Julia Goebel
Alight Solutions Chief Marketing OfficerJulia Goebel is a Chief Marketing Officer, growth strategist, and demand creation expert with extensive experience leading marketing transformation for software, SaaS, and services organizations ranging from venture-backed startups to Fortune 500 companies. She specializes in building high-performing teams, accelerating revenue growth, and aligning brand and demand generation strategies to drive measurable business outcomes.
Throughout her career, Julia has held executive marketing leadership roles for organizations backed by leading investment firms, including companies associated with Andreessen Horowitz, Bain Capital Ventures, and LLR Partners. She has led end-to-end marketing functions spanning brand strategy, demand generation, digital marketing, sales development, product marketing, content strategy, analytics, marketing operations, and customer acquisition.
As Chief Marketing Officer, Julia has repeatedly built and scaled modern marketing organizations, helping companies navigate periods of rapid growth, successful acquisitions, and post-acquisition integrations. Her expertise lies in transforming marketing into a revenue-driving engine by optimizing the marketing mix, leveraging data and analytics, and fostering strong cross-functional partnerships.
Prior to her executive leadership roles, Julia served as a marketing leader for a $900 million business unit focused on compliance and regulatory solutions and built a strong foundation in client services, branding, and advertising at top B2B marketing agencies. She began her career at Accenture as a consulting analyst, bringing a unique blend of technical, strategic, and business expertise to her work.
Based in Chicago and originally from New York City, Julia is passionate about leadership, growth, and continuous learning. Outside of work, she enjoys staying active through golf, running, and skiing.
Speaking topics may include: marketing transformation, demand generation, growth marketing, brand strategy, digital marketing, marketing analytics, B2B marketing, revenue operations, team leadership, and building high-performing marketing organizations.