January Virtual: AI & Marketing Technology

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TOPIC

The Marketing Tech Revolution: Navigating AI, New Tools, and Talent

As the marketing landscape becomes more complex, organizations are investing in specialized roles and tools to keep pace with change. Marketing tech and operations leaders are now critical in managing everything from CRM systems and automation platforms to AI-driven content and analytics. How are companies building and managing their marketing tech stacks to support their goals? Which AI tools are delivering real value for marketers, and how can teams evaluate what’s worth adopting? What strategies help ensure alignment, data integrity, and effective training across marketing teams?

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Schedule - ALL TIMES SHOWN BELOW ARE U.S. Eastern Time

12:00 PM - 12:15 PM

Expo/Networking

12:15 PM - 12:25 PM

Opening Remarks

12:25 PM - 12:50 PM

Using Technology to Fill the Gaps in Your Marketing Funnel (Fireside Chat)

When reaching the customer involves a many-layered approach, analytics can help find the missing pieces. The marketing leader for Prudential, the iconic financial company, explains how it has embraced technology to boost customer awareness, consideration, conversion, and loyalty. 

Speaker: 

Shana Sood, Chief Marketing and Communications Officer, Prudential Financial

Moderator:

Megan Ulu-Lani Boyanton, Reporter, the Seattle Times

12:50 PM - 01:35 PM

From Insight to Execution: Using AI to Transform Marketing Strategies and Outcomes (Panel)

AI has the potential to transform content creation, personalization, and analytics, but not every tool delivers on its promise. Which AI tools are proving most valuable for marketing teams today? How can organizations measure ROI from AI-driven campaigns and content? What safeguards should be in place to ensure ethical and unbiased use of AI in marketing, and how can teams balance innovation with human-centered marketing strategies?

Panelists: 

Apoorva Shah, Head of Marketing, Growth Marketing, ABM, Tata Consultancy Services

Honora Handley, VP, Global Marketing and AI Strategy, Thomson Reuters

Michelle Kelly, VP, Digital Marketing, Ecolab 

Jeff Coyle, SVP, Head of Strategy at Siteimprove & Co-Founder, MarketMuse

Moderator: 

Emily McCrary-Ruiz-Esparza, Journalist, Contributing Editor, From Day One

01:35 PM - 02:00 PM

How Does Your Brand Show Up in the New Era of GEO? (Thought Leadership Spotlight)

In the evolution from SEO to GEO (Generative Engine Optimization), brands have to change their approach to content and messaging. While consumers increasingly turn to AI to help them in their research and shopping, skepticism abounds too, so an emphasis on veracity and authenticity is back. And since consumers help infuse brands with their meaning, CMOs need to pay deep attention to how customers discover and understand their brand values.

Speaker: 

Damian Slattery, SVP,  Strategic Growth & Partnerships, Inc. and Fast Company (Mansueto Ventures)

Moderator:

Stephen Koepp, Editor in Chief, Co-Founder, From Day One

02:00 PM - 02:05 PM

Closing Remarks