Turning Employee Experience into a Recruitment and Retention Strategy
Employees today face constant change, and organizations feel the pressure to adapt. Traditional approaches to hiring, onboarding, and development are no longer enough to help them keep up. Companies must think strategically about employee experience as a driver of recruitment and retention.At From Day One’s Austin conference, panelists explored how organizations can create meaningful experiences that help employees feel valued, connected, and empowered. Moderated by Kelsey Bradshaw, editor of City Cast Austin, they discussed topics from personalized onboarding and continuous feedback to flexible learning programs and inclusive culture.Redesigning the Employee JourneyWhen panelist David Atkinson joined TriHealth as senior vice president and chief people and culture officer, he faced a major challenge. “We had about 8% of our open positions representing about 8% of our total employee count,” he said. “We had 36 and a half percent new hire turnover.” With more than 1,200 open roles, Atkinson realized the problem wasn’t just hiring. Rather, it was the employee experience from the very start.“Employee experience starts before they even get to the door,” he said. TriHealth reworked its hiring and onboarding process to build connections early. Candidates received personal messages from future teammates, a designated ambassador, and a sense of belonging before day one. Orientation paired new hires with ambassadors and career coaches.Kelsey Bradshaw, editor at City Cast Austin, moderated the panel discussion Atkinson also introduced a framework addressing the “emotional journey” every new employee experiences, including “excitement, doubt, learning, and mastery. Rather than avoiding doubt, TriHealth helped employees work through it. By moving onboarding surveys to the two-week mark and investing more in early days, TriHealth reduced new-hire turnover from 36.5% to under 25% in 18 months—transforming onboarding into a human-centered journey.Turning Listening into ActionAt UnitedHealth Group, employee experience begins with listening—but it doesn’t end there. According to panelist Stephanie Murphy, vice president of people experience: “You don’t understand what’s broken, where there needs to be improvement, or where there are strengths, until you talk and have those conversations—and not just a survey.” With more than 400,000 employees across the organization, her team gathers continuous insights via surveys, internal forums, and passive listening on external platforms.To make feedback constant and inclusive, the company launched its “Always On” program. “Even in a pharmacy with one pharmacist and two techs, there’s a QR code in the break room where people can go scan and share feedback at any point in time,” Murphy said. Employees can speak up whenever they have something to say, not just during formal review cycles.Listening only matters if it leads to change, she added. UnitedHealth sends monthly updates to “close the loop” with employees, sharing actions taken in response to input. The company also crowdsources solutions. “You told us that you really hate this return to office thing,” Murphy said. “Give us solutions to make it better for you.” By putting feedback into employees’ hands, UnitedHealth transforms listening into a shared, ongoing process of improvement and innovation.Continuous Feedback Beyond SurveysPanelist William Soares, vice president of global HR operations at Circana, agreed. “Engagement surveys are only really relevant for about a quarter after you take them,” he said. Besides asking for continuous feedback, the manner of feedback needs to go beyond surveys. Real-time insights require ongoing conversations, roundtables, and virtual check-ins.Being transparent and managing expectations is key, he added. Leaders should communicate what can be addressed immediately versus what must wait. Being open about hearing concerns and how they can’t be implanted at the moment is something employees appreciate, says Soares.Relationship-focused onboarding is another priority. New hires face overwhelming amounts of information, and Soares cautions against expecting instant mastery. “The worst thing you can do is have your new hire drink from a fire hose of what it is that they’re going to have to accomplish,” he said. Instead, he encourages leaders to help employees learn “the WHO” before the “what.”Finally, storytelling reinforces impact. Showing employees where change started, what was implemented, and how it improved outcomes reinforces that their voices matter. Learner-First Approach to TrainingAt Wise, learning and development is built around a learner-first philosophy, recognizing that employees absorb information in different ways. Panelist Joe Phillips, global head of learning and development, shared that learning styles is more important than considering demographics. That’s why Wise offers multiple ways for employees to engage, including reading, watching, listening, and interactive experiences, allowing individuals to choose what works best for them.Phillips emphasized bridging the gap between how employees learn at home and in the workplace. “We want to help people learn. We just want to help bridge the gap, make it feel more familiar to the way they learn at home,” he said. For example, subject matter experts stream short, interactive lessons, and compliance training offers multiple formats, creating a flexible and engaging environment.Wise also experiments with creative incentives to encourage ongoing learning. Employees are recognized through experiential rewards such as lunch with executives, opportunities to work in different offices, or public acknowledgment. Phillips noted, “If the results are what the results are, if we’re hitting the learning objectives that we set out, who cares how we get there? We should be putting people first in that regard.” By focusing on the learner, providing options, and making training relevant.Belonging and Being SeenAt PayPal, panelist Emily Johns emphasized that a positive employee experience fosters a sense of belonging and recognition. “Every time I have positive memories,” she said, “I feel like I belong, and I feel seen.” The opposite is also true—when someone isn’t included, they don’t feel like they belong, and they feel the negative impact.Johns emphasized the importance of responding effectively after listening to employees. “People have shared, they felt listened to, and then nothing happens,” she said. “That feedback loop is so important.” Employees need to see that their input leads to meaningful action, even if immediate change isn’t possible.Creating an environment where employees feel seen also involves everyday interactions. Johns reflects on negative experiences: “When I was talked over, or when I said an idea and somebody then took credit for the idea.” Such moments can undermine connection, while small gestures of acknowledgment foster inclusion and trust.For PayPal, the goal is clear: design experiences where every employee knows they are a valued part of the team. By listening, responding, and cultivating inclusion, the company ensures that employees are seen and they can contribute fully.Employee experience is a continuous, strategic effort spanning every stage of the employee journey. By listening and responding thoughtfully, prioritizing relational connections, offering learning that meets diverse needs, and fostering belonging, organizations create environments where employees thrive.Carrie Snider is a Phoenix-based journalist and marketing copywriter.(Photos by Josh Larson for From Day One)
Carrie Snider
October 20, 2025