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Live Conference Recap BY Ade Akin | March 19, 2026

Smart Tools, Smarter Hiring: Using AI to Elevate Hiring Decisions

Employees at BNY are not just learning to work with AI, they’re building with it. Johanna Bazos, the company’s head of executive recruitment, corporate and talent research engine, recently became “Eliza certified,” meaning she can now create autonomous agents on the firm’s proprietary AI platform.Since then, Bazos has built agents that assist with interview briefings, competency development, and feedback collection, all without writing a single line of code. “I am not, by any extent of the imagination, a techie or a coder at all,” Bazos said during an executive panel discussion at From Day One's NYC Half-Day talent acquisition conference. “But the tools that the company has provided all employees—and 98% of all employees have taken advantage of this—are really showing how leadership has democratized AI.”This grassroots adoption of generative AI was a recurring theme among the talent acquisition leaders gathered for the panel discussion titled “Smart Tools, Smarter Hiring: Using AI to Elevate Hiring Decisions,” moderated by Corinne Lestch, journalist and founder of the Off-Site Writing Workshop.Redefining the Recruitment Process as a Human-Centric JourneyFor many organizations, the shift to AI-powered recruiting has prompted a fundamental rethinking of how talent acquisition teams operate. At BNY, this has meant moving away from viewing recruiting as a series of transactional steps and toward seeing it as a continuous candidate journey that prioritizes human connection.“The most important transformation at BNY has been around mindset,” Bazos said. “It’s thinking about talent acquisition as a journey, rather than specifically as a process where you’re filling roles.”Using a journey-based approach allows recruiters at BNY to identify the “moments that matter” in the candidate experience, such as the first conversation, the offer presentation, and the onboarding process, and deliberately inject human emotion into these touchpoints.“Many of us have the same available tools through AI like Copilot, ChatGPT,” Bazos added. “It’s going to be about that differentiating factor of how human-centric you can be.”Panelist shared insights on the topic "Smart Tools, Smarter Hiring: Using AI to Elevate Hiring Decisions" at the NYC TA conference At Macquarie Group, that human-centric focus means using technology to free recruiters to focus on what matters most: conversations with potential candidates. “The most important thing that they can be doing is talking to candidates and having an advisory conversation with hiring managers,” Marjie Howie, the head of talent acquisition for the Americas at the financial services firm, elaborated. “The more time that they can spend on the phones with candidates, the better.”To help achieve that goal, Macquarie has developed internal chatbots that answer basic recruiting questions for hiring managers, such as how to open a job or obtain headcount approval, so recruiters don’t have to. The company also created a prompt library with dozens of detailed prompts that help to reduce the administrative load on recruiters, such as drafting call notes or synthesizing market intelligence.AI Adoption Starts With Leadership AlignmentLeigh Miller, senior customer talent advisor at Gem, says a sense of ownership is vital for the successful adoption of AI. She has seen what happens when such ownership is missing in her work as she helps companies implement new technology. It turns change management into an uphill battle.“When implementing Gem with customers, we’ve actually slowed down the implementation because recruiters weren’t bought in,” Miller said. “If they’re not excited, they don’t know why they’re getting it, they don’t see a problem in the first place; they are absolutely not going to adopt it.”At Macquarie, Howie’s team has avoided pitfalls by creating working groups that give recruiters a stake in the hiring process, ensuring leadership alignment extends beyond members of senior management to the people doing the work required daily. “The team feels like they own the process. It’s not happening to them. They’re part of it,” she said. “And I feel like that’s exciting for them. It’s not scary.”Navigating Compliance and Regulatory Risks in a Global TA FunctionOrganizations