July Virtual: Brand Marketing & Strategy

Wednesday, July 15, 2026

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July Virtual: Brand Marketing & Strategy

TOPIC

Crafting Authentic Brands That Resonate Durably With Consumer Needs

Brand marketers shape a company’s identity, reputation, and emotional connection through positioning, messaging, and storytelling. At the same time, consumers are quick to spot empty messaging and trend-following. To build trust and stand out, companies have to focus on consistent communication across channels like email, social media, influencer partnerships, and advertising. How can brands create authentic stories that truly resonate? How can they balance standing out with building trust and long-term loyalty?

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Schedule - ALL TIMES SHOWN BELOW ARE U.S. Eastern Time

12:00 PM - 12:15 PM

Expo/Networking

12:15 PM - 12:25 PM

Opening Remarks

12:25 PM - 12:45 PM

Fireside Chat

Speaker:

John Mask, EVP, Sales & Marketing, Ashley Furniture

Moderator:

Megan Ulu-Lani Boyanton, Business Reporter, the Seattle Times

12:45 PM - 01:30 PM

Brands That Endure: Authenticity in Action (Panel)

Brand marketers can deftly shape identity, reputation, and emotional connection, but lasting impact requires more than a clever campaign. Consumers quickly detect inauthentic messaging, so brands need consistent, thoughtful communication across email, social media, influencer partnerships, and advertising. How can brands create stories that resonate deeply with audiences? What strategies help balance attention-grabbing campaigns with long-term trust and loyalty? How can marketers identify and amplify the core truths of their brand?

Speakers:

Todd Brown, VP, Marketing, Financial Institutions Group, Fiserv

Diana Sanicki, Head of Marketing, North America, Doka

Sandra Moerch, Global Head of Content Marketing & Customer Marketing, Autodesk, Education

Emma Riley, Director, Marketing and Growth, Americas, AKQA

Moderator:

Emily McCrary-Ruiz-Esparza, Journalist, Contributing Editor, From Day One 

01:30 PM - 02:20 PM

Breakouts

02:20 PM - 02:45 PM

Thought Leadership Spotlight

02:45 PM - 03:10 PM

Fireside Chat