TOPIC
Brand marketers shape a company’s identity, reputation, and emotional connection through positioning, messaging, and storytelling. At the same time, consumers are quick to spot empty messaging and trend-following. To build trust and stand out, companies have to focus on consistent communication across channels like email, social media, influencer partnerships, and advertising. How can brands create authentic stories that truly resonate? How can they balance standing out with building trust and long-term loyalty?
speakers
EVP, Sales & Marketing
Ashley Furniture
VP, Marketing – Financial Solutions
Fiserv
Global Head, Content Marketing & Customer Marketing
Autodesk
Director of Marketing and Growth AKQA Americas
AKQA
Marketing Director
Doka
Business Reporter
The Seattle Times
Independent Marketing Journalist
Adweek, CNET, Dow Jones
Contributing Editor
From Day OneSchedule - ALL TIMES SHOWN BELOW ARE U.S. Eastern Time
Speaker:
John Mask, EVP, Sales & Marketing, Ashley Furniture
Moderator:
Megan Ulu-Lani Boyanton, Business Reporter, the Seattle Times
Brand marketers can deftly shape identity, reputation, and emotional connection, but lasting impact requires more than a clever campaign. Consumers quickly detect inauthentic messaging, so brands need consistent, thoughtful communication across email, social media, influencer partnerships, and advertising. How can brands create stories that resonate deeply with audiences? What strategies help balance attention-grabbing campaigns with long-term trust and loyalty? How can marketers identify and amplify the core truths of their brand?
Speakers:
Todd Brown, VP, Marketing, Financial Institutions Group, Fiserv
Diana Sanicki, Head of Marketing, North America, Doka
Sandra Moerch, Global Head of Content Marketing & Customer Marketing, Autodesk, Education
Emma Riley, Director, Marketing and Growth, Americas, AKQA
Moderator:
Emily McCrary-Ruiz-Esparza, Journalist, Contributing Editor, From Day One