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Live Conference Recap BY Carrie Snider | December 08, 2025

Career Growth as a Key Ingredient for Employee Retention and Engagement

For decades, career advancement followed a predictable path: work hard, earn the next title, secure the next raise. But that’s no longer what most experience anymore. Ralph Nader, SVP and head of talent at IPG Mediabrands, put it plainly: “There are certain organizations or certain functions where it’s really easy to outline a very traditional career ladder. That said, that’s not reality for most.”Nader spoke on an executive panel discussion at From Day One’s Midtown Manhattan conference. Leaders explored one of the most critical drivers of employee engagement and retention: career growth. Nader encourages employees and leaders alike to rethink growth through a broader, more flexible lens. Inspired by the now-common “career jungle gym” idea, he emphasizes that sideways, diagonal, or even backward moves can be just as valuable as upward ones. “Stop thinking about the next promotion, stop thinking about the next paycheck,” he said. “Really think about what skills you have now, what skills are needed for the dream job that you want.” The same goes for companies; they should expand to focus on skill-building for employees.For employees feeling stuck simply because a promotion isn’t available today, Nader offers both reassurance and practicality. Progress doesn’t always come in the form of a new job description—but it can come through strategically building abilities that position you for the next opportunity. Closing the Skills Gap for a Post-Pandemic GenerationFor Tina Gilbert, VP of employer offering at Management Leadership for Tomorrow (MLT), the emerging workforce is shaped by experiences unlike any generation before it. As both a talent leader and a parent of college-age daughters, she has seen firsthand how Covid disrupted key developmental years. MLT’s mission, Gilbert says, is to help employers understand this shift while preparing young professionals to succeed. Many students missed out on traditional developmental experiences, from in-person communication to navigating professional environments. “We’re trying to help young people understand some of the skills that might have been not as well developed,” Gilbert said. At the same time, she emphasizes that the new generation brings powerful strengths of its own, including “a level of understanding, of empathy and just general curiosity.”The challenge and opportunity lie in reconciling what businesses expect with what young talent is prepared to deliver. This requires intentional design. Gilbert described the need for a clear and accessible “playbook” that explains expectations, models relationship-building, and outlines how to engage successfully in professional settings. “What are you writing down for them to read?” she asked. “What are those relationship-building skills that you are working on, and how are you delivering that?”Coaching and community are essential. Young employees won’t simply absorb these skills passively; they need support structures. Organizations must ensure “the coaching and then their peer connections” are in place to reinforce learning.Career Growth Through LearningFor Sachin Jain, managing director and global head of talent strategy at Citi, the foundation of a successful career can be summed up in a single word: learning. Throughout his professional journey across one of the world’s most global financial institutions, this principle has shaped every move he’s made. “Whenever I have an opportunity where I'm learning,” he said, “I would probably select a role which I’ve never done or which has the maximum amount of change from what I had done before.”The session was moderated by Jennifer Reingold, journalist and president of Jennifer Reingold AdvisorsLearning is about intentionally seeking out unfamiliar environments, new responsibilities, and diverse perspectives. The greater the difference between one role and the next, the greater the growth. “That’s what provides you a different perspective,” he said. “That’s what provides you a different set of learning.” This mindset, he says, allows employees to deliver better results, gain deeper satisfaction, and accelerate their long-term career trajectory. In practice, this means redefining how organizations and individuals think about advancement. Jain notes that employees who grew up in a world of gaming, levels, and visible progress want a transparent view of where they stand. “They want to know what level I have achieved, and therefore, what is the gap?” Learning, then, becomes both the path and the product. Building Skills, Not Just Job TitlesIn today’s rapidly evolving workplace, career growth is no longer defined solely by promotions or job titles. Melissa Fridman, SVP and people business partner at Visa, North America, emphasizes that developing a robust set of skills is critical for long-term success. “It’s becoming a lot more about what skills you have, versus what’s the particular job you had,” she said.Fridman encourages employees to embrace opportunities that stretch their abilities, even if they seem less glamorous than their current role. Reflecting on her own career, she shared, “I thought somebody asked me this like years ago, and my answer has remained the same: say yes. I said yes to things I actually did not want to do. They weren’t as interesting. They weren’t as glamorous. But I guarantee you, when you look back, you will have taken something from that.” The modern workforce also demands agility and adaptability, particularly as AI and other technologies redefine roles and responsibilities. Visa has even developed internal AI tools, like its Career Coach agent, to help employees identify skill gaps and create personalized development plans. “It literally spits out, here’s what you should focus on in the next month, next three months, next six months, and what you should aspire for in a year,” Fridman said. The tools are designed not to replace human effort but to enhance it, freeing employees to focus on learning, creativity, and strategic problem-solving.By prioritizing skill development over title advancement, employees can better navigate an unpredictable world while positioning themselves for meaningful and sustained success. “You could just keep sitting and waiting,” Fridman said, “but you’re going to be better off than when you started just sitting and growing in the same linear fashion.”Asking Smart Questions to GrowGrowth in the workplace requires understanding the context behind decisions and using that insight to improve. Melanie Naranjo, chief people officer at Ethena, recalls a pivotal moment that reshaped her approach. Following a meeting, her CEO pulled her aside and “challenged me to reframe her argument around business impact, not just HR metrics,” said Naranjo. This experience taught her the importance of tailoring communication to her audience, ensuring that proposals resonate with decision-makers. Naranjo emphasizes that learning also comes from asking the right questions. “Can you help me understand what would have needed to be true for you to say yes? What would you have wanted to see differently?” By probing thoughtfully, employees can gain clarity on expectations and identify actionable steps to improve performance. This approach transforms feedback from a one-way critique into a learning opportunity that guides career growth.By initiating these conversations early, employees demonstrate engagement and collaboration while also aligning their personal goals with organizational objectives. Cultivating curiosity and seeking guidance empowers professionals to make better decisions and develop new skills. Ultimately, career growth is the foundation for engagement, retention, and long-term success. Across industries, the message is the same: organizations that prioritize meaningful development, transparency, and adaptability create environments where employees thrive. By focusing on learning, skill-building, and strategic exploration, both individuals and companies can turn the uncertainty of today’s workforce into opportunity for tomorrow.Carrie Snider is a Phoenix-based journalist and marketing copywriter.(Photos by Josh Larson for From Day One)

