TOPIC

Navigating the AI Era: Find and Keep Your Customers in the New Battle for Attention

The days of the customer coming to you are going away. At a time of diffused attention, AI and other new technology give marketers powerful tools for getting to where the customers are–and to better appreciate what appeals to them. New approaches can show marketers where, when, and why prospective customers are making their decisions. Since human agency will always be a factor, how can marketers using algorithms also take into account the unique personal factors that go into these choices? At our conference of leaders in marketing, sales, advertising, and customer experience, we’ll explore how to blend technology with empathy to stay in tune with shifting customer sentiment on factors like value, performance, trust, prestige, and authenticity. How can marketers more accurately identify exactly what's working–and what's not? We'll probe emerging methods across the diversity of customer relationships–whether it's B2C, B2B, B2B2C, or all of the above–to find out how companies can build stronger bonds with their shoppers, partners, and communities.

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Schedule - ALL TIMES SHOWN BELOW ARE U.S. Pacific Time

08:30 AM - 09:30 AM

Breakfast

Grand Lobby

09:30 AM - 09:35 AM

Opening Remarks

Hahn Auditorium

09:35 AM - 09:55 AM

Marketing at the Speed of Light: How to Get the Pitch Across When the Product Is Changing Fast (Fireside Chat)

Hahn Auditorium

A global leader in photonics—everything from critical connections inside data centers to lasers for eye surgery—needs to continuously update its marketing strategy to anticipate its own technology. The company’s CMO reveals how his team stays ahead of the curve.

Speaker:

Sanjai Parthasarathi, Chief Marketing Officer, Coherent Corp.

Moderator:

Steve Koepp, Co-Founder, Editor in Chief, From Day One

09:55 AM - 10:20 AM

Stop Chasing AI, Fix Your Content Foundations First (Thought Leadership Spotlight)

Hahn Auditorium

As AI transforms marketing, many organizations are rushing to adopt new tools without addressing the deeper problem: their content infrastructure isn’t built to scale. Without structured metadata, modular assets, and intelligent governance, AI can’t deliver on its promise of personalization, localization, and speed. In this session, leaders from Google and OrangeLogic explore how forward-thinking brands are redesigning content operations for the AI era. From componentized assets to automated rights management and agentic workflows, they’ll show how modern content systems enable global teams to adapt campaigns for local markets faster—without sacrificing brand consistency or compliance. You’ll leave with a practical checklist for assessing your organization’s readiness for AI-powered marketing and a roadmap for building the foundation that makes AI actually work.

Speakers:

Misti Vogt, SVP of Engagement, Orange Logic

Kathleen Cameron, Senior Digital Assets Operations Manager, Marketing Operations, Google

10:20 AM - 11:05 AM

AI in Marketing: Scaling Personalization Without Losing the Human Touch (Panel)

Hahn Auditorium

AI is transforming marketing through advanced personalization, automated content creation, and smarter campaign optimization. But how can marketers ensure these AI-driven efforts remain human-centric, helpful, and on-brand? What steps can they take to avoid biases or privacy pitfalls in algorithmic decision-making? And how are innovative teams integrating AI, from chatbots to predictive analytics, while keeping creativity, ethics, and customer trust in mind?

Speakers:

Kumar Rathnam, SVP, Head of Global Products, Digital, Sales & Marketing Solutions, Dun & Bradstreet

James Kessinger, Group VP, Marketing, SolarWinds

Henrique Loyola, Head of Content & Discovery, Play Games Go-To-Market, Google

Heather Bollinger, CRO, Vurvey Labs

Moderator:

Rosalie Chan, Senior Tech Editor, Business Insider

11:05 AM - 11:30 AM

What's Going On? How You'll Finally Solve the Age-Old Marketing Question in 2026 (Thought Leadership Spotlight)

Hahn Auditorium

Marketing leaders have never been more accountable for outcomes - or felt less in control of how those outcomes are created. As AI accelerates execution, the volume of campaigns, messages, and channels is exploding. Keeping track of what’s actually going to market and how it connects to strategy is becoming nearly impossible. In this keynote, you’ll discover how the right marketing framework combined with cutting-edge AI allows marketing leaders to finally answer the industry’s most persistent question: what’s going on?

Speaker:

George Huff, CEO, Opal

11:30 AM - 12:00 PM

Structured Networking & Coffee Break

Grand Lobby

12:00 PM - 12:45 PM

GEO/AEO as a New Growth Layer: Actionables for the Modern Marketing Leaders (Workshop)

Boole

This session explores how AI-led discovery is becoming a new growth layer beyond traditional SEO. We’ll focus on what drives retrieval, trust, and visibility in LLMs breaking down key factors like site structure, authority signals, and answer architecture. The goal: make the “black box” practical -  what changes now, what matters operationally, and what leaders should actively start building for.

