NYC Live 2027: Half-Day Sales Leaders Conference

Sales leaders are under pressure to deliver consistent growth in an environment shaped by AI, changing customer expectations, and pressure to control costs. The technologies available to sales teams are improving dramatically, but business results aren’t necessarily keeping pace. What are successful sales leaders doing differently? How should go-to-market teams be built when agents handle more of the top of the funnel? Where do sales executives matter most when buyers come to them to check what AI already told them? How can leaders develop their people, fix the data AI depends on, and get sales and marketing working toward a buyer who wants fewer, better interactions?

With buyers doing more research on their own, sales teams need to find new ways to earn attention, build trust, and move deals forward. From prospecting and outreach to discovery calls, follow-ups, and closing, which sales tactics are working best today? How are teams refining their messaging to stand out in crowded markets, using sales software and AI to work more effectively, and adapting their approach to different buyers? Sales leaders will share the tools, techniques, and lessons that are helping their teams build stronger relationships, convert more prospects, and win business.

How customers research, evaluate, and buy is changing, pushing sales organizations to rethink how they compete and win business. How is AI reshaping prospecting, outreach, and the customer journey, and where can sales teams use it to work more effectively? As buying committees grow and sales cycles become more complex, how can reps build trust, demonstrate value, and stand out from competitors? What processes, tools, and team structures will help sales organizations keep pace with changing buyer expectations?

Winning new customers is getting more expensive, and sales cycles are taking longer, making existing accounts an increasingly important source of predictable revenue. But growing those relationships takes more than renewing contracts. How can sales teams identify opportunities to expand accounts, demonstrate ongoing value, and turn satisfied customers into long-term growth? What does effective collaboration between sales, marketing, and customer success look like, and how can leaders build a land-and-expand strategy that drives larger deals without putting existing relationships at risk?

AI is changing how sales teams find prospects, qualify leads, manage pipelines, and close deals, creating new opportunities to improve productivity while raising questions about where human judgment matters most. How are leading sales organizations putting AI to work across the sales cycle, and where is it delivering measurable results? As buyers adopt AI tools of their own and expectations for personalized engagement rise, how should sales leaders rethink their strategies, equip their teams with new skills, and determine which parts of the sales process benefit most from automation?

Sales leaders are under pressure to grow revenue while making better use of their teams’ time and resources. From lengthy sales cycles and administrative work to coaching reps and setting the right incentives, the challenge is figuring out what actually drives performance. How can leaders help salespeople spend more time selling, build more effective coaching and accountability systems, and identify the metrics that matter most? As expectations rise, what separates high-performing sales organizations from those that are simply asking their teams to do more?