January Virtual: AI & Marketing Technology

Wednesday, January 21, 2026

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Topic Speakers Themes
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TOPIC

The Marketing Tech Revolution: Navigating AI, New Tools, and Talent

As the marketing landscape becomes more complex, organizations are investing in specialized roles and tools to keep pace with change. Marketing tech and operations leaders are now critical in managing everything from CRM systems and automation platforms to AI-driven content and analytics. How are companies building and managing their marketing tech stacks to support their goals? Which AI tools are delivering real value for marketers, and how can teams evaluate what’s worth adopting? What strategies help ensure alignment, data integrity, and effective training across marketing teams?

From Day One is a Recertification Provider for SHRM and HRCI. This session is eligible for 3 credits from both organizations. The Activity IDs will be sent to attendees after the conclusion of the session.

Themes

Building a Marketing Tech Stack That Works

The explosion of marketing tools, from CRM platforms to automation and analytics, has left many teams juggling more software than they can manage. Marketing leaders are under pressure to integrate systems efficiently while maximizing ROI and usability. How can organizations evaluate which marketing technologies are worth adopting? What strategies help ensure integration and data consistency across multiple platforms? How can teams balance innovation with avoiding tech overload?

From Insight to Execution: Using AI to Transform Marketing Strategies and Outcomes

AI has the potential to transform content creation, personalization, and analytics, but not every tool delivers on its promise. Which AI tools are proving most valuable for marketing teams today? How can organizations measure ROI from AI-driven campaigns and content? What safeguards should be in place to ensure ethical and unbiased use of AI in marketing, and how can teams balance innovation with human-centered marketing strategies?

Navigating the Martech Maze: Selecting the Right Tools and Technologies

The marketing technology landscape now features thousands of solutions, a wealth of options that can easily overwhelm. How should marketing leaders navigate this maze to choose the tools and platforms that truly move the needle? Is it better to invest in an all-in-one marketing suite or assemble a customized stack of best-of-breed niche tools for analytics, automation, and social media? How can teams effectively integrate new technology into their workflows and ensure employees actually use these tools to their full advantage? And with limited budgets, how do you measure the ROI of your tech investments?