AI is transforming marketing through advanced personalization, automated content creation, and smarter campaign optimization. But how can marketers ensure these AI-driven efforts remain human-centric, helpful, and on-brand? What steps can they take to avoid biases or privacy pitfalls in algorithmic decision-making? And how are innovative teams integrating AI, from chatbots to predictive analytics, while keeping creativity, ethics, and customer trust in mind?
Panelists:
Christopher Merrill, Chief Marketing Officer, Digital, Synchrony Financial
Aniket Maindarkar, Chief Marketing Officer, Firstsource
Allison Conrad, Managing Director, Accenture Technology, Accenture
Moderator:
Carrie Teegardin, Reporter, The Atlanta Journal-Constitution