Chicago Live 2026: Marketing

Wednesday, September 30, 2026

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8:30AM CT - 5:30PM CT

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Chicago Live 2026: Marketing

TOPIC

Navigating the AI Era: Find and Keep Your Customers in the New Battle for Attention

The days of the customer coming to you are going away. At a time of diffused attention, AI and other new technology give marketers powerful tools for getting to where the customers are–and to better appreciate what appeals to them. New approaches can show marketers where, when, and why prospective customers are making their decisions. Since human agency will always be a factor, how can marketers using algorithms also take into account the unique personal factors that go into these choices? At our conference of leaders in marketing, sales, advertising, and customer experience, we’ll explore how to blend technology with empathy to stay in tune with shifting customer sentiment on factors like value, performance, trust, prestige, and authenticity. How can marketers more accurately identify exactly what's working–and what's not? We'll probe emerging methods across the diversity of customer relationships–whether it's B2C, B2B, B2B2C, or all of the above–to find out how companies can build stronger bonds with their shoppers, partners, and communities.

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Schedule - ALL TIMES SHOWN BELOW ARE U.S. Central Time

08:30 AM - 09:30 AM

Breakfast

2nd Floor Landing

09:30 AM - 09:35 AM

Opening Remarks

Feinberg Theater

09:35 AM - 09:55 AM

What’s Changing in the Way People Connect With Brands (Fireside Chat)

Feinberg Theater

The workplace, technology, and culture are changing, but what people want from brands may be more consistent than it seems. Drawing on Publicis’ HumanKind research, this conversation will explore what the data reveals about the future of advertising, creativity, and brand connection. As AI changes how creative work gets done, creativity and creative direction may become even more important.

Speaker:

Peter Loftus, Chief Marketing Officer, Publicis Creative US & Leo US

Moderator:

Christian Farr, General Assignment Reporter, NBC5 News

 

09:55 AM - 10:20 AM

The AI Trust Gap: Why Consumers Are Tuning Out and How to Win Them Back (Thought Leadership Spotlight)

Feinberg Theater

Marketers and consumers have never been more out of sync. 97% of marketing leaders use AI daily, and 99% planned budget increases in 2026, yet 70% of consumers say AI content is missing its soul, and 69% predict a future of nothing but AI slop. The pace of AI content production is eroding consumer trust, but it’s not too late to course-correct. This session digs into the real source of the disconnect and how CMOs and marketing leaders can intentionally integrate AI to build, not erode, consumer trust and brand value. Discover where to establish human oversight before generic outputs become the default, how to set ""worth making"" criteria that hold at scale, and why the brands winning with AI are leading with judgment, not just speed.

Speaker: 

Meg Moss, Head of Global Agency Partnerships, Canva

10:20 AM - 11:05 AM

AI in Marketing: Scaling Personalization Without Losing the Human Touch (Panel)

Feinberg Theater

AI is transforming marketing through advanced personalization, automated content creation, and smarter campaign optimization. But how can marketers ensure these AI-driven efforts remain human-centric, helpful, and on-brand? What steps can they take to avoid biases or privacy pitfalls in algorithmic decision-making? How are innovative teams integrating AI, from chatbots to predictive analytics, while keeping creativity, ethics, and customer trust in mind?

Speakers:

Rob Austin-Williams, Head of Marketing, SMB, Enova

Connor Laughlin, VP of Marketing & GTM, TSI, Transworld Systems Inc.

Amanda Rosso, Head of Global Integrated Marketing Campaigns, Money Management, Stripe

Andrew Racine, VP, Demand Generation & Growth, Writer

Moderator:

Alex Maragos, Anchor and Reporter, NBC 5 Chicago 

11:05 AM - 11:30 AM

The Single Player AI Trap: How AI is Making Marketing More Siloed, and the Only Way to Break Out (Thought Leadership Spotlight)

Feinberg Theater

As marketers adopt AI tools to work faster and more independently, a new challenge is emerging: “single-player AI” can unintentionally fragment teams, weakening collaboration, alignment, and shared context. Over time, that can create inconsistencies that put a brand’s image at risk. This session will explore a “multi-player AI” approach that helps marketing teams scale AI while preserving the collaboration, creativity, and brand consistency that make their work effective.

Speaker:

David Gorman, SVP of Product & Co-Founder, Opal

11:30 AM - 12:00 PM

Coffee Break

2nd Floor Landing

12:00 PM - 12:45 PM

The Accountability Gap: What Winning Brands Do That the Rest of Us Only Talk About (Workshop)

Breakout A

Eighty-seven percent of marketers say marketing mix modeling matters to their organization. Twenty-eight percent say they act on it. No better model closes that gap.  Drawing on Keen's dataset of 450+ brands, $48 billion in optimized marketing budgets and more than 1,000 models, this session shows what the brands pulling ahead actually do differently. The surprise is that they do not say yes to recommendations more often than anyone else. They come back to the table more often. Brands that deepen their use run 1.7 times as many planning cycles and earn roughly twice the profit per dollar on the moves they do make.

Winners manage brand as an asset that compounds. They make media accountable to promotion in one plan. And they reconcile plan against actual on a cadence, the way finance and supply chain already do and marketing almost never does. Score your own organization live and leave with one change to make before your next budget cycle.

