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Live Conference Recap BY Kristen Kwiatkowski | February 19, 2026

How to Harness the Power of AI to Make Your Life (and Work) Better

People may use AI for work or personal purposes, but it can also enhance both areas of daily life. As part of a human-machine partnership, it’s important to understand how to use AI effectively in both professional and personal settings.Celia Quillian, author of AI For Life and director of AI and growth on the innovation team at Greenlight, spoke about just this during a fireside chat at From Day One’s Atlanta marketing conference. Having worked at Greenlight for the past five years, a company that started off as a debit card for kids but has since expanded to a family tech space, Quillian’s role was primarily in the product marketing landscape but she now works in additional areas, including an innovation space for new products as well as an AI enablement focus. Her appreciation and interest in AI began in 2022 when she started navigating through AI on her personal time to learn more about this relatively new technology tool, she told moderator Steve Koepp, From Day One co-founder and editor in chief. “I remember thinking, everything is going to change and people have no idea,” Quillian said. “They’ll be pulling their phone out at parties saying, ‘Have you seen this yet? Try this. Look at what it can do,’” she said. “That inspired me to start my Smart Work AI channel, where I teach people about what I’m learning and what’s happening with AI.” Her devotion to understanding AI and its future implications even prompted her to write her book.Quillian signed complimentary copies of her book, AI for Life: 100+ Ways to Use Artificial Intelligence to Make Your Life Easier, More Productive…and More Fun!, for session attendees At the time, there were many AI books on the market, but all very technical, she says. “Many of them were only about the business use case, there was nothing for the average everyday consumer or just everyday worker.”“My thought is that it’s not as motivating to adopt a new tool if it’s just for work and you’re being told to do it. But if you can find personal value in how you can unlock things for yourself using a tool, maybe you’re going to start experimenting with it more,” she said. “Maybe you'll find more use cases. And so, the book, I’m hoping, unlocks that for a lot of people.”To Quillian, there’s value in using AI in both work and personal circumstances, not just one or the other. “You might learn something at work that it can do and go, hey, I wonder if I can apply this to my home life and vice versa,” she said. “That’s certainly what I did.”Think of your AI as a collaborator–-just not a human one. Understanding its limitations is key to using it wisely, she says. “Expertise is not going away, and it should not go away in the context of AI. That human experience that you have, the training and knowledge that you have developed over your career, you have more context than it will ever have,” said Quillian. “You can use it as a starting point, but bringing yourself into that human-in-the-loop moment is important.”The Best Use Cases, So FarIn her personal life, Quillian says ChatGPT has helped her plan a vacation by providing her with ideas as to where she could travel in the United States that had a variety of features she was looking for in a destination. It helped plan the vacation for her and even built out an itinerary. “I was able to plan a vacation that ended up being one of our favorite trips that we've ever done,” she said. Another AI success for Quillian came when she learned to use Claude and built three applications. The experience left her excited and empowered about AI.However, it’s important to recognize AI’s limitations, including the risks of hallucinations and generating fanciful or inaccurate content. “Hallucinations is a term when an AI very confidently says something that is not true or includes some information that’s a little lacking in some human logic,” she said. That’s where human logic is essential. It’s also important to use prompt layering by feeding AI a series of prompts instead of relying on a single question and answer, she says. AI can handle multiple prompts, help with drafts and outlines, and generate several versions of a document. She also recommends using specific words, action verbs, and using AI for brainstorming purposes. You can also use tools to make correspondence sound better, be more diplomatic, and still get the point across to the reader.You can ask ChatGPT or other AI platforms to rephrase and soften messages so they may be received better by the recipient. You can ask, ‘How do I express myself in a facts-only way and not emotionally?’ “AI can take that and do it for you immediately, without any friction, and over time, you will get better at writing those emails yourself as well, if you collaborate with it that way.”From a marketing standpoint, Quillian points out ways AI can help boost creativity. It can be used to brainstorm ideas and help with various aspects of the entire campaign. As for where AI is headed in the future, Quillian used her experience with Claude Code as an example and stated we may be moving into a time where people start to build their own personal applications more frequently, relying less on direct-to-consumer apps even. “We’re moving into a world where you’re not just prompting AI. The AI is prompting you.”Kristen Kwiatkowski is a professional freelance writer covering a wide array of industries, with a focus on food and beverage and business. Her work has been featured in the Bucks County Herald, Eater Philly, Edible Lehigh Valley, Cider Culture, and The Town Dish.

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Feature BY Erin Behrens | February 18, 2026

When Chatbots Start Showing Ads, Who Wins?