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News BY Emily Nonko | November 14, 2025

Target’s Buff Santa Is Back. Can He Deliver the Brand From Its Troubles?

Can a hunky Santa deliver relief from Target’s enduring struggles? For a second year in a row, the $106 billion national retailer is hoping the character can at least be a warm and welcoming messengar though the holiday season.This fall, Target announced its Step Into the Holidays campaign with a big emphasis: “Kris K. is back.” The company launched the campaign last year showcasing a youngish, dashing Santa. As a woman in last year’s ad put it: “It was Santa Claus. And he’s, like, weirdly hot.” The ad got attention everywhere from Tik Tok to the New York Times, so he was due for an encore. This time, ads show a fuller view of Kris’ personality, as he highlights his top gifts, watches football, sings karaoke and goes on dates.“Kris K. from Target captured hearts last holiday season,” Michelle Mesenburg, Target’s SVP for creative and content, said in a statement. “He embodies the playful joy, ease and inspiration that define the Target experience — helping you find the perfect gifts, celebrate every moment and make the season shine a little brighter.”Target has been in the midst of a new strategic plan on “creating today's Tarzhay, offering everyday discovery and delight for millions of families and ensuring Target is a consumer favorite for years to come,” then-CEO Brian Cornell said earlier this year. That has included a huge investment in marketing efforts, including this multi-pronged holiday campaign. Sarah Nesheim, a brand expert and co-founder of the social-media driven branding firm Crafted, isn’t convinced that marketing alone can fully correct course on the company’s recent struggles. She traces Target’s branding issue to 2023, when the company removed some displays celebrating Pride Month from store shelves after social media posts about its “woke” merchandise and threats against the safety of its workers, then faced further backlash from LGBTQ+ and human rights groups who said Target wasn’t standing by the community.This January, Target joined a number of other U.S. companies in dropping its diversity, equity and inclusion goals. Black shoppers responded with a well-publicized, 40-day boycott over its decision to cave to right-wing pressure on diverse hiring goals. While CEO Brian Cornell tried to re-emphasize Target’s commitment to diversity and inclusion, Target announced his resignation in August.Flip-flopping rarely works to cement a retailer’s brand identity and build customer loyalty. “It dilutes the brand identity and confuses customers,” Nesheim told From Day One. Consistent messaging of a brand like Costco — which sticks to customer value, even promising not to raise the price of its famous $1.50 hotdog — is a more effective strategy, she adds. Costco also stuck with its DEI programs, along with companies like Levi Strauss & Co.Target’s identity crisis strained already-existing retail challenges. “It’s made them less resilient to pressures like tariffs and Americans spending less,” Nesheim added.So while shopper boycotts rarely hurt major companies’ bottom line, the one in January did. Sales at Target, which has almost 2,000 stores across the U.S., fell more than expected in the first quarter of 2025. This summer, executives candidly included the DEI boycott in the list of reasons why the sales were down: “This was remarkable because a concession like that does not happen often,” NPR business correspondent Aline Selyukh said at the time.Sales from both physical stores and online channels had also been flat or declining in nine out of the past 11 quarters, PBS reported in August. In October, the Wall Street Journal reported that the company planned to lay off around 1,000 global corporate employees and eliminate 800 open positions. So will a hot Santa usher in some actual magic? “It’s a cute campaign,” Nesheim acknowledges, “but it still doesn’t tell me anything about what Target stands for.” Still, there’s effort by the retailer to make bigger changes. The new chief executive, 20-year Target veteran Michael Fiddelke, starts in February. He has outlined three immediate priorities: rebuilding Target’s merchandising strategy, improving the in-store experience, and investing in technology. The holiday campaign is meant to emphasize the brand’s store experience and value. Target also just made news for its new directive asking store employees to smile, make eye contact, and greet or wave when a shopper comes within 10 feet of them. “Heading into the holiday, we’re making adjustments and implementing new ways to increase connection during the most important time of the year,” Chief Stores Officer Adrienne Costanzo said in a statement.The company found that key consumer metrics rose when shoppers were greeted or acknowledged. The company will also work to improve in-stock levels, spruce up its stores, and host in-store demos and events throughout the holidays.And in the social-media world, Target hopes Kris K. can help kindle a new vibe. A video on Target’s official Instagram page, reports USAToday, shows a buff, “charismatic store team member” dressed as Santa, lifting weights (two red baskets filled with store items), which prompted one social-media user to muse, “Will there be one in every store?”  In her two-decade career, Emily Nonko has written about social justice, urbanism, real estate and housing as a freelance journalist based in Brooklyn, New York. In 2020, she co-founded Empowerment Avenue, a nonprofit supporting creative work from incarcerated people, and oversaw its writing cohort, where the group supported hundreds of stories publishing in mainstream media outlets from incarcerated writers around the country.(Featured image courtesy of Target)

