Making Talent Acquisition More Efficient, Inclusive, and Personalized

BY Carrie Snider | March 07, 2025

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Enhancing Efficiency, Inclusivity, and Personalization: How AI is Transforming Talent Acquisition

Hiring the right talent has never been more challenging—or more crucial. Organizations must be efficient, but not to the detriment of it becoming a transaction. While AI is helping companies transform recruitment, how can they harness its power without letting the process become robotic?At From Day One’s Salt Lake City conference, a panel of experts discussed how to achieve a human-tech balance. Moderated by Melanie Jones, editor in chief of Utah Business, the conversation explored AI’s role in recruiting, the skills gap in today’s workforce, and strategies for creating a more efficient, engaging hiring experience.Artificial intelligence may be streamlining high-volume hiring by automating sourcing, scheduling, and selection processes. However, the key to success lies in balancing AI’s efficiency with the human touch that ensures a personalized candidate experience.“For us, AI helps with sourcing and scheduling, particularly for entry-level and high-volume hiring,” said panelist Danielle McCaffrey, senior director of talent acquisition at Alorica. AI can minimize front-end work to help them narrow down candidate pools while also making sure that they don’t miss any of them, she says. But what of recruiters?Rather than replacing recruiters, AI is shifting their roles. Since automation takes over repetitive tasks, recruiters can focus on higher-value activities such as interviewing, networking, and refining candidate assessments. “In high-volume recruiting, we tend to get too transactional, but AI helps us move beyond that to create more meaningful conversations with candidates,” McCaffrey said.For companies looking to implement AI, McCaffrey suggested first conducting a time and motion study to assess which tasks are truly repeatable and suitable for automation. “That can give you a good starting point,” she said, reinforcing the need to approach AI integration strategically while keeping the human element at the core of hiring decisions.Future Workforce and AdaptabilityWith technology shaping the workforce, adaptability is key, says Breanna Johnson, recruiting team lead at Zions Bancorporation.  “The first implementers of technology are going to be the people coming out of high school and college,” Johnson said. As this young workforce applies for entry-level roles, the landscape will continue to shift. “Just like customer service phone positions were once the standard, and now chat support has grown, new roles will emerge. We need employees who are flexible and leaders with vision to direct those paths.”Despite AI’s advantages, there’s a growing skills gap in the workforce, says Johnson. “We’re seeing a lack of communication skills, especially among individuals who completed their education remotely during Covid. Many recruiters and organizations have noted this as a significant issue, particularly for roles requiring customer interaction. We may need to adjust our training to focus on customer service and communication.”Panelists shared insights on the topic "Making Talent Acquisition More Efficient, Inclusive, and Personalized"That’s why recruiters at Zions Bancorporation are continuously upskilling. “Our team has been attending seminars and lectures to enhance their knowledge,” Johnson said. “We want our recruiters to take the reins of AI technology, not just replace parts of their work but use it to create real value for hiring managers and candidates. In the next three to five years, as AI becomes even more prevalent, our team needs to be prepared.”Everyone has to start someone with the adoption of new technology, says Johnson. “Everyone right now is in the early stages of AI exploration. Even if you feel behind, researching and implementing AI today is the next best step. Look at your core recruiting components—whether it’s Workday, Taleo, or another system—and ensure any new tools integrate well. Vendors may promise the stars and moon, but will it actually work with your system?”Holistic Hiring ApproachThe key to making talent acquisition better is to look at it holistically, said panelist Jay Hart, global head of talent management at Varex Imaging Corporation. “We want to use technology to simplify some of those easily repeatable tasks, maybe the lower