Speaker:

Bradley Keefer, CRO, Keen Decision Systems

12:00 PM - 12:45 PM

Don’t Box Me In: Autonomous, Goal-First Marketing in a Channel-Obsessed World (Workshop)

Breakout B

Marketing has a channel obsession problem. TV is for brand, display is for performance, and search is for conversion. But customers do not think in channels, and the best marketing strategies don’t either. This session makes the case for goal-first advertising, where audience intelligence and autonomous AI decide where and when your message appears, not legacy planning conventions or channel assumptions. If your media plan reflects how channels used to work more than how your customers actually behave, this one is for you.

Speaker:

Ryan Arnold, Senior Sales Manager, Quantcast

12:00 PM - 12:45 PM

The Convergence of SEO, AEO/GEO and Content: 10 Things You Should Know About AI Search (Workshop)

Breakout C

Search is no longer just about rankings; it’s about how your brand is interpreted, cited, and recommended across AI-driven experiences. In this session, we’ll break down 10 commonly held assumptions around SEO, AEO/GEO, and content that no longer hold true in an AI-first discovery landscape.

Speaker: 

Kishan Panpalia, Founding Team & Resident GEO Expert, Pepper

12:45 PM - 01:45 PM

Lunch

Crown Family Great Hall

01:45 PM - 02:30 PM

Solving Marketing's New Challenge: How Does My Brand Show Up on AI Platforms? (Panel)

Feinberg Theater

The race to optimize SEO is becoming old hat, and the new puzzle to solve is how you can rise to the top in answer engine optimization (AEO) and generative engine optimization (GEO). How can you evolve your content to appeal to multiple AI platforms with differing algorithms? What are the best tools for providing feedback about what's connecting? How can you make sure your content appeals to AI, but doesn't look like it was generated by AI? What are some techniques for building longer-term brand visibility, rather than going for quick hits?

Speakers:

Julia Goebel, SVP, Marketing, Alight Solutions 

Brett Groom, CMO, PT Solutions Physical Therapy

Matthew Dewoskin, VP, SEO & Website Marketing, Rate

Hope Trumbull, VP, Brand Partnerships, Social Native

Moderator:

Jessica Wohl, Managing Editor, Ad Age 

 

02:30 PM - 02:55 PM

Don’t Sleep on Your Presentation Discipline: Marketing’s Most Overlooked Strategic Advantage (Thought Leadership Spotlight)

Feinberg Theater

Presentations aren’t just a box to check. Whether you’re rallying internal teams or equipping sellers in the field, how your organization presents has a direct, measurable ripple effect on how your brand shows up externally. And as AI makes it easier than ever to create content, slides, and stories at speed, having a strong Presentation Discipline matters more, not less. In this session, we’ll explore why your Presentation Discipline is one of the most overlooked levers for differentiation, alignment, and momentum, and what happens when you finally treat it like a strategic asset. You’ll walk away with an understanding of how to approach it holistically through Story, Screen, and Stage, the common hurdles within each, and why personalization (yes, even in decks) can make every bit of difference. Along the way, we’ll unpack the do’s and don’ts of applying AI across Story, Screen, and Stage: where it can accelerate and elevate the work, where it can quietly make it worse, and where human judgment still makes all the difference.

Speaker:

Allie Wilson, CEO, GhostRanch

02:55 PM - 03:25 PM

Coffee Break

2nd Floor Landing

03:25 PM - 04:10 PM

Brand Authenticity and Purpose: Aligning Values With Marketing Strategy (Panel)

Feinberg Theater

As stakeholder expectations evolve, companies are under pressure to align brand messaging with clearly defined values. But doing so without diluting business priorities or drifting into inauthenticity is a complex task. How can marketing leaders operationalize brand purpose in ways that are measurable, consistent, and credible? What mechanisms help ensure that marketing efforts reflect actual company behavior rather than aspirational messaging? How can a well-articulated brand serve as a strategic asset—reinforcing customer trust, guiding creative decisions, and differentiating in competitive markets?

Speakers:

Dina Fenili Niekamp, SVP, Brand Marketing, Aparium

Eddie Kahle, Head of Marketing, Golden Harvest Brand, Syngenta 

Heidi Sullivan, VP, Marketing, Equity LifeStyle Properties, Inc. 

Ben Svarczkopf, SVP, Global Marketing, Biocartis

Moderator:

Mariah Rush, Money Reporter, Chicago Sun-Times

04:10 PM - 04:35 PM

How Marketers Are Rethinking the Path to the Customer (Fireside Chat)

Feinberg Theater

The ways people discover, evaluate, and engage with brands are changing fast, creating new challenges for marketing leaders. The Head of Digital Marketing, Demand Generation & Data Analytics at Northern Trust, will share how her team is helping marketers navigate that shift, from evolving approaches to SEO and AEO to the growing influence of creators and the closer connection between marketing and sales.

Speaker:

Sheryl Markov, EVP and Head of Digital Marketing, Demand Generation & Data Analytics, Northern Trust Corporation

Moderator:

Steve Koepp, Editor in Chief, Co-Founder, From Day One

04:35 PM - 04:40 PM

Closing Remarks

Feinberg Theater

04:40 PM - 05:10 PM

Evening Reception

2nd Floor Landing

VENUE

Venue Six10

Nestled in the heart of downtown Chicago, Venue SIX10 embodies modern sophistication with sweeping vistas of Lake Michigan and Grant Park.

610 S Michigan Ave, Chicago, IL 60605
Sep 30
8:30AM - 5:30PM

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