Super Bowl viewers accustomed to the usual peppy ads for snacks and car insurance were treated to a new wave of brands competing for attention during last week’s game: dueling AI platforms. Ads for OpenAI took an earnest tone, promoting the use of its Codex tool for creators with the theme, “You Can Just Build Things.” But its archrival Anthropic, on the other hand, went on the attack, aiming to gain an advantage over a question on every marketer’s mind: when will advertisements start appearing in the answers to our AI prompts? Anthropic’s ads formed a quick response to the announcement of paid ads coming to OpenAI’s ChatGPT. The opening round in the Super Bowl foreshadows an exciting time for marketers, a confusing time for consumers, and a hypercompetitive time for these leaders in AI. Anthropic’s Super Bowl campaign, touting its Claude platform, offered a calculatedly dystopian glimpse of ads in AI. In the commercial that drew the most attention, the lead asks, “Can I get a six-pack quickly?” His extra-jacked training partner recommends, in a suspiciously lagging monotone, that the kid try “Step Boost Maxx, the insoles that add one vertical inch of height,” leaving the youth confused as the slogan flashes: “Ads are coming to AI. But not to Claude.” Anthropic says it will support Claude through paid subscriptions, among other means.The commercial lead asking his training partner for advice (photo via Anthropic) Meanwhile, OpenAI is positioning this change as pragmatic. The company’s CEO, Sam Altman, has framed ads as a way to make the service more accessible. Sponsored placements may be tested for users on the free plan, with clear labeling and a separation from core answers, the company posted. The stated goal is to fund the platform while preserving trust, ensuring users can distinguish between helpful guidance and promotional content. Rethinking Marketing Strategies The looming reality of sponsorships on AI platforms is sure to alter marketing strategies. “Sponsorship on AI platforms is right around the corner, especially as these tools mature and look for sustainable revenue models,” Katie Conrad, general manager of customer performance and insights at Delta Air Lines, told From Day One.“We’re already seeing high-intent behavior shift into AI, from Cyber Monday shopping to full trip planning, which means brands are entering the consideration set earlier than ever,” Conrad said. Instead of scrolling through search results, a consumer might ask a chatbot, “What’s the best 65-inch TV?” or “Which standing desk is worth it?” These high-intent questions could easily and quickly be solved as sponsored content makes its way to chatbots. If AI becomes the first stop for answers, it also becomes a battleground for brand visibility. Companies will increasingly optimize not just for clicks, but for being the answer, positioning themselves within AI-generated recommendations in ways that feel authentic and helpful to consumers.Preserving Brand and IntegrityThese ads will likely be hyper-targeted, a dynamic that will land in a variety of ways with consumers. Some will appreciate ads that feel genuinely helpful, while others may see that level of precision as invasive. “People will value authentic content that showcases your lived experiences and POV instead of informational content,” said Sooraj Divakaran, marketing director at Firstsource. Even so, “[marketers] will need to be very thoughtful with how they use this new channel and what they want to achieve from it. The larger question is how the sponsorship will align with what you’re trying to do as a brand,” Divakaran said, citing the case of Anthropic’s recent partnership with the Williams F1 auto-racing team as their official thinking partner. “If what you’re trying to do as a brand is closely aligned with any of these brands, then the partnership will make more sense,” Divakaran said.When it comes to brand trust, the stakes are high. AI carries a sense of authority while also feeling personal, almost like a one-to-one conversation. That combination is powerful yet fragile. Sponsored suggestions that feel pushy or misleading could backfire quickly, much like in the satirical Super Bowl scenario Anthropic depicted. “The challenge will be protecting trust, because the power of something like ChatGPT is perceived objectivity, so any sponsored presence has to feel native, transparent, and genuinely useful or it risks eroding the very behavior brands want to tap into,” Conrad of Delta said. The Chatbot Super Bowl FeudWhile OpenAI CEO Sam Altman emphasizes accessibility, Anthropic’s ads clearly made an impact, according to post-game data. “The maker of the Claude chatbot saw visits to its site jump 6.5% following its Super Bowl advertisement that took a swing at rival OpenAI’s decision to bring ads to ChatGPT,” reports CNBC. The ad put Claude into the top 10 free apps on the Apple App Store and drove an 11% increase in daily active users, outperforming competitors like OpenAI, Google Gemini, and Meta.Was it just an effective ad, or is it tapping into deeper consumer insights? The Super Bowl spot for Claude may have driven clicks and installs, but it also raises a bigger question: how comfortable are users with advertising in this new form of media that takes on the role of a trusted advisor? Customers are used to seeing pay-per-click (PPC) ads appear in search-engine results, usually posted above the list of non-paid results, but AI chatbots started off with non-commercial personas. As they become the first stop for information, from shopping recommendations to trip-planning, users may start noticing sponsored responses in places they previously expected neutrality. Brands see opportunity, but the presence of ads in AI could shift trust, influence behavior, and even change how people interact with these platforms. The competition has only begun, but Anthropic’s campaign may be signaling the new rules of engagement.Erin Behrens is an associate editor at From Day One.(Featured photo by alexsl/iStock)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
Desiree Booker(Attendee) profile picture

“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
Florangela Davila(Attendee) profile picture

“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
Trisha Stezzi(Attendee) profile picture

“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
Vivian Greentree(Attendee) profile picture

“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
Michaela Ayers(Attendee) profile picture

“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk(Attendee) profile picture

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University