Speaker:

Kishan Panpalia, Founding Team, Pepper

12:00 PM - 12:45 PM

Your Buyers Have Changed. Your Website Should Too (Workshop)

Lovelace

The AI era has dramatically altered the buyer journey, and many marketing teams are not keeping up. Explore how your leads are changing their behavior, what it means for your website, and how you can embrace AI solutions to better serve them.


Speaker:

John Greely, Head of Marketing, Navu

12:00 PM - 12:45 PM

How to Win the Deals You Can't See: A Brand Strategy for the AI Era (Workshop)

Grand Hall

Your brand is being evaluated every day in rooms you're not in, by people you haven't met, using content you didn't approve. Today's buyers form opinions through AI search results, peer communities, and buying committees long before your sales team gets involved, and in each of those moments, the brands that win aren't the ones with the biggest budgets or the most sophisticated AI tools. They're the ones whose brand shows up consistently, credibly, and compellingly across every channel, curated or not. In this workshop, we'll diagnose where your brand is winning and losing the invisible buyer journey, run a live AI test on your own brand, and create a practical framework for turning brand presence into your strongest competitive advantage.

Speaker:

Mike Lacey, VP, Marketing, Canto

12:45 PM - 01:45 PM

Lunch

Grand Lobby

01:45 PM - 02:30 PM

Creative, Results-Oriented Storytelling That Connects (Panel)

Hahn Auditorium

In the age of information overload, compelling storytelling can set a brand apart from the barrage of mediocre content. How can marketing teams craft content that truly engages when audience attention is scattered and fickle? What strategies ensure that brand storytelling is consistent across channels yet tailored to each platform and audience? How can marketers balance creative storytelling with data-driven insight to pinpoint which narratives really resonate? What feedback or metrics can help refine the content strategy and prove its impact on engagement and sales?

Speakers:

Nizzi Karai Renaud, Chief Brand Officer, Zazzle 

Unnikrishnan (Unni) KP, SVP, Marketing, Americas, Palo Alto Networks

Vidhya Srinivasan, Chief Marketing Officer,  Prophix

Bala Desikamani, VP, Marketing, Temenos

Moderator:

Claire Reilly, Independent Video Host, Journalist and Producer

 

02:30 PM - 02:55 PM

Brand Worlds are the Next Marketing Frontier (Thought Leadership Spotlight)

Hahn Auditorium

What if we're missing AI's most transformative potential?

This keynote introduces a radical paradigm shift: AI as immersive brand worlds where marketers can experience thousands of futures before committing a single dollar to market. Drawing inspiration from Surrealism, where imagination and reality merge into a unified experience, we'll explore how leading brands like Unilever are creating neuro-synthetic environments where strategy, experimentation, and decision-making happen inside intelligent systems.

The CMOs pioneering this frontier aren't just predicting the future—they're creating it in real-time, shifting from campaign orchestration to designing self-evolving brand ecosystems that continuously optimize for emotional resonance and cultural relevance.

Speaker:

Chad Reynolds, CEO & Founder, Vurvey Labs

02:55 PM - 03:25 PM

Coffee Break

Grand Lobby

03:25 PM - 04:10 PM

Effective Marketing in Lean Times: Creative Approaches to Delivering Value (Panel)

Hahn Auditorium

In periods of economic uncertainty, marketing budgets tighten and strategies come under pressure. How can marketing teams continue to drive growth with reduced resources or cautious consumer spending? What tactics and tools deliver the most value for money in lean times? How should marketers adjust their KPIs and expectations when every dollar is scrutinized?

Speakers:

Allison Gillespie, VP, Marketing, O'Reilly Media 

Sajag Chikarsal, VP, Marketing, DigiCert

Andrea Cutright, VP, Marketing, Upwork

Hugh Burnham, Head of Search (SEM / SEO), Ford Motor Company

Kumarbabu Vanapalli, VP, Digital Experience & Engagement, Infineon Technologies

Moderator:

Subadhra Sriram, Founder and Podcast Host, Workforce Observer

04:10 PM - 04:35 PM

The Invisalign Story: a Case Study in Marketing a Revolutionary Product (Fireside Chat)

Hahn Auditorium

How the marketing leader for a breakthrough product built a brand from the ground up, using a multi-pronged strategy to reach both consumers and providers. The result: a household-name brand used by a total of more than 22 million consumers.

Speaker:

Kamal Bhandal, SVP, Global Invisalign Brand, Consumer & Americas Marketing, Align Technology

Moderator:

Claire Reilly, Independent Video Host, Journalist and Producer

04:35 PM - 04:40 PM

Closing Remarks

Hahn Auditorium

04:40 PM - 05:10 PM

Evening Reception

Grand Lobby

VENUE

Computer History Museum

The conference will take place at the Computer History Museum, which exhibits on early computers, the growth of the Internet, industry pioneers & more.

1401 N Shoreline Blvd, Mountain View, CA 94043
Apr 09
8:30AM - 5:30PM