Thanks in part to the gifts of modern medicine, as many as five different generations might currently be employed in a given organization. With the average life expectancy of Americans on the rise, and a greater understanding that age diversity within teams is a strength, companies today are taking steps to ensure they are age-inclusive.
A From Day One thought leadership spotlight, “Age Inclusion 101: Beyond Generational Stereotypes,” part of From Day One’s virtual conference on new approaches to diversity and inclusion, provided insight and advice on how leaders can go about building age-inclusive cultures. Heather Tinsley-Fix, senior advisor of financial resilience at AARP, revealed some research-supported tips in an engaging presentation. Here are the key takeaways:
Don’t Put People Into “Generational Buckets”
Some leaders might have an inclination to assign expectations to employees based on the generation they were born into. While such thinking might appear to serve as a means of better understanding workers, there’s risk in adopting this approach.
“That’s when the stereotypes come in,” said Tinsley-Fix.
To illustrate her point, Tinsley-Fix shared her screen with her audience and Googled different generations, including “Boomers,” “Generation X,” and “Generation Z.” The results pages spit out stereotype-laden information about why Boomers are “entitled” and “bad with technology,” why Gen X is “so annoying,” and why Gen Z is “so sensitive.”
Not only are such stereotypes “kind of ridiculous,” Tinsley-Fix said, they’re also nonsensical, because there is inscrutable crossover. (Boomers and Gen Z, as well as Millennials, somehow all have a reputation for being “entitled,” for example.) Tinsley-Fix noted that our current concept of what constitutes a generation is fairly new, having been presented only 70 years ago by Karl Mannheim, who said events that take place during the youth of age groups give rise to commonalities in character.
“And of course, as Millennials became a huge presence in the workforce, employers were really interested in attracting them,” Tinsley-Fix continued. “So a whole cottage industry sprang up around assigning these traits and characteristics to specific generations, and it kind of went a bit into overdrive, which is where we get this notion that Millennials want beanbags, candy, and pool tables at work.”
But research shows there is not a meaningful relationship between work-related outcomes and generational membership. Tinsley-Fix said she’s reviewed many surveys through the years, which indicate that people, “regardless of their age, their gender, their ethnicity, all have about the same core set of wants or needs from their employer.” Such values include flexibility, respect, ethical leadership, and opportunities to advance and do meaningful work.
How these values may materialize in the workplace can differ by age group; however, it’s clear that generally placing expectations on a worker based on their generation is not only unproductive, it’s grounded in unproven perceptions and “corrosive to the inclusion work you’re trying to bring about in your company,” Tinsley-Fix said.
The Negative Impact of Ageist Stereotypes
Tinsley-Fix cited a Harvard Business Review article, which described an experiment that saw a group of undergraduate students train others on how to conduct a computer-based operation using only Google Chat. Unbeknownst to those conducting the training, the trainees were also undergraduate students, but were utilizing fake Google bios with profile pictures of people of various ages.
“And, distressingly, they found that when the trainers believed that they were teaching an older person how to do the computer task, they had lower expectations and provided worse training,” Tinsley-Fix said. “So the ‘older people’ on the other end of that Google Chat did not get the same level of training that younger people did.”
There are other negative effects from ageism in the workforce, but obviously the inability to properly train employees because of age stereotypes means they won’t be put in a position to succeed. Their organization will suffer and they themselves will be at greater risk of being pushed out of the workforce altogether.
How To Make Your Organization More Age-Inclusive
One way to build an age-inclusive culture is to publicly commit to it, something AARP can help with. On the organization’s website, leaders will find a pledge to commit to “experienced workers” that they can sign and subsequently promote, helping to brand the company in such a way, perhaps alongside website imaging that includes photos of people in older generations.
“Other aspects of committing to an age inclusive culture include things like adding age explicitly as an element in your DEI strategy in your materials,” Tinsley-Fix said, “whether that be statements on your online diversity pages, or building the business case for leaders to embrace age as an element of diversity.”
She also suggested that companies add age metrics to their ESG statements, an emerging trend in organizations eager to discuss their workforce’s demographics openly. Another tip is to review job descriptions listed in want ads.
“It may not seem like something that would cause people to be put off, but if you include phrases like ‘high energy,’ ‘digital native,’ ‘recent college grad,’ and things like that, you can really send a subtle message that you’re not interested in older candidates,” Tinsley-Fix said.
Do not include age markers–such as the candidate’s date of birth or college graduation year–if your company is using AI-based hiring algorithms to weed out unsuitable candidates, Tinsley-Fix warned. Also, instead of requiring a candidate to have X years of experience, say that they should have “at least X years of experience.”
“That way, if an older candidate is deciding to make a pivot, and they want to move into a different field, they can say that they do have at least two years of experience, and it’s not capping the experience that you’re asking for,” Tinsley-Fix said.
Be sure your company is upskilling everyone, she added, which cuts down on hiring costs while also promoting age inclusion.
“It’s so important to adopt a growth mindset, it’s so important to set that from the top down as a core belief about people and about your workforce that anyone can learn,” Tinsley-Fix said in closing. “And that growth is always on the table. No matter your age, no matter how young or old you are.”
Editor’s note: AARP, who presented this thought leadership spotlight, has partnered with MindEdge Learning to create a skills-building platform for employers to upskill their employees regardless of age. The course catalog includes a range of high-demand skills as well as durable soft skills to enhance productivity and contribute to the growth of your workforce and company. If you’re interested in signing up or just hearing more about these courses, add your name to the Google form here.
Michael Stahl is a New York City-based freelance journalist, writer, and editor. You can read more of his work at MichaelStahlWrites.com, follow him on Twitter @MichaelRStahl, and order his first book, the autobiography of Major League Baseball pitcher Bartolo Colón, at Abrams Books.
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