Live 2026: Silicon Valley Marketing

Thursday, April 09, 2026

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8:30AM PT - 5:30PM PT

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TOPIC

Navigating the AI Era: Find and Keep Your Customers in the New Battle for Attention

The days of the customer coming to you are going away. At a time of diffused attention, AI and other new technology give marketers powerful tools for getting to where the customers are–and to better appreciate what appeals to them. New approaches can show marketers where, when, and why prospective customers are making their decisions. Since human agency will always be a factor, how can marketers using algorithms also take into account the unique personal factors that go into these choices? At our conference of leaders in marketing, sales, advertising, and customer experience, we’ll explore how to blend technology with empathy to stay in tune with shifting customer sentiment on factors like value, performance, trust, prestige, and authenticity. How can marketers more accurately identify exactly what's working–and what's not? We'll probe emerging methods across the diversity of customer relationships–whether it's B2C, B2B, B2B2C, or all of the above–to find out how companies can build stronger bonds with their shoppers, partners, and communities.

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Schedule - ALL TIMES SHOWN BELOW ARE U.S. Pacific Time

08:30 AM - 09:30 AM

Breakfast

Grand Lobby

09:30 AM - 09:35 AM

Opening Remarks

Hahn Auditorium

09:35 AM - 09:55 AM

Fireside Chat

Hahn Auditorium

Speaker:

Sanjai Parthasarathi, Chief Marketing Officer, Coherent Corporation

09:55 AM - 10:20 AM

Stop Chasing AI, Fix Your Content Foundations First (Thought Leadership Spotlight)

Hahn Auditorium

As AI transforms marketing, many organizations are rushing to adopt new tools without addressing the deeper problem: their content infrastructure isn’t built to scale. Without structured metadata, modular assets, and intelligent governance, AI can’t deliver on its promise of personalization, localization, and speed. In this session, leaders from Google and OrangeLogic explore how forward-thinking brands are redesigning content operations for the AI era. From componentized assets to automated rights management and agentic workflows, they’ll show how modern content systems enable global teams to adapt campaigns for local markets faster—without sacrificing brand consistency or compliance. You’ll leave with a practical checklist for assessing your organization’s readiness for AI-powered marketing and a roadmap for building the foundation that makes AI actually work.

Speakers:

Misti Vogt, SVP of Engagement, Orange Logic

Kathleen Cameron, Senior Digital Assets Operations Manager, Marketing Operations, Google

10:20 AM - 11:05 AM

AI in Marketing: Scaling Personalization Without Losing the Human Touch (Panel)

AI is transforming marketing through advanced personalization, automated content creation, and smarter campaign optimization. But how can marketers ensure these AI-driven efforts remain human-centric, helpful, and on-brand? What steps can they take to avoid biases or privacy pitfalls in algorithmic decision-making? And how are innovative teams integrating AI, from chatbots to predictive analytics, while keeping creativity, ethics, and customer trust in mind?

Speakers:

James Kessinger, Group VP, Marketing, SolarWinds

Henrique Loyola, Head of Content & Discovery, Play Games Go-To-Market, Google

Bala Desikamani, VP, Marketing, Temenos

11:05 AM - 11:30 AM

What's Going On? How You'll Finally Solve the Age-Old Marketing Question in 2026 (Thought Leadership Spotlight)

Hahn Auditorium

Marketing leaders have never been more accountable for outcomes - or felt less in control of how those outcomes are created. As AI accelerates execution, the volume of campaigns, messages, and channels is exploding. Keeping track of what’s actually going to market and how it connects to strategy is becoming nearly impossible. In this keynote, you’ll discover how the right marketing framework combined with cutting-edge AI allows marketing leaders to finally answer the industry’s most persistent question: what’s going on?

Speaker:

George Huff, CEO, Opal

11:30 AM - 12:00 PM

Structured Networking & Coffee Break

Grand Lobby

12:00 PM - 12:45 PM

GEO/AEO as a New Growth Layer: Actionables for the Modern Marketing Leaders (Workshop)

This session explores how AI-led discovery is becoming a new growth layer beyond traditional SEO. We’ll focus on what drives retrieval, trust, and visibility in LLMs breaking down key factors like site structure, authority signals, and answer architecture. The goal: make the “black box” practical -  what changes now, what matters operationally, and what leaders should actively start building for.

Speaker:

Kishan Panpalia, Founding Team, Pepper Content

12:00 PM - 12:45 PM

Workshop #2

12:45 PM - 01:45 PM

Lunch

Grand Lobby

01:45 PM - 02:30 PM

Creative, Results-Oriented Storytelling That Connects (Panel)

Hahn Auditorium

In the age of information overload, compelling storytelling can set a brand apart from the barrage of mediocre content. How can marketing teams craft content that truly engages when audience attention is scattered and fickle? What strategies ensure that brand storytelling is consistent across channels yet tailored to each platform and audience? How can marketers balance creative storytelling with data-driven insight to pinpoint which narratives really resonate? What feedback or metrics can help refine the content strategy and prove its impact on engagement and sales?

Speakers:

Nizzi Karai Renaud, Chief Brand Officer, Zazzle 

Sachin Saxena, VP, Marketing, Innovaccer
 


 

02:30 PM - 02:55 PM

A Thought Leadership by Vurvey Labs

02:55 PM - 03:25 PM

Coffee Break

Grand Lobby

03:25 PM - 04:10 PM

Effective Marketing in Lean Times: Creative Approaches to Delivering Value (Panel)

Hahn Auditorium

In periods of economic uncertainty, marketing budgets tighten and strategies come under pressure. How can marketing teams continue to drive growth with reduced resources or cautious consumer spending? What tactics and tools deliver the most value for money in lean times? How should marketers adjust their KPIs and expectations when every dollar is scrutinized?

Speakers:

Allison Gillespie, VP, Marketing, O'Reilly Media 

Sajag Chikarsal, VP, Marketing, DigiCert

Andrea Cutright, VP, Marketing, Upwork

04:10 PM - 04:35 PM

Fireside Chat

Hahn Auditorium

Speaker:

Keith Pearce, SVP, Marketing, Zendesk

04:35 PM - 04:40 PM

Closing Remarks

Hahn Auditorium

04:40 PM - 05:10 PM

Evening Reception

Grand Lobby

VENUE

Computer History Museum

The conference will take place at the Computer History Museum, which exhibits on early computers, the growth of the Internet, industry pioneers & more.

1401 N Shoreline Blvd, Mountain View, CA 94043
Apr 09
8:30AM - 5:30PM
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