July Virtual: Brand Marketing & Strategy

Wednesday, July 15, 2026

|

July Virtual: Brand Marketing & Strategy

TOPIC

Crafting Authentic Brands That Resonate Durably With Consumer Needs

Brand marketers shape a company’s identity, reputation, and emotional connection through positioning, messaging, and storytelling. At the same time, consumers are quick to spot empty messaging and trend-following. To build trust and stand out, companies have to focus on consistent communication across channels like email, social media, influencer partnerships, and advertising. How can brands create authentic stories that truly resonate? How can they balance standing out with building trust and long-term loyalty?

Get notified when the event is updated

Schedule - ALL TIMES SHOWN BELOW ARE U.S. Eastern Time

12:00 PM - 12:15 PM

Expo/Networking

12:15 PM - 12:25 PM

Opening Remarks

12:25 PM - 12:50 PM

Building a Brand That Earns Trust and Loyalty Across Every Channel (Fireside Chat)

Consumers are discovering, evaluating, and engaging with brands in entirely new ways, making it essential for marketers to rethink how they build trust and long-term loyalty. The EVP of sales and marketing at Ashley Furniture, the world's largest home furniture manufacturer and the top furniture retailer in the U.S., will explore how organizations can develop authentic brand stories that resonate with evolving consumer values and create meaningful experiences across every channel.

Speaker:

John Mask, EVP, Sales & Marketing, Ashley Furniture

Moderator:

Megan Ulu-Lani Boyanton, Business Reporter, the Seattle Times

12:50 PM - 01:35 PM

Brands That Endure: Authenticity in Action (Panel)

Brand marketers can deftly shape identity, reputation, and emotional connection, but lasting impact requires more than a clever campaign. Consumers quickly detect inauthentic messaging, so brands need consistent, thoughtful communication across email, social media, influencer partnerships, and advertising. How can brands create stories that resonate deeply with audiences? What strategies help balance attention-grabbing campaigns with long-term trust and loyalty? How can marketers identify and amplify the core truths of their brand?

Speakers:

Todd Brown, VP, Marketing, Financial Institutions Group, Fiserv

Diana Sanicki, Marketing Director, Doka USA

Sandra Moerch, Global Head of Content & Customer Marketing, Education, Autodesk

Emma Riley, Director, Marketing and Growth, Americas, AKQA

Moderator:

Emily McCrary-Ruiz-Esparza, Contributing Editor, From Day One 

01:35 PM - 02:25 PM

How to Win the Deals You Can't See: A Brand Strategy for the AI Era (Workshop)

Your brand is being evaluated every day in rooms you’re not in, by people you haven’t met, using content you didn’t approve. Today’s buyers form opinions through AI search results, peer communities, and buying committees long before your sales team gets involved, and in each of those moments, the brands that win aren’t the ones with the biggest budgets or the most sophisticated AI tools. They’re the ones whose brand shows up consistently, credibly, and compellingly across every channel, curated or not.

In this workshop you’ll learn:

-How to diagnose where your brand is winning and losing the invisible buyer journey

-Run a live AI test on your own brand

-How to create a practical framework for turning brand presence into your strongest competitive advantage

Speaker:

Lynn Herman, Global Campaigns Manager, Canto

01:35 PM - 02:25 PM

The Convergence of SEO, AEO/GEO and Content: 10 Things You Should Know About AI Search (Workshop)

Search is no longer just about rankings—it’s about how your brand is interpreted, cited, and recommended across AI-driven experiences. This session breaks down 10 commonly held assumptions about SEO, AEO/GEO, and content that no longer hold true in an AI-first discovery landscape. Attendees will learn how search behavior is changing, what brands need to do to remain visible and credible, how to build a content strategy that performs across both traditional search engines and AI-powered platforms, and more during this workshop. 

Speaker:

Kishan Panpalia, Founding Team & Resident GEO Expert, Pepper

02:25 PM - 02:50 PM

What's Going On? How Marketeers are Finally Solving the Age-Old Question (Thought Leadership Spotlight)

Marketing leaders have never been more accountable for outcomes – or felt less in control of how those outcomes are created. As AI accelerates execution, keeping track of what’s actually going to market and how it connects to strategy is becoming nearly impossible. In this session, we're discussing the unexpected effects of the AI revolution for marketing leaders – and how it can solve an age-old problem.
Speaker:

George Huff, CEO, Opal

02:50 PM - 03:10 PM

Aligning Brand Promises With Customer Experience (Fireside Chat)

Authenticity is more than a brand voice. It’s the alignment between what a company says, what it does, and what customers actually experience. This session with the chief brand officer of Zazzle, the global print-on-demand marketplace, will explore how brands can build trust by delivering on their promises and putting customers at the center of their storytelling. The result is meaningful connections that foster lasting loyalty.

Speaker:

Nizzi Karai Renaud, Chief Brand Officer, Zazzle

Moderator:

 Lisa Lacy, Independent Marketing Journalist 

03:10 PM - 03:15 PM

Closing Remarks