Live 2026: Chicago Marketing

Wednesday, September 30, 2026

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8:30AM CT - 5:30PM CT

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Live 2026: Chicago Marketing

TOPIC

Navigating the AI Era: Find and Keep Your Customers in the New Battle for Attention

The days of the customer coming to you are going away. At a time of diffused attention, AI and other new technology give marketers powerful tools for getting to where the customers are–and to better appreciate what appeals to them. New approaches can show marketers where, when, and why prospective customers are making their decisions. Since human agency will always be a factor, how can marketers using algorithms also take into account the unique personal factors that go into these choices? At our conference of leaders in marketing, sales, advertising, and customer experience, we’ll explore how to blend technology with empathy to stay in tune with shifting customer sentiment on factors like value, performance, trust, prestige, and authenticity. How can marketers more accurately identify exactly what's working–and what's not? We'll probe emerging methods across the diversity of customer relationships–whether it's B2C, B2B, B2B2C, or all of the above–to find out how companies can build stronger bonds with their shoppers, partners, and communities.

Previous Speakers

2026

Honora Handley

VP, Global Marketing and AI Strategy

Thomson Reuters

Honora Handley

Honora spoke on an executive panel about "Using AI to Transform Marketing Strategies and Outcomes."

Shana Sood

Chief Marketing Officer

Prudential

Shana Sood

Shana spoke in a fireside chat titled, "Using Technology to Fill the Gaps in Your Marketing Funnel."

Sanjai Parthasarathi

Chief Marketing Officer

Coherent Corporation

Sanjai Parthasarathi

Coherent's CMO reveals how his team stays ahead of the curve, in a time when product is changing fast. 

Cary Bainbridge

Chief Marketing Officer

ABM

Cary Bainbridge

Cary spoke about "Rebuilding a Brand From the Inside Out: How Tech and Team Engagement Drive a New Strategy" in a fireside chat.

Agenda

All times shown below are U.S. Central Time

Morning

8:30 am - 11:30 am

Fireside Chat and Data-Driven Marketing, Done Right

The day will begin with breakfast, followed by a fireside chat with Peter Loftus, the Chief Marketing Officer of Publicis Creative and Leo. Then an executive panel will take the stage for a session on “Data-Driven Marketing, Done Right: Maximizing Insights While Respecting Privacy.” The discussion will explore how marketers can make better use of increasingly rich customer data while protecting privacy and maintaining consumer trust.

Session Highlights

FIRESIDE
FIRESIDE
THOUGHT LEADERSHIP
THOUGHT LEADERSHIP
STRUCTURED NETWORKING
STRUCTURED NETWORKING
BREAKFAST
BREAKFAST

Midday

11:30 am - 2:30 pm

Networking, Workshops, and Building Authentic Brands in a Changing Marketing Landscape

After attending a workshop of their choice, attendees can connect over lunch and join table discussions focused on marketing strategy, customer engagement, brand building, and the evolving expectations of consumers. The afternoon sessions will examine how marketing leaders can align brand values with business strategy and translate purpose into credible, measurable action. The session will explore how companies can ensure their marketing reflects actual business practices, build trust through consistency and authenticity, and use a clearly defined brand as a strategic asset in an increasingly competitive market.

Session Highlights

PANEL
PANEL
WORKSHOP
WORKSHOP
THOUGHT LEADERSHIP
THOUGHT LEADERSHIP
LUNCH
LUNCH

Afternoon

2:30 pm - 5:30 pm

AI in Marketing, Closing Fireside Chat, Evening Reception

The day will continue with a panel session on “AI in Marketing: Scaling Personalization Without Losing the Human Touch.” The conversation will examine how AI is reshaping personalization, content creation, campaign optimization, chatbots, and predictive analytics, while considering the challenges marketers face in keeping these efforts human-centric and on-brand. The day will conclude with a closing fireside chat and an evening reception.

Session Highlights

PANEL
PANEL
FIRESIDE
FIRESIDE
COCKTAIL RECEPTION
COCKTAIL RECEPTION

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VENUE

Venue Six10

Nestled in the heart of downtown Chicago, Venue SIX10 embodies modern sophistication with sweeping vistas of Lake Michigan and Grant Park.

610 S Michigan Ave, Chicago, IL 60605
Sep 30
8:30AM - 5:30PM

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