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Live Conference Recap BY Carrie Snider | November 19, 2025

The CHRO’s Emerging Role in Leading Digital Transformation

HR used to be about managing people. But now, it’s about shaping the future of organizations. At From Day One’s Boston conference, Lauren Rusckowski Duprey, the chief HR officer at Takeda, discussed her experience that shows how CHROs are becoming central to digital transformation and organizational change. Duprey’s own career shows how dramatically the CHRO role has evolved. She began in management consulting, focused on commercial problems, sales, marketing, new product launches. But she soon realized that even those business challenges actually were people problems. “They were leadership problems, they were organization problems, they were culture problems,” she told session moderator Amy Bernstein, editor-in-chief of Harvard Business Review.That insight changed her entire career path. Duprey joined Takeda about six years ago as head of HR for the U.S., eventually becoming CHRO. “If you asked me, 15 even 20 years ago, if I thought I would have a career in HR, I probably would have asked you, what is HR?” she said. “But I think that’s the neat thing about careers and all of our journeys—they take you in unexpected places.”Leading Through Crisis, and Learning From ItWhen Duprey started at Takeda, the company was navigating a major integration following its acquisition of Shire. Not long after, Covid hit. She volunteered to lead the company’s U.S. crisis committee, not realizing how all-consuming it would become.“It was a great sort of leadership lesson in staying humble, listening to others, to experts, not panicking, keeping composure, but taking things very seriously,” she said. “And communicating and building trust with employees and everyone else around us.”Lauren Rusckowski Duprey, the CHRO of Takeda, spoke with Amy Bernstein, editor-in-chief of Harvard Business ReviewFor Duprey, the heart of the CHRO role is problem-solving. Whether navigating a crisis, a transformation, or emerging technologies, she sees her role as helping the organization decide whether it was a challenge or an opportunity. “In most cases, it’s a bit of both,” she said. Right now, the problem to solve is AI. “It’s this amazing opportunity, and it’s really neat to see what it can do,” she said. “But it's a challenge too, and it’s a people challenge.” The Role of Tech in Leadership Bernstein asked Duprey what new skills she’s relying on today that she didn’t need seven years ago. Her answer came quickly: technology.“I don’t consider myself to be like a great technologist,” she said. “I hang on to my version of the iPhone for way longer than is relevant.” But in today’s landscape, you’ve got to know the tech, she says. That doesn’t mean as an HR leader you need to become an engineer. “You don’t have to know the ins and outs of it.” However, you should know how to relate to it. “You must be able to shape it, help to frame it, and help to move others along through it.”One example is Takeda’s AI-powered talent marketplace. A few years ago, her team proposed it. She wasn’t entirely sure what that meant at the time, so the team explained it, pushed for it, and she chose to trust them, even if she didn’t fully understand it at first. “And I’m so glad we did.”For Duprey, leading digital transformation is less about technical mastery and more about staying curious, surrounding herself with experts, and being willing to experiment. “If you don't have ChatGPT on your phone for personal use, you should do that, and then play with it.”A New Role: Chief Transformation OfficerRecently, Duprey gained an additional title: Chief Transformation Officer. This role signals a major shift in how organizations see HR.At Takeda, the new title coincides with a leadership transition and an opportunity to rethink the company’s future. “It’s multifaceted,” she said. “There is a very large technology component to it. There’s an enormous cultural component to it.”The new role has also strengthened her position inside the C-suite. “This, just even in the couple of months, has positioned me much more squarely as part of the team,” she said. Some executive colleagues now explicitly tell her, “I’m talking to you right now, not as CHRO, but as this other role.”Looking Ahead: HR as a Strategic Partner Not all C-suite colleagues respond to change in the same way. Some are enthusiastic; others are looking at their watch. Duprey approaches this with patience and persistence. Transformation, she says, requires seeing the long game whether one year, five years, or ten.“You will have people that doubt it,” she said. “You’ll have people that raise questions that you don’t know the answer to. And that’s okay. Just keep getting that feedback and keep moving through.”Ultimately, Duprey believes the CHRO is no longer a supporting role, instead it’s central to the organization’s future. As technology accelerates and workforces evolve, HR is uniquely positioned to lead with perspective, empathy, and strategic clarity.“Technology is forcing it,” she said. “Every company is going to have to rethink and look at how they’re operating, how roles are really structured.” And HR, she says, should be helping them do exactly that. In the years ahead, the CHRO will be one of the most influential voices shaping how companies adapt, compete, and grow.Carrie Snider is a Phoenix-based journalist and marketing copywriter.(Photos by Josh Larson for From Day One)

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News BY Emily Nonko | November 14, 2025

Target’s Buff Santa Is Back. Can He Deliver Target From Its Troubles?