value-add activities, but we still need to use human judgment to evaluate and make decisions,” he said. This balance allows companies to leverage technology to improve efficiencies without losing the crucial insight that human evaluation provides.The key is to use technology for the right reasons, and to never let it replace human judgment. “I can’t rely on the way we used to do it, where a recruiter screens a resume, hands it to a hiring manager, who spends 30 seconds on the resume... I’ve got to have skills assessments, a personality profile, and a structured interview process with an unbiased ranking system.” This ensures that each candidate is thoroughly evaluated, minimizing the risk of overlooking potential talent due to a lack of personalization or bias. With this approach, companies can spend time on what’s really important. Enhancing Candidate ExperienceImproving the candidate experience is essential to attracting and retaining top talent, says panelist Julie Cox, senior director of talent acquisition and global mobility at Lamb Weston. So whatever tech you’re looking at possibly implementing, make sure it enhances the experience, she says. Lamb Weston uses several tools, including a CRM tool to streamline candidate sourcing. This automation simplifies the search process, allowing teams to focus on higher-value tasks, like engaging with candidates personally, Cox says.Lamb Weston has shifted its approach to employee feedback by moving away from infrequent surveys to “pulsing” surveys that are quick and easy to answer. What they’ve discovered is that the younger workforce craves professional development—specifically feedback. Responding to this call can help engage the workforce.Microlearning is another innovative approach that the company promotes to enhance employee development. “We were able to say, we want to do two to three-minute microlearning modules,” Cox said. This approach fosters quick learning and offers employees easy access to reference materials.Cox’s team also revamped the company’s career site to make the application process smoother for candidates. “We added 18 additional pages that provide the candidate with a lot of self-service tools. We worked really hard to make sure the candidate could quickly and easily apply to a job at Lamb Weston.” This focus on simplicity and accessibility is key to improving the overall candidate experience.Strategic and Flexible RecruitingPanelist Erin Kap, director of talent acquisition at Intermountain Health, is focusing on enhancing the skills of the recruiting teams post-Covid. “I think we’ve all come out of Covid and what that did for recruiting teams. It was go, go, go at a breakneck pace, trying to fill things and trying to get them back to just the human experience.”AI can help with processes, but it can’t judge character and behavior. To make this transition smooth, the team has initiated a “huge upskilling project” to support their recruiters in continuously developing their skills. At the same time, it’s important to trial and error your way through your methods.“We’ve had experiences where we’ve implemented tools that didn’t work and candidates were averse to so we saw, like, large drop off rates, and that was important for us to be able to recognize and get rid of what’s not serving your business, like what she’s saying. If it’s not serving you, then get rid of it and figure something else out.”As companies utilize AI more and more, Kap suggested they take recruiters along the way. That way, they can be part of the implementation and better adapt to how things are changing. To foster engagement, Kap’s team has worked on creating personalized development plans for recruiters. “We sat down as a team, knowing what we’re implementing, what we’ve already done, said, like, what are really those major skills of the future, and why are they so important? And then we’ve evaluated our team to say they’re doing the evaluation too, to see, like, where am I really at? And creating development plans around that.”By strategically integrating AI, continuously upskilling recruiters, and prioritizing the candidate experience, companies can create a hiring process that is both efficient and deeply personal. Flexibility is key. And in the end, successful talent acquisition isn’t just about filling roles—it’s about building strong, engaged teams for the future.Carrie Snider is a Phoenix-based journalist and marketing copywriter.(Photos by Sean Ryan for From Day One)

