With third-party cookies on the way out and stricter privacy regulations, marketers are rethinking how they measure and attribute success. Traditional tracking is getting harder, yet demonstrating ROI remains a top priority. How can marketers adapt attribution models when faced with data gaps? How can marketing teams leverage AI and machine learning to predict customer behavior or campaign outcomes? How can leaders elevate their team’s data literacy and ensure that employees at all levels can interpret and act on analytics insights?