in heavily regulated industries require a more measured approach for AI adoption. Cassandre Joseph, the global head of TA and R&D at Novartis, oversees a team of over 200 people across multiple countries, each with its own compliance requirements. “There are just so many different regulatory risks in every one of the countries,” Joseph said. “Data privacy, particularly in Europe, is huge.”This reality has forced Novartis to take what Joseph calls a more thoughtful approach to AI adoption, slowing things down as others speed up, asking thorough questions about what each tool achieves, and bringing leaders from legal, compliance, and global data privacy into every decision."We want to understand: What are the algorithms that went into it? How were the algorithms built?" Joseph added. "We're really [focused] on layering and ensuring that we can peel back the layers to truly understand: Will this tool, yes, it might make us move a little bit faster, but will it create further regulatory risks for the organization from a legal standpoint?"The cautious approach to AI integration at Novartis hasn't prevented innovation. The company has deployed an AI coach that is available to the entire HR team, helping members to become better advisors by practicing different scenarios and asking better questions. The AI coach allows recruiters to work through challenging situations, without inputting identifying candidate information, to refine their approach.Bridging the Candidate Experience Gap Through Technology IntegrationOne of the most pressing challenges facing talent acquisition teams today is the perception gap between what employees think they’re providing and what candidates actually experience. Social media is filled with candidate complaints about being “ghosted” by employers or sending applications into what feels like a black hole. These are clear indicators of poor candidate engagement.Contrary to popular belief, AI isn’t automatically screening out most candidates. “We screen every application,” Joseph said. “There are a lot of legal reasons why we don’t adopt that technology just yet.” For now, every resume is reviewed by a human at Novartis.The real challenge is the volume of applications coming in. “Last year, we saw a 20% increase in applications, and I know it’s probably going to continue to rise,” Joseph said. “So what do you actually do?” She says her team is now exploring how AI tools can help create more human-centric messages and deploy them at the right time in hopes of avoiding situations where candidates receive rejection letters a few hours after applying.At Macquarie, the applicant tracking system (ATS) doesn’t auto-disqualify any candidates. “There is a human in the loop for the entire process,” Howie said. The organization works closely with its employer brand team to craft thoughtful rejection messages and invites candidates to join its customer relationship management (CRM) system, where they receive content about upcoming events and other company news. “We’re hoping that we’re using AI to bridge this communication gap, not strengthen it,” she added, demonstrating intentional technology integration that's aimed at enhancing the candidate experience.Workflow Optimization Through a Human-Centric LensAll four panelists agreed that the fundamentals of talent acquisition remain intact despite the rapid technological changes unfolding. Joseph warns against simply layering tech stacks upon each other without closely examining whether the underlying processes are sound.“We really need to get back to the basics,” she said. “At the end of the day, as folks within talent acquisition, it is: How do we help leaders make the right decisions to bring the right people into the organization? How do we help candidates find the right opportunities that work for them?”Miller framed it as the interplay of people, processes, and technology. “AI in recruiting is having a moment, rightly so,” she said. Miller says effective workflow optimization requires balancing all three elements.For Bazos, it comes down to remembering that behind every application is a person. “These are individuals with careers, families, trying to pay for mortgages and schools,” she said. “Carry that [idea] through the entire talent acquisition journey, keeping it human-centric at every step.”Ade Akin covers artificial intelligence, workplace wellness, HR trends, and digital health solutions.

