Most marketing teams have adopted generative AI tools. A few have even experimented with building their own agents. Far fewer have fully re-architected how they work because of it. Agentic marketing is the difference. It isn’t another tool or dashboard. It’s an entirely new approach to marketing that assumes the human team has access to an operating layer built to learn, so their judgment and decisions compound instead of being rebuilt from scratch every time.
Of course, getting there is an organizational question as much as a technology one. Teams have to stop organizing around channels and tools and start organizing around workflows: the repeatable sequences of work where people and AI agents can collaborate to do what they do best.
In this fireside chat, Kana Chief Technology Officer Vivek Vaidya and Head of Marketing Jessica Vose will share:
- A clear, practical definition of agentic marketing
- What the move to an agentic marketing approach demands of marketing teams
- Example use cases enterprise brands and publishers are deploying today with agentic marketing applications
- What separates the teams that see results from the teams that are becoming disillusioned
Attendees will leave with concrete examples of which workflows in their own organization are ready for agents, and how best to bring their teams along.
This session is hosted by the From Day One editorial team, with support from Kana.
