TOPIC

Navigating the AI Era: Find and Keep Your Customers in the New Battle for Attention

The days of the customer coming to you are going away. At a time of diffused attention, AI and other new technology give marketers powerful tools for getting to where the customers are–and to better appreciate what appeals to them. New approaches can show marketers where, when, and why prospective customers are making their decisions. Since human agency will always be a factor, how can marketers using algorithms also take into account the unique personal factors that go into these choices? At our conference of leaders in marketing, sales, advertising, and customer experience, we’ll explore how to blend technology with empathy to stay in tune with shifting customer sentiment on factors like value, performance, trust, prestige, and authenticity. How can marketers more accurately identify exactly what's working–and what's not? We'll probe emerging methods across the diversity of customer relationships–whether it's B2C, B2B, B2B2C, or all of the above–to find out how companies can build stronger bonds with their shoppers, partners, and communities.

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Schedule - ALL TIMES SHOWN BELOW ARE U.S. Eastern Time

08:30 AM - 09:30 AM

Breakfast

Indian Foyer

09:30 AM - 09:35 AM

Opening Remarks

Pacific Room

09:35 AM - 09:55 AM

Rebuilding a Brand From the Inside Out: How Tech and Team Engagement Drive a New Strategy (Fireside Chat)

Pacific Room

Inside the brand and marketing transformation at ABM, one of the largest U.S. managers of facilities, ranging from airports to factories to schools. In launching the new branding, “Driving Possibility Together,” the company integrated AI into ABM’s operations and embraced team-member engagement as one of its marketing channels.

Speaker: 

Cary Bainbridge, Chief Marketing Officer, ABM Industries

Moderator: 

Stephen Koepp, Editor in Chief, Co-Founder, From Day One

09:55 AM - 10:20 AM

Don’t Sleep on Your Presentation Discipline: The Underdog Medium CMOs Should Be Leveraging (Thought Leadership Spotlight)

Pacific Room

Presentations aren’t just a box to check. Whether you’re rallying internal teams or equipping sellers in the field, how your organization presents has a direct, measurable ripple effect on how your brand shows up externally. In this session, we’ll explore why your Presentation Discipline is one of the most overlooked levers for differentiation, alignment, and momentum—and what happens when you finally treat it like a strategic asset. You’ll walk away with an understanding of how to approach it holistically — Story, Screen, Stage — plus the common hurdles within each, including why personalization (yes, even in decks) can make every bit of difference. 

Speaker: 

Allie Wilson, CEO, GhostRanch Communications

10:25 AM - 10:55 AM

Structured Networking / Coffee Break

Pacific Room

10:55 AM - 11:40 AM

AI in Marketing: Scaling Personalization Without Losing the Human Touch (Panel)

Pacific Room

AI is transforming marketing through advanced personalization, automated content creation, and smarter campaign optimization. But how can marketers ensure these AI-driven efforts remain human-centric, helpful, and on-brand? What steps can they take to avoid biases or privacy pitfalls in algorithmic decision-making? And how are innovative teams integrating AI, from chatbots to predictive analytics, while keeping creativity, ethics, and customer trust in mind?

Panelists: 

Christopher Merrill, Chief Marketing Officer, Digital, Synchrony Financial

Aniket Maindarkar, Chief Marketing Officer, Firstsource

Allison Conrad, Managing Director, Accenture Technology, Accenture 

Moderator: 

Carrie Teegardin, Reporter, The Atlanta Journal-Constitution

11:40 AM - 12:05 PM

Marketing Strategy is MIA: Why Leaders Feel out of Control & How AI Could Bury Your Plans in 2026 (Thought Leadership Spotlight)

Pacific Room

Marketing leaders have never been more accountable for outcomes – or felt less in control of how those outcomes are produced. As AI accelerates execution, the gap between big strategic plans and what actually makes it to market will only widen. This session explores why most marketing solutions leave strategy missing in action – and how to connect strategy to execution before control is lost entirely.

Speaker: 

George Huff, CEO, Opal

12:05 PM - 01:05 PM

Lunch

Indian Foyer

01:05 PM - 01:50 PM

Effective Marketing in Lean Times: Creative Approaches to Delivering Value (Panel)

Pacific Room

In periods of economic uncertainty, marketing budgets tighten and strategies come under pressure. How can marketing teams continue to drive growth with reduced resources or cautious consumer spending? What tactics and tools deliver the most value for money in lean times? How should marketers adjust their KPIs and expectations when every dollar is scrutinized?