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What Our Attendees are Saying

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“The panels were phenomenal. The breakout sessions were incredibly insightful. I got the opportunity to speak with countless HR leaders who are dedicated to improving people’s lives. I walked away feeling excited about my own future in the business world, knowing that many of today’s people leaders are striving for a more diverse, engaged, and inclusive workforce.”

– Jordan Baker, Emplify
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“Thank you, From Day One, for such an important conversation on diversity and inclusion, employee engagement and social impact.”

– Desiree Booker, ColorVizion Lab
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“Timely and much needed convo about the importance of removing the stigma and providing accessible mental health resources for all employees.”

– Kim Vu, Remitly
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“Great discussion about leadership, accountability, transparency and equity. Thanks for having me, From Day One.”

– Florangela Davila, KNKX 88.5 FM
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“De-stigmatizing mental health illnesses, engaging stakeholders, arriving at mutually defined definitions for equity, and preventing burnout—these are important topics that I’m delighted are being discussed at the From Day One conference.”

– Cory Hewett, Gimme Vending Inc.
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“Thank you for bringing speakers and influencers into one space so we can all continue our work scaling up the impact we make in our organizations and in the world!”

– Trisha Stezzi, Significance LLC
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“From Day One provided a full day of phenomenal learning opportunities and best practices in creating & nurturing corporate values while building purposeful relationships with employees, clients, & communities.”

– Vivian Greentree, Fiserv
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“We always enjoy and are impressed by your events, and this was no exception.”

– Chip Maxwell, Emplify
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“We really enjoyed the event yesterday— such an engaged group of attendees and the content was excellent. I'm feeling great about our decision to partner with FD1 this year.”

– Katy Romero, One Medical
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“The From Day One Conference in Seattle was filled with people who want to make a positive impact in their company, and build an inclusive culture around diversity and inclusion. Thank you to all the panelists and speakers for sharing their expertise and insights. I'm looking forward to next year's event!”

– Kayleen Perkins, Seattle Children's
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“I had the pleasure of attending From Day One. My favorite session, Getting Bias Out of Our Systems, was such a powerful conversation between local thought leaders.”

– Michaela Ayers, Nourish Events
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“Inspiring speakers and powerful conversations. Loved meeting so many talented people driving change in their organizations. Thank you From Day One! I look forward to next year’s event!”

– Sarah J. Rodehorst, ePerkz
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“I had the distinct pleasure of attending From Day One Seattle. The Getting Bias Out of Our Systems discussion was inspirational and eye-opening.”

– Angela Prater, Confluence Health
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“From Day One did an amazing job of providing an exceptional experience for both the attendees and vendors. I mean, we had whale sharks and giant manta rays gracefully swimming by on the other side of the hall from our booth!”

– Joel Stupka, SkillCycle
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“Last week I had the honor of moderating a panel on healthy work environments at the From Day One conference in Atlanta. I was so inspired by what these experts had to say about the timely and important topics of mental health in the workplace and the value of nurturing a culture of psychological safety.”

– Alexis Hauk, Emory University