Today’s employees are juggling caregiving, financial stress, and the daily challenge of staying mentally and physically well. How can employers tailor benefits to meet the distinct needs of multiple generations in the workforce while maximizing engagement and ROI? What are the most effective and forward-thinking benefits, from financial wellness and mental health resources to reproductive care and family support? How can companies evaluate the impact of their offerings on retention, engagement, and workplace culture?From Day One is a Recertification Provider for SHRM and HRCI. This session is eligible for 3 credits from both organizations

With third-party cookies on the way out and stricter privacy regulations, marketers are rethinking how they measure and attribute success. Traditional tracking is getting harder, yet demonstrating ROI remains a top priority. How can marketers adapt attribution models when faced with data gaps? How can marketing teams leverage AI and machine learning to predict customer behavior or campaign outcomes? How can leaders elevate their team’s data literacy and ensure that employees at all levels can interpret and act on analytics insights?

At a time of rising labor costs, HR leaders and their C-suite colleagues need to make sure they’re finding the right combination of productivity-boosters for their workers. What is proving most effective in approaches to new technology, organizational development, as well as improved communication between managers and workers? How can HR leaders build surge capacity into their workforces to avoid see-saw hiring and employee burnout? How can HR and TA leaders become more adept in workforce planning to match the right workers with future organizational needs?From Day One is a Recertification Provider for SHRM and HRCI. This session is eligible for 3 credits from both organizations

Organizations must prepare for a future shaped by new technologies, changing employee expectations, and evolving social and economic trends. Success depends on adapting culture, strategy, and workforce models to thrive. What emerging technologies and workplace models will most impact how work gets done in the next five years? How can organizations build inclusive and resilient cultures that attract and retain diverse talent? How should companies balance automation and human skills to create meaningful and productive work?From Day One is a Recertification Provider for SHRM and HRCI