Can a hunky Santa deliver relief from Target’s enduring struggles? For a second year in a row, the $106 billion national retailer is hoping the character can at least be a warm and welcoming messengar though the holiday season.This fall, Target announced its Step Into the Holidays campaign with a big emphasis: “Kris K. is back.” The company launched the campaign last year showcasing a youngish, dashing Santa. As a woman in last year’s ad put it: “It was Santa Claus. And he’s, like, weirdly hot.” The ad got attention everywhere from Tik Tok to the New York Times, so he was due for an encore. This time, ads show a fuller view of Kris’ personality, as he highlights his top gifts, watches football, sings karaoke and goes on dates.“Kris K. from Target captured hearts last holiday season,” Michelle Mesenburg, Target’s SVP for creative and content, said in a statement. “He embodies the playful joy, ease and inspiration that define the Target experience — helping you find the perfect gifts, celebrate every moment and make the season shine a little brighter.”Target has been in the midst of a new strategic plan on “creating today's Tarzhay, offering everyday discovery and delight for millions of families and ensuring Target is a consumer favorite for years to come,” then-CEO Brian Cornell said earlier this year. That has included a huge investment in marketing efforts, including this multi-pronged holiday campaign. Sarah Nesheim, a brand expert and co-founder of the social-media driven branding firm Crafted, isn’t convinced that marketing alone can fully correct course on the company’s recent struggles. She traces Target’s branding issue to 2023, when the company removed some displays celebrating Pride Month from store shelves after social media posts about its “woke” merchandise and threats against the safety of its workers, then faced further backlash from LGBTQ+ and human rights groups who said Target wasn’t standing by the community.This January, Target joined a number of other U.S. companies in dropping its diversity, equity and inclusion goals. Black shoppers responded with a well-publicized, 40-day boycott over its decision to cave to right-wing pressure on diverse hiring goals. While CEO Brian Cornell tried to re-emphasize Target’s commitment to diversity and inclusion, Target announced his resignation in August.Flip-flopping rarely works to cement a retailer’s brand identity and build customer loyalty. “It dilutes the brand identity and confuses customers,” Nesheim told From Day One. Consistent messaging of a brand like Costco — which sticks to customer value, even promising not to raise the price of its famous $1.50 hotdog — is a more effective strategy, she adds. Costco also stuck with its DEI programs, along with companies like Levi Strauss & Co.Target’s identity crisis strained already-existing retail challenges. “It’s made them less resilient to pressures like tariffs and Americans spending less,” Nesheim added.So while shopper boycotts rarely hurt major companies’ bottom line, the one in January did. Sales at Target, which has almost 2,000 stores across the U.S., fell more than expected in the first quarter of 2025. This summer, executives candidly included the DEI boycott in the list of reasons why the sales were down: “This was remarkable because a concession like that does not happen often,” NPR business correspondent Aline Selyukh said at the time.Sales from both physical stores and online channels had also been flat or declining in nine out of the past 11 quarters, PBS reported in August. In October, the Wall Street Journal reported that the company planned to lay off around 1,000 global corporate employees and eliminate 800 open positions. So will a hot Santa usher in some actual magic? “It’s a cute campaign,” Nesheim acknowledges, “but it still doesn’t tell me anything about what Target stands for.” Still, there’s effort by the retailer to make bigger changes. The new chief executive, 20-year Target veteran Michael Fiddelke, starts in February. He has outlined three immediate priorities: rebuilding Target’s merchandising strategy, improving the in-store experience, and investing in technology. The holiday campaign is meant to emphasize the brand’s store experience and value. Target also just made news for its new directive asking store employees to smile, make eye contact, and greet or wave when a shopper comes within 10 feet of them. “Heading into the holiday, we’re making adjustments and implementing new ways to increase connection during the most important time of the year,” Chief Stores Officer Adrienne Costanzo said in a statement.The company found that key consumer metrics rose when shoppers were greeted or acknowledged. The company will also work to improve in-stock levels, spruce up its stores, and host in-store demos and events throughout the holidays.And in the social-media world, Target hopes Kris K. can help kindle a new vibe. A video on Target’s official Instagram page, reports USAToday, shows a buff, “charismatic store team member” dressed as Santa, lifting weights (two red baskets filled with store items), which prompted one social-media user to muse, “Will there be one in every store?”  In her two-decade career, Emily Nonko has written about social justice, urbanism, real estate and housing as a freelance journalist based in Brooklyn, New York. In 2020, she co-founded Empowerment Avenue, a nonprofit supporting creative work from incarcerated people, and oversaw its writing cohort, where the group supported hundreds of stories publishing in mainstream media outlets from incarcerated writers around the country.(Featured image courtesy of Target)

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What Our Attendees are Saying

Jordan Baker(Attendee) profile picture

“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
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“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
Kim Vu(Attendee) profile picture

“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
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“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
Cory Hewett(Attendee) profile picture

“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
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“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
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“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
Chip Maxwell(Attendee) profile picture

“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
Katy Romero(Attendee) profile picture

“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
Kayleen Perkins(Attendee) profile picture

“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
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“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
Sarah J. Rodehorst(Attendee) profile picture

“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
Angela Prater(Attendee) profile picture

“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
Joel Stupka(Attendee) profile picture

“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
Alexis Hauk(Attendee) profile picture

“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University