Panelists: 

Anya Dawkins Johnson, VP, Marketing & Commercial Strategy, TNT Sports, Warner Bros. Discovery

Jessica Bryant, SVP, Marketing, NCR Voyix

Katie Conrad, General Manager, Customer Performance and Insights, Delta

Moderator: 

Lisa Lacy, Independent Marketing Journalist

01:50 PM - 02:15 PM

Stop Adopting AI, Start Building a Hybrid Intelligence Team (Thought Leadership Spotlight)

Pacific Room

While 95% of generative AI pilots fail to deliver measurable business impact, the rush to deploy new tools is often creating "invisible drag" rather than true efficiency. Most organizations fall into the "Activity Trap"—prioritizing the launch of initiatives over measuring their implementation fidelity or cognitive impact. In this session, Dr. Thomas Zoëga Ramsøy breaks down the strategic dilemma of AI adoption for both the CMO and P&C leader.

Drawing on 20 years of experience advising Fortune 500 companies on tech adoption, Dr. Ramsøy introduces the Creative AI Loop Framework: a three-layer model of Predictive, Suggestive, and Generative AI. Attendees will learn how to move beyond simple automation toward "Hybrid Intelligence"—a model where AI functions as a cognitive team member that expands human foresight and decision-making without eroding the deep thinking required for expert performance. You will leave with a diagnostic map to bridge the gap between human empathy and data-driven rigor, ensuring your AI strategy strengthens both your organizational culture and your bottom line.

Speaker: 

Dr. Ramsøy, Founder & CEO, Neurons

02:15 PM - 02:45 PM

Structured Networking / Coffee Break

Indian Foyer

02:45 PM - 03:30 PM

Creative, Results-Oriented Storytelling That Connects (Panel)

Pacific Room

In the age of information overload, compelling storytelling can set a brand apart from the barrage of mediocre content. How can marketing teams craft content that truly engages when audience attention is scattered and fickle? What strategies ensure that brand storytelling is consistent across channels yet tailored to each platform and audience? How can marketers balance creative storytelling with data-driven insight to pinpoint which narratives really resonate? What feedback or metrics can help refine the content strategy and prove its impact on engagement and sales?

Panelists: 

Sarah Stansberry, SVP, Marketing, Fiserv

Monique Harrison, Head of Brand Marketing, Mercedes-Benz

Anise Mastin, VP & General Manager, Global Marketing, SAP 

Dani Cushion, Chief Marketing Officer, Teads

Moderator: 

Kelly Yamanouchi, Business Team Lead, The Atlanta Journal-Constitution 

03:30 PM - 03:55 PM

How to Harness the Power of AI to Make Your Life (and Work) Better and More Productive (Fireside Chat)

Pacific Room

A widely recognized expert on artificial intelligence and marketing strategy shares her insights on implementing AI in your whole life, making it an expertly efficient and collaborative partner. Among the applications: health and wellness, career development and the workplace, and relationships and social skills. The author will sign complimentary copies after the fireside chat.

Speaker:

Celia Quillian, Author, “AI for Life: 100+ Ways to Use Artificial Intelligence to Make Your Life Easier, More Productive … and More Fun!,” and Director, AI and Growth, Innovation Team, Greenlight Financial Services

Moderator:

Stephen Koepp, Editor in Chief, Co-Founder, From Day One

03:55 PM - 04:00 PM

Closing Remarks

Pacific Room

04:00 PM - 04:30 PM

Evening Reception

Indian Foyer

VENUE

The Georgia Aquarium

The conference will take place at the Georgia Aquarium in Atlanta, Ga., which is home to hundreds of species and thousands of animals across seven major galleries.

Entrance Information: The entrance to the event is NOT the main entrance to the Aquarium. Please follow the signage onsite to the aquarium’s Oceans Ballroom Entrance (under/inside parking deck). This link shows the location of the ballroom entrance and parking deck: https://maps.app.goo.gl/Qy5G8twiTHP98QWY9

242 Ivan Allen Jr Blvd NW, Atlanta, GA 30313, USA
Jan 28
8:30AM - 5:30PM