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Feature BY Erin Behrens | February 18, 2026

When Chatbots Start Showing Ads, Who Wins?

Super Bowl viewers accustomed to the usual peppy ads for snacks and car insurance were treated to a new wave of brands competing for attention during last week’s game: dueling AI platforms. Ads for OpenAI took an earnest tone, promoting the use of its Codex tool for creators with the theme, “You Can Just Build Things.” But its archrival Anthropic, on the other hand, went on the attack, aiming to gain an advantage over a question on every marketer’s mind: when will advertisements start appearing in the answers to our AI prompts? Anthropic’s ads formed a quick response to the announcement of paid ads coming to OpenAI’s ChatGPT. The opening round in the Super Bowl foreshadows an exciting time for marketers, a confusing time for consumers, and a hypercompetitive time for these leaders in AI. Anthropic’s Super Bowl campaign, touting its Claude platform, offered a calculatedly dystopian glimpse of ads in AI. In the commercial that drew the most attention, the lead asks, “Can I get a six-pack quickly?” His extra-jacked training partner recommends, in a suspiciously lagging monotone, that the kid try “Step Boost Maxx, the insoles that add one vertical inch of height,” leaving the youth confused as the slogan flashes: “Ads are coming to AI. But not to Claude.” Anthropic says it will support Claude through paid subscriptions, among other means.The commercial lead asking his training partner for advice (photo via Anthropic) Meanwhile, OpenAI is positioning this change as pragmatic. The company’s CEO, Sam Altman, has framed ads as a way to make the service more accessible. Sponsored placements may be tested for users on the free plan, with clear labeling and a separation from core answers, the company posted. The stated goal is to fund the platform while preserving trust, ensuring users can distinguish between helpful guidance and promotional content. Rethinking Marketing Strategies The looming reality of sponsorships on AI platforms is sure to alter marketing strategies. “Sponsorship on AI platforms is right around the corner, especially as these tools mature and look for sustainable revenue models,” Katie Conrad, general manager of customer performance and insights at Delta Air Lines, told From Day One.“We’re already seeing high-intent behavior shift into AI, from Cyber Monday shopping to full trip planning, which means brands are entering the consideration set earlier than ever,” Conrad said. Instead of scrolling through search results, a consumer might ask a chatbot, “What’s the best 65-inch TV?” or “Which standing desk is worth it?” These high-intent questions could easily and quickly be solved as sponsored content makes its way to chatbots. If AI becomes the first stop for answers, it also becomes a battleground for brand visibility. Companies will increasingly optimize not just for clicks, but for being the answer, positioning themselves within AI-generated recommendations in ways that feel authentic and helpful to consumers.Preserving Brand and IntegrityThese ads will likely be hyper-targeted, a dynamic that will land in a variety of ways with consumers. Some will appreciate ads that feel genuinely helpful, while others may see that level of precision as invasive. “People will value authentic content that showcases your lived experiences and POV instead of informational content,” said Sooraj Divakaran, marketing director at Firstsource. Even so, “[marketers] will need to be very thoughtful with how they use this new channel and what they want to achieve from it. The larger question is how the sponsorship will align with what you’re trying to do as a brand,” Divakaran said, citing the case of Anthropic’s recent partnership with the Williams F1 auto-racing team as their official thinking partner. “If what you’re trying to do as a brand is closely aligned with any of these brands, then the partnership will make more sense,” Divakaran said.When it comes to brand trust, the stakes are high. AI carries a sense of authority while also feeling personal, almost like a one-to-one conversation. That combination is powerful yet fragile. Sponsored suggestions that feel pushy or misleading could backfire quickly, much like in the satirical Super Bowl scenario Anthropic depicted. “The challenge will be protecting trust, because the power of something like ChatGPT is perceived objectivity, so any sponsored presence has to feel native, transparent, and genuinely useful or it risks eroding the very behavior brands want to tap into,” Conrad of Delta said. The Chatbot Super Bowl FeudWhile OpenAI CEO Sam Altman emphasizes accessibility, Anthropic’s ads clearly made an impact, according to post-game data. “The maker of the Claude chatbot saw visits to its site jump 6.5% following its Super Bowl advertisement that took a swing at rival OpenAI’s decision to bring ads to ChatGPT,” reports CNBC. The ad put Claude into the top 10 free apps on the Apple App Store and drove an 11% increase in daily active users, outperforming competitors like OpenAI, Google Gemini, and Meta.Was it just an effective ad, or is it tapping into deeper consumer insights? The Super Bowl spot for Claude may have driven clicks and installs, but it also raises a bigger question: how comfortable are users with advertising in this new form of media that takes on the role of a trusted advisor? Customers are used to seeing pay-per-click (PPC) ads appear in search-engine results, usually posted above the list of non-paid results, but AI chatbots started off with non-commercial personas. As they become the first stop for information, from shopping recommendations to trip-planning, users may start noticing sponsored responses in places they previously expected neutrality. Brands see opportunity, but the presence of ads in AI could shift trust, influence behavior, and even change how people interact with these platforms. The competition has only begun, but Anthropic’s campaign may be signaling the new rules of engagement.Erin Behrens is an associate editor at From Day One.(Featured photo by alexsl/iStock)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker(Attendee) profile picture

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila(Attendee) profile picture

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi(Attendee) profile picture

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree(Attendee) profile picture

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers(Attendee) profile picture

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk(Attendee) profile picture

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University
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