and digital health solutions.(Photo by Josh Larson for From Day One)
The Future of Work: AI, Skills, & What Leaders Need to Know
BY Christopher O'Keeffe April 24, 2025As artificial intelligence transforms the workplace, a common concern is emerging among businesses: What skills will define employee success in an AI-driven future? With many companies still unsure how to fully leverage AI, a sense of FOMO, or fear of missing out, is setting in, says Tigran Sloyan CEO of CodeSignal.Sloyan spoke about innovation happening at CodeSignal, an AI focused technical assessment and skills development platform, during a thought leadership spotlight at From Day One’s Silicon Valley conference. “AI is not just a buzz and not just a hype,” Sloyan said. “I strongly believe that AI is one of those transformative technologies, similar to what personal computers did, similar to what the Internet did.”CodeSignal has positioned itself at the intersection of AI advancement and workforce development offering solutions to a world reveling in a technological revolution. The company's platform enables organizations to evaluate current capabilities and build the skills needed for an everchanging AI-integrated workplace.Three Tiers of AI CompetencyRather than pursuing a one-size-fits-all approach to AI skills, Sloyan advocates for understanding the three distinct categories of AI competency that allow for successful integration of its tools.The first and most broadly applicable is simple AI literacy: understanding what AI can do and how to use it in daily work. “This requires pretty much no technical skill or competency,” Sloyan said.The second tier involves integrating AI into existing systems by connecting APIs and implementing new tools to existing operations. While more technical, these skills don’t require deep AI expertise.Only the third category, building and training AI models, demands specialized technical knowledge. Sloyan highlights that many companies often make a strategic error by over emphasizing the importance of this category. With many organizations spending disproportionate resources competing for a small pool of talent rather than focusing on widespread AI literacy, “Hiring AI engineers in today’s market is close to impossible,” Sloyan said. “Upskilling is really the only way to close that skills gap.”From Managing People to Managing AIThe human touch remains essential, especially within leadership roles that will evolve as AI becomes increasingly prevalent in the workplace. Sloyan rejects the notion held by many, that management skills would become obsolete in an AI centric workplace. Instead arguing that directing AI systems will demand many of the same skills needed to lead teams of employees.Sloyan spoke with Brenna Lenoir, SVP of CodeSignal, during the thought leadership spotlight“As a great manager, you bring intelligent people onto your team, you become more effective and you can accomplish more together,” he said. “If you have 50 AI agents working for you, you essentially become a manager of those AIs, but you still need what makes great managers great, which is understanding what the job is.”This perspective challenges the notion that AI will simply replace human work. Instead, Sloyan envisions a future where human expertise becomes even more valuable when amplified through directed AI agents.“Only managers that understand how to do the job themselves, even if they’re not going to have to do it themselves, can know how to ask the right questions, how to ask the right probing questions, as well as evaluate what they got back,” he said.The Future of Technical SkillsRethinking traditional approaches to technical roles with the lens of an AI competent workforce opens unprecedented possibilities for rapid growth within any given company. Sloyan says that AI will transform rather than eliminate the value of technical skills, creating accessibility to capabilities once reserved for specialists. “Three years ago, knowing how to write a simple SQL query would not produce much value,” he said, referring to a database programming language. “Today, if you understand just a little bit about writing a simple query, you can ask AI the right questions and get data within minutes that used to take a highly proficient engineer an hour to produce.”This dynamic creates what Sloyan calls an “exponential increase” in the value of technical knowledge; company-wide modest competence with AI tools can dramatically enhance productivity.For business leaders navigating this workforce transformation, the message is clear: rather than focusing on building expensive learning models or exclusively competing for scarce AI engineering talent, prioritize building a foundation of AI literacy across your organization. In the AI economy, companies with a focus on understanding the technology broadly may prove more valuable than those with a singular or hyper specific approach. Editor’s note: From Day One thanks our partner, CodeSignal, for sponsoring this thought leadership spotlight.Chris O’Keeffe is a freelance writer with experience across industries. As the founder and creative director of OK Creative: The Language Agency, he has led strategy and storytelling for organizations like MIT, Amazon, and Cirque du Soleil, bringing their stories to life through established and emerging media.
The New Era of Workplace Giving: Meeting Donors Where They Are
BY Christopher O'Keeffe April 21, 2025While 94% of major corporations offer charitable giving programs, only about one in five employees participate in them. The lack of employee engagement programs often leaves corporations without a seamless solution for integrating charitable acts into daily workplace activitiesThis “generosity gap,” as philanthropy experts call it, represents billions in potential charitable dollars left on the table. This reveals a fundamental disconnect between corporate giving structures and employee expectations in today’s socially conscious global landscape.“Today’s workforce expects technology experiences to mirror what they encounter in their personal lives," said Sam Caplan, VP of social impact at Submittable during a From Day One webinar. “When a company’s giving program feels disconnected from their values, or when it’s just hard to navigate or engage with, we know that they’re much less likely to participate.” Submittable solves the long-standing problem of revolutionizing outdated technology and approaches that treat charitable giving as a separate, often cumbersome activity rather than a seamless extension of everyday work life, says Caplan.“When we force donors into unfamiliar paradigms, and then we kind of scratch our heads afterwards to say, why are we struggling with engagement? It’s because we’re forcing them to do things outside of their normal flow of life,” said Chris Battles, principal product manager at Submittable.New workplace giving technologies are making charitable contributions as simple as tapping a phone or clicking a button. Submittable’s platform lets employees accumulate donation funds through recognition programs, wellness challenges, or personal contributions, then easily direct those funds to causes they care about, all without leaving their workflow, the speakers shared. This especially matters in cases where timeliness matters, like during natural disasters, says Madison Silver, senior product marketer at Submittable.Small Acts of Generosity Build Company CultureThe business case for modernizing these programs extends beyond philanthropy. Companies report that well-designed giving programs boost employee satisfaction and retention, particularly among younger workers who increasingly expect employers to provide platforms that support personal social impact goals. In a global economy where talent acquisition remains challenging, the competitive advantage of charitable modernization becomes paramount to bottom line success.Industry leaders emphasize several key principles for successful program modernization. First, personalize the experience by offering flexible giving options that align with employees’ values and lifestyles. Next, remove friction by making giving as easy as buying coffee or sending money to a friend. Then, integrate giving with existing programs, connecting it to rewards, recognition, and other HR initiatives. Enable giving in the moment by providing tools that allow employees to contribute whenever they’re inspired. Finally, celebrate small contributions, recognizing that even modest donations can have a meaningful impact.“We’re turning everyday moments into opportunities for impact, and in doing so, we’re not just recognizing employees, we’re empowering them to become philanthropists,” Caplan said.As the boundaries between work and personal life continue to blur, particularly in hybrid work environments, companies that successfully integrate giving opportunities into the daily experience of employees are finding that generosity doesn’t need to be taught, it simply needs to be enabled.The most innovative organizations are shifting from treating charitable giving as a separate initiative to embedding it into the everyday work experience. This transformation aims to close the long-standing generosity gap that has challenged corporate philanthropy leaders for years.Editor’s note: From Day One thanks our partner, Submittable, for sponsoring this webinar.Chris O’Keeffe is a freelance writer with experience across industries. As the founder and creative director of OK Creative: The Language Agency, he has led strategy and storytelling for organizations like MIT, Amazon, and Cirque du Soleil, bringing their stories to life through established and emerging media.(Photo by Ruslana Chub/iStock)