Carrie Snider April 02, 2025

Guiding Employee Growth With Inclusive Pathways to Success

Success in an organization is never a given, and without a clear pathway, it becomes almost unattainable for employees. Creating inclusive pathways for employee growth is a strategic imperative that fosters engagement, trust, and long-term retention. Five panelists spoke on this during From Day One’s LA conference in a conversation moderated by Nick Wolny, columnist for Out Magazine.Leverage Employee Resource GroupsOne way that companies can create inclusive pathways for employee growth and success is to make the most of their ERGs. Panelist Antonio Hairston, VP of recruiting, diversity outreach & early career talent for William Morris Endeavor, says that leaders should join ERGs. That way, leaders can participate, advocate, and promote them. “Over 2,000 members are a part of them, and it’s an authentic way to really build community,” he said. “Four of my team members are either a part of the leadership board or a part of a committee, and so as we think about our conversations and quarterly reviews or semi-monthly reviews, we talk about their personal development, and we talk about ways in which we can stretch them, ways in which we can give them stretch assignments.”This kind of collaboration and skill-building is instrumental in helping employees grow. Taking it a step further, Hairston became a mentor as part of the company’s ERG mentorship program. “It gives me the opportunity to connect with someone outside of my direct team,” he said. “We’re bouncing ideas off of each other, and I get a fresh new perspective from someone  far removed from my direct team.”It’s really a win-win for both, with the mentor gaining insight, while the mentee learns from a leader in the company.Create Sharing OpportunitiesAt Chedraui, previously Smart & Final and El Super, where panelist Joseph Tischbern is VP of talent development and engagement, they focus on looking at employees as individuals. “We’re not just going to train you. We’re going to help you find the skills that exist in you, and we’re going to coach you until you believe that you can do whatever’s possible,” he said.Everyone comes to work wanting to be successful, but success may look different depending on each person. In order to feel comfortable to do that, there must be an environment of trust. To do that, companies need to create sharing opportunities.When Chedraui acquired Smart & Final, the company went from 12,000 people to 25,000 overnight. Tischbern said while many of the employees shared some commonalities with regards to Spanish language and culture, they needed to bond as employees and speak a common company language. “We put them in as many learning environments together as we possibly could,” he said. They also focused on developing consistent language. That included putting everyone through the Gallup Strengths Finder and the Seven Habits for Highly Effective People. From that, employees began speaking a common language, which ultimately helped them to trust the environment. One company leader, an immigrant from Iran, shared stories of hardship living in his home country. Soon others began sharing their stories. “Him being so transparent in that learning environment started breaking walls down,” Tischbern said. “Forty leaders in a room started to talk about their experiences. And that started to transform the culture.” Shift to Skills-Based HiringAn inclusive pathway always starts with the first step, and that’s hiring. Panelist Christine White, head of talent acquisition, North America, at Alstom, said they’ve changed how they approach getting people in the door. “We created a matrix for the core skills that we needed for all of our exempt and non-exempt positions,” she said. Still, letting go of traditional ways of focusing on degrees from specific universities can be hard for some leaders. To help change the mindset, shifting to a skills-based hiring model is a constant topic of discussion, White says. One thing they’ve done is put potential hires through tests, and share the results with leadership.The group of leaders spoke on the topic "Creating Inclusive Pathways for Employee Growth and Success"As they continue to share the results, a pattern emerges. It challenges the educational ecosystem and makes them ask the real question—what makes a person ready to work? If a person took the SAT or graduated from a prestigious university, does that automatically make them better? White concluded no. That’s a bias that needed to be challenged. This mindset shift to skills-based hiring has created an inclusive pathway for success. “We've been successful dealing with the education issue. It’s pretty much nearly gone in terms of a four-year degree,” White said. “Without the educational [barrier], we’re having them undergo a few more skill assessments in the pre-screening phase.” And any skills they still need, they teach, allowing for growth and success. Embrace DiversityThe current environment is a collision between DEI and talent development, says panelist Katie Oertli Mooney, managing director at Seramount. No matter what you call anything related to DEI, the focus is diversity, and it’s only going to become more important as time goes on. “Representation matters,” she said. “When we think about the future of work, students and those of younger generations are two times more likely to turn down a job if they don't see diversity in the organization.” Equitable access and opportunities is required so everyone can compete and move forward, Mooney says.Data from EEOC shows a 10 percent increase in new charges, meaning if inclusion isn’t at the center of an organization’s focus, there will be risks organizations would need to manage. Alternatively, leaders can proactively create a diverse workforce. “Having inclusive leaders, involving curriculum of that magnitude, leads to more effective, efficient workplaces,” Mooney said. A culture of belonging reduces attrition risks. Use the Power of AI for Job MatchingLarge corporations especially can find creating inclusive pathways challenging. That’s where AI can prove a useful tool, says panelist Michael Watson, senior director at Eightfold. There, they try to remove bias by not requiring an education and looking more at skills with the help of AI.“Every day I go to work, I’m trying to level that playing field for veterans, for working moms that didn’t have a chance to go to school, dads, everyone across the board that just hasn't gotten a fair chance,” Watson said. Some of his best recruits, he added, were baristas or servers without a formal education but plenty of skills in talking to people and dealing with rejection. “We’ve ingested over a billion and a half career paths. We’ve ingested over a billion roles,” he said. “Because of the size of our dataset, we can see those adjacent skills that you have.”Originally, Watson interviewed for a different position with Eightfold, and they turned him down for that role. But they came back and told him he’d be perfect for a different position—something he never would have considered, but thanks to AI the company matched his skills with what they needed. “Never in a million years did I think I would be running customer success,” he said. “But because we’re using these large data sets, we can see these anomalies, and we can see these patterns, and then we can lay those out for our employees.”By fostering inclusive pathways, companies can unlock the potential of their workforce by emphasizing trust, collaboration, and shared growth. Organizations that prioritize these efforts will not only build stronger communities within but will also drive sustainable success.Carrie Snider is a Phoenix-based journalist and marketing copywriter.

Carrie Snider November 25, 2024

To Attract More Talent, Build a Bigger Tent

Get a degree, get the job. That’s been the way of finding careers for a long time. But companies are taking a hard look at how they handle talent acquisition, and they’re realizing it’s time to rethink their time-worn approach. One way is to remove barriers for people who might lack traditional credentials, but have the potential to be a good fit.“We take a skills-based approach,” said Eric Ueno, SVP of HR for Hot Topic. “We found that bachelor's degrees were a barrier for a lot of prospective candidates. So, we look at the skills more than the education itself.”Ueno joined four other panelists on the topic of rethinking talent acquisition at From Day One’s Los Angeles conference.When it comes to attracting the type of talent that would fit well with the Hot Topic brand, Ueno says that every touchpoint reflects the environment the employee would be working in. From picking the right URL to taglines that resonate with the core audience. “The other thing that we do is take a look at innovation in terms of, how do we get people into our hiring process as quickly and easily as possible?” he said. QR codes or text to apply signs at their stores make it easy for potential talent to apply. Then continuing with useful tech, “We have a chatbot that we use that interacts with all of our potential candidates and helps them search out where the job opportunities are.” With an applicant pool of 94,000 qualified candidates in 2022 alone, the chatbot has been huge in terms of productivity. Cast a Wider NetMany industries are hurting for talent, which is why one of the panelists suggested taking a more nontraditional approach. “Look at all the untapped talent in your community that’s being blocked out because of your traditional mindset,” said Rita Stall, senior director of digital operations at Tech Elevator.Actively reaching out to communities of people that companies tend to ignore can grow your business in ways you never thought possible, says Stall. “The neurodiverse, the veterans, the career transitioners, the recently incarcerated folks—there’s lots of workforce programs across the United States, they’re in every state in every community that have tons and tons of really good talent,” she said.The panelists discussed the topic “To Attract More Talent, Build a Bigger Tent” at From Day One's Los Angeles conference. When looking to fill roles, don’t underestimate the value of employees already working at your business. They already know company culture, and even though their current job may be in a different department, the question is, do they have the skills that matter? And can they be trained to do the rest? Because they could be a better fit and a less expensive find. “Certification programs are really a great way to take those learning and development dollars, your in-house dollars, and find the talent within your organization,” Stall added. The average software developer costs $60,000 to find, onboard, and train. Whereas instead, you can invest inside of that talent.”Engage Your EmployeesIt’s one thing to hire an employee, and it’s quite another to retain them. Brian Padilla, VP, HR business partner & production leader for Lionsgate, says they have a unique challenge because the different roles are defined with specific functions. So how can they help their employees feel engaged and valued?“Are they receiving the development that they need? Are they fulfilled? Are they happy in their role?” he said. They may have the employee take on a stretch assignment, perhaps take second lead on a particular project, or shadow another person. It gives them upward movement, he says. Or they can start them on their internal coaching program, mentorship program, or certification program. There are certain skills that can be taught, and others that are hard to find. So focusing on what matters keeps the best talent where they want to be. Traditionally, people would look for work pretty much anywhere. These days, employees want a company and a work environment that aligns with their values. That’s why it’s important to have them front and center. “The employer brand is huge,” he said. Candidates want to get a sense of what the company is all about. “What are the values? Do you live by them? What is your DEI (diversity, equity, and inclusion) philosophy?” Focus on FlexibilityNick Wolny, columnist at Out Magazine, moderated the panel.The nontraditional approach to talent requires flexibility. That means thinking outside the box. Challenging the old way of doing things. Opening new doors.“I think we’re really talking about being agile, in terms of the methods used to onboard and also the way that you look at the people that you’re bringing in. Agility is a big factor,” said Bertha Haro, executive director for NPower, California. But depending on your industry, focus on that competitive advantage. Outsource the skills that are broad and easy to find. “But when you’re talking about industry competitive advantage, then you want to keep it in-house, and you want to have a different pathway toward building that talent capacity,” Haro said.Enhance the positions you already have, she added. “Across the board, all of us, we may be in roles that existed 20 or 40 years ago, but the way we operate is not the same as the way they did.”Grow Business Through PurposeUltimately, companies need to find purpose and bring their employees along with them. And that purpose can and even should evolve over time. In the case of Mattel, purpose started out one way but has turned into something different today. “Business growth is based upon acknowledging that you must find the ways to evolve, find new ways to connect, find new ways to actually grow business through purpose. Doing good work and doing good business are not at odds,” said Mason Williams, global head of DEI at Mattel.Evidence of changing values and focus are showing up in the changing demographics of executive suites, and that’s a good thing, Williams says. “There are more people in executive suites who might have been what you call underrepresented. I think that there’s more of an affinity in certain places where folks say, ‘Hey, you know what, my route might have been more nontraditional than ever.’”Companies need to take stock of how they operate so they can make better decisions. “Who’s in the room when they’re actually trying to change the way or evolve the organization?” Without the inclusion of progressive perspectives, valuable voices may go unheard.Carrie Snider is a Phoenix-based journalist and marketing copywriter.

Carrie Snider December 11, 2023