Building a Veteran-Ready Workforce: Empowering Your Military Hiring and Retention Strategy

Every year, 200,000 service members exit the U.S. military and enter the civilian workforce. Dave Harrison was one of them. He’s currently the executive director for workforce development and government relations at recruiting Fastport, but once he was a U.S. Army paratrooper jumping out of planes.

Veterans are a dedicated group with experience in extreme environments, Harrison says. For many, a work week isn’t just 40 hours. During deployment, it’s 24 hours a day, seven days a week. “I learned from the United States military, how to lead, follow, or get the hell out of the way–and when to do it. That’s very valuable.”

These are skills that translate well to civilian employment, yet many employers don’t take full advantage of the veteran talent pool. 

And then there’s the vast network of military spouses. Emily Peacock, military talent and program manager at Fastport, is a military spouse of 16 years, in which time she’s lived in seven different U.S. states and two counties overseas. Like many military spouses,” she said, I’ve had to rebuild my career again and again, adjusting to new places, new time zones, and new roles. Along the way, I’ve worked for higher education, data analysis, administrative support, and now I’m focused on workforce development.”

Together, Harrison and Peacock are forging relationships between veterans and employers, connecting the communities to create meaningful work. They spoke during a From Day One webinar on building a veteran-ready workforce with better hiring and retention strategies. 

The Veteran Talent Pool

Harrison consistently hears three questions from employers: Where do I find veterans, how do I recruit them, and how do I retain them?

Veterans can be found through traditional recruiting channels or local veterans organizations, of course, but not typically critical numbers. Yet the talent is there. Harrison and Peacock advised looking for channels that bring transitioning service members, and their families, into civilian life.

Journalist Emily McCrary-Ruiz-Esparza spoke with Emily Peacock and Dave Harrison of Fastport (photo by From Day One)

“The wonderful thing about a veteran,” said Harrison, “is they don’t have to be told every meal is going to be a feast and every day is going to be a holiday. They don’t need their back rubbed every day. They want to be treated fairly.”

But they also have to see a career path at your company—a future and a means of developing professionally. “One of the biggest hurdles that we see is translating that military experience into civilian terms,” Peacock said. “Their job titles or accomplishments often don’t align exactly with what recruiters understand, making it hard for veterans to show how qualified they really are, but it’s a language issue, not a skills issue.”

White Glove Military Talent Program

Peacock works on Fastport’s White Glove Military Talent Program, which helps transitioning service members, veterans, and military spouses find meaningful employment, and helps companies better engage and retain former military talent. It’s available to enlisted service members with just a few years of experience as well as those with decades-long careers. Participants get resume help, career coaching, and interview prep, and matches to companies with military-ready cultures.

The program acts as an intermediary between veterans and employers, forging relationships on both sides. “Our approach blends technology and human connection,” Peacock said. “We manage our employer partners and talent pipelines for the military community, and act as their personal concierge so any requests that they need, we connect employers with transition offices at bases located throughout the country.”

The military talent ecosystem is unfamiliar to many corporate recruiters, so “we help them understand credentialing and reciprocity within various states as it relates to military training,” Peacock said. “We strategically source for their open roles where they want to dig a little deeper.”

The First Six Months

According to Harrison, the first six months of civilian employment are the most critical for both employer and employee. In this time, former service members are most likely to become disenfranchised, lose connections within the military community, and fail to successfully connect with their new role. 

Many exit the military without a network in the civilian workforce “and it kind of puts them at a disadvantage in today’s job market,” said Peacock. Her husband, who is approaching military retirement, says he’s most worried about not understanding the culture of the civilian workplace.

Harrison has heard from veterans who, months into civilian employment, find themselves isolated or realize that the job they accepted was not the job they were promised. They come back to him—and a new match begins. “The relationships you make will matter,” he said.

“It all has to do with onboarding set up by the employer,” Peacock said. A focus on cultural integration, mentorship programs, and employee resource groups can make the critical connection between employee and employer. Don’t wait for them to find you: Introduce new hires to those ERGs and mentorship networks during onboarding, and designate a representative to proactively reach out, she says. 

Then open that ERG as broadly as you can, and welcome people who have a connection to the military. In one ERG Harrison worked with for more than a decade, the group’s strongest leader was a military spouse whose husband had been killed in service. “The more you envelop those people, the more you envelop your entire company and your entire company culture, the more the word will spread, and trust me, it will matter down the road,” Harrison said.

An Untapped Talent Pool: Military Spouses 

As a military spouse herself, Peacock says this group is often lumped in with transitioning with service members and veterans despite having different work histories and skills, not to mention obstacles.

“The main unique challenge for a military spouse is frequent relocation,” she said. Military families move every two to four years, roughly, which has created the stigma that employers shouldn’t hire spouses because they’ll simply be packing up before long. 

“It’s important to recognize that military spouses are not more likely to leave their jobs compared to other employees in the same demographic,” she said, citing data from SHRM. “If an employer can offer remote or portable job opportunities, it is likely that this spouse employee will stay with that company. Oftentimes they don’t want to leave the job, they just have to because of the nature of the beast.”

Another common misconception is that military spouses are unqualified or unreliable, evidenced by career gaps or inconsistent career experience. But whether a military spouse is employed while their partner is stationed overseas is often beyond their control. Sometimes jobs just aren’t available. Harrison says he’s known no small number of military spouses who “were very highly educated. They were PhDs and master’s degrees and had important jobs, and because they happened to be part of a military family, and they got relocated to a location, and they just assumed that they’d be able to find a job, doing something, anything, teaching something, and there’s not.”

This can even be a problem for military spouses in the U.S. “Everywhere there’s a major installation, the job market is generally saturated,” he said. Retiring service members tend to stay and buy homes, and there just aren’t enough jobs to go around.

“You’ll find that a lot of military spouses have started putting ‘military spouse’ in their headline on LinkedIn,” said Peacock. That’s a quick way to crack open this community and begin funneling them into your talent pipeline. More and more, veterans recruiting programs, like Fastport’s White Glove program, are folding in military spouses as well.

But the military spouse community is a rich, often overlooked talent pool. Not only do they often have a history of paid work, the tasks of a military spouse are not small. “Take someone who, with 16 days notice, coordinates and arranges the movement of home from one continent to another continent, and puts kids in school. Moves kids, arranges jobs, moves cars. Does all these and does it on their own,” Harrison said. “That’s project management 101, that’s logistics.” If you need someone who can make things happen, look no further.

Editor’s note: From Day One thanks our partner, Fastport, for sponsoring this webinar.

Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about business and the world of work. Her work has appeared in the Economist, the BBC, The Washington Post, Inc., and Business Insider, among others. She is the recipient of a Virginia Press Association award for business and financial journalism.

(Photo by SDI